SARJAN MINI MARKET SDN BHD

SARJAN MINI MARKET SDN BHD

Mohammad Zulhelmy bin Zainal62283212010Mohammad Iqbal Bin Dasril 62283212016Najwa Binti Mansor 62283212401Hanafi bin Abdul Majid62283212028Azrul Azli bin Shuhaimi62283212356

1.0 CORPORATE PROFILE

BODY OF CONTENT1.0 Corporate profile1.1 About the company11.2 Company history21.3Business description31.4Company profile41.5 Company location52.0 Administrative plan2.1 Company logo72.2 Organizational chart82.3 Team personal background93.0 Operation plan3.1 Design process213.2 Operation system224.0 Marketing Plan4.1 Pricing strategy254.2 Target market264.3 Place strategy274.4 Distribution channel284.5 Promotion strategy294.6 Product314.7 SWOT analysis335.0 Financial plan5.1 Balance sheet385.2 Income statement395.3 Cash flow year 1405.4 Cash flow year 2415.5 Cash flow year 342

1.1 ABOUT THE COMPANY

Business NameSARJAN MINI MARKET SDN BHD

VisionTo be the pioneer in daily goods in Malaysia.

Mission To provide good quality products to the consumer To give an excellent customer service To fulfil customer demands on convenience product

Company Objective1) To expand business and to increase profit2) To supply good quality products3) To provide convenience products 24 hours a day and seven days a week

1.2 COMPANY HISTORY

Idea of creating this company is developed jointly between five friends who came into from the times of universities. Because of a passion involved in this business, especially the retail sector, we have make a decision to set up a business called SARJAN MINI MARKET SDN BHD. There are 5 members in our company. We are starting our operation since 30 April 2012 until now we are operating our business 24 hours, 7 days per week.

Idea of creating this company is from learning at the university itself where we were taught how to set up a company when we have completed the studies in university. This is one of the government's effort to see the younger generation of modern times now moving forward in the areas of business in order not to miss the growing sophistication of modernization in this century. With a capital of our money has been provided, we have determined to be an entrepreneur in the retail 24 hours a day 7 days a week and 365 days a year at Sungai Koyan. Weve set up our shop with a variety of equipment especially for home appliances and also we are focusing in good wet and dry goods that will be the focus of the local community at there to be a focus area to buy daily goods for daily necessities.

As the whole, at the initial stage of our business, we will make announcements through flyers at the main focus in the area where they are recreational in the afternoon. In addition, we also make the initial sale where we offer discounts for all items in our store and also give gifts to those who purchase in our store and also make promotional sales on a monthly basis and a special time. We also give priority in customer safety and the safety of the goods we sell to install CCTV cameras and security equipment that will ensure the safety of our customers and the products that we sell. With the technology we use, it is hoped that customers can feel comfortable to purchase goods in our store.

1.3 BUSINESS DESCRIPTION

SARJAN MINI MARKET SDN. BHD is partnership social business consists of 5 team members. The Mini Market are selling home appliances, dry and wet goods that we are getting supplier from our trusties supplier. We provide products that are in high demand in the market and we also sell food from different states will be the focus for the purchase of food for each state. We also provide home appliances products to make it easier to them clean the house and their home environment. At the initial stage, weve set up our shop with a variety of equipment especially for home appliances such as brooms, shovels, rubber mat and woven mats. We also provide a good wet and dry goods that will be the focus of the local community at there to be a focus area to buy daily goods for daily necessities such as rice, sugar, chicken, potatoes, meat, fish and many more that will get hot market in Sungai Koyan. We also provide a unique food from various states in Malaysia because we believe that many interested in food as from the east, south, north Malaysia. With this we are able to attract the attention of young people to recognize food from various places in Malaysia and probably will open up business opportunities for them to venture into manufacturing of food in Malaysia. We also found a way in which we can reduce the price to sales where we buy stock in large quantities and also sell our own brand. This will reduce the price to we market and increase sales. As usual, the customer will buy a product if the goods in cheaper price ranges affordable for them to buy in a large scale at a reasonable price. Although we are a new store, we will distribute a certain percentage of our profits to our distributed to nearby schools so that the school can live without budget constraints in terms of food and drinks, also as one of the promotion strategies as well as the corporate social responsibility(CSR) for our company.

