darul mubarak travel & tours sdn bhd

CONTENT

NO TITLE PAGE NUMBERContent 1

1 Introduction 2

2 The background of the company 7

3 The 7-approach model for the creation of successfulorganization

I. Set out clear objective

II. Attract and please customers

III. Keep the customers and make them stay

IV. Managing customers and business growth

V. Outcompete rivals and compete successfully

VI. Conduct proper system and operations

VII. Evaluation and taking corrective actions

10

11

14

15

16

17

18

4 Recommendation 21

5 Conclusion 23

6 Appendixes 24

ENGINEERING ECONOMY AND ENTREPRENEURSHIP Page | 1

1.0 INTRODUCTION

1.1 What is an Entrepreneurship?

Entrepreneurship is the act and art of being an entrepreneur or on who undertakes

innovations or introducing new things, finance and business acumen in an effort to transform

innovations into economic goods. It is ranged in scale from solo projects to major undertakings

creating more job opportunities. Entrepreneurial activities are substantially different depending

on the type of organization and creativity involved. Conceptually and in practice,

entrepreneurship is the professional application of knowledge, skills and competencies and

monetizing a new idea.

According to a study, there are seven different conceptions of entrepreneurship, discussing

each and how they connect entrepreneurship with the firm. It concludes that a judgment

approach to entrepreneurship is the most fitting and sound approach to the subject. The

following is the summarized of the seven approaches:

I. Entrepreneurship as Small-Business Management

In this approach, entrepreneurship is strictly linked with firms that qualify as small

businesses. "It deems 'entrepreneurial' virtually all aspects of small or new business

management, while excluding the identical tasks when performed within a large or

established business." This structural approach to entrepreneurship is one of the weakest

yet still holds influence among colleges and universities today.

II. Entrepreneurship as Imagination or Creativity

When defined by personal, psychological characteristics such as imagination and creativity,

entrepreneurship becomes "a specialized activity that some individuals are particularly well-

equipped to perform." Using this conception, entrepreneurship has no observable

connection to the theory of the firm. The services of imaginative or creative people could be

purchased when necessary by the firm.


III. Entrepreneurship as Innovation

In this conception, entrepreneurship is only demonstrated within the firm when it introduces

new products, processes, or strategies. The regular day-to-day operation of the firm has

nothing to do with entrepreneurship. The firm's nature and structure has no effect on the

level of entrepreneurship. Thus the connection between entrepreneur and firm is weak.

IV. Entrepreneurship as Alertness to Opportunities

According to the conception, entrepreneurs only need to be aware of profit opportunities.

They do not need to own assets. Since they are merely exercising privileged knowledge,

they are neither facing uncertainty nor necessarily bearing any risk. Entrepreneurs either

earn profits or break even, but it is unclear how they suffer losses. In this conception,

entrepreneurs do not need a firm to be entrepreneurs.

V. Entrepreneurship as the Ability to Adjust

This approach assumes that innovation is occurring in the economy and measures

entrepreneurship by how people adjust to large changes in the economy. Entrepreneurship

is defined as "the ability to reallocate one's resources in response to changing

circumstances." By this conception, it is not only implied but overtly asserted that

entrepreneurship could simply be purchased by firm management. Management could

purchase the services of entrepreneurs during times of great change. Beyond that, there is

no real connection between the entrepreneur and the firm.


VI. Entrepreneurship as Charismatic Leadership

Entrepreneurship is defined as "the ability to articulate a plan, a set of rules, or a broader

vision, and impose it on others." Successful entrepreneurs must be excellent

communicators and generate a following.

VII. Entrepreneurship as Judgment

Entrepreneurship is defined as "judgmental decision-making under conditions of

uncertainty." Judgment is defined as "decisive action about the deployment of economic

resources when outcomes cannot be predicted according to known probabilities." In this

conception, the entrepreneur is an active, creative agent. He is not passively identifying

opportunities that he is aware of, but rather creating new opportunities by his judgment.

Decision-making under uncertainty is the qualifying function of entrepreneurship whether it

involves imagination, creativity, and leadership or not.

