beach resort
DESCRIPTION
sample of business planTRANSCRIPT
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HARMONY BEACH RESORT
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HARMONY BEACH RESORT
BUSINESS PLAN
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Harmony Beach Resort, TokBali,
16150 Pasir Puteh, Kelantan
En. Azizan b. Abdullah
Pusat Pembangunan Usahawan Malaysia,
Block MEDEC (13),
Intekma Resort and Convention Centre,
Section 7,40000 Shah Alam,
Selangor Darul Ehsan. September 8 , 2001
Dear Sir:
HAND OVER OF BUSINESS PLAN Regarding the above matter, we would like to propose and hand in our business planning to your behalf for further action. Our partnership members are listed as below:
1. Azreen bt. Awang
2. Bibi Nurfaritha bt. Bashir Ahamad
3. Cik Som bt. Ahmad
4. Siti Noralisa bt. Ab. Halim
This proposal is about setting up a resort named Harmony Beach Resort which is located in Pasir Puteh, Kelantan (please refer the attachment provided). Every consideration and cooperation from your behalf is greatly appreciated.
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Thank you
Sincerely,
Awang)
(Siti Noralisa bt. Ap. Hatim)
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w=
Tok Bali,
16700 Pasfr Puteh,
Kelantan. Tel : 609 - 7827782 rox : 609 - 7827784
Email : [email protected] Website : www.beachresort/harmony.com
PRESENTED BY :
1. AZREEN BT. AWANG 2. BiBi NURFARITHA BT. BASHIR AHMAD 3, C!K SOM BT. AHMAD 4, S1TI NGRAUSA BT. AB. HALIM
99519396
99519902
995198%
9951990!?
DATE OF SUBMISSION : September 08, 2001
(t
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HARMONY BEACH RESORT
CONTENTS PARTICULARS
Executive Summary Acknowledgement Logo Logo Description Introduction Purposes Background of the Business Background of the Partners Partnership Agreement
ADMINISTRATION PLAN a Introduction to the Organization a General Business Description a Organizational Chart Table of Job Designation &
Numbers of Workers a Schedule of Tasks &
Responsibilities Q Remuneration Table a Staff Intensive a List of Fixed Assets a Office Layout Plan Administration Budget
MARKETING PLAN a Definition a Introduction to Services Target Market a Market Size a Competition a Strength fit Weaknesses of
Harmony Beach Resort a Market Share Q Sales Forecast a Marketing Strategies Remuneration Table & Job
Description a Marketing Budget
PACE 1 2 3 4 5 6 7 9 14
19 20 21 23 24
25
29 30 31 33 34
35 36 37 38 40 41 42
43 45 49 54
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HARMONY BEACH RESORT
PARTICULARS
OPERATIONAL PLAN
a
a a a a
a a a
a a a
Introduction to Operational Process Flow Chart Unit Output/Hours of Operations Material Requirements Operational Organization Chart List of Direct Workers Schedule of Task fit Responsibilities Schedule of Remuneration Lists of Machines fit Equipments Suppliers of Material Requirement Resort Layout Location Layout Operation Overhead Operation Budget Operation Revenue
FINANCIAL PLAN a a a
a
a
Introduction to Financial Project Implementation Cost Sources of Financing Table of Depreciation Loan Amortization Schedule Cash Flow Proforma Statement Profit fit Loss Proforma Balance Sheet Proforma
JUSTIFICATION
Financial Analysis Ratio Analysis Justification
PACE
56 57 58 59
64 65 66 67
70 71 73
74 79 80 81 82
84 85 86 87 88 94 95 97 100
103 104 105 108
APPENDICES 109
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HARMONY BEACH RESORT
PRESENTING
HARMONY BEACH RE/ORT
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HARMONY BEACH RESORT
EXECUTIVE SUMMARY
An entrepreneur is a person who undertakes to do a job. Entrepreneurship involves not only the process that leads to the setting up of a business entity but also the expansion and development of an on going concept.
To be an entrepreneur as to start a business, a business plan is needed. Business plan is a written document which describe the proposed business or project to be undertaken in a comprehensive manner.
For our business plan, we have decided to open up a resort named Harmony Beach Resort that will be located at Tok Bali, Pasir Puteh, Kelantan. We will provide the services such as accommodations, food and beverages, recreational and laundry services beside other facilities that are already provided around our resort.
We hope by practising doing this business plan, we are encouraged to be a real entrepreneur in whatever types of business.
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HARMONY BEACH RESORT
ACKNOWLEDGEMENT
In the name of Allah S.W.T most compassionate and most merciful
Our first grateful acknowledgement is addressed to Allah S.W.T for giving us the opportunity to do this business plan and providing the energy and inspiration which necessary for its completion.
We would like to express our appreciation and thanks to our lecturers, En. Azizan and Pn. Aida Maria, for their guidance and advice in making our business plan become possible.
Not forget to the members' parents who supported us to do this project and also to En. Bahrein ( Manager Group of Pernas Hotel Chain Holdings Sdn. Bhd.), En. Mohd. Asrul Sani (Manager of Housekeeping Department, Sutra Inn in Kota Bharu, Kelantan ) and En. Bashir Ahmad who have contribute a lot in helping us to complete this project.
Lastly, we deeply thankful to all the members who involve in this project whether directly or indirectly. Thank you, may Allah bless you.
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c* HARMONY BEACH RESORT
LOCO
HARMONY BEACH RESORT
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HARMONY BEACH RESORT
LOCO DESCRIPTION HARMONY
We choose by the name of 'Harmony' is because we give priority to the peacefulness and the harmonization of the surrounding at our beach resort.
MEANING OF THE COLOURS
a DARK BLUE Confidence in beating other competitors and we are trying to be the best resort by providing a convenience and comfortable services to the customers.
LIGHT BLUE Showing the crystal clear water, white sandy beach and shining and glittering seaview.
a DARK GREEN Showing the sincerity and honesty of the members of Harmony Beach Resort in running this resort.
LIGHT GREEN The greenery view of flora along the beach that can give the guest the feeling of satisfaction and relaxing.
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HARMONY BEACH RESORT
INTRODUCTION
Harmony Beach Resort is a company that provides various of services including accommodations, food and beverages, laundry and recreational services such as water skiing and horse riding. For food and beverages, laundry and recreational services are rented to other person / company but still under our operation.
Harmony Beach Resort which is expected to get recognized as three stars resort is located at Tok Bali, 16700 Pasir Puteh, Kelantan. Our resort structure concept is Malaysia traditional house that is very unique and attractive.
As we establish this resort, at the same time we are also increase the number of business that are related to the tourism in our country and indirectly, we are increase our country revenue in tourism.
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HARMONY BEACH RESORT
PURPOSES
Company growth is a goal of every entrepreneur. To meet this condition a marketing strategies, business planning and long term goal must go along well. This will assure growth in business and most important of all profit in return. Based on the statement, this business plan which is prepared by Harmony Beach Resort for the purposes of :
1. to obtain a long term loan for RM1,000,000 from Bank Bumiputera Malaysia Berhad (BBMB) with a land certificate as a collateral to the bank.The land is owned by one of the member of this partnership.
2. as a guidelines in measuring growth and profit in managing the business. 3. to inform clearly to the partners about the services provided. 4. to ease the partners to find the best strategies for providing a good
services to the customer 5. to expand and up sizing the business in the future planning. 6. to ensure profit and to monitor how well is the business doing. 7. to create consumer confidence to the company.
In conclusion, this business plan will be used to improve company's activities and to increase profit of business for further.
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HARMONY BEACH RESORT
BACKGROUND OF THE
BUSINESS
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HARMONY BEACH RESORT
BACKGROUND OF THE BUSINESS Name of the business : Harmony Beach Resort
Business Address : Tok Bali, 16700 Pasir Puteh, Kelantan
Correspondence Address : Tok Bali, 16700 Pasir Puteh, Kelantan
Telephone Number : 609 - 7827782
Fax Number : 609 - 7827784
Email Address : harmony [email protected] Website : www.beachresort/harmonv.com
Form of business : Partnership
Main Activities : provide Accommodations, Foods and Beverages,
Laundry and Recreational services.
