2011_mediakit_pennstate

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    !

    !

    !

    university

    ABOUT PENN STATE UNIVERSITY

    The Penn State University is known for its rich tradition and history

    throughout Pennsylvania and across the nation. Over 90,000 students

    are enrolled at Penn State University with over 43,000 at University

    Park. Over 1.3 million fans attend Penn State sporting events in

    University Park each year.

    PENN STATE SPORTS PROPERTIES

    Penn State Sports Properties (PSSP), a property of Learfield Sports,

    is the official media rights holder for Penn State University Athletics.

    PSSP presents the excitement, color and pageantry of college

    athletics through advertising, marketing and promotional

    opportunities aimed at making an impact on your business by

    reaching the loyal Nittany Lion fans and alumni throughout the state

    of Pennsylvania"!

    .

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    RADIO PACKAGE INFO

    GAMEDAY BROADCASTS

    ! :30 Network broadcast commercial during Football,Mens and Womens basketball games

    ! Network opening and closing billboards and livereads

    ! :30 second commercial in coaches Call In ShowNittany Lion Hotline

    ! :30 second commercial Penn State Daily Update-5 days a week, 28 weeks

    ! Exclusive special features (i.e. Play Of The Game)per broadcastExclusive title sponsorship (i.e. post

    game show entitlement)

    ! All Penn State radio partnerships are individuallytailored to meet sponsors marketing and budgetary

    goals.

    !

    !

    !radio

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    TELEVISION PACKAGE INFO

    NITTANY LION GAME DAY BROADCASTS

    ! Football! Mens Basketball

    HIGHLIGHT SHOWS

    The Penn State football storyPenn State basketball story

    OPPORTUNITIES

    ! :30 Units! :15 Promotional Tags! Feature Entitlements! Live Mentions! Opening/Closing Billboards

    !

    !

    !television

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    BEAVER STADIUM (FOOTBALL)

    SIGNAGE OPTIONS

    ! #$%&!'()*+,)$*-.!!/)*01!2!')301!4&-!5)&+6!! '0$7(!8$(9:%0!'%;&.?@!A!==>!?@!! B*%CD%6%)&!'%;&.!!E>=@!A!=F>!! G$(%$!'()*+,)$*-.!!/)*01!2!')301!4&-!5)&+6!!

    H4I!J%,,)&!8)$*-!'%;&$;+.!!F>!A!FKL>!$,)M+!,)01!+&-!N)&+6!

    ! G3::!():)*!$&-!;*$O1%(!($O$,%:%7+6!! P$Q+!I$R!G+$03*+6!S%"+"T!U$:V%Q+!'0$06!!!O*+6+&0+-!,R!'O)&6)*W!! J)0$7&;!7Q+-!%QO*+66%)&6!! 4&0*RX4Y%0!'%;&$;+!! Z)&()3*6+!8$&&+*

    IN-VENUE SIGNAGE OPPORTUNITIES

    !

    !

    !signage

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    !

    !

    !other opportunities

    MARKETING & PROMOTIONAL OPPORTUNITIES

    Explore a range of additional opportunities to meet your marketing and advertising objectives:

    !

    !

    !

    !

    !

    !!

    !

    !

    MARKETING & PROMOTIONAL OPPORTUNITIES

    !

    !

    !

    EXTERNAL PROMOTIONS

    The Penn State football

    story & Penn State

    basketball story highlight

    shows!

    Off-campus point of purchase

    promotions!

    TELEVISION

    INTERNAL PROMOTIONS

    PSSP offers various levels ofsponsorship and recognition

    to a variety of events

    !

    !

    Reach potential customers

    through on-field/in-venuepromotions

    !

    TITLESHIP

    PSSP offers program ads tofit any companies

    advertising objective orbudget

    PRINT/ PROGRAMS

    INTERNET/ DIGITAL

    Options are available to fitany size group or occasion

    !

    !

    Reach over 3.4 million annual

    unique visitors toGoPSUSports.com

    !

    TICKETS & HOSPITALITY

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    LEADER IN COLLEGIATE SPORTS MARKETING

    When you join our team at Penn State Sports Properties, you become a member of our vast network of athletic departments, conferencepartners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the wealth of knowledge and

    experience shared within this network.

    !

    !

    !learfield sports network

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