2011_mediakit_pennstate
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university
ABOUT PENN STATE UNIVERSITY
The Penn State University is known for its rich tradition and history
throughout Pennsylvania and across the nation. Over 90,000 students
are enrolled at Penn State University with over 43,000 at University
Park. Over 1.3 million fans attend Penn State sporting events in
University Park each year.
PENN STATE SPORTS PROPERTIES
Penn State Sports Properties (PSSP), a property of Learfield Sports,
is the official media rights holder for Penn State University Athletics.
PSSP presents the excitement, color and pageantry of college
athletics through advertising, marketing and promotional
opportunities aimed at making an impact on your business by
reaching the loyal Nittany Lion fans and alumni throughout the state
of Pennsylvania"!
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RADIO PACKAGE INFO
GAMEDAY BROADCASTS
! :30 Network broadcast commercial during Football,Mens and Womens basketball games
! Network opening and closing billboards and livereads
! :30 second commercial in coaches Call In ShowNittany Lion Hotline
! :30 second commercial Penn State Daily Update-5 days a week, 28 weeks
! Exclusive special features (i.e. Play Of The Game)per broadcastExclusive title sponsorship (i.e. post
game show entitlement)
! All Penn State radio partnerships are individuallytailored to meet sponsors marketing and budgetary
goals.
!
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!radio
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TELEVISION PACKAGE INFO
NITTANY LION GAME DAY BROADCASTS
! Football! Mens Basketball
HIGHLIGHT SHOWS
The Penn State football storyPenn State basketball story
OPPORTUNITIES
! :30 Units! :15 Promotional Tags! Feature Entitlements! Live Mentions! Opening/Closing Billboards
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!television
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BEAVER STADIUM (FOOTBALL)
SIGNAGE OPTIONS
! #$%&!'()*+,)$*-.!!/)*01!2!')301!4&-!5)&+6!! '0$7(!8$(9:%0!'%;&.?@!A!==>!?@!! B*%CD%6%)&!'%;&.!!E>=@!A!=F>!! G$(%$!'()*+,)$*-.!!/)*01!2!')301!4&-!5)&+6!!
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! G3::!():)*!$&-!;*$O1%(!($O$,%:%7+6!! P$Q+!I$R!G+$03*+6!S%"+"T!U$:V%Q+!'0$06!!!O*+6+&0+-!,R!'O)&6)*W!! J)0$7&;!7Q+-!%QO*+66%)&6!! 4&0*RX4Y%0!'%;&$;+!! Z)&()3*6+!8$&&+*
IN-VENUE SIGNAGE OPPORTUNITIES
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!signage
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!other opportunities
MARKETING & PROMOTIONAL OPPORTUNITIES
Explore a range of additional opportunities to meet your marketing and advertising objectives:
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MARKETING & PROMOTIONAL OPPORTUNITIES
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EXTERNAL PROMOTIONS
The Penn State football
story & Penn State
basketball story highlight
shows!
Off-campus point of purchase
promotions!
TELEVISION
INTERNAL PROMOTIONS
PSSP offers various levels ofsponsorship and recognition
to a variety of events
!
!
Reach potential customers
through on-field/in-venuepromotions
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TITLESHIP
PSSP offers program ads tofit any companies
advertising objective orbudget
PRINT/ PROGRAMS
INTERNET/ DIGITAL
Options are available to fitany size group or occasion
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Reach over 3.4 million annual
unique visitors toGoPSUSports.com
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TICKETS & HOSPITALITY
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LEADER IN COLLEGIATE SPORTS MARKETING
When you join our team at Penn State Sports Properties, you become a member of our vast network of athletic departments, conferencepartners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the wealth of knowledge and
experience shared within this network.
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!learfield sports network
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