Date of Commencement of business : 1st January 2007
Date of Registration of business : 1st December 2006
Name of Bank : Bank Bumiputra Malaysia Berhad (BBMB) Bank Account Number : 9911789299519902
Equity Contribution :
Azreen bt. Awang RM190,082.50
Bibi Nurfaritha bt. Bashir Ahmad RM190,082.50
Cik Som bt. Ahmad RM190,082.50
Siti Noralisa bt. Ab. Ha||m (^19^,082.5,9
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HARMONY BEACH RESORT
BACKGROUND OF THE
PARTNERS
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HARMONY BEACH RESORT
GENERAL / ADMINISTRATION MANAGER
Name in full : Siti Noralisa bt. Ab. Halim
Identity Card Number : 820707-03-5340
Permanent Address : PT603 Desa Darulnaim, PasirTumboh, 16150
Kota Bharu, Kelantan
Correspondence Address : PT 603 Desa Darulnaim, Pasir Tumboh,
16150 Kota Bharu, Kelantan
Telephone Number : 012-6585606
Email Address : hbr [email protected]. my
Date of birth :7 t h July 1982
Age : 19 year old
Marital Status : Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Management and
Administration of Business Course
Skills : Good Communication, Good in Computer Literate
Experiences : open up a burger stall
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HARMONY BEACH RESORT
MARKETING M A N ACER
Name in full : Cik Som bt. Ahmad
Identity Card Number : 821104-02-6028
Permanent Address : No. 193, Blok 9, Felda Lakum, 28500
Lanchang, Pahang
Correspondence Address : No. 193, Blok 9, Felda Lakum, 28500
Lanchang, Pahang
Telephone Number : 012-3865555
Email Address : hbr [email protected]
Date of Birth : 4th October 1982
Age : 19 year old
Marital Status: Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Business Strategies
Course
Skills : Good Communication, High Imagination in up sizing business
Experiences : As a cashier at a supermarket
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HARMONY BEACH RESORT
OPERATIONAL MANAGER
Name in full : Bibi Nurfaritha bt. Bashir Ahmad
Identity Card Number : 820910-14-5000
Permanent Address : No. 9, Jalan SS7/12, Kelana Jaya,
47301 Petaling Jaya, Selangor
Correspondence Address : No. 9, Jalan SS7/12, Kelana Jaya,
47301 Petaling Jaya, Selangor
Telephone Number : 012-6910096
Email Address : hbr_ [email protected]
Date of birth : 10th September 1982
Age : 19 year old
Marital Status : Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Business Management
Course
Skills : Good Commnuication, Good in Computer Literate
Experiences : Help uncle at his mini market
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HARMONY BEACH RESORT
FINANCIAL MANAGER
Name in Full: Azreen bt. Awang
Identity Card Number : 820504-03-5770
Permanent Address : PT 367,Kedai Ketereh, 16450
Kota Bharu, Kelantan
Correspondence Address : PT367,Kedai Ketereh, 16450
Kota Bharu, Kelantan
Telephone Number: 012-2196578
Email Address : hbr [email protected]
Date of Birth : 4th May 1982
Age : 19 year old
Marital Status: Single
Academic Qualification : Bachelor of Accountancy
Courses Attended : Entrepreneurship Course, Financial Management
Course
Skills : Good Communication, Faster in Calculation
Experiences : As an account clerk
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HARMONY BEACH RESORT
PARTNERSHIP AGREEMENT
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PARTNERSHIP BUSINESS AGREEMENT
One partnership business agreement was signing by persons who involve in the business called Harmony Beach Resort. This agreement was signing on 1st
September 2001 and enforce immediately.
1. 2. 3. 4.
NAME
Azreen bt. Awang Bibi Nurfaritha bt. Bashir Ahmad Cik Som bt. Ahmad Siti Noralisa bt. Ab. Halim
ID NUMBER
99519396 99519902
99519896 99519905
This agreement will be witness, that all persons above will agreed to be partner members. This business will start its operation on 1st January 2007 and only will end or close if all the partners agree. If death happened, this business will close down and heir of person death right to receive the part from the business before close.
With this, we agree to follow all the regulation that consist in letter of agreement.
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(General/Administration Manager)
(Marketing Manager)
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Hereby, as a partnership, we will be responsible on profit and loss and any liability that is associated with the firm.
c.c Company File Member File Lawyer File
We as a partnership, agree to make a loan from Bank Bumiputra Commerce as a capital to start our business. The capital contribution from every shareholders are RM 189,332.50 from each partners. The total is RM 757,330. The total of our loan is RM 1,000,000 with land certificate as our collateral to the bank. Below is the regulation that every partners must follow:-
1. Give a full attention to the task that given to then in running the business.
2. Attempt to expand and develop the business in the future. 3. Every business debt that made by members must be settle by personal
without involve with any business or partnership assets. 4. Every partner must follow the act of establishment a partnership
business. 5. Every contract that involve with business must be discussed and must be
approved by all partners. 6. Any changes in the agreement must be attached with six months notice
to the department of the business administration. 7. Any Partner that fail to follow the regulations above without any logical
reason, action will be taken by the court.
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For partnership information, the regulation stated above can be altered with the agreement by all partners.
We hereby, as a witness to the partnership agreement we are able to attend to the court or other places or to person to who confirm with this agreement.
First Witness
Encik Azizan Abdullah Lecturer of Entrepreneurship(ETR) Subject
Second Witness
Puan Aida Maria Lecturer of Entrepreneurship(ETR) Subject
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*M* ( u HARMONY BEACH RESORT
ADMINI/TRATION PLAN
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HARMONY BEACH RESORT
INTRODUCTION TO THE ORGANIZATION
Harmony Beach Resort is a company that provides various of services including accommodation, food and beverages (F & B), laundry and recreational services such as water skiing and horse riding. F & B, laundry and recreational services is rented or managed by other person / company but they are still under our operation.
There are four main departments in our company. Administration department, marketing department, operational department and financial department are also have own minor departments under each of them.
We hire 22 workers including ourselves as the managers to manage this resort. We will emphasis on customers' needs in order to improve our services.
Generally, we as a newcomer in the business field that establish a resort will involve ourselves time by time to make sure will be the best resort in Tok Bali.
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HARMONY BEACH RESORT
GENERAL BUSINESS DESCRIPTION
Harmony Beach Resort, Tok Bali,
16700 Pasir Puteh, Kelantan.
Te l : 609 - 7827782 Fax : 609 - 7827784
Email: harmony [email protected] Website : www.beachresort/harmony.com
Harmony Beach Resort is located at Tok Bali on south eastern coast of Kelantan. Set on Kelantan's finest beach, the resort is mere 12km or 15 minutes from Pasir Puteh town / 24 km or 30 minutes from Kota Bharu and 28 km or 40 minutes from Sultan Yahya Petra Airport. Buses and taxis are plentiful and readily available.
Our resort which is expected to be recognized as two stars resort offers the services and facilities as follow :
a) Accommodation The types of rooms are divided into suite, deluxe and standard ( single or queen bed ). The customers can choose which one they preferred to. We offer a quality accommodation with Malaysian styled wooden chalets and bungalows offer home comforts, ideals for families on holidays, some are even designed with a mini lounge. One whether local or international tourist or backpackers would also stay in a one-room chalet with air conditioning.
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HARMONY BEACH RESORT
b) Food and Beverages (F & B) There are a restaurant, lounge and a drugstore under this department. All of them are rented to other person / company but it is still under our operation. Get relaxing, sipping with favourite cocktail while recollecting the day's experiences or with holiday acquaintances at the lounge. The restaurant will serve Malaysian delicacies and continental favourites. To those who find for their daily basic needs, drugstore will fulfil your requirement.
c) Recreational These services are also managed by other person / company but it is still under our operation. The recreation sport provided are water skiing and horse riding. The jet skies and horses can be rented if interested.
d) Laundry The services offered are recollecting and washing guests' clothes. We also provide dry-cleaning and ironing services. As F & B and recreational department, this department also rented to other person / company.
Other facilities that are provide here are a jetty to those who want to go the other island like Pulau Perhentian by travelling by boat from Tok Bali, clinic and the stalls and hawkers along the road and the beaches. Fishing village is one more interesting place to visit while you are in Tok Bali.
Base on the business description above, it clearly tell that we give priority to our customers' convenience and comfort to get enjoy staying at our resort.
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HARMONY BEACH RESORT
ORGANIZATIONAL CHART
GENERAL MANAGER Siti Noralisa Ab. Halim
ADMINISTRATION MANAGER
Siti Noralisa Ab.Halim
MARKETING MANAGER
Cik Som Ahmad
SECREATARY RECEPTIONIST
OPERATIONAL MANAGER
Bibi Nurfaritha
MARKETING STAFF
TECHNICIAN FOOD AND BEVERAGES MANAGER
HOUSEKEEPING ASSISTANT
FINANCIAL MANAGER
Azreen Bt. Awang
RECREATIONAL MANAGER
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HARMONY BEACH RESORT
TABLE OF JOB DESIGNATION AND NUMBER OF WORKERS
JOB DESIGNATION General / Administration Manager
Secretary Receptionist
Marketing Manager Marketing staff
Operational Manager
Housekeeping Food and Beverages
(FaB) Recreational Laundry Maintenance
Financial Manager TOTAL
NUMBER OF WORKERS 1 1
1
1 1
1
10 1
1
1
2
1
22
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HARMONY BEACH RESORT
SCHEDULE OF TASKS AND RESPONSIBILITIES
GENERAL MANAGER
Managing and conducting business matter in order to achieve company's goal
Attending any related meeting or seminar Represent the company for any matter related to the business Ensure all departments play their own role and responsibilities.
ADMINISTRATION MANAGER
Making report on the latest achievement of company Making the structure of arrangement and planning to attract more
customers to come
Ensure all the partners get their salaries and benefits according to the partnership agreement
Managing all expenses either it is connected to the administration department or services
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HARMONY BEACH RESORT
MARKETING MANAGER
Responsible in promoting and attracting the customers to visit our resort Find ways to increase our resort market in the area Find strategies to show our strength and improve our weaknesses in view
of others Ensure our marketing and share in stable condition time by time
OPERATIONAL MANAGER
Managing and conducting all the services provided such as housekeeping, food and beverages (F & B), recreational, laundry and maintenance services in order to give a good service to customer
Managing the employees' working shift Monitors the employees and services provided Ensure all the services provided can fulfil customers' needs
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FINANCIAL MANAGER
Checking and recording all the company's output and input cash flow Managing company's cheque, accepting receipt and making payment on
behalf of company Making financial and non-financial statement of the company whether
monthly or annually Making financial annual report and balance sheet for financial performa.
