adzfar aziz (cv) v2017

CV-AdzfarAbdAziz–Page1

AdzfarAbdulAziz[Ed]

HomeAddress: No.11JalanSS1/29, 47300PetalingJaya, SelangorDarulEhsan, Malaysia Contacts: 012–2792744(Mobile) 03–78654404(Home)Email: [email protected]/[email protected] DateofBirth: 2ndJuly1979 Portfolio: http://www.ed.com.myBlog/Tumblr: http://www.ad27ar.com LinkedInProfile: http://www.linkedin.com/in/ad27arFacebook: http://www.facebook.com/ad27ar I n s p i r a t i o n s

ü Todedicatemyselftoamorechallengingtopleadershippositionviathecareerchosen,whileallowingmetoutilisemycreativeideasandinitiative.

ü Tohavetheopportunitytotravel,experiencingdifferentenvironmentandinteractingwithpeopleofvariousbackgrounds,expandingmyhorizonbeyondwhatIdeemedpersonallyandprofessionallypossible.

S umma r y o f Q u a l i f i c a t i o n s

• Recognisedasago-getterandcreativeenabler,withmorethan15yearsofprovenexpertiseindigitalinnovation,strategicintegratedmarketing(web&mobile),socialmedia,branding,socialentrepreneurshipandbusinessdevelopmentwithinthemedia,ITandcommunicationsspectrum.

• Strengths(basedonCliftonStrengthsfinderThemes™test):o Communicationo Futuristico Activatoro Significanceo Ideation

• AreasofExpertise:

o DigitalEngagement,Strategy&Innovationo StrategicIntegratedMarketing,Branding&Promotionso StrategicPlanning&CreativeOrganisationo KeyAccounts&ProjectManagement

• Well-respectedexecutivewithhighprofessionalstandardsforachievingandexceedinggoalsand

objectives.


Aw a r d s & C e r t i f i c a t i o n s

Ø Awardedas2016TheMostInfluentialDigitalMarketingLeaderattheWorldBrandCongressandCMOAsia’s25thconventioninKualaLumpur.

Ø Awardedas2016Top50GlobalMostInfluentialDigitalMarketingLeaderattheWorldMarketingCongresseventinMumbai,India.

Ø Money&You®,May2009andCreatingWealth,Dec2009Graduate.

PartofExcelleratedBusinessSchoolprogramcertifications.OfficialAmbassadorandsupportedwithnumerouslogisticsjob.

Ø CertifiedUCSI-BlueOceanStrategyandLeanSixSigmaGreenBeltPractitioner.

Ø CertifiedasanISO9001:2000InternalQualityAuditor.AbletoconductprocessandservicesqualityauditatregionalCustomerServiceCentresandacrossthedivisionalbusinessunits.

Ø CertifiedasanInternalOHSAS18000(1999)StandardSafetyandHealthAuditor.HavesuccessfullyconductednumerousStandardWorkHazardAnalysis(SWHA)auditsacrossASTRO'sdivisionalbusinessunits.

Ø CertifiedCustomerServiceandQualityTrainer.ExperiencedinconductingTrainingNeedsAnalysis(TNA)forASTROCustomerServicefunctionsandhavesuccessfullyconductedmorethan50trainingsfornewstaff.AreasofspecialityincludeProductKnowledge,ISOAwareness,Web-BasedCRMSystem[ACCESS]andsoft-skills.

B u s i n e s s H i g h l i g h t s

ü Successfullystart-upandoperatedSocialMediaLeader(SML),aninnovativesocialenterpriseprovidinganintegrateddigitalandsocialmediamarketingsolutionsandcollaborativeplatformtobusinessestoengagemoreeffectivelyonweb,mobileandsocialmediachannels.

ü Over6yearsperiod,consultedandransuccessfuldigitalmarketingcampaignstomorethan100companiesrangingfromcorporatestoSMEsamongothersincludingUMW,BankRakyat,MalaysiaAirports,TabungHaji,MPH,Adabi,TanjungInnandSMEBank.

ü GrewrevenuetoanalltimehighofRM1.7millionin2015,managingover52clientsdigitalassetsandportfolios.

ü WasinvitedasaguestspeakeratMPHBookstore’sPowerPackedSeminar;TheBusinessImpactofSocialNetworkingfeaturingGuyClappertoninMay2011.

