professional prep: linkedin

Professional Preparation / Gina Collura

Before we talk about LinkedIn, some industry-related viewingBBDO+ScienceSuperbowl SpotSuperbowl Spot

Wednesday, Feb 8th, 2017

Professional Preparation / Gina Collura

Part of your job-hunting hustle

Wednesday, Feb 8th, 2017

3

Networking

Social Media + Job huntingCreative agencies are looking for creative ways to find + recruit talent.- This applies to FT jobs + internships

4

I wouldn't be me without…

[Internship Alert!] Apprenticeships/Internships: PAID!

- Jump/Start Program at J. Walter Thompson: Rolling deadline/Program starts: 6/1https://jumpstart.jwt.com/

- FCB Healthcare Summer Internship: Deadline 2/24 [There’s an essay]

5

Agency Recruitment: www.walrusnyc.com/

6

Agency Recruitment

7

Agency Recruitment: www.walrusnyc.com/

8

Networking

Today, we’re going to emphasize LinkedIn

9

Networking

Why should you use LinkedIn?

It has 380 million members worldwide. And it’s one of the most popular social networks—in terms of active users.

It’s widely used to find/recruit creative talent.

10

Build your network

Where to start- Are we connected?- Are you connected to all of your

Professors?- Have you connected with your

Internship team yet?

11

Your LinkedIn Profile

Is your contact info current?- Portfolio URL- Email address [not an FIT email

address]- Phone number- Photo/Headshot***These apply to your portfolio Web site, too.***

12

Your LinkedIn Profile

Is your profile current?- Is your position at your internship

listed?- Have you won any awards?- Do you have any

recommendations/endorsements?- Volunteering/Skills to update?

13

Tips + Tricks

Find and Network with FIT alumFIT AD Alum are working at Avrett,Free,Ginsberg, Big Spaceship, BBDO, HAVAS, Obermann, FCB, TBWA, Saatchi, JWT, Geometry, GHG, Interbrand, Ogilvy…among others.They’re freelancing, have their own agencies, are ECDs/CDs/ACDs, are UX Directors, etc.

Send them a personalized LinkedIn invitation.***Don’t use the generic email.

14

Connecting on LinkedIn: Example #1

Want to work at R/GA?- Send custom LinkedIn invites to

creative recruiters, ACDs, whomever you met.

- Reference your field trip last semester- Include your portfolio link- Ask a question to encourage a reply

”Can you take a look at my portfolio? I’d love to know what you think.”

15

Connecting on LinkedIn: Example #2

Want to work at 72andSunny in NYC?- Send custom LinkedIn invite to

a creative recruiter, Senior AD or Senior CW.

- Include your portfolio link- Ask a question to encourage a reply

”Can you take a look at my portfolio? I’d love to know what you think.”

16

Shifting back to a Summer Internship

72andSunny’s HQ is in LA.Their residency program: http://72u.org/

17

Networking

Is the LinkedIn app on your phone?

18

Networking

Job hunting is moving at lightening speed. Replying to a post on LinkedIn can get you an interview.

19

Networking

20

Networking: www.helloelephant.com

21

Networking

Are you following the agencies you want to work at, in the cities you want to work?

22

Networking

Are you following industry clubs + organizations?

23

Networking

Your LinkedIn connections should be:FIT Alum, Professors, Your classmates, Industry people you’ve met at events, Agency Creative Managers and Creative Recruiters…Guest speakers (hint, hint)

24

Networking

Over the next two weeks - Update your LinkedIn profile- Get the LinkedIn app on your phone- Connect with your internship team - Start following companies you want to work for- Send LinkedIn invitations to at least 5 new contacts & include your URL

Keep in mind: Your competition

Junior creatives are getting creative

Hire Me backwards25

26

Keep in mind: Your competition

Agencies don’t return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients.August Laustsen, a young Danish art director looking for agency work in Sweden, was having no luck in his job search. He had contacted all the big agencies in Stockholm, but didn’t get a single reply.So, he decided to fake them out a little. He pretended to be a client looking for an agency. (As you can see from the photo above, he’s a multitasker of a client, too.)Laustsen sent a letter to a bunch of agencies.

Hire Me backwards

27

You asked

Business Cards- VistaPrint.com [promo: 500 cards for

$9.99]- Moo.com- Staples.com- Psprint.com - Gotprint.com*This is not an exhaustive list + you should look to find promo codes + coupons

28

Parting Thoughts

RADICAL TRUTH #8 Stick your portfolio with a cattle prod. Never let your portfolio get lazy. When it's time to change jobs, your body of work counts a lot more than your batting average on the company softball team. Doing great work isn't just about collecting a glittery shelf of awards -- it's about earning more control over your career and more options for your life. It's currency, literally and figuratively. I've heard that every One Show Pencil adds at least 20 grand to your price tag. What to do if you're struggling to produce great work? Find under-the-radar assignments that people aren't really paying attention to. Develop cool projects for existing clients. Or create as many opportunities as you can outside your job. Do a bunch of genius pieces and try to get them produced for cheap.

The infamous, Sally Hogshead in her book, “Radical Careering” 200529

LOOKING AHEAD: THE NEXT 4 WEEKS…

NEXT WEEK, 2/15: COMBINED CLASS VCU BRAND CENTER PRESENTATION

CLASS ON 2/22: COMBINED CLASSRecruiter from Greenberg Kirshenbaum [Questions]

CLASS ON 3/1: COMBINED CLASS Special Guests: CDs from McCann

CLASS ON 3/8: Lecture on Self-Promos + Leave-Behinds

30