SECREATARY
Keeping all the document related to the administration in proper manner Writing and up dating all about the management Accompany the General Manager in meeting Arrange the appointment or meeting for the managers
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RECEPTIONIST
Manage for check-in or check-out the customers Collect money from customers
List down all the customers who come to check-in Serve the people who asking about the resort
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REMUNERATION TABLE
JOB POSITION
General/Administration Manager * Secretary * Receiptionist
Marketing Manager * Marketing Staff
Operational Manager * Housekeeping Assistant
* Food And Beverages Staff * Recreational Staff * Laundry * Maintenance Staff
Financial Manager
TOTAL
NO. OF WORKERS
10
2
1
22
SALARY PER M O N T H
( R M )
2,500.00 850.00 850.00
2,500.00 600.00
2,500.00 700x10 7,000.00
700.00 700.00 700.00 700x2
1,400.00 2,500.00
2 2 , 8 0 0 . 0 0
EPF 13%
( R M )
325.00 110.50 110.50 325.00 78.00
325.00 91x10 910.00 91.00 91.00 91.00 91x2
182.00 325.00
2 , 9 6 4 . 0 0
PERKESO 2 %
( R M )
50.00 17.00 17.00 50.00 12.00 50.00
14x10 140.00
14.00 14.00 14.00 14x2 28.00 50.00
456.00
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HARMONY BEACH RESORT
STAFF INTENSIVE SALARY INCREMENTAL
Salary incremental for each worker is base on company's profit. When the company become stable, salary for the workers will be increased depend on their contribution and quality of the work.
BONUS Bonus will be given base on company's annual profit. It is also depend on
their contribution and quality of the work.
EPF and PERKESO Company will provide 13% on salary for EPF and 2% on salary for PERKESO
monthly.
ANNUAL HOLIDAY Maximum 24 days per year for all the managers Maximum 18 days per year for the other employees
EMERGENCY LEAVE It will be given to the employees who have reasonable reason such as death or sick with medical letter that being proved by related authorized party like hospital.
MEDICAL FEES Annual medical charges provided for each employee RM3$0.00
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HARMONY BEACH RESORT
LIST OF FIXED ASSET ITEMS
Office Building Executive Table Set Computer Printer Sofa Air Conditioning Emergency Light Light Cabinet Fax Machine Telephone Cashier Machine Receiptionist Table Set Meeting Table Set Toilet:
Toilet Bowl Sink Bathroom Set Light
Restroom : Air Conditioning Light
UNIT/SET
1 5 2 2 2 11 10 23 6 2 6 1 1 1
2 2 2 2
1 2
RM/UNIT
120,000.00 400.00
2,800.00 300.00
1,200.00 1,700.00
60.00 65.00
150.00 600.00 60.00
2,000.00 600.00
1,400.00
500.00 180.00 30.00 65.00
1,700.00 65.00
TOTAL
120,000.00 2,000.00 5,600.00
600.00 2,400.00
18,700.00 600.00
1,495.00 900.00
1,200.00 360.00
2,000.00 600.00
1,400.00
1,000.00 360.00 60.00
130.00
1,700.00 130.00
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HARMONY BEACH RESORT
Mini Bar: Sink Fridge Electric Thermo Airpot Mini Bar Set Mineral Pot Light
Store : Cabinet Ceiling Fan Light
TOTAL
1 1 1 1 1 1
2 1 1
180.00 400.00 70.00 30.00 60.00 65.00
150.00 95.00 65.00
180.00 400.00
70.00 30.00 60.00 65.00
300.00 95.00 65.00
162,500.00
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OFFICE LAYOUT PLAN
OPERATINAL AAANAGER
MARKETING AAANAGER
FINANCIAL AAANAGER
MEETING fiooH T&iL-eT
ZecRBflTA^Y
GENERAL MANAGER
H l H I
G*R
STORE
TOILET
ReST R O O M
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HARMONY BEACH RESORT
ADMINISTRATION BUPCET
ITEMS
Fixed Asset
Salary EPF13% PERKESO 2%
Water and Electricity Deposit Telephone and Internet Deposit
Water and Electricity Telephone and Internet
Registration Fees
Employees' Insurance Insurance
Medical Fees
Stationery
TOTAL
ASSET EXPENSES
(RM) 162,500.00
1 6 2 , 5 0 0 . 0 0
MONTHLY EXPENSES
(RM)
11,700.00 1,521.00
234.00
7,000.00 1,500.00
750.00
200.00
2 2 , 9 0 5 . 0 0
OTHER EXPENSES
(RM)
200.00 300.00
2,500.00
1,200.00 6,000.00
10,200.00
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MARKETING PLAN
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HARMONY BEACH RESORT
DEFINITION
Marketing is the activities that are carried out systematically to encourage and increase sales of products or services as long as the activities are in lines with religious and ethical practices. From the definition, it shows how importance the marketing strategy in running the business, so that the business will success and be able to expand in the future-
Marketing activities is towards satisfying customers needs and wants, as well as contributing towards profit for the business. The company that practices a good marketing policy, will always thinking and do research to know about the needs of their customer and the product or services that they produce will be based on the customers' needs. This is what our business is going to do in order to success in the near future as well as to introduce our resort to the other country.
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INTRODUCTION TO SERVICES
Harmony Beach Resort is running a business that provides the accommodations services and also recreational services. The type of accommodation services that we provide is chalet. There are four types of chalet in our resort, which is executive, deluxe, standard single and standard queen. While the recreational activities that we have in Harmony Beach Resort are water ski and horse riding.
To make sure that the customer is confident and comfortable with our services, we will give them the reasonable prices for all the services. Besides giving reasonable price, Harmony Beach Resort will offer the best services in order to make them satisfied with the services that we offer to them.
Our resort is situated in Tok Bali, Pasir Puteh Kelantan. As this place is becoming well-known we are really confident that our resort is going to be successful. Besides that, there is only one resort in this place and its only provides the rooms services. It does not provide any other services. So, we think that, it won't be a big problem for us to attract customer.
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HARMONY BEACH RESORT
TARGET MARKET Target market is the groups of customers that have needs and wants
that can be satisfied by the business through the supply of goods or services.
Harmony Beach Resort target market are:
1. INTERNATIONAL TOURIST
International tourist is our main target market. According to the statistics, the number of the international tourists that came to our country has increased almost every year. This is because they are so many interesting places in our country.
So, by the emerging of our resort, hopefully more and more tourist will come to our country, especially to Kelantan, the place where our resort situated.
Since Harmony Beach Resort provides a lot of services compared to their competitor, D' Bali so it is not so difficult for us to attract those tourist.
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HARMONY BEACH RESORT
2.L0CAL TOURIST
Local tourist is our second target market. After the economic downturn hit Malaysia in 1997, many Malaysian people choose to spend their holiday in the country instead of going to oversea. So, we think that the number of local tourist that will come to Kelantan especially Tok Bali, will increase since the opening of our resort will attract the public.
From the research that we done, during the holiday, the Malaysian people like to spend their holidays with their family. So, at this time we were expected that our earning will increase.
3. BACKPACKERS
Backpackers are those who traveling from one places to another places. They usually don't stay in one place for a long period. Eventually, they look for a cheaper place to stay. But even though our resort is more expensive than D'Bali resort, but it does not provides any other services and the resort is not situated in a strategic place. So, we confident that those backpackers will choose our resort as a place for them to stay.
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HARMONY BEACH RESORT
COMPETITION Every new business must have the competitors that offer the similar
products or services. Actually, competition is good in developing the business because we will always trying to be better than our competitors. So, in order to be better, the entrepreneur should analyze the strength and weaknesses of the competitors in term of size, experience and years in business, financial ability and the product line.
Harmony Beach Resort only has one competitor, which is D' Bali resort. So, we don't think it's quite difficult for us to attract the customer since we don't have many competitors.
The strength and weaknesses of D' Bali resort is as follows:
STRENGTH: > Experience
Since D' Bali Resort is formed for many years, they have much experience in running the business.
> Cheaper Price D' Bali Resort is offering cheaper price for the rooms that they provide compared to Harmony Beach Resort.
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HARMONY BEACH RESORT
WEAKNESSES: > Only one services
Even though D' Bali Resort provides cheaper price but they don't provides any other services besides accommodation.
> Poor and old facilities The facilities in D' Bali Resort maybe poor and old, since they have formed for many years.
> Location is not strategic The location of D' Bali Resort is not strategic, so it will be difficult for the people to find the resort.
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HARMONY BEACH RESORT
STRENGTH AND WEAKNESS OF HARMONY BEACH RESORT
STRENGTH:
ONLY ONE COMPETITOR We only have one competitor in Tok Bali which is D' Bali Resort. But D' Bali Resort only provides the rooms services and it does not provides any other services. Besides that, the number of rooms that they provide is quite small.
NEW FACILITIES Since we are new resort, so all the facilities that we provides is new and still strong.
ORGANIZED MANAGEMENT Harmony Beach Resort practice the best management skills, especially in administration and operation to make sure all our customers satisfaction come first.
BIGGER MARKET SIZE By referring to the condition of our competitor, so we are confident that we can capture a bigger market size.
FLEXIBLE PRICE We provide a flexible price for all the services that we have in our resort, so that it will not burden our customer.
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HARMONY BEACH RESORT
WEAKNESS:
LESS WORKERS As our resort newly exist, we don't have sufficient workers to help running the business.