ü InterviewedonNTV7theBreakfastShowandBFM89.9,speakingonsocialmediaengagementforbusiness.

ü CreatedanintegratedwebandsocialmediamarketingsystemworthmorethanRM300Ktosimplifytheprocessofmanagingclient’ssocialmediacampaignsandinitiatives.

C a r e e r H i g h l i g h t s

ü ProjectmanagedMalaysiaAirlinesfirsteverhackathoneventinFebruary2017,focusingonthedigitalengagementstrategiesanddroveregistrantstomorethan700participantsonlinewithin2weeks.

ü ManagedthesocialmediamarketingaspectsofLeaderonomicsthroughinteractiveengagementonsocialnetworkingchannelssuchasFacebook,Twitter,YouTubeandLinkedIn,increasingtheorganisation’sbrandpresence.OurFacebookFanPagehasincreasedmembershiptomorethan2000fromlessthan500inNovember2009.

ü Conductedsuccessfully‘LeveragingYourBusinesswithSocialMedia&NewMedia’workshopsforcorporateclientsandotherorganisations.


ü PartofthepioneerteamthatfoundedBFM89.9,starting-upthefirstMalaysianBusinessRadiostation,thatnowhasasignificantfollowingamongworkingprofessionalsandbusinessowners.

ü ClosedthebiggestkeyaccountsforlongtermmediasponsorshiponBFM89.9worthRM1millionwithin3monthsofjoining,namelymanagingCIMBandDiGiaccounts.

ü Managed17keyeducationsectoraccountsragingfromKEMAStopublicuniversitiessuchasUTM,focusingondrivingsalesandgeneratingrevenueforHeiTechPaduthroughmanagingcustomersatisfaction,opportunitiesanddevelopingwinningproposals.

ü ClosedmorethanRM8millionworthofsalesforKEMASPCHardwareprojectsandITtrainingwithin2monthsofjoiningHeiTechPadu.

ü Managedthe‘ProjectKelate’,anacquisitiondriveviaon-groundroadshowsandrovingwithinKelantanregiontogaintradepresence,improvedistributionsofHotlinkpacksandultimatelyincreaseMaxis’marketshareintheEastCoastregion.Grosssalesincreasedby20%withina2-month’speriod.

ü SuccessfullyimplementedthenewbrandingandmarketingexerciseforSINARFMtobecometheBestofRetroMusic(i.e.‘MuzikRetroTerbaik’)forMalayradiostationinMalaysia,witharecordsurveyresultof2.3millionlistenersin2006,increasedfrom1.4millionin2005.

ü InvolveddirectlywiththeproductionofSINARFMon-air,online,SMSandon-groundmarketingideassuchasthenewRetroTVcommercialsandpressadvertisements.SINARFMistodaytheNo1MalayRadioStationinMalaysiawith4.5millionlistenersnationwide.

Emp l o yme n t H i s t o r y DigitalStrategyandInnovation [Nov16–current]MalaysiaAirlinesBerhad(MAB)

§ PartofapioneerteamspearheadingMAB’sdigitalstrategy,transformationandinnovation.§ OrganisedMalaysiaAirlines1stHackathoneventinFeb2017andengagedvariousstart-ups

andstakeholders.§ CreatedMAB’s1stInnovationLabtoincubateandcuratedigitalideasintoMAB’straveling

ecosystem.ChiefEngagementOfficer(CEO),Founder [Jan11–current]SocialMediaLeaderSdnBhd

§ Consultingandmanagingclient’sdigital&socialmediamarketing,strategiesandmanagementtoachievetheirbusinessobjectives.

§ Buildingthebusinessbrandbyengagingthepubliconsocialmedianetworksandemailmarketing,providingon-goinginsightsonindustrytrendsandrelevantsocialmedianews.

VP,eMarketing&InnovativeMedia [Nov09–Dec10]LeaderonomicsSdnBhd

§ Headthestrategicmarketingandcreativemultimediadivisiontoproducearangeofcreativecontentforthelearning,entrepreneurshipandyouthdivisions.

§ LeadthestrategicmarketingactivitiesforLeaderonomicsandensuringbusinessproductsandservicesarealignedwithgroup'sobjectives.

