Download - BOS Blue Ocrean Strategy
-
8/10/2019 BOS Blue Ocrean Strategy
1/39
Pengenalan kepada
Blue Ocean Strategy
Mesyuarat Khas Pengurusan PendidikanPPD Kebangsaan ke-9
17 - 20 November 2008
Hotel Katerina, Batu Pahat, Johor
-
8/10/2019 BOS Blue Ocrean Strategy
2/39
Pengenalan
-
8/10/2019 BOS Blue Ocrean Strategy
3/39
Blue Ocean Strategy
How to Create Uncontested Market Space
and
Make the Competition Irrelevent
-
8/10/2019 BOS Blue Ocrean Strategy
4/39
Strategi Samudra Biru
Bagaimana menjana ruang pasaran tanpa saingan
serta
Tidak memerlukan pertandingan
-
8/10/2019 BOS Blue Ocrean Strategy
5/39
Red Ocean
-
8/10/2019 BOS Blue Ocrean Strategy
6/39
Siapa di belakang BOS ?
Prof. W. Chan Kim & Prof. Renee Mauborgne
-
8/10/2019 BOS Blue Ocrean Strategy
7/39
What is BOS?
9 Key Points of Blue Ocean Strategy (BOS)
BOS is the result of a decade-long study of 150 strategicmoves spanning more than 30 industries over 100 years(1880-2000).
BOS is the simultaneous pursuit of differentiationANDlow cost.
The aim of BOS is not to out-perform the competitioninthe existing industry, but to create new market space ora blue ocean, thereby making the competition irrelevant.
BOS offers a set of methodologiesand toolsto create
new market space.
-
8/10/2019 BOS Blue Ocrean Strategy
8/39
Apakah BOS?9 perkara utama Blue Ocean Strategy (BOS)
BOS hasil kajian 10 tahun 150 perubahan strategikmerangkumi lebih dari 30 industri selama 100 tahun(1880-2000).
BOS adalah mencari perbezaan / kelainanDAN kosrendah.
Matlamat BOS bukan untuk mengatasi pesaingandalam
industri sedia ada, tetapi untuk menjana ruang pasaranbaru atau blue ocean, seterusnya membuat persaingantidak relevan.
BOS menawarkan satuset kaedahdan alatuntuk
menjana ruang pasaran baru.
-
8/10/2019 BOS Blue Ocrean Strategy
9/39
What is BOS?
9 Key Points of Blue Ocean Strategy (BOS)
While innovation has been seen as a random /experimental process where entrepreneurs and spin-offsare the primary driversas argued by Schumpeterand
his followersBOS offers systematic and reproduciblemethodologies and processes in pursuit of innovation byboth new and existing firms.
BOS frameworks and tools include: strategy canvas,
value curve, four actions framework, six paths, buyerexperience cycle, buyer utility map, and blue ocean ideaindex.
-
8/10/2019 BOS Blue Ocrean Strategy
10/39
Apakah BOS?9 perkara utama Blue Ocean Strategy (BOS)
Sementara inovasi dilihat sebagai proses ekperimensecara rawak di mana entrepreneursand spin-offsadalah pemandu utamaas argued by Schumpeterandhis followersBOS menawarkan kaedah dan prosesyang sistematik dan boleh diulangi dalam mencariinovasi oleh firma-firma baru dan sedia ada.
Kerangka dan alat BOS termasuk: strategy canvas,value curve, four actions framework, six paths, buyerexperience cycle, buyer utility map, dan blue ocean ideaindex.
-
8/10/2019 BOS Blue Ocrean Strategy
11/39
What is BOS?
9 Key Points of Blue Ocean Strategy (BOS)
These frameworks and tools are designed to be visualin order to not only effectively build the collective wisdom
of the company but also to effectively execute througheasy communication.
BOS covers both strategy formulationand strategyexecution.
The three key conceptual building blocks of BOS are:
value innovation, tipping point leadership, andfair process.
-
8/10/2019 BOS Blue Ocrean Strategy
12/39
Apakah BOS?9 perkara utama Blue Ocean Strategy (BOS)
Kerangka dan alat direka supaya visualsupaya bukansaja dibina secara berkesan dan membangunkankebijaksanaan terkumpul syarikat tetapi jugamelaksanakan secara berkesan melalui komunikasiyang mudah.
BOS merangkumi kedua-dua strategi perencanaandanstrategi pelaksanaan.
Tiga konsep blok pembinaan BOS adalah: value
innovation, tipping point leadership, dan fairprocess.
-
8/10/2019 BOS Blue Ocrean Strategy
13/39
-
8/10/2019 BOS Blue Ocrean Strategy
14/39
-
8/10/2019 BOS Blue Ocrean Strategy
15/39
Win-lose ?
Harga jualan
Kos
Nilai baranganUntung
pembeli /
pelanggan
Untung
penjual /
pembekal
-
8/10/2019 BOS Blue Ocrean Strategy
16/39
Value Innovation
Harga jualan
Kos
Nilai barangan
Untung
pembeli /
pelanggan
Untung
penjual /
pembekal
-
8/10/2019 BOS Blue Ocrean Strategy
17/39
Value Innovation
Harga jualan
Kos
Nilai barangan
Untungpembeli /
pelanggan
Untung
penjual /
pembekal
-
8/10/2019 BOS Blue Ocrean Strategy
18/39
Value Innovation
Because value to buyers comes from the
offerings utility minus its price, and
because value to the company is
generated from the offerings price minusits cost, value innovation is achieved only
when the whole system of utility, price and
cost is aligned.