LACK OF EXPERIENCE As Harmony Beach Resort is newly exist, so we don't have much experience in managing the business.
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HARMONY BEACH RESORT
MARKET SHARE Market share is the estimated potential sales of the business. In finding the
market share we consider the followings: 1) Market size 2) Competitor's influence
Below is the market share analysis before the entering of Harmony Beach Resort:
NAME OF COMPANY
D' Bali Resort
TOTAL
SALES PER MONTH RM
65,000.00
65,000.00
MARKET SHARE
100%
100%
But, after the entering of Harmony Beach Resort the market share analysis is as below:
NAME OF COMPANIES
D' Bali Resort Harmony Beach Resort
TOTAL
SALES PER MONTH RM
25,516.00 39,484.00
65,000.00
MARKET SHARE
39.26% 60.74%
100%
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HARMONY BEACH RESORT
The effect of the entering of Harmony Beach Resort in the market:
NAME OF COMPANIES
D' Bali Resort Harmony Beach Resort
TOTAL
MARKET SHARE
39.26% 60.74%
100.00%
EFFECT/LOSS ON MARKET SHARE
- 60.74% + 60.74%
0.00%
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HARMONY BEACH RESORT
SALES FORECAST Sales forecast is our expected purchases from the identified target market.
Our sales forecast is changing from month to month. In forecasting our sales, we consider the followings factors:
1. Customer's awareness 2. Seasonal factors 3. Characteristics of the business sector
Below is our sales forecast for the whole first year of our operation, 2007.
MONTH/YEAR
January February
March April May June July
August September
October November December TOTAL
SALES RM
39,484.00 47,723.00 39,483.00 39,484.00 51,496.00 51,496.00 51,496.00 51,496.00 47,723.00 25,825.00 25,825.00 51,496.00
523,027.00
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HARMONY BEACH RESORT
This is our sale forecast for the year 2008 and 2009.
YEAR
2008 2009
SALES RM
904,552.00 1,202,253.00
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HARMONY BEACH RESORT
60,000.00!
50,000.00
40,000.00
30,000.00
20,000.00
10,000.00
0.00 Sales (RM)
January February March April May June July August September October November December
Monthly sales forecast for the first year2007.
-
1400000
1200000
1000000
800000
600000
'fir*** HARMONY BEACH RESORT
Sales
2007 2008 2009
Sates forecast for year 2007, 2008,and 2009.
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HARMONY BEACH RESORT
MARKETING STRATEGIES MARKETING STATEGY IN GENERAL
Generally, in order to promote the business and to attract the customer, Harmony Beach Resort will use all the privileges that they have, especially in the management efficiency. Harmony Beach Resort will manage the business in an efficient way, such as by offering the services with reasonable price that fit the needs and wants of the customer. Not only that, we also will do research about our competitor to know about their strength and weakness and at the same time we can improve the quality of our resort.
SERVICES STRATEGY Harmony Beach Resort provides a lot of the services to the customer. All
the services that we provides, will fit the needs of our customer. Harmony Beach Resort will gives them the best services as we can, in order to attract them to go to our resort.
The strategy that we done to attract the customer are as follows: 1) The prices of the accommodations and services are reasonable, so that it will not burden our customer. 2) Harmony Beach Resort will give a good quality of the accommodations services that we provide, so that our customer will be satisfied, since we really concern about the convenience and comfortability of our customer. 3) The safety of the customer is really important. So to prevent any unexpected event, such as fire break out, Harmony Beach Resort provides emergency equipment such as fire extinguisher and first aid kit. Our resort is also equipped with electric generator to supply the electric and to avoid blackout. Not only that, we also have emergency lights.
49
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HARMONY BEACH RESORT
PRICING STRATEGY
One of the strategies that was done by Harmony Beach Resort to attract customer, is by giving the reasonable prices for the services that we provides. The accommodations and recreational activities rate in our resort are as follows:
TYPES OF ROOMS/SERVICES
Executive Deluxe
Standard Single Standard Queen
Water Ski Horse Riding
RATES RM
3207 day 220/day 110/day 160/day 150/hour 30/hour
So, by seeing from the prices of the rooms and services that we provides, we don't think its quite expensive. Everybody can live in our resort whether they are from a rich family or not because its quite cheaper.
5 0
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tar-sJ
HARMONY BEACH RESORT
PROMOTION STRATEGY
There so many ways that will be done to attract customer especially tourist to go to our resort. Harmony Beach Resort is providing enough budget for the promotion of our business and hopely more and more people will come to our resort. Below are the strategies that Harmony Beach Resort done to promote the business:
1 . Register to f Perbadanan Kemajuan Pelancongan Malaysia (TDC)
Since TDC involve directly in the promotion of the interesting places in this country, so hopefully, by registering under this corporation, it can help to promote our business. The registration will be done a few months before Harmony Beach Resort starts its operation.
2. Make Business Card
Harmony Beach Resort decided to make business card so that it is easy for the customers to contact us.This is one of the way to introduce our resort to the public.
51
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HARMONY BEACH RESORT
3. Make Pamphlet
Harmony Beach Resort will make pamphlet so that the public will know more about our resort such as the location, prices rate for the rooms that we provide and all the activities that was held by Harmony Beach Resort. The pamphlet will be put at the office center of TDC in Kelantan.
4. Advertisement
Harmony Beach Resort will make advertisement in the local newspapers and magazines to tell the public about the opening of our resort. This is one of the important strategy to promote our resort. Not only that, in our advertisement we will having a contest and its open to all the malaysian citizen. The winner will win a free living package to live at our resort for 3 days.
5. Sign Board
Sign Board is important to make the public know about the existence of our resort. Besides that, sign board is also important to the public, especially tourist, because it shows the way to our resort. We will put the sign board in the strategic places, so it can clearly seen by the tourist for example along the highway to the Kelantan.
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HARMONY BEACH RESORT
6. Website
Harmony Beach Resort has its own website which is www. harmony/ beach resort. In this website, all the information about our resort will be provided. So for the public who want to know in detail about our resort they can just easily log on to our website. The information that we provide is about the accommodation services, recreational services and the facilities that we have in our resort. Not only that, the public can also know about the interesting places in Tok Bali from our website.
7. Packages Harmony Beach Resort will introduce promotional packages according to the season for example during the school breaks. At this time Malaysian people like to spend their holiday by visiting the interesting places in the country. So, by introducing the packages it will attract people to go to Tok Bali.
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HARMONY BEACH RESORT
REMUNERATION TABLE
JOB DESIGNATION
Marketing Staff
SALARY PER MONTH
(RM) 600.00
TOTAL
EPF (13%)
RM
78.00
PERKESO (2%) RM
12.00
TOTAL
RM
690.00
690.00
JOB DESCRIPTION
Marketing staff is responsible in helping the marketing manager in doing her work. The job of marketing staff is just like the secretary of the marketing department.
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KtJf HARMONY BEACH RESORT
MARKETING BUDGET
This is our marketing budget for the first year of our operation, 2007.
TYPE
Fixed asset expenses: Sign Board Other Expenses: Business Card Advertisement Pamphlet Yellow Pages Salary EPF PERKESO TOTAL
FIXED ASSET EXPENSES(RM)
1,500.00
1,500.00
MONTHLY EXPENSES (RM) IAN
800.00 4,000.00
300.00 1,200.00
600.00 78.00 12.00
6,990.00
FEB
600.00 78.00 12.00
690.00
MAC
600.00 78.00 12.00
690.00
APRIL
600.00 78.00 12.00
690.00
MEI
300.00
600.00 78.00 12.00
990.00
IUN
800.00 4,000.00
600.00 78.00 12.00
5,490.00
IULY
600.00 78.00 12.00
690.00
AUC
600.00 78.00 12.00
690.00
SEPT
600.00 78.00 12.00
690.00
OCT
600.00 78.00 12.00
690.00
NOV
600.00 78.00 12.00
690.00
DEC
300.00
600.00 78.00 12.00
990.00
TOTAL R M
1,600.00 8,000.00
900.00
7,200.00 936.00 144.00
18,780.00
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HARMONY BEACH RESORT
OPERATIONAL PLAN
$6
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HARMONY BEACH RESORT
INTRODUCTION OF OPERATION Operational planning is an important aspect to determine the
successfully of the business. It can fulfill the need of the customer and help the business in making profit.
Our resort is running on a services basis. So if the business can't satisfy the customer needs, this might effect our organization and as a result this business can't really reach its goals and objectives.
To make the organization of Harmony Beach Resort running smoothly in a good condition, all the activities must be manage, monitor and supervised in maximize way. Hopefully it can minimize the costs and avoid loss. This responsibilities is manage and operate by the Operational Manager which is one of the partnership members.
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HARMONY BEACH RESORT
PROCESS FLOW CHART As a business that provide services, we, the management of Harmony
Beach Resort will make sure our services process will run perfectly and systematically. So, to make this said and done, the operational management will prepare a process flow chart to be followed by all related employees. Furthermore, this flow chart will help the employees to implement their jobs efficiently and accurately.