AccountManager,BrandFriendlyMarketer [Dec08–Nov09]BFMMediaSdnBhd

§ DevelopandexecutesalesstrategytoachievesalesandprofitabilitytargetsforBFM89.9.§ Developsalespackagesandcollateralsincludingratecard,sponsorshipandairtimepackages,

volumepurchaseincentivesandloyaltyincentives.§ Respondtosalesenquiriesandcustomerissuesintimelymanner.


§ Maintainaccuraterecordsofallpricings,sales,andactivityreports.§ Developsalesproposalstailoredtoneedsofcustomers,includingaccurateandtimelypricing,

andinitiateandconductpresentationsoftheproposals.§ Communicatetheclient'sgoalsandrepresenttheclient'sintereststotheteam,whilstsetting

properclientexpectations.§ Understandcompanycapabilitiesandservice,andeffectivelycommunicateallproduct

offeringstotheclient.§ Developandexecutemarketingandcommunicationplanstoreachadvertisersandthe

advertisingcommunity.§ Ensurepaymentofaccountsreceivablesbyclientsinatimelymanner.

AccountManager,EducationSector [June–Dec08]HeiTechPaduBerhad

§ Maintainedbusinesscontinuityandbuiltuprapportwithexistingaccountandnewbusinesscontact.

§ Securenewbusinessfromexistingcustomerwhileexpandingthecustomerbasefortheassignedindustry.

§ Identifyareasforimprovementfromcustomerexistingset-up/createneedsforotherservices.

§ WorkcloselywithValueAddedPartner(VAP)andbusinesspartnerstogainmoresalesandopportunities.

§ Conductandmanageallaccountmanagementrelatedactivitiessuchasproposalpreparations,sourcingforsolutions,conductpresentations,preparationofquotationsandcostingsheets,productdeliveryandinstallation,supportandmaintenance,projectimplementationanddocumentation.

SeniorExecutive,StrategicMarketing–Segmentation [July04–March08]UsahaTegasSdnBhd(UTSB)GroupofCompanies,KLMAXISCommunicationsBhd,KualaLumpur

§ PlayedacriticalroleinenhancingHotlink’smarketshareusingallmarketingleversincludingabove/below-the-linemarketing,onlinemarketing,projectmanagementandMaxis’andHotlink’shousemediatocaterfortargetsegmentsespeciallyintheEastCoastregion.

§ Developuniquestrategies,workingcloselyacrosstheteaminensuringhighcustomerloyaltyandefficientlyimproveonacquisition,rewardsandretentionofthemarketsegmentforMaxisandHotlinkbrands.

Executive,MarketingandPromotions-ERA/SINAR/XFRESH/THRFMAMPRadioNetworks

§ Responsibleincreatingtheoverallmarketingandpromotionsstrategies,implementation,qualityandeventsmanagementmainlyforSINARFMradiostation,suitablefortargetlistenersaswellascateringtoclient’sneeds.RegularlyassistinginmarketingsolutionsforallMalayradiostations.

§ SupportandensurequalityservicedeliveryinallareasofmarketingandpromotionalactivitieswithinAMPatERA,SINAR,XFRESHandTHRFM,andresponsibleforefficientlyexecutingcontingencyplansandevents.

§ ManagedSINAR’spromoinventory,calendarandsponsorshipproposalsregister.PreparedImplementationForm(IF)basedonproposalorsponsorshipsold.

§ Developedidea’sgenerationviascript-writing,livelinersandpromopointersandcontestmanagementtofulfilclient’sneedsandtargets.

§ Conductpost-campaignreportforkeylearningandimprovementonceaprojectiscompleted.


Executive,QualityandTraining–CustomerServiceDivisionASTROAllAsiaNetworksplc

§ Assistandsupportthecompanygoalsinachievinganexcellencecustomerservicebyplanning,designingandimplementingstaffdevelopmentprogramforcustomersatisfactionviaacontinuouseffectivetraining(internalandexternal),forum,brainstorming,motivationactivities,coachingandcounselling.

§ SupportandensurequalityservicedeliveryinallareasofoperationalactivitieswithinCustomerServiceDivision(CSD)specificallyatCustomerServiceCentres(regions)andlookforanygapinstaffskillsforimprovementthroughcontinuoussupportprogram.