1.2 Who is the Entrepreneur?

An entrepreneur is an individual who accepts some sort of risk usually financial in the pursuit of

new ventures. The word can apply to any person organizing a new project or opportunity,

though it is most often used in a business context. A person in this role is often characterized as

innovative, independent, optimistic, creative, and hard-working.


1.2.1 Creative Destruction

In some circles, entrepreneurs are described as "creative destructionists" of products

and services. Although they may reinvigorate an existing industry by using new methods,

whether of production, organization, or structure, they also work to tear down the existing

companies and ways of doing business by developing entirely new products or services that

make older variations obsolete or irrelevant. An example of this is the creation of the

automobile, which slowly made most parts of the horse-drawn carriage industry obsolete.

1.2.2 Risk

Risk is perhaps the primary characteristic of entrepreneurship. This does not necessarily

mean that the entrepreneur has an infinite tolerance for risk; instead, it means that the

successful entrepreneur is able to determine how much risk is appropriate for a particular

endeavor. He or she must accept enough risk to innovate and create, but not so much that the

business or activity is not profitable.

Financial risk is the most common sort of risk entrepreneurs’ face. They often have to

contribute their own money as well as that of other parties to a particular project. Failure may

cost not only their own livelihood and savings, but that of other investors too. If the venture is

successful, however, the financial rewards may be great.

Other types of risk exist as well. Entrepreneurs may face social risk if their innovations

challenge societal norms, or they may face psychological risk as their hard work affects their or

their families' peace of mind. Many find that the independence, notoriety, and feeling of

contributing something valuable to society that often come with being an entrepreneur outweigh

these dangers — though these rewards are seldom immediately apparent.


http://www.wisegeek.com/what-is-financial-risk.htm

http://www.wisegeek.com/what-is-an-entrepreneurship.htm

1.3 Case Study

Due to the increasing significance and visible impact of entrepreneurship in employment

generation and wealth-creation, this study has been undertaken to study the path or tracks of

the successful entrepreneurs specifically in Malaysia. 7- Approach model for the creation of

successful micro-enterprises is referred throughout this study.

Listed below are the 7- approaches:

I. Set out clear objectives

II. Attract and please customers

III. Keep the customer and make them stay

IV. Managing customers and make them stay

V. Outcompete rivals and compete successfully

VI. Conduct proper system and operations

VII. Evaluation and taking corrective actions

Darul Mubarak Travel and Tours had been chosen for the case study. The methodology

adopted in preparing this report is based on interviewing and site-visiting the selected

entrepreneur. The entrepreneur is interviewed according to the guidelines provided in

completing this project. The project is then progresses by analyzing the entrepreneur

accordingly with the 7-Approaches model in transforming into successful micro enterprise. All

relevant references are collected from the entrepreneur to assist in completing this project.


2.0 BACKGROUND

The team selected Darul Mubarak as the Engineering, Economics and Entrepreneurship

project case study. Darul Mubarak which is also known as Darul Mubarak Travel and Tours

Sdn. Bhd. is situated at Taman Maju, Seri Iskandar,Perak. This company is established on 1st

September 2005. Darul Mubarak then widened their branches in Ipoh (Perak), Kajang(Selangor)

and Marang(Terengganu).

Darul Mubarak is an expert in managing and providing tourism services. They are also

professional in dealing with business which involve trips and vacations in the country as well as

abroad. Darul Mubarak Travel and Tours Sdn. Bhd. is a company that registered under the

Companies Act 1965 and obtained approval from the Ministry of Tourism Malaysia.

On the early stage of operation, Darul Mubarak served as Wasilah or instructor for

Muslim citizens in performing Umrah and Hajj worship in Mecca. Then, they expand their

business towards travel and tourism to all over the world professionally and ethically. Their

customers consist from all walks of life, position, profession as well as international customers.

With a good track record and extensive business ties, Darul Mubarak’s focus and priority

is to give best services to their customers. They are guiding customers who are less experience

in travelling, provides opportunities for low-income groups to perform Umrah and Hajj which also

includes courses for the pilgrims.