Payment of deposit and giving room keys
Preparing rooms necessity
Show guest Their room
Guest leaving The chalet
Returning of keys and deposit
to guest
Make sure guest facilities and
comfortability
Inspection of facilities and equipment in the room
_^, room ready to be rented
Waiting for booking
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HARMONY BEACH RESORT
UNIT OUTPUT/HOURS OF OPERATIONS NORMAL SEASON
ROOMS
SERVICES
Chalet Standard (Single)
Chalet Standard (Queen)
Chalet Deluxe
Chalet Executive
DAYS
Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday
QUANTITY UNIT PER DAY
3 3 3 3 4 5 5 9 9 9 11 12 13 13 4 4 4 4 6 6 7 2 2 2 2 2 3 3
WEEK
26
76
35
16
MONTH
104
304
140
64
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HARMONY BEACH RESORT
PEAK SEASON 1 (FULLY OCCUPIED)
ROOMS
SERVICES
Chalet Standard (Single)
Chalet Standard (Queen)
Chalet Deluxe
Chalet Executive
DAYS
Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday
QUANTITY UNIT PER DAY
5 5 5 5 5 5 5 13 13 14 14 15 15 15 6 6 6 6 7 7 7 3 3 3 3 3 3 3
WEEK
35
99
45
21
MONTH
140
396
180
84
6 0
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HARMONY BEACH RESORT
JMAK SEASON 2 ( 8 0 % OCCUPIED)
ROOMS
SERVICES
Chalet Standard (Single)
Chalet Standard (Queen)
Chalet Deluxe
Chalet Executive
DAYS
Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday
QUANTITY UNIT PER DAY
4 4 4 4 5 5 5 12 12 13 14 15 15 15 5 5 5 5 6 7 7 2 2 3 3 3 3 3
WEEK
31
96
40
19
MONTH
124
384
140
76
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HARMONY BEACH RESORT
OFF-PEAK SEASON
ROOMS
SERVICES
Chalet Standard (Single)
Chalet Standard (Queen)
Chalet Deluxe
Chalet Executive
DAYS
Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday Monday Tuesday
Wednesday Thursday
Friday Saturday Sunday
QUANTITY UNIT PER DAY
2 2 2 2 3 3 3 5 5 5 5 7 8 8 3 3 3 4 4 5 5 1 1 1 2 2 2 3
WEEK
17
43
27
19
MONTH
68
172
108
76
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HARMONY BEACH RESORT
PEAK SEASON 1 - FULLY OCCUPIED (AVERAGE)
1. End of month- March especially 30/31 - Sultan Kelantan Birthday 2. May - School Holiday, International Tourist (Japan, UK, Europe,
Australia, New Zealand) 3. June - Tourist, 'Pesta Pantai' 4. July - 'Pesta Wau', Citrawarna 5. August - Shopping Carnival, Independence Day 6. December - School Holiday, Shopping Carnival
PEAK SEASON 2 - FULLY OCCUPIED IN 7 0 % - 8 0 %
1. Feb - Aidilfitri festival, Chinese New Year 2. September - School Holiday (Middle of the month)
N O R M A L RATE - S O % T O &Q% (AVERAGE)
1. January 2. March 3. April
PEAK OFF SEASON - 2Q% TO,
1. October - Rain and flood season 2. November - Rain and flood season
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HARMONY BEACH RESORT
MATERIAL REQUIREMENTS FoUowings are the lists of materials needed to run the chalet:-
NO.
1.
2. 3.
4.
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
TYPES
Bed Queen Single
Pillow Queen Fitted Sheet Set Single Fitted Sheet Set Curtain Dressing Table Bedside Table Bedside Lamp Standing Lamp Ceiling Lamp Dustbin Sofa Set Face towel Bath Towel Sink Shower Toilet Bowl Bathtub Carpet Lounge Table Study Table Telephone
QUANTITY NEEDED
28 15 71 28
15
73 43 86 86 76 103 43 10 71 71 33 30 33 3 3 3 10 30
TOTAL
PRICE PER UNIT
(RM)
700 400 20 90
50
40 160 80 25 40 65 4
1000 8 12 70 180 300 800 40 80 100 25
TOTAL (RM)
19,600 6,000 1,420 2,520
750
2,920 6,880 6,880 2,150 3,040 6,695 172
10,000 568 852
2,310 5,400 9,900 2,400 120 240
1,000 750
92,567
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iir
HARMONY BEACH RESORT
OPERATIONAL ORGANIZATION CHART
MAINTENANCE DEPARTMENT
OPERATIONAL MANAGER
FOOD AND BEVERAGES
DEPARTMENT
HOUSEKEEPING DEPARTMENT
RECREATIONAL DEPARTMENT
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HARMONY BEACH RESORT
LIST OF DIRECT WORKERS
JOB DESIGNATION
MAINTENANCE -* Technicians
FOOD AND BEVERAGES * Food and Beverages Assistant
HOUSEKEEPING ^ Housekeeping Assistants
RECREATIONAL * Recreational Staff
LAUNDRY * Laundry Staff
TOTAL OF WORKERS
NO. OF WORKERS
2
1
6
1
1
11
66
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HARMONY BEACH RESORT
SCHEDULE OF TASKS AND RESPONSIBILITIES
JOB SPECIFICATION
AAAINTENANCE DEPARTMENT Technician
FOOD AND BEVERAGES DEPARTMENT
Food and Beverages Manager
TASKS AND RESPONSIBILITIES
Responsible for all maintenance of the electrical wiring.
Taking care of the main air-conditioning system for the resort.
Repairing and fixing any defects or damaged of electrical appliances in the resort.
Since we are renting our restaurant, lounge and drugstore to another people, they are the one who is responsible for all the management of food and beverages department.
However the Food and Beverages Manger will make sure everything is running well and he is responsible for collecting rents and commissions.
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HARMONY BEACH RESORT
JOB SPECIFICATION
HOUSEKEEPING DEPARTMENT 1. Room Cleaner
2. Sweeper
3. Gardener
RECREATINAL DEPARTMENT Recreational Staff
TASKS A N D RESPONSIBILITIES
Working in shift either in the morning or evening.
Responsible for the cleanliness of the guest rooms. They have to make sure the guest rooms is neat and clean before the guest check-in and after the guest check-out
Responsible for the cleanliness of the overall resorts including the lobby, administration office and the verandah of each chalet.
Taking care of the freshness of the flowers planted all around the resort.
They have to water, fertilizer and plant flowers and small bushes so that the resort looks pleasant and a comfortable place to stay.
Look after all the water equipments such as Jet Ski and the life jacket.
Managing the recreational department and make sure that the hotel guests are satisfied with the recreational activities provided
Taking care of the horses-its food, cleanliness of the stable and the horses health.
6 8
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HARMONY BEACH RESORT
JOB SPECIFICATION
LAUNDRY DEPARTMENT Laundry assistant
TASKS AND RESPONSIBILITIES
Collect and wash-up the guests clothes according to their needs
Provide ironing and dry-cleaning services Washing the hotel laundry- towels, bed
sheets etc.
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HARMONY BEACH RESORT
SCHEDULE OF REMUNERATION
The management of operational department will be divided into 5 minor departments which are food and beverages department, housekeeping department, recreational department and laundry department. Each departments have workers who are responsible for their jobs. Below are the schedule describing the specification of each minor departments.
DEPARTMENTS
MAINTENANCE
FOOD AND BEVERACES
HOUSEKEEPING
RECREATIONAL
LAUNDRY
NO. OF WORKERS
2
1
6
1
1
TO
MONTHLY SALARY
RM
(700x2) 1,400
700
(700x6) 4,200
700
700
TAL
EPF (13%)
RM
(91x2) 182
91
(91x6) 546
91
91
PERKESO (2%) RM
(14x2) 28
14
(14x6) 84
14
14
TOTAL MONTHLY
SALARY RM
1,610
805
4,830
805
805
8,855
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HARMONY BEACH RESORT
LIST OF MACHINES ANP EQUIPMENT
ROOMS
NO
1.
2.
3.
4.
TYPES OF EQUIPMENTS
Chalet Standard Deluxe
Executive
Air Conditioner
Television
Refrigerator
TOT-
NO. OF UNITS
20 7 3
40
30
10
4L
PRICE PER UNIT(RM)
45,000 60,000 80,000
800
350
300
TOTAL RM
900,000 420,000 240,000
44,000
10,500
3,000
1,617,500
MAINTENANCE DEPARTMENT
NO.
1.
2.
TYPES OF EQUIPMENT
Electrical Equipments
Hardware Tools
TOTAL
TOTAL
1,500
2,000
7,500
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HARMONY BEACH RESORT
HOUSEKEEPING DEPARTMENT
NO.
1.
TYPES OF EQUIPMENT
Vacuum Cleaner
TO!
NO. OF UNITS
10
fAL
PRICE PER UNITCRM)
800
TOTAL RM
8,000
8,000
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HARMONY BEACH RESORT
SUPPLIERS OF MATERIAL REQUIREMENT
MATERIALS Furniture Chemicals Mattress Bed Sheet and pillows Towel Soap and Shampoo Dustbin Tissues
SUPPLIERS King Koil Furniture Enterprise Bumi Indah Sdn Bhd King Koil Furniture Enterprise Seon Lim Company Towel Tech Enterprise Ensur Crabe Sdn Bhd Lamba Enterprise Mel Tech Enterprise
All of the suppliers' companies are situated in Kota Bharu, Kelantan.