§ PartofapilotprojectteamthathelpsimplementtheupgradingoftheACCESSSystemPhase1;animprovedweb-basedCustomerRelationshipManagementSystem[CRM]forASTRO'sSubscriberManagement.InvolvedincreatingandupdatingtheTrainingManualsandcoordinatingtheend-userstraining.

E d u c a t i o n BSc(Hons)inEngineeringandBusinessStudies 2001-2003UniversityofWarwick,Coventry,UKSpecialisedinManufacturingEngineeringandInformationManagementsubjects.FinalYearsubjects:InformationSystems,StrategicInformationManagement,OperationalResearchforStrategicPlanning,NatureandMethodsofOperationalResearch,MarketingAnalysis,ManagementAccountingandCorporateStrategy

A-levels 1997-1999AbingdonSchool,Oxfordshire,UK24pointinMathematics,FurtherMathematicsandPhysicsSijilPelajaranMalaysia(SPM)(GCSEequivalent) 1991–1996SekolahAlamShah,KualaLumpurGrade1,Aggregate8with7A’sAwardedOverallBestStudentforBahasaMalaysiafor2consecutiveyears. A c h i e v eme n t s & P o s i t i o n s o f R e s p o n s i b i l i t y PETRONASGraduateTrainingProgramme, Oct03–Feb04PERMATA,Bangi,Malaysia

• Successfullycompletedthe6weeks‘IntensiveEnglishandTowardsPersonalExcellence’programmeorganisedbyPETRONASEducationUnit.

• Electedleader(Penghulu)ofthegroup.OrganisedgroupactivitiesincludingbowlingtournamentandproducingsouvenirVCDsfortheparticipants.

• AttachedwiththeITandMediaServicesDepartmentofUniversitiTeknologiPetronas(UTP)asanITExecutivetraineeunderthesameprogramme.

ResidentialComputingAdvisor(RCA) Sept02–June03warwickpiazza.net,InformationTechnologyServices,UniversityofWarwick

• Partofa‘pilot’teamof12studentsworkingasasupportsystemtomaintaintheefficiencyoftheUniversityresidentialnetwork.

• Settingupofthe‘PiazzaClick’,anonlinenewsletterforstudentsaboutsafe-computingandnetworksecurityaspartofagroupproject.


UniversityofWarwick,UK 2001–2003 MalaysianStudentsAssociation(MSA)

• Webmaster.Maintenanceandadministrationofthesociety’swebsite.• Involved heavily in the administration, acting and performing in the Warwick University

MalaysiaNight,thebiggesteventfortheMSA,whichattractedmorethan500peopleattheWarwickArtsCentrefor2consecutiveyears.

• ChoreographedandperformedtheMalayMartialArtsSilatdemonstrationfortheOneWorldWeekEvent,ashowcaseofinternationalculturalgathering.

• RepresentedtheMSAinfootballandwonnumeroustournaments.

• Acquiredandpractisedvariousskillssuchasanalytical,time,humanandstressmanagement.KalsomProjectCharitableOrganisation,Malaysia July2000Facilitator

VolunteerworkataruralschoolinJohor,assistandmotivatestudentsfrompoorsocio-economicbackgroundstoimproveacademically.

O t h e r S k i l l & I n t e r e s t s

ComputingandIT Software&HardwareProficiency• MicrosoftOfficeSuitepackages,AdobesuitepackagesandotherPC,Apple

MacOsandLinuxbasedapplications.• SubstantialknowledgeofnetworkandInternetsystems.• ExcellentproficiencyintheInternetandmultimediasystems.• BasicJavaandHTMLprogramming.

Languages Malay(native),English(fluent),Arabic(basic)

Interests Reading,travelling,golf,football,gadgetsandinvolvinginoutdooractivities. R emun e r a t i o n P a c k a g e

Availableuponrequest

R e f e r e e s

MrRoshanThiran MrAndywiraOthmanCEO,Leaderonomics GM,DigitalStrategy&Innovation Suite11.01,BlockE, MalaysiaAirlinesBerhad,PhileoDamansara1, SouthSupportZone,46350PJ,Selangor KLIA,SepangMalaysia Selangor,Malaysia [email protected] [email protected]

Tel:+60122827033 Tel:+60169273027

adzfar aziz (cv) v2017

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