Darul Mubarak’s vision is to become the best tourism management agencies in

Malaysia. Their mission is to provide high level of the services in travelling with an affordable

price as well as to facilitate for the customers satisfaction. They are also provides preferential

treatment to ease customers’ Hajj or Umrah or travel in comfort without thinking of traveling or

accommodation problems.

The success of the travel agency Darul Mubarak is proved by the performance of the

company since it began the operations. Furthermore, every package they offer not only

accompanied by the local people but also joined by customers from outside the area and

foreigners as well. In addition, Darul Mubarak also has many partners and sales representatives

in and outside the country.


2.1 The Organization Chart of Darul Mubarak Travel and Tours Sdn Bhd


3.0 THE 7 – APPROACH MODEL FOR THE CREATION OF SUCCESSFUL MICRO-ENTERPRISES (MEs)

3.1 Setting out Clear Objectives

Having a clear vision, mission and objectives is the most basic principle in organization

or a company in order to make the business run smoothly and successfully. It is the life's blood

of the business plan and serves to aim the company towards the goals they are shooting for and

hopefully let them attain them. Business objectives are like an arrow pointing towards a goal.

In early stage of business, Darul Mubarak Travel and Tours Sdn Bhd focused more on

Muslim package for Umrah. During that time, they are helping the customer in all the things

regarding Umrah such as accommodation, transportation and also visa.

As their vision for the company is to be the best travel and tours agency in Malaysia.

While their mission are to provide the highest level of service in travel and Muslim tourism at a

reasonable cost with the aim to provide convenience and satisfaction to customers, at the same

time provide opportunities for customers to conduct worship and travel with confidence.

Financial based objectives are the steps on how to make the company turn toward

profitability. All companies target is to maximize profit while keeping operation cost at lowest as

possible. Darul Mubarak Travel and Tours Sdn Bhd also have objective to achieve positive cash

flow while at the same time expanding itself to compete with bigger competitors.

On a marketing level, Darul Mubarak Travel and Tours Sdn Bhd aim to have repeat

business, repeating customers to ensure increasing cash flow. To further enhance profitability,

they aim to attract group of customers. Therefore, they are able to sell tickets faster and achieve

profit faster.

On the other hand, they manage to increase their new customers more than 27% every

year by targeting group of customers to travel with them. Currently, simply Darul Mubarak

Travel and Tours Sdn Bhd manage to penetrate East Malaysia market and looking forward to

penetrate the neighboring countries market soon.


3.2 Attract and Please Customers

Attracting customers has always been a challenge for every business. Each companies

have their own or similar tactics to attract customers. It is vital to attract new customers and

keep existing clients on a consistent basis or else they will be out of business sooner than they

expected. Darul Mubarak Travel and Tours Sdn Bhd have their own way to attract new

customers and keep existing clients.

Darul Mubarak Travel and Tours Sdn Bhd provide a lot of package for travel and good

services which can be affordable for everyone. Darul Mubarak Travel and Tours Sdn Bhd umrah

package is the most well known because they provide the best service such as 7 times of

umrah, free bag, visit the most important place at Mecca, guided by Ustaz all the time and etc.

Other than that, Darul Mubarak Travel and Tours Sdn Bhd also provide a leisure packages,

such as go to Indonesia, Cairo, Turkey, China, and etc.

Another attempt to attract customers, Umrah package that been provided by Darul

Mubarak Travel and Tours Sdn bhd provided is among the cheapest in the market, they always

provide competitive price and much cheaper than other companies. The price paid for Umrah

covers visas, nametag, airline tickets, hotel accommodation, transportation and food in Mecca

and Medina.

Darul Mubarak Travel and Tours Sdn Bhd started at Perak in 2005 with single branch

and now they already have 3 branches, located at Ipoh,Perak, Kajang,Selangor, and another 1

located at Kemaman,Terengganu.

Darul Mubarak Travel and Tours Sdn Bhd also give promotion price that almost cut 7%

from original price. This promotion is given 3 times out of 10 for Umrah packages. While for

leisure packages, they cut almost 9% from original price for certain date. The promotion does

not stop there because if the customers are going with large number of group, they will give

more discount until the customers is satisfied with the price that provided by them.