1.4 COMPANY PROFILEBusiness Name: Sarjan Mini Market Sdn BhdForm of Business: PartnershipLocation: Felda Sungai Koyan, Raub, Pahang, Malaysia Address:No 8, Jalan Ketualang, Felda Sungai Koyan 1, 2, 3Cameron Highland27650, Raub, Pahang Darul MakmurContact Number:09- 3401123Fax Number:09- 3401123Website:sarjanminimarket.blogspot.comEmail:sarjanminimarket@yahoo.comDate of Registration:28 February 2012Registration Number:413254 PDate of Commencement: 30 April 2012Name of Bank:MaybankStart-up Capital:RM 1,000,000.00Name of Partners: Mohd Zulhelmy Bin ZainalMuhammad Iqbal Bin DasrilNajwa Binti MansorMuhammad Hanafi Bin Abd MajidAzrul Azli Bin Suhaimi

1.5. Location

2.0ADMINISTRATIVE PLAN

2.1 COMPANY LOGO

2.2. ORGANIZATION CHARTMohd Zulhelmy Bin Zainal General Manager of Sarjan Mini market

Mohd Iqbal Bin DasrilHead of Financial

Azrul Azli Bin SuhaimiHead of AdministrationMuhammad Hanafi Bin Abd MajidHead of Operation

Najwa Binti MansorHead of Marketing

2.3. TEAM PERSONAL BACKGROUND

Name: Mohd Zulhelmy Bin ZainalPosition: General ManagerAge: 26Hometown: Kuala LumpurStatus: SingleJob and responsibility: Advocates / Promotes Organization and stakeholder change related to organization mission Support motivation of employees in organizational product/ program and operations. Looks to the future for change opportunities. Interfaces between SARJANS Team. Decide and/ or guide courses of action in operation by staffs Implement plans to all part of organization Manage human resources of organization. Assist in the selection and evaluation of board members Make recommendations, support board during orientation and self-evaluation. Leads the Mini Market team and be a discussion maker

Salary: 7 % out of salesContact Number: 016 3434234Academic Qualification: Diploma In Mechanical at University Teknologi Malaysia Bachelor In Entrepreneurship at National University Malaysia Master Of Management at University of Malaya Working Experience: Work as General Manager at URC food (M) BHD. Work as Head of Administration at Agriville Plantation Sdn. Bhd. Work as quality,health,safety,environment at Bestcuits Manufacturing Sdn. Bhd

Name: Mohammad Iqbal bin DasrilPosition: Head of FinancialAge: 24Hometown: Johor BahruStatus: Single Job and responsibility: Providing and interpreting financial information Monitor and interpreting cash flows and predict future trends Formulating strategic and long term business plans Research and report on factor influencing business performing Analysing competitors and market trends Collaboration and dealings with NGO and other organization Developing financial management mechanism that minimize financial risk Conducting review and evaluation for cost reduction opportunities Managing a company financial accounting, monitor and reporting system Liaising with auditor to ensure annual monitoring is carried out Producing accurate financial report to specific deadlines Managing budgetsSalary: 6 % out of salesContact number: 0177066177Academic qualification: STPM Holder- Accounting Diploma in Islamic Finance at University Teknologi Mara Bachelor in Finance at university Utara Malaysia

Working Experience: Finance Officer at BIZ Allianz International SDN BHD

Name: Azrul Azli Bin SuhaimiPosition: Head of AdministrationAge: 27Status: Single Job and Responsibility: Monitoring the work progress in Mini Market management Handling the personal information of Mini Market Team. Ensuring all record keeping with regard to Workmans compensation, health and medical insurance, and other state and government regulation is completed as required Overseeing the management and human resource task and handling all issues involving client call and customers service leader. Managing office or agency health, safety, and mental health and well-being issues. Working with Sarjan Mini Market team to discuss and collect all information from each of head team Handling and sets the meeting with Mini Market Team and client and supplier. Planning to decide in advance what to do, how to do it. When to do it and who should to do it in the organization. Organize and dealing with stuffing of employees.Salary: 6 % out from salesContact Number: 0177011342Academic qualification: Diploma in business administration at University Utara Malaysia Degree in business studies at University Utara MalaysiaWorking experience: Clerk at GL Printing Company Admin Executive at Media Prima Berhad

Name: Muhammad Hanafi Bin Abd MajidPosition: Head of Operation Age : 26Hometown: PerakStatus: SingleJob and responsibility: Improve the operation system, processes, and policies in support of organization mission Play a significance role in long-term planning, including an initiative geared towards operational excellence. Oversee overall financial management, planning, system and control Management of operational budget in coordination with the head of finance. Development of individual program budget. Invoicing to funding sources, including calculation of selling units. To be more responsibility for production inventory and stock. Salary: 6 % out of salesContact numbers ; 0133453421