-
8/10/2019 BOS Blue Ocrean Strategy
19/39
Value Innovation
Value innovation is the simultaneous
pursuit of differentiationandlow cost.
Value innovation focuses on making the
competition irrelevant by creating a leap of
value for buyersandfor the company,
thereby opening up new and uncontested
market space.
-
8/10/2019 BOS Blue Ocrean Strategy
20/39
Red OceanvsBlue Ocean
Red Ocean Strategy Blue Ocean Strategy
Compete in existingmarket space Create uncontestedmarket space
Beatthe competition Makethe competitionirrelevent
Exploit the existing demand Create & capturenew demand
Makethe value-cost trade-off Breakthe value-cost trade-off
Align the whole system of a firms
activities with itsstrategic choice
ofdifferentiationorlow cost
Align the whole system of a firms
activitiesin pursuit of
differentiationandlow cost
-
8/10/2019 BOS Blue Ocrean Strategy
21/39
6 Principles of BOS
Formulation Principles Risk factor eachprinciple attenuates
1. Reconstruct market boundaries qSearch risk
2. Focus on the big picture, not the numbers qPlanning risk
3. Reach beyond existing demand qScale risk
4. Get the strategic sequence right qBusiness model risk
Excecution Principles Risk factor each
principle attenuates5. Overcome key organizational hurdles qOrganizational risk
6. Build excecution into strategy qManagement risk
-
8/10/2019 BOS Blue Ocrean Strategy
22/39
Visual
BOS menekankan kepada memberi
kefahaman kepada semua secara visual
Alat yang digunakan mudah dilihat dan
difahami
Look at the big picture not the numbers
-
8/10/2019 BOS Blue Ocrean Strategy
23/39
-
8/10/2019 BOS Blue Ocrean Strategy
24/39
Competing Factors
Pengajaran Berkesan
Set induksi
Penerangan isi Soalan latihan
Teknik penyoalan
Kecindanan Refleksi
-
8/10/2019 BOS Blue Ocrean Strategy
25/39
Competing Factors
Pertukaran Guru
Permohonan
Kriteria kelayakan Agihan ikut opsyen
Rayuan
Surat Pertukaran Cara makluman
-
8/10/2019 BOS Blue Ocrean Strategy
26/39
Competing Factors
Pejabat Pelajaran Daerah
Perkhidmatan Kaunter
Tindak ikut aduan Proses Pertukaran Guru
Proses Pertukaran Murid
Pemantauan Program di sekolah Cara makluman
-
8/10/2019 BOS Blue Ocrean Strategy
27/39
Blue Ocean Strategy methodology
The Four Actions Frameworkand ERRC gridassist managers in breaking the value-costtradeoff by answering the following questions:
What factors can be eliminatedthat the industry hastaken for granted?
What factors can be reduced wel l belowthe industrysstandard?
What factors can be raised well abovethe industrys
standard? What factors can be createdthat the industry has never
offered?
-
8/10/2019 BOS Blue Ocrean Strategy
28/39
Kaedah Blue Ocean Strategy
Four Actions Frameworkdan ERRC gridbagiPegawai PPD dalam memecah value-cost trade-offdengan menjawab soalan berikut:
Apakah faktor yang boleh dibuangdi mana selama iniPPD taken for granted?
Apakah faktor yang boleh diku rangkan di bawahstandard PPD?
Apakah faktor yang boleh dit ing katkan di atasstandard
PPD? Apakah faktor yang boleh dijanakandi mana ianya
belum pernah ditawarkan?
-
8/10/2019 BOS Blue Ocrean Strategy
29/39
ERRC Grid
Eliminate Raise
Reduce Create
-
8/10/2019 BOS Blue Ocrean Strategy
30/39
Maximum utilisation
Time spent as a teacher / Assistant EDO
Educational management
Allocation on beneficial program, activities,projects
Effort on studying
Etc.
-
8/10/2019 BOS Blue Ocrean Strategy
31/39
-
8/10/2019 BOS Blue Ocrean Strategy
32/39
Resistence : 4 organisational
hurdles framework
Cognitive HurdleAn organization wedded
to the status quo
Resource HurdleLimitted resources
Motivational HurdleUnmotivated staff
Political HurdleOpposition from powerful
vested interest
-
8/10/2019 BOS Blue Ocrean Strategy
33/39
-
8/10/2019 BOS Blue Ocrean Strategy
34/39
The 3 E principles of
Fair Process Engagement
Explanation
Expectation Clarity
-
8/10/2019 BOS Blue Ocrean Strategy
35/39
How fair process affects
peoples attitudes & behaviour
Strategy
Formulation
Process
Fair ProcessEngagement
Explanation
Expectation clarity
AttitudesTrust & commitmentI feel my opinion counts
Behaviour
Voluntary cooperationIll go beyond the call of duty
Strategy executionExceed expectationSelf-initiated
-
8/10/2019 BOS Blue Ocrean Strategy
36/39
Dynamic of Value-Innovation
MRSM
SAS
MCKK
PFS
SMK Bakti
Cost
High
LowHigh Low
Performance
XXX
-
8/10/2019 BOS Blue Ocrean Strategy
37/39
BOSprocess
-
8/10/2019 BOS Blue Ocrean Strategy
38/39
-
8/10/2019 BOS Blue Ocrean Strategy
39/39
Fin
Thank you