3.2.1 Satisfaction

Company in tourism sector must be ready to face tough challenge to keep their

customers loyal to their company. Lot of brainstorming needs to be done frequently on how to

meet customer’s satisfaction.

The owner of this company believes that, certain things are inherently important when it

comes to keeping customers happy. Memorable experience when customers travelling with

them and good customer service are thing that will make their customers coming back to travel

with them again.

Employees are very significant in every company. Without employees, there will be no

customers and no business. For this company, they also put their employees as at the first

place. They will ensure that the employees work hard and will give away any bonus or free

travelling package for their extra effort. So, this will make sure the employees always give their

best to treat the customers in the most comforting ways.

3.2.2 Method of Advertisement

There are several of ways Darul Mubarak Travel and Tours Sdn Bhd promote their

packages. Such as in Sri Iskandar, they use big banner to inform people to every promotion

they made. Darul Mubarak Travel and Tours Sdn Bhd also gave brochures to every houses

near their branches.

Darul Mubarak Travel and Tour has taken few strategies for the preparation of going

global. This is to ensure that they have the competitive advantage against the other travel

agency companies in Malaysia. On top of that, the strategy of going global is also being

implemented to increase profits. They launched a Website and Blogspot in order to promote

their packages to the community around Malaysia. Besides, they also have set up an account in

Facebook. In this way, they can inform customer about the latest promotion and also get the

feedback from customer immediately.


Media used:-

Picture 3.2.1 (Webpage: http://dmubarak.com/)

Picture 3.2.2 (Blog: http://darulmubarak.blogspot.com/)


http://darulmubarak.blogspot.com/

http://dmubarak.com/

Picture 3.2.3 (Facebook: https://www.facebook.com/DarulMubarakTravel)

3.3 Keep the Customers and Make Them Stay

Keeping customers happy make good business sense but it is not always easy. The

ability to keep the customers is the most important indicator of customers’ satisfaction. One of

the ways to keep in touch and remind stakeholders of their commitment to customers’

satisfaction are through promotional tag line or brand mantra on satisfaction for example “Going

beyond expectations”, “We deliver consistently to your satisfaction”, “exceeding expectations”

and so on. Consistently pursuing and improving on customers’ satisfaction will definitely keep

them loyal and thus enhancing sustainability for the enterprise.

It is very important for them to keep their customers satisfied with their packages and

services. These are the efforts to make the customers loyal to them. So for Darul Mubarak

Travel and Tours Sdn Bhd, they always brainstorm on how to make the packages more

interesting and different from other companies to ensure the customers will always choose to

travel with them. Other than that, it is necessary for them to improve their services so that the

customers will not complaint about services been provided.

Darul Mubarak Travel and Tours Sdn Bhd have they own way to keep their customers to

stay with them; they will send a private message about every promotion that they made through

‘Short Message Service’ to customers hand phone. This way may look like that they are

interrupting customers’ privacy. Somehow, by this ways almost 80% of Darul Mubarak Travel

and Tours Sdn Bhd customers still keep in touch with them and using their packages to travel.

Sales activities also play an important role for every company not only to earn profit but

also to attract and keep the customers, make them stay loyal to the company. Darul Mubarak

Sdn gives rewarding royalty by giving discount to their frequent customers whenever they

purchased the package from them. This is one of the ways how Darul Mubarak Sdn Bhd attracts

the customers and at the same time maintains the customers’ loyalty to them.


https://www.facebook.com/DarulMubarakTravel

Above all, keeping customers happy should mean that actions speak louder than words.

A proof rather than promised commitment will put the company ahead of the competition.

3.4 Managing Customers and Business Growth

Customers are the backbones in determining whether the business is successful or not.

It is very important for a company to have strategies in managing their customer. In business,

customers are the lifeline of a business. Once a customer base is established, the next move is

to expand from single item transactions to bulk order type business to ensure maximum profit.

Darul Mubarak Travel and Tours Sdn Bhd do not stand alone in this business, because

to ensure the flight that been booking will not be canceled due to lack or little in number of

customer, they came out to be partner with Andalusia Travel and Tours. In this way, no matter if

the package did not gain too many responses, they still manage to go on without cancelling the

date that customers want. The customer priority always had been their first priority, without

making the customers down.