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HARMONY BEACH RESORT
SE~A I D E
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74
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HARMONY BEACH RESORT
2 feet CHALET STANDARD SINGLE > * =
S fee h
4
TABLE
SINGLE
Tei_ev\S.lDN
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12 fee t
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i lfowefO
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75
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HARMONY BEACH RESORT
CHALET STANDARD QUEEN >3 feet-
Z+: 5 f +
TELEVISION
VERANDAH
12 feeV
^
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-
HARMONY BEACH RESORT
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HARMONY BEACH RESORT
16 fee*
14 feel
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78 U Teei
-
HARMONY BEACH RESORT
ll
:oJTAN
MALAYSIA
jtauisyi-
i
ferial Tumpcff1
Wokaf Batfam
UNA SEA
t.Lqto Renv i^
Panrai Cahaya Bulan Peagkalan Chepa
Pantai iiama KOTA BHARU
Panrai Bachok
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Posh" P u t e h ^ Jeram Pasu
Jeram Linqng M a c h a n g
Lata Bull Kualo Krai
Lata Berihgfn
o %
Location of Harmony Beach Resort, Tok Bali.
79
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HARMONY BEACH RESORT
OPERATION OVERHEAD
HOUSEKEEPING DEPARTMENT
PARTICULARS
Tissue
Shampoo
Hand Soap
Bath Soap
Cleaning Equipment
QUANTITY PER DAY
15
15
15
15
-
TOTAL
PRICE PER UNIT(RM)
0.80
0.20
0.20
0.20
-
TOTAL RM
12.00
3.00
3.00
3.00
40
61. OO
Cost Incurred by Housekeeping Department per day=RM 113 Cost incurred in a month=RM 61x30 days
=RM 1,830 per month
8 0
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K*M*' HARMONY BEACH RESORT
OPERATION BUDCET
TYPES
Chalets Materials
Air conditioner Televisions Refrigerator
Maintenance Equipment Housekeeping Equipment Housekeeping Overhead
Salary EPF(13%)
PERKESO(2%) Other Operational Expenses
TOTAL
FIXED COST RM
1,335,000 92,567 44,000 10,500 3,000 7,500 8,000
1,500,567
MONTHLY EXPENSES
RM
1,830 7,700 1,001 154
10,685
OTHER EXPENSES
RM
1,600
1,600
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HARMONY BEACH RESORT
OPERATION REVENUE
ROOMS
SERVICES
Chalet Standard (Single)
Chalet Standard (Queen)
Chalet Deluxe
Chalet Executive
NO. OF UNITS PER MONTH
140
312
240
72
TOTAL
PRICE PER UNIT(RM)
110
160
220
320
TOTAL REVENUE(RM)
15,400
49,920
52,800
23,040
141,160
FOOD AND BEVERAGES
SERVICES
Restaurant
Lounge
Drugstore
MONTHLY RENTAL
RATE
12,000
10,000
8,000
%
10
8
8
TO!
BUDGETED INCOME
52,000
38,000
18,000
AL
COMMISSION TAKEN
5,200
3,040
1,440
TOTAL REVENUE
17,200
13,040
9,440
39,680
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HARMONY BEACH RESORT
RECREATIONAL
SERVICES
Jet-Ski
Horse Riding
BUDGETED INCOME
8,000
3,200
%
20%
20%
TOTAL
COMMISSION TAKEN
1,600
640
TOTAL REVENUE
1,600
640
2,240
LAUNDRY
SERVICES
Laundry
MONTHLY RENTAL
RATE
6,000
%
8%
TO!
BUDGETED INCOME
12,000
"AL
COMMISSION TAKEN
960
TOTAL REVENUE
6,960
6,960
83
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tftRMONY BEACH RES<
FINANCIAL PLAN
S4
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HARMONY BEACH RESORT
INTRODUCTION A financial plan is a plan that shows the short and long-term financial
requirements in order to start a new business or project. It also shows how the requirements are going to be financed using internal and external resources. A financial plan should also include the projections of the financial statements such as cash flows, profit and loss and balance sheet. Besides that, it should include some financial analysis in order to determine the viability of the proposed business/project.
A financial plan is important to determine the amount of money to be invested, to identify and propose the relevant sources of fund. It is also important to ensure that the initial capital is sufficient and to appraise the viability before actual investment is committed. Not only that, it is also act as a guideline for implementation.
85
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HARMONY BEACH RESORT
PROJECT IMPLEMENTATION COST
Capital Expenditure
Building Fixtures & Fittings Furnitures Office Equipment Signboard Renovation & Maintenance
Working Capital (1 Month ) Administrative Marketing Operation
Pre-operational Cost Business Registration Employees' Insurance Insurance
Deposits Water & Electricity Telephone & Internet
Allowance for Contingencies (3%)
TOTAL COSTS
RM
2,500.00 1,200.00 6,000.00
200.00 300.00
RM
1,455,000.00 114,885.00 58,720.00
9,760.00 1,500.00
18,500.00
22,905.00 6,990.00
10,685.00
9,700.00
500.00 51,185.00
1,760,330.00
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HARMONY BEACH RESORT
SOURCES OF FINANCING SOURCES
Equity Contribution Cash-
Siti Noralisa bt Ab. Halim Cik Som bt Ahmad Bibi Nurfaritha bt Bashir Ahmad Azreen bt Awang
Term Loan
TOTAL COST
RM
190,082.50
190,082.50 190,082.50
190,082.50
1,000,000.00
1 ,760,330.00
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HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset Cost of asset Economic life Method
Building RM 1,455,000 10 years
Straight Line
YEAR
0 1 2 3 4 5 6 7 8 9 10
ANNUAL DEPRECIATION
RM
0 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500
ACCUMULATED DEPRECIATION
RM
0 145,500 291,000 436,500 582,000 727,500 873,000
1,018,500 1,164,000 1,309,500 1,455,000
BOOK VALUE
RM
1,455,000 1,309,500 1,164,000 1,018,500 873,000 727,500 582,000 436,500 291,000 145,500
0
88
-
HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset : Furnitures Cost of asset : RM 58,720 Economic life : 5 years Method : Straight Line
YEAR
0 1 2 3 4 5
ANNUAL DEPRECIATION
RM
0 11,744 11,744 11,744 11,744 11,744
ACCUMULATED DEPRECIATION
R M
0 11,744 23,488 35,232 46,976 58,720
BOOK VALUE
R M
58,720 46,976 35,232 23,488 11,744
0
89
-
HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset Cost of asset Economic life Method
Fixtures fit Fittings RM 114,885 5 years
Straight Line
YEAR
0 1 2 3 4
5
ANNUAL DEPRECIATION
RM
0 22,977 22,977 22,977 22,977
22,977
ACCUMULATED DEPRECIATION
R M
0 22,977 45,954 68,931 91,908
114,885
BOOK VALUE
RM
114,885 91,908 68,931 45,954 22,977
0
9 0
-
HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset : Office Equipment Cost of asset : RM 9,760 Economic life : 5 years Method : Straight Line
YEAR
0 1 2
3
4
5
ANNUAL DEPRECIATION
R M
0 1,952 1,952 1,952 1,952 1,952
ACCUMULATED DEPRECIATION
R M
0 1,952 3,904 5,856 7,808 9,760
BOOK VALUE
R M
9,760 7,808 5,856 3,904 1,952
0
91
-
HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset : Signboard Cost of asset : RM 1,500 Economic life : 10 years Method : Straight Line
YEAR
0 1 2 3 4 5 6 7 8 9 10
ANNUAL DEPRECIATION
RM
0 150 150 150 150 150 150 150 150 150 150
ACCUMULATED DEPRECIATION
R M
0 150 300 450 600 750 900
1,050 1,200 1,350 1,500
BOOK VALUE
R M
1,500 1,350 1,200 1,050 900 750 600 450 300 150 0
92
-
HARMONY BEACH RESORT
TABLE OF DEPRECIATION Type of asset Cost of asset Economic life Method
Renovation and Maintenance RM 18,500 5 years
Straight Line
YEAR
0 1 2 3 4 5
ANNUAL DEPRECIATION
R M
0 3,700 3,700 3,700 3,700 3,700
ACCUMULATED DEPRECIATION
R M
0 3,700 7,400 11,100 14,800 18,500
BOOK VALUE
R M
18,500 14,800 11,100 7,400 3,700
0
93
-
HARMONY BEACH RESORT
LOAN AMORTIZATION SCHEDULE Loan Amount Loan Period Interest Rate Method
RM1,000,000 20 years 7% Reducing Balance (Annually)
YEAR
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
INTEREST RM
0 70,000.00 66,500.00 63,000.00 59,500.00 56,000.00 52,500.00 49,000.00 45,500.00 42,000.00 38,500.00 35,000.00 31,500.00 28,000.00 24,500.00 21,000.00 17,500.00 14,000.00 10,500.00 7,000.00 3,500.00
PRINCIPAL RM
0 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00
PAYMENT RM
0 120,000.00 116,500.00 113,000.00 109,500.00 106,000.00 102,500.00 99,000.00 95,500.00 92,000.00 88,500.00 85,000.00 81,500.00 78,000.00 74,500.00 71,000.00 67,500.00 64,000.00 60,500.00 57,000.00 53,500.00
BALANCE RM
1,000,000.00 950,000.00 900,000.00 850,000.00 800,000.00 750,000.00 700,000.00 650,000.00 600,000.00 550,000.00 500,000.00 450,000.00 400,000.00 350,000.00 300,000.00 250,000.00 200,000.00 150,000.00 100,000.00 50,000.00
