2011 mediakit iowa
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ABOUT THE UNIVERSITY OF IOWA
The University of Iowa is the states oldest public university opening its
doors in February 1847. Today it comprises 11 colleges, a major
teaching hospital, and a technology research campus located in the
heart of Iowa City. Home to more than 30,000 students, Iowa offers
more than 100 undergraduates degree programs and 7 professional
degree programs.
HAWKEYE S PORTS PRO PERTIES
Hawkeye Sports Properties (HSP), a property of Learfield Sports, is the
official multi-media rights holder for the University of Iowa Athletics. HSP
presents the excitement, color and pageantry of college athletics through
advertising, marketing and promotional opportunities aimed at making
an impact on your business by reaching the loyal Hawkeye fans and
alumni throughout the state of Iowa.
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GAMEDAY BROADCASTS
! Womens Basketball Five (5) Games
COACHE S SHOWS
! Preseason Football Special with Kirk Ferentz One (1) 30minute show airing before Football season
! Hawkeye Football with Kirk Ferentz Twelve (12) 30 minuteshows airing during Football season
! Hawkeye Basketball with Fran McCaffery Thirteen (13) 30minute shows airing during Mens Basketball season
! Hawkeye Basketball with Lisa Bluder Four (4) 30 minute showsairing during Womens Basketball season
INVENTORY AVA ILABLE
! :30 Units ! Presenting Sponsorship ! Halftime Show Sponsorship ! Feature Entitlements ! Billboards
TELEVISION PACKAGE INFO
te levision
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IN-VENUE SIGNAGE OPPORTUNITIES
signage
! Scoreboard Sign ! HawkVision Signage ! Scorers Table ! Team Entrance Tunnel
SIGNAGE OPTIONS
! Tri-vision Panels ! Digital Signage ! In-game Features ! Instant Replays
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MARKETING & PROMOTIONAL OPPORTUNITIES
Explore a range of additional opportunities to meet your specific marketing and advertising objectives:
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TITLESHIP
INTERNET & DIGITAL
HSP offers various levels of sponsorship and
recognition for a variety of events
!!PRINT/ PROGRAM ADS
Reach over 338,000 monthly unique visitors toHawkeyeSports.com & target customers on aone-to-one basis year round through various
interactive media opportunities
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HSP offers program ads and various printsponsorship opportunities to fit any advertisingobjective or budget
TICKETS & HOSPITALITY
Options are available to fit any size group oroccasion
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Reach potential customers through on-field/in-venue promotions and off-campus point-ofpurchase promotions
additional opport unities
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LEADER IN COLLEGIATE SPORTS MARKETING
learf ield sport s network
When you join our team at Hawkeye Sports Properties, you become a member of our vast network of athletic departments,conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from thewealth of knowledge and experience shared within this network.
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