2011 mediakit iowa

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    !!!

    ABOUT THE UNIVERSITY OF IOWA

    The University of Iowa is the states oldest public university opening its

    doors in February 1847. Today it comprises 11 colleges, a major

    teaching hospital, and a technology research campus located in the

    heart of Iowa City. Home to more than 30,000 students, Iowa offers

    more than 100 undergraduates degree programs and 7 professional

    degree programs.

    HAWKEYE S PORTS PRO PERTIES

    Hawkeye Sports Properties (HSP), a property of Learfield Sports, is the

    official multi-media rights holder for the University of Iowa Athletics. HSP

    presents the excitement, color and pageantry of college athletics through

    advertising, marketing and promotional opportunities aimed at making

    an impact on your business by reaching the loyal Hawkeye fans and

    alumni throughout the state of Iowa.

    !

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    GAMEDAY BROADCASTS

    ! Womens Basketball Five (5) Games

    COACHE S SHOWS

    ! Preseason Football Special with Kirk Ferentz One (1) 30minute show airing before Football season

    ! Hawkeye Football with Kirk Ferentz Twelve (12) 30 minuteshows airing during Football season

    ! Hawkeye Basketball with Fran McCaffery Thirteen (13) 30minute shows airing during Mens Basketball season

    ! Hawkeye Basketball with Lisa Bluder Four (4) 30 minute showsairing during Womens Basketball season

    INVENTORY AVA ILABLE

    ! :30 Units ! Presenting Sponsorship ! Halftime Show Sponsorship ! Feature Entitlements ! Billboards

    TELEVISION PACKAGE INFO

    te levision

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    IN-VENUE SIGNAGE OPPORTUNITIES

    signage

    ! Scoreboard Sign ! HawkVision Signage ! Scorers Table ! Team Entrance Tunnel

    SIGNAGE OPTIONS

    ! Tri-vision Panels ! Digital Signage ! In-game Features ! Instant Replays

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    MARKETING & PROMOTIONAL OPPORTUNITIES

    Explore a range of additional opportunities to meet your specific marketing and advertising objectives:

    !!

    TITLESHIP

    INTERNET & DIGITAL

    HSP offers various levels of sponsorship and

    recognition for a variety of events

    !!PRINT/ PROGRAM ADS

    Reach over 338,000 monthly unique visitors toHawkeyeSports.com & target customers on aone-to-one basis year round through various

    interactive media opportunities

    !

    HSP offers program ads and various printsponsorship opportunities to fit any advertisingobjective or budget

    TICKETS & HOSPITALITY

    Options are available to fit any size group oroccasion

    !!

    Reach potential customers through on-field/in-venue promotions and off-campus point-ofpurchase promotions

    additional opport unities

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    LEADER IN COLLEGIATE SPORTS MARKETING

    learf ield sport s network

    When you join our team at Hawkeye Sports Properties, you become a member of our vast network of athletic departments,conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from thewealth of knowledge and experience shared within this network.

    !

    !

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