Business is a two way street. One must buy while the other must sell. Sometimes a

business deals whereby a quid pro-quo situation would occur. For example, Darul Mubarak

Travel and Tours Sdn Bhd would help Andalusia Travel and Tours to fill the number of

customers that needed by them, in return Andalusia Travel and Tours help them back by

helping to fill the number of customers needed by them. Both would gain advantages from

business deal. Ultimately they would form a friendly business partnership and would further

enhance both companies’ business.

Growth in business is one of the ways to measure success in entrepreneurship. It

requires high determination to maintain the pace to achieve success. The growth of a business

is closely related with capital availability and in order to maintain the availability of the capital,

Darul Mubarak Travel and Tours Sdn Bhd do not depend on single business only. They also sell

an important item that will be useful to be used by customers when they choose to take Umrah


package with them. Entrepreneur should grab any open opportunities and be brave to take any

challenge.

Darul Mubarak Travel and Tours Sdn Bhd manage to expand their business in variety

packages just to ensure the customers always choose to travel with them. They will not stop in

growing their business until they achieve the vision and mission of the company.

3.5 Outcompete Rivals and Compete Successfully

In today’s world, competition is always good for a growing business. It lets a company

benchmarks itself in the market environment. The marketing concept of building an organization

around the profitable satisfaction of customer needs has helps Darul Mubarak Travel & Tours to

achieve high growth and moderately competitive market. Their competitions in local area are

other travel agencies including government agency such as Tabung Haji. Darul Mubarak Travel

& Tours had been introducing a few packages on travelling around the world especially in

Islamic country. Being a private service company, Darul Mubarak Travel & Tours could not

compete on price due to the subsidies that Tabung Haji and other government agency get, but

they try to persuade promotion strategy by promoting their services by using blogs, Facebook,

flyers and also online advertisement.

Darul Mubarak Travel & Tours Sdn Bhd provides variety of packages and places to

travel than most of travel agencies here locally. Besides, they also hold the principle that to be

successful, they must always consider their competitors as well as its actual and potential

customers. In the same time, they carefully analyze and gather the information on competitor’s

strategy and programs. The owner of Darul Mubarak Travel & Tours always has unique

technique and ways to attract customers on choosing their services such as open booth at any

festival.

Moreover, most of travel agencies have to face the toughest competition ever. To win

the marketplace, the agency must become an expert not just in managing services but also

managing customer’s relationships in the face determined competition. Thus, Darul Mubarak

Travel & Tours have identified and assessed their competitors and did the competitive


marketing strategy where the company strongly positions itself against competitors and finds

their own way to be the greatest as possible. Now, they are providing their services to the local

population for their convinience that would be the competitive edge Darul Mubarak Travel &

Tours Sdn Bhd. Good customer service and always accomodating to the customer’s needs.

In times of tough competition, Darul Mubarak Travel & Tours would not lower the prices

of packages because they are confident that the customers would not regret in choosing their

services. Overall, their services provided can make them outcompete their rivals and they are

not afraid for a little competition.

3.6 Conduct Proper System And Operations

Mr. Muhammad Ismi, the owner of Darul Mubarak Travel & Tours has systematically

outlined the procedure in running the business. Starting from new idea to promote and attract

the customers, suggesting a suitable package to customers and then give a satisfactory

treatment. Each procedure has been carefully and systematically outlined so that the

commercialization of their services going well and smooth. Other than that, such an outlined

must be followed because it is a guide to avoid any mistakes and also dissatisfaction for

customer.

It’s operation started by receiving the date from the customer. As company’s principle,

“Customers First”, they will suggest a suitable package and also describe the services that they

provided to the customer. At the same time, they will offer the promotion price and also explain

all the benefits that the customers will get if they choose their services. From that, all questions

and enquiries will be clear. Then, customer needs to pay RM500 as a deposit. Full payment

only can be done at the time of travel and after that any update will be sent directly to customer

through the short messaging services. This will facilitate customer efficiently.

A manager of a company must possess strong leadership skills so that he or she can

organize meeting, planning and also must be able to handle their staff and customers. Mr.

