telaeris linkedin training

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www.telaeris.com Telaeris Company LinkedIn Training

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Page 1: Telaeris LinkedIn Training

www.telaeris.com

Telaeris Company LinkedIn

Training

Page 2: Telaeris LinkedIn Training

www.telaeris.com

What can I expect to learn?

• Steps to creating your optimal page

• How to best set up your profile for

highest ratings

• effectively search for contacts within

any company or industry

• How to build your personal network

• Strategic ways to boost your personal

and professional credibility

• How to build relationships!

Page 3: Telaeris LinkedIn Training

www.telaeris.com

Setting Up Your Profile

Page 4: Telaeris LinkedIn Training

www.telaeris.com

Linkedin Home Page

Page 5: Telaeris LinkedIn Training

www.telaeris.com

Keys to a Stellar Profile

• Make sure your profile is 100%

complete! LinkedIn rewards you by

giving you higher profile rankings!

• You are much more likely to receive

opportunities with a complete page

• Be creative and detailed

• Give your profile character by

providing both professional and

personal information

• Find areas of interest that other

people can connect with you on

Page 6: Telaeris LinkedIn Training

www.telaeris.com

LinkedIn Profile Page

Page 7: Telaeris LinkedIn Training

www.telaeris.com

Editing Your LinkedIn Profile

• Professional and Personal Keys

– Summary

– Experience

– Skills

– Endorsements

– Education

– Interests

– Groups

– Following

– Honors

– Certifications

– Many More!

Page 8: Telaeris LinkedIn Training

www.telaeris.com

SEO Your LinkedIn Profile!

• When setting up your profile, use very

descriptive words

– Summary (Workshop)

– Skills

– experience

• People don’t typically search for

position, they search for profession

• Key words throughout profile make

you easier to find

• Creative Tagline?

• Great key words can make up for a lack

of experience

Page 9: Telaeris LinkedIn Training

www.telaeris.com

Building Your Network

Page 10: Telaeris LinkedIn Training

www.telaeris.com

Keys to Adding Contacts

• First Step: Sync and add contacts

through email!

• Every time you speak with someone

new, try to add them to your

LinkedIn network

• Browse suggested people daily to

grow your network

Page 11: Telaeris LinkedIn Training

www.telaeris.com

Powerful Search Engine!

Page 12: Telaeris LinkedIn Training

www.telaeris.com

How To Search

LinkedIn’s Advanced search allows you

to be very descriptive

– The more descriptive the search, the

narrower your results

• Search by location, company and title

• Use the search tool to find

– People

– Groups

– Companies

– Influencers

Page 13: Telaeris LinkedIn Training

www.telaeris.com

Connections

• Once someone is a connection, you

have “access” to their connections

• Connect with only people you know!

• With new contacts, send a message

saying “it was nice to meet you at…”

• You may ask others to introduce you to

their contacts

Page 14: Telaeris LinkedIn Training

www.telaeris.com

Recommendations

• If a connection is awesome, you may make a

recommendation describing them

• The more specific you are, the more valuable

the recommendation will be

• Let the connection pre-screen your

recommendation – ask if there is anything

that they would like you to change

• recommendations let you increase both your

and your connections’ credibility

• Do not request a recommendation from

someone who doesn’t know you well!

Page 15: Telaeris LinkedIn Training

www.telaeris.com

The Power of Groups

Page 16: Telaeris LinkedIn Training

www.telaeris.com

Groups

Page 17: Telaeris LinkedIn Training

www.telaeris.com

Groups

• Join strategically useful groups

• join as many as possible – 50 groups max!

• Be active – Lots of questions are asked, be

available to provide professional opinions

• Do not just be self promoting

• Gain credibility and influence by being part of

the conversations

• Once you are part of a group you can see all

group members and can contact them

Page 18: Telaeris LinkedIn Training

www.telaeris.com

Creating Your Own Group

• Over ONE MILLION groups on LinkedIn

• You can create your own!

– make your group stand out

– Logo should be visually appealing

– Generate a creative group name

– Don’t duplicate other groups

• If you own a group, be very active in it. Make it

as valuable to its members as possible.

Page 19: Telaeris LinkedIn Training

www.telaeris.com

Use Gmail to Improve Groups Pt. 1

LinkedIn Group emails can be overwhelming!

Here’s how to make it manageable

1. In LinkedIn Group,

Subscribe to

all individual

group emails

Page 20: Telaeris LinkedIn Training

www.telaeris.com

Use Gmail to Improve Groups Pt. 2

2. Create Filter #1 from any group

email by clicking more button

3. “Filter messages like these”

4. Put “your key words” in the

“has the words” box

5. Click

“Create filter with

this search >>”

Page 21: Telaeris LinkedIn Training

www.telaeris.com

Use Gmail to Improve Groups Pt. 3

6. skip showing

group emails

in your inbox

7. Apply the label

“Hot LinkedIn”

8. Create the Filter

Page 22: Telaeris LinkedIn Training

www.telaeris.com

Use Gmail to Improve Groups Pt. 4

9. Create Filter #2

by following steps

2 through 5, but

this time leave

keywords blank

10. Click on the

“Delete It”

checkbox

11.Create the Filter

Page 23: Telaeris LinkedIn Training

www.telaeris.com

Use Gmail to Improve Groups Pt. 5

You now will have created two filters to

manage your LinkedIn groups e-mails

Filter #1- LinkedIn Group e-mails with relevant

topics that you are an expert in, Emails that

might be able to assist by answering, or will

possibly connect you with a customer.

Filter #2 – Delete unnecessary Flood of

LinkedIn Group e-mails that you probably don’t

have time to read anyways.

Customize as needed!