0
94
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"c HARMONY BEACH FESORT
CASH
A
8
Month CASH INFLOWS
Beginning cash balance Equity Term Loan Cash Sales Rent revenue & Comission :
-Food & Beverage -Laundry -Recreational
TOTAL CASH INFLOWS
CASH OUTFLOWS Operational Expenditure:
Room Materials Direct Labour - salary
-EPF - PERKESO
Operational Overheads Marketing Expenditure
Advertisement Direct Labour - salary
-EPF - PERKESO
Business Card Pamphlet Yellow Pages
Administration Expenditure Manager - salary
-EPF - PERKESO
Indirect Labour - salary
-EPF - PERKESO
Water 6 Electricity Telephone & Internet Medical Fees Stationery
Financial Expenditure Loan Repayment:
Principal Interest
Capital Expenditure Building Furnitures Fixtures & Fittings Office Equipment Renovation & Maintenance Signboard
Other expenses Administration
Registration fees Deposit -Water ft Electricity - Telephone a Internet
Employees' Insurance Insurance
Operational
TOTAL CASH OUTFLOWS
(A-B) Surplus/ Deficit
Ending cash balance
Pre-Operation
760,330 1,000,000
1,760,330
1,455,000 58,720
114,885 9,760 18,500 1,500
2,500
200 300
1,200 6,000 1,600
1,670,165
90,165
90,165
Jan
90,165
39,484
39,680 4,960 2,240
176,529
9,202 7,700 1,001 154
1,830
4,000 600 78 12
800 300
1,200
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
50,000 70,000
169,782
6,747
6,747
Feb
6,747
47,723
39,680 4,960 2,240
101,350
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
57,868
57,868
Mac
57,868
39,483
39,680 4,960 2,240
144,231
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
100,749
100,749
FLOW PRO-FORMA STATEMENT
Apr
100,749
39,484
39,680 4,960 2,240
187,113
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
143,631
143,631
May
143,631
51,496
39,680 4,960 2,240
242,007
9,202 7,700 1,001 154
1,830
600 78 12
300
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,782
198,225
198,225
June
198,225
51,496
39,680 4,960 2,240
296,601
9,202 7,700 1,001 154
1,830
4,000 600 78 12
800
10,000 1,300 200
1,700
221 34
7,000 1,300 750 200
48,282
248,319
248,319
July
248,319
51,496
39,680 4,960 2,240
346,695
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
303,213
303,213
Aug
303,213
51,496
39,680 4,960 2,240
401,589
9,202 7,700 1,001 154
1,630
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
358,107
358,107
Sept
358,107
47,723
39,680 4,960 2,240
452,710
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
409,228
409,228
Oct
409,228
25,825
39,680 4,960 400
480,093
9,202 7,700 1,001 154
1,830
600 78 12
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
436,611
436,611
Nov
436,611
25,825
39,680 4,960 400
507,476
9,202 7,700 1,001 154
1,830
600 78 12
r 10,000
1,300 200
1,700
221 34
7,000 1,500 750 200
43,482
463,994
463,994
DIs
463,994
51,496
39,680 4,960 2,240
562,370
9,202 7,700 1,001 154
1,830
600 78 12
300
10,000 1,300 200
1,700
221 34
7,000 1,500 750 200
43,782
518,588
518,588
Yearl
760,330 1,000,000 523,027
476,160 59,520 23,200
2,842,237
110,424 92,400 12,012 1,848
21,960
8,000 7,200 936 144
1,600 900
1,200
120,000 15,600 2,400
20,400
2,652 408
84,000 18,000 9,000 2,400
50,000 70,000
1,455,000 58,720
114,885 9,760 18,500 1,500
2,500
200 300
1,200 6,000 1,600
2,323,649
518,588
518,588
-
HARMONY BEACH RESORT
Year
A CASH INFLOWS Beginning cash balance Equity Term Loan Cash Sales Rent revenue:
-Food & Beverage -Laundry -Recreational
TOTAL CASH INFLOWS
B CASH OUTFLOWS Operational Expenditure:
Room Materials Direct Labour - salary
- PERKESO - KWSP
Operational Overheads Marketing Expenditure
Advertisement Direct Labour - salary
- PERKESO -KWSP
Business Card Pamphlet Yellow Pages
Administration Expenditure Manager - salary
- PERKESO -KWSP
Indirect Labour - salary - PERKESO - KWSP
Water & Electricity Telephone 6 Internet Medical Fees Stationery
Financial Expenditure Loan Repayment:
Principal Interest
Capital Expenditure Building Furnitures Fixtures & Fittings Office Equipment Renovation & Maintenance Signboard
Other expenses Administration
Registration fees Deposit - Water ft Electricity - Telephone 6 Internet Employees' Insurance Insurance
Operational TOTAL CASH PAYMENT (A-B) Surplus/ Deficit Ending cash balance
2007
760,330.00 1,000,000.00 523,027.00
476,160.00 59,520.00 23,200.00
2,842,237.00
110,424.00 92,400.00 12,012.00 1,848.00 21,960.00
8,000.00 7,200.00 936.00 144.00
1,600.00 900.00
1,200.00
120,000.00 15,600.00 2,400.00 20,400.00 2,652.00 408.00
84,000.00 18,000.00 9,000.00 2,400.00
50,000.00 70,000.00
1,455,000.00 58,720.00 114,885.00 9,760.00 18,500.00 1,500.00
2,500.00
200.00 300.00
1,200.00 6,000.00 1,600.00
2,323,649.00 518,588.00 518,588.00
2008
518,588.00
904,552.00
499,968.00 62,496.00 24,360.00
2,009,964.00
115,945.00 97,020.00 12,612.60 1,940.40
23,058.00
8,400.00 7,560.00 982.80 151.20
1,680.00 945.00
1,260.00
126,000.00 16,380.00 2,520.00 21,420.00 2,784.60 428.40
88,200.00 18,900.00 9,450.00 2,520.00
50,000.00 66,500.00
1,200.00 6,000.00 1,680.00
685,538.00 1,324,426.00 1,324,426.00
2009
1,324,426.00
1,202,253.00
523,776.00 65,472.00 25,520.00
3,141,447.00
121,466.00 101,640.00 13,213.20 2,032.80 24,156.00
8,800.00 7,920.00 1,030.00 166.00
1,760.00 990.00
1,320.00
138,600.00 18,018.00 2,772.00 23,562.00 3,063.00 472.00
97,020.00 20,790.00 10,395.00 2,772.00
50,000.00 63,000.00
1,200.00 6,000.00 1,760.00
723,918.00 2,417,529.00 2,417,529.00
96
-
HARMONY BEACH RESORT
PROFIT AND LOSS FOR THE YEAR ENDED 3 1 * DECEMBER 2007
Sales Rent Revenue
- Food & Beverage - Laundry - Recreational
Less: Expenses Operational Expenditure:
Room Materials Direct Labour - salary
-PERKESO -KWSP
Operational Overheads
Marketing Expenditure Advertisement Direct Labour - salary
-PERKESO -KWSP
Business Card Pamphlet Yellow Pages
Administration Expenditure Manager - salary
-PERKESO -KWSP
Indirect Labour - salary -PERKESO - KWSP
Water & Electricity Telephone & Internet Medical Fees Stationery
Financial Expenditure Loan Repayment:
Interest
Other expenses Administration
Registration fees Employees' Insurance Insurance Depreciation
Operational
Total Expenses
NET PROFIT
(RM)
110,424.00 92,400.00 12,012.00 1,848.00
21,960.00
8,000.00 7,200.00 936.00 144.00
1,600.00 900.00
1,200.00
120,000.00 15,600.00 2,400.00 20,400.00 2,652.00 408.00
84,000.00 18,000.00 9,000.00 2,400.00
70,000.00
2,500.00 1,200.00 6,000.00
186,023.00 1,600.00
(RM)
238,644.00
19,980.00
274,860.00
70,000.00
197,323.00
(RM) 523,027.00
476,160.00 59,520.00 23,200.00
1,081,907.00
800,807.00
281,100.00
97
-
Ct# HARMONY BEACH RESORT
PROFIT AND LOSS FOR THE YEAR ENDED 31st DECEMBER 2008
Sales Rent Revenue
- Food & Beverage - Laundry - Recreational
Less: Expenses Operational Expenditure:
Room Materials Direct Labour - salary
-PERKESO -KWSP
Operational Overheads
Marketing Expenditure Advertising Direct Labour - salary
-PERKESO -KWSP
Business Card Pamphlet Yellow Pages
Administration Expenditure Manager - salary
-PERKESO -KWSP
Indirect Labour - salary -PERKESO - KWSP
Water & Electricity Telephone & Internet Medical Fees Stationery
Financial Expenditure Loan Repayment:
Interest
Other expenses Administration
Employees' Insurance Insurance Depreciation
Operational
Total Expenses
NET PROFIT
(RM)
115,945.00 97,020.00 12,613.00 1,940.00
23,058.00
8,400.00 7,560.00
982.80 151.20
1,680.00 945.00
1,260.00
126,000.00 16,380.00 2,520.00
21,420.00 2,784.60
428.40 88,200.00 18,900.00 9,450.00 2,520.00
66,500.00
1,200.00 6,000.00
186,023.00 1,680.00
(RM)
250,576.00
20,979.00
288,603.00
66,500.00
194,903.00
(RM)
904,552.00
499,968.00 62,496.00 24,360.00
1,491,376.00
821,561.00
669,815.00
98
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HARMONY BEACH RESORT
PR.OFIT AND LOSS FOR. THE YEAR. ENDED 51* DECEMBER. 2009
Sates Rent Revenue & Comission
- Food & Beverage - Laundry - Recreational
Less: Expenses Operational Expenditure:
Room Materials Direct Labour - salary
- PERKESO -KWSP
Operational Overheads
Marketing Expenditure Advertising Direct Labour - salary
- PERKESO -KWSP
Business Card Pamphlet Yellow Pages
Administration Expenditure Manager - salary
- PERKESO -KWSP
Indirect Labour - salary -PERKESO - KWSP