Muhammad Ismi has taken an approach to handle problems and benefactions of his workers.

Once in a week, Mr. Muhammad Ismi will have a weekly meeting with his workers and agents in

the company. He will ask each of the workers whether they have any problems or issued that

need to be discussed. As an owner, he takes into consideration of all the problems and


comments from his workers. Not only that, the feedback from the customers also must be taken

into consideration because the feedback from employees and customers usually will help to

improvise the systems and operations of the company, leading to a success business and a

strong influence of the company in the travel agency industry.

3.7 Evaluation and Corrective Actions

Since there are many other agencies with the same business background, Darul Mubarak

Travel & Tours Sdn Bhd has an efficient way to ensure consistent performance. They realize

that it is always a challenge to gain customer’s trust in order to expend their market. What

differs between each company is that how they sustain the customers interested in their

services. Basically, customer’s interest keeps changing, so, in order to sustain customer’s trust,

Darul Mubarak Travel & Tours has created an evaluation. From that, they will take a few

corrective actions.

I. The customerEvaluation:

Darul Mubarak Travel & Tour will get feedback from customer on their services. They will

evaluate on what actually need and expect from their services. They will try to get

information on the interest of the customer, the advantages and disadvantages of their

services, and the weakness of their services compared to other agencies.

Corrective action:

They will provide what customers actually need from their services. With that, Darul

Mubarak Travel & Tour will tackle the problem, thus build interest and trust from their

customer. For example, some customer has their own ideas for the lodging on their

travel’s place, thus Darul Mubarak Travel & Tours will sustain the customer’s decision

but the price is according to the standard value.

II. The MarketEvaluation:


Market level of travel and tour industry can change. Darul Mubarak Travel & Tours will

always monitor the market to prepare for any changes. For example, during Haj season,

the demand of the travel will increase especially Mecca.

Corrective Action:

Darul Mubarak Travel & Tours will provide, increase and decrease their service on

certain part, based on the market demand. For example, if the demand on travel to

Mecca is higher during Haj season, they will focus on the service at that place by

increasing maximum number of people to go there, but in the same time, decrease the

number of sit to go other places.

III. Services PricesEvaluation:

Providing the right price is one of the factors to attract customers. By increasing the price

even for a little, it can cause the customer to stop choosing the services. Actually, the

price of the services, mainly accommodation and meal expenses, are determined by the

market, and not under Darul Mubarak Travel & Tours’s control. The price does not

change gradually because it will affect the customer.

Corrective Action:

Darul Mubarak Travel & Tours will cooperate with more than one hotel and catering

company. From that, they can compare all of them and choose the best hotel that can

provide the lowest price range with good qualities, while the catering supply meals that

they can offer cheaper compare to others.

IV. The workers Evaluation:

To sustain the perfect and efficient services, workers are the important parameter

because all Darul Mubarak services are depending on hand-work. How they work and

their idea are taken into account in communicate and maintain the relationship to


customers. This can be the main thing to attract more customers’ interest. So, Darul

Mubarak Travel & Tours will always take care and evaluate their workers based on

customer feedbacks, the creativity and their discipline when working.

Corrective Action:

Darul Mubarak Travel & Tour will give bonus to their worker if the worker shows good

performances and can attract more customers. If the worker shows low performance, the

manager of Darul Mubarak Travel & Tours will arrange a meeting with the worker and

give advice and try to solve what exactly affect the performance of the worker.

Therefore, by combining both evaluation and correction action, Darul Mubarak can solve

the problem regarding their company either internal or external problem. By doing this, they

will improve their management and attract more customers, thus increase the profitability of

the company.


4.0 RECOMMENDATION

4.1 Enhance the Promotion and Advertisements

Darul Mubarak should use the advantage of promotion to attract more customers. From

our observation, we could only find few banners around Taman Maju. The agency needs to

promote their agency by advertising more banners around Perak Tengah for example Taman

Maju, Bota and Parit. Moreover, Darul Mubarak should participate in travel exhibitions for

example the Matta Fair. This way, the agency will be more known to people. Besides that, the

agency will be competing with other famous travel agencies and eventually will improve their

management and promotion.

