mubarak moosa

2012-2015INDUSTRIAL DESIGN PORTFOLIO_

RESUMECV__Mubarak Moosamubarak.adam.moosa@gmail.com+447445410212

EDUCATION__University of central lancashireGraduated with BA Hons in Product Design, July 2015Second Class Honours Upper Division

EXPERIENCE__DUIA Design and Communication (China, Beijing)8 weeks internship on Product development, June 2014

NIWOTATA (China, Beijing)8 weeks internship on Interior Design, June 2014

Playdale Playgrounds (Live project)6 weeks project on Product Design, January 2014

SKILLS__Computer SkillsAdobe Photoshop, illustrator, Indesign, Solidworks, Keyshot

Technical SkillsDrawing skills and Model making

Language skillsUrdu, Gujrati and English

EXHIBITION AND PRESS__Exhibited at the New Designers exhibition (London, 2015)

1 Presenting at the New Designers exhibition 2015

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2 Model Making (Footwear project, 2014)

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3 Marker rendering (Footwear project 2014-2015)

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4Working on an Honours project (Aircraft seat design project, 2014-2015

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honours project

Based on a certain domain area, undertake a thorough research activity into both the domain, identifying the pain points associated to the area from a user perspective. Continue extensive research, insight, opportunities and user perspective in the chosen direction. This research will then be used to not only validate concept possibilities, but to clearly identify a principle design objective within that domain area. Based on this research activity and informed by it, undertake a robust concept activity that allows you to consider possible product/concept solutions that will energize and significantly develop the domain area. You should take into account technological opportunities, user needs/aspirations and market drivers.

projectbrief

productstretch activity

Based on a domain area of your choice, undertake appropriate research to gain a thorough understanding of it. Identify 2 existing manufacturers and based on your area of research choose one to undertake a product stretch activity on an existing product range they produce

For this project I chose to use Nike as an existing manufacturer, and the Nike Free run range as the existing product.

projectbrief

Biomechanical studies show that allowing your feet the full range of its natural movement builds strength and reduces injury. In answer to the demand of would-be barefoot runners worried about protecting their feet from the elements, Nike created an outsole with deeply segmented grooves that mimic the natural pressure patterns of a barefoot landing. The forefoot area allows a greater flex of the toes for a natural grip that creates stability and pinpoint turns

research

The concept was taken into a more intense sketching activity by showing the developed shape and form, indicating the diverse line details. It was understood at this point that the NIKE logo was very effective on the sketches and was important to apply it in the correct manner with the correct colour

The thumbnail sketching activity was done which was very effective and useful, it provided a development of the footwear shape and detail. This allowed the concept to be driven into an in-depth development activity. The different line weights indicate significant parts of the design allowing for a better understanding on how the concept could be observed. Colouration of the swoosh was done due to NIKE’s philosophy of design as it differs in each and every product.

The sketching activity was taken further with the use of different background swatches and rendering methods.

The use of a navy blue background worked very well, quickly using a white brush to draw out the outline allowed to display the form and realness of the shoe. The highlights and shadows were the main feature of this exercise.

futuresproject

Your aim is to explore product possibilities before entering into a detailed and thorough concept activity that looks to generate a highly credible and persuasive future concept that might exist within your chosen area – the corporate identity should be referenced from one of the companies you researched last semester.

For this project, NikeiD was chosen as the future manufacturing company and how the company and their products would deliver in the future with the aid of future technologies and materials.

projectbrief

NIKEiD is a service provided by Nike allowing customers to customize clothing purchased from Nike. The customer becomes the designer as they change and add a personal look and feel to a selected item.

research

Four potential ideas were selected. It allowed for the activity to be narrowed down, enabling the exercise to be more intense. However this made the concept activity easier as it allowed to focus on selected areas, rather than a variety.

MUBARAK MOOSA //PORTFOLIO

A Thumbnail sketching activity was done to develop the form and styling of the concept. The different styles were drawn using a variety of line weights, to signify the different segments in the shoe. This was very constructive, providing a more in depth outcome for the possible future concept.

As NIKEiD is a service of customisation. This activity shows colouration and styling of two different forms, allowing to demonstrate the behaviour of customisation on two different styles in different elevations.

BECOME THE DESIGNER.

AIR JORDAN 57

various artwork

sketches

model making

thank you for taking out the time to look through some of my work.for more enquiries mubarak.adam.moosa@gmail.com