Water & Electricity Telephone & Internet Medical Fees Stationery
Financial Expenditure Loan Repayment:
Interest
Other expenses Administration
Employees' Insurance Insurance
Depreciation Operational
Total Expenses NET PROFIT
(RM)
121,466.00 101,640.00 13,213.20 2,032.80
24,156.00
8,800.00 7,920.00 1,030.00
166.00 1,760.00
990.00 1,320.00
138,600.00 18,018.00 2,772.00
23,562.00 3,063.00
472.00 97,020.00 20,790.00 10,395.00 2,772.00
63,000.00
1,200.00 6,000.00
186,023.00 1,760.00
(RM)
262,508.00
21,986.00
317,464.00
63,000.00
194,983.00
(RM) 1,202,253.00
523,776.00 65,472.00 25,520.00
1,817,021.00
859,941.00 957,080.00
99
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* * * fc* HARMONY BEACH RESORT
BALANCE SHEET AS AT 31 St DECEMBER 2007
FIXED ASSETS Building Less:Prov. For Depreciation
Furniture
Less:Prov. For Depreciation
Fixtures & Fittings Less:Prov. For Depreciation
Office Equipment
LessrProv. For Depreciation
Signboard Less:Prov. For Depreciation Renovation & Maintenance
Less:Prov. For Depreciation
CURRENT ASSETS Cash
Deposits
-Water ft Electricity
-Telephone 8: Internet
TOTAL ASSETS
EQUITY Capital Contribution Current Account:
Siti Noralisa bt Ab.Halim
Cik Som bt.Ahmad Bibi Nurfaritha bt.Bashir Ahmad
Azreen bt.Awang Net Profit
LONG TERM LIABILITIES
Term Loan
TOTAL EQUITY 6 LIABILITIES
(RM)
1,455,000 145,500 58,720 11,744 114,885 22,977 9,760 1,952 1,500 150
18,500 3,700
518,588
200 300
70,275 70,275 70,275 70,275
(RM)
1,309,500
46,976
91,908
7,808
1,350
14,800 1,472,342
519,088
1,991,430
760,330
281,100
950,000
1,991,430
ioo
-
c HARMONY BEACH RESORT
BAUNCE SHEET AS AT 31 a DECEMBER 2008
FIXED ASSETS Building Less: Prov. For Depreciation Furniture Less:Prov. For Depredation Fixtures ft Fittings Less:Prov. For Depredation Office Equipment Less: Prov. For Depreciation Signboard Less:Prov. For Depredation Renovation ft Maintenance Less: Prov. For Depredation
CURRENT ASSETS Cash Deposits
-Water ft Electridty -Telephone 6 Internet
TOTAL ASSETS
EQUITY Capital Contribution Net Profit b/f Current Account Siti Noralisa bt Ab.Halim Cik Som bt.Ahmad Bibi Nurfaritha bt.Bashir Ahmad
Azreen bt.Awang Net Profit for the year
LONG TERM LIABILITIES Term Loan
TOTAL EQUITY & LIABILITIES
(RM)
1,455,000
291,000
58,720 | 23,488
114,885
45,954 9,760
3,904
1,500 300
18,500 7,400
1,324,426
200
300
167,453.75
167,453.75
167,453.75
167,453.75
(RM)
1,164,000
35,232
68,931
5,856
1,200
11,100
1,286,319
1,324,926
2,611,245
760,330 281,100
669,815
900,000
2,611,245
l o i
-
HARMONY BEACH RESORT
BALANCE SHEET AS AT 31 st DECEMBER 2009
FIXED ASSETS Building Less:Prov. For Depreciation Furniture Less:Prov. For Depreciation Fixtures 6t Fittings LessrProv. For Depreciation Office Equipment LessrProv. For Depredation Signboard LessrProv. For Depreciation Renovation fit Maintenance Less:Prov. For Depreciation
CURRENT ASSETS Cash Deposits
-Water 6 Electricity -Telephone & Internet
TOTAL ASSETS
EQUITY Capital Contribution Net Profit b/f 2007 Net Profit b/f 2008 Current Account Siti Noralisa bt Ab.Halim Cik Som bt. Ahmad Bibi Nurfaritha bt.Bashir Ahmad Azreen bt.Awang Net Profit for the year
LONG TERM LIABILITIES Term Loan
TOTAL EQUITY & LIABILITIES
(RM)
1,455,000 436,500 58,720 35,232 114,885 68,931 9,760 5,856 1,500 450
18,500 11,100
2,417,529
200 300
239,270.00 239,270.00 239,270.00 239,270.00
(RM)
1,018,500
23,488
45,954
3,904
1,050
7,400 1,100,296
2,418,029
3,518,325
760,330 281,100 669,815
957,080
850,000
3,518,325
102
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HARMONY BEACH RESORT
JU/TIFICATION
105
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HARMONY BEACH RESORT
FINANCIAL ANALYSIS
104
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HARMONY BEACH RESORT
RATIO ANALYSIS 2 0 0 7 PROFITABILITY RATIO a Net profit margin = Net profit
Sales = RM 281,100
RM 523,027 = 54%
Net profit margin of our company is relatively high, which is 54%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well.
a Return on assets = Net profit Total assets
= RM 281,100 RM 1,991,430
= 14% This ratio is relatively high which is 14% and thus, we know that our company is fully utilized our assets.
a Return on equity = Net profit Total equity
= RM 281.100 RM 1,041,430
= 27% This ratio is relatively high, which is 27%.
105
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HARMONY BEACH RESORT
RATIO ANALYSIS 2 0 0 8
PROFITABILITY RATIO a Net profit margin = Net profit
Sales = RM 669,815
RM 904,552 = 74%
Net profit margin of our company is relatively high, which is 74%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well,
a Return on assets = Net profit
Total assets = RM 669,815
RM 2,611,245 = 26%
This ratio is relatively high which is 26% and thus, we know that our company is fully utilized our assets.
a Return on equity = Net profit Total equity
= RM 669,815 RM 1,711,245
= 39% This ratio is relatively high, which is 39%.
106
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HARMONY BEACH RESORT
RATIO ANALYSIS 2 0 0 9
PROFITABILITY RATIO a Net profit margin = Net profit
Sales = RM 957,080
RM 1,202,253 = 80%
Net profit margin of our company is relatively high, which is 80%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well.
Return on assets = Net profit
Total assets = RM 957,080
RM 3,518,325 = 28%
This ratio is relatively high which is 28% and thus, we know that our company is fully utilized our assets.
a Return on equity = Net profit Total equity
= RM 957,080 RM2,668,295
= 36% This ratio is relatively high, which is 36%.
107
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HARMONY BEACH RESORT
FINANCIAL ANALYSIS
Profitability Return on Assets Return on Equity
In term of our profitability, the ratio shows that there is an increase in our profit from year to year. It is due to increase in our sales and our net profit.
In term of our return on assets, there is an increase of ratio between year 2007 and 2008. But it decline in the year 2009. It is because a little bit changes in our assets.
In term of our return on equity, there is slightly increase from year 2007 to 2009. It is due to an increase in our net profit from year to year.
Generally, we can conclude that HARMONY BEACH RESORT do well in running the business.
108
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HARMONY BEACH RESORT
JUSTIFICATION
As a conclusion, we in Harmony Beach Resort believe that this business is profitable and have potential to go further in the future.
Other than that, with the strong basis from financial report, it shows that Harmony Beach Resort manages to operate positive return and high revenue.
On the marketing point of view, the market share for our company will grow larger through the coming years ahead. This will definitely expand our business and we will more competitive in the market.
Lastly, the business growth of hotel / resort is expected to boost with the increasing the interesting places in Malaysia especially in Kelantan.
108
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*** CL* HARMONY BEACH RESOR1
APPENDICEf
101
-
HARMONY BEACH RESORT
Location: View from far
Location: Close-up
110
-
HARMONY BEACH RESORT
Roads to the project site.
111
-
MMM * >
HARMONY BEACH RESORT
The wooden concept of the chalet brings out the surroundings of Malay traditional culture.
The view offer the warmth of village atmosphere
112
-
c HARMONY BEACH RESORT
Designed for spacious living
E sn
The rooms are intimately appointed for comfortable seclusion
113
-
HAKMONY BEACH RESORT
Competitors: D' Bali Resort
114
-
*M (S HARMONY BEACH RESORT
The scenery view of the beach in Tok Bali.
115
-
HARMONY BEACH RESORT
The scenery view of the beach in Tok Bali.
116
-
HARMONY BEACH RE$ORT
The fishermen villages in Tok Bali.
The fishermen's boats.
117
-
Cu HARMONY BEACH RESORT
Jetty to the nearest islands scattered around Tok Bali.
Boats prepared for tourist to go to the islands.
118
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HARMONY BEACH RESORT
The horse riding provided in Harmony Beach Resort for the hotel guest.
ILLL-JL
Tfi e healthy horse ready to be ride!!
119