4.2 Add More Places to Travel

Currently, the packages that the agency provides are mostly around Asia and Middle-

East. Darul Mubarak should add more places and increase their mobility to places such as

Europe. Therefore, there will be more choices of locations that the customers can choose.

Moreover, with more locations of packages, the more it will attract the customers.

4.3 Divide the Management Based on Packages

Now, the agency is more focused to Umrah and Haji packages. However, Darul

Mubarak does provide other places such as Jakarta, Korea and Egypt but then with lower focus.

It is better if they divide their management into two focuses which one of it is on Umrah and Haji

packages only and the other one is only for packages for leisure. Therefore, they can improve

their packages by adding more places to visit, provide better hospitality during the journey and

create more promotions for the customers to enjoy.


4.4 Add More Branches around Malaysia

Branching is one of the keys for promoting the agency into a large business. At some

point, higher revenues will be produced if the business is going well. Thus, the profits can be

injected back in to the business by opening branches in strategic areas. Currently, the branches

that Darul Mubarak have is at Taman Maju, Ipoh, Selangor and Terengganu. Darul Mubarak

should expand by opening branches at the northern southern regions such as Johor and Kedah.

Moreover, they should also open their branch at Sabah and Sarawak. By doing so, Darul

Mubarak can receive more customers around Malaysia. Besides that, the agency can also

provide their services at different parts of Malaysia.

4.5 Reward the Loyal Customers

There are some loyal customers coming back to Darul Mubarak to travel. However, the

loyal customers did not receive any rewards for their loyalty. For example, Darul Mubarak can

offer their customers by giving them the opportunity to travel free-of-charge if they manage to

assemble 10 customers. This way, both of the customer as well as Darul Mubarak will get

benefits. The agency can also promote and expand their network to more people. Other than

that, Darul Mubarak can also reward their customers with discounts on packages.


5.0 CONCLUSION

Darul Mubarak Travel & Tours Sdn. Bhd. adapts entirely the 7 approaches model which

will ensure them to be successful in their business. These essential elements if continuously

applied in their business management can help them in developing themselves to the next level

in this competitive environment. It is because, 7 approaches model provides clear methods

which involve with the objectives, marketing strategies, promoting planning and sustainability

method in order to maintain the business.

Darul Mubarak’s improvement can be seen when they were expanding their branches to

other state such as Selangor and Terengganu. Moreover, since they make changes towards the

varieties of travelling which at first they only involve for the Umrah and Hajj, then they move on

to travelling all around the world such as Korea, China, and Indonesia, they have achieved great

improvement. This transformation helps Darul Mubarak to be well-known not only in Malaysia

but also to the tourist who wishes to travel in Malaysia.

On the other hand, Darul Mubarak went through many methods in order to attract

customers to travel with them. For example, they use methods of satisfaction and methods of

advertisement. Besides, few strategies in promoting their company have been done for the

preparation of going global. They used a website and blogs to promote their packages to

people. They also provide e-book for guidance for travelling.

In conclusion, a company must not only have good marketing plans, it must also have a

good manager and employees. These are the important elements to maintain a successful

company. The leader must possess good leadership skills and foresight of planning. The

employees also play vital roles to keep the company success. They have to work hard, be

motivated and honest in doing their works. Upon completion of this project, the team has

concluded that, it is understandable how Darul Mubarak Travel & Tours Sdn Bhd. manages to


be in their spot now as they adapt all the 7 approaches model and this company will achieved

their vision which to be the best company and well-known to all over the world.

6.0 APPENDIXES

Picture 6.1: Managing Director II Business Card


Picture 6.2: Team Members in Front of Darul Mubarak Travel and Tours Sdn Bhd Office


Picture 6.3: Team Members in Side of Darul Mubarak Travel and Tours Sdn Bhd Office

Picture 6.4: Team Members Interviewing One of Darul Mubarak Employee


Picture 6.5: Company Profile


Picture 6.6: Managing Director Personal Biodata


Picture 6.7: Sample Brochure 1


darul mubarak travel & tours sdn bhd

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