Academic qualification: Executive Diploma in Operations Management in Inti International College Bachelor of Business Administration in Operations Management at University Teknologi MaraWorking experience: Store leader at FeldaPalm Industries Sdn Bhd Operation officer at Delima Oil Products Sdn Bhd

Name: Najwa Binti MansorPosition: Head of MarketingHometown: PerakAge: 26Status: Married.Jobs and responsibility: Formulae, plan, and execute new marketing Monitor the market trends and analyse the business development to forecast performance in sales, revenue and profitability Conduct market research to determine market requirement for existing and future product. Analysis of customers research, current market conditions and competitor information. Development and implement market plans and project for new and existing product Monitor, review and report on all marketing activities and result. Determine and manage the marketing budget Deliver marketing activity within agree budget Develop pricing strategy Advertise the ads in media and printing medium Discuss with other organization. Find the sponsorship. Meet the client and supplier.

Salary: 6 % out of sales. Contact numbers: 0133623231Academic qualification: Diploma in Business studies at University technology Malaysia Bachelor in business (Marketing) at Limkokwing UniversityWorking experience: Marketing executive at Primeworks Studios Sdn. Bhd Marketing Assistance at AEON.CO. Bhd

3.0 OPERATION PLAN

3.1 Operation PlanOperational plan are about the details on the major activity, timeline and resource equipment that we run in our business and implement it on the fiscal of year on the business plan. In SARJAN MINI MARKET. We provide our services to the local resident that live in sungai koyan. Besides that, there are a homestay and RnR that nearest to our mini market, so we hope that, with the homestay and RnR near here and also the residence live here, we can give them a best services with safety and make them happy come to our mini market. SARJAN MINI MARKET are located at sungai Koyan, raub Pahang and we have 5 excellent good members to make the best in our mini market and also to develop our strength to the highest level. Our General Manager, Mohd Zulhelmy Bin Zainal are responsible to all of the department in the minimarket. Our Administrator Manager, Azrul Azli Bin Suhaimi are responsible for all things that are linked to the administrator and him also handling the personal information of Mini Market Team. The Operation Manager are Muhammad Hanafi Bin Abd Majid that are responsible for the operation that run in the in the minimarket and also responsible about the stock in the minimarket that we sell. Marketing manager one that are important that serve the people know about our minimarket. Ms Najwa Mansor are responsible to manage the marketing such as with the advertisement and also responsible to update the information in our social network that are sarjanminimarket.blogspot.com and the other things like banner and poster and deal with budget hotel to promote our minimarket to their customers. Lastly are financial manager, Mohammad Iqbal Bin Dasril that are responsible all about the account and maintaining the financial in the SARJAN MINIMARKET.

3.2 Design ProcessCustomer pay and back with happily Customer choose their favourite thingsWe put the stock in the right placeDeal with the price and quantity.Supplier send the stockMeet with the supplier

3.3 Flow of Minimarket Operational SystemSARJAN MINI MARKET using only one type of distribution channel, which is the customer should come to our store.Flow chart for online purchase form application.CUSTOMER MAKE PAYMENT SARJAN MINI MARKET

CUSTOMER MAKE PRICE COMPARISONCUSTOMER CHOOSE THEIR SELECTED BRANDCUSTOMER COME TO OUR STORE

1. Customer come to our friendly SARJAN Mini Market. 2. Customer choose their favourite brand base on their desire.3. Some customer make price comparison on the product. 4. Lastly, customer make payment at the counter.

3.4 Contribution We have separate certain percentage from our profit to make a good deeds to poor people and unfortunate person. We also will join and make donation to the charity program like from IM4U or Bersamamu to give happiness to people who get it.

4.0 MARKETING PLAN

4.1. Pricing StrategyPricing is a fundamental in the aspect of financial modelling. This is one of the key factor in the 4 P strategy in marketing. Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product. So, the pricing are important thing in term of marketing strategy. At SARJAN minimarket, we are use Penetration Pricing Strategy to introduce our minimarket to the people in the surrounding area. This technique are usually use by the intellect people and people who have the base in the business and marketing thing. At this time, we are sell our product lower than the original price, we will sell our product at this price for 3 weeks continuously. So the customer can get the benefit from the price we are selling. This technique are famously use in hyper market like Giant, Tesco, and also Aeon Jaya Jusco. SARJAN Mini Market will implement the pricing strategy that are famously used in the famous minimarket like KK SUPER MART where their vision are Provide Consumer Convenience Universally. Their operation are likely same as we are, we operate 24 hours a day. So the customer can come to our minimarket anytime as he want it. At SARJAN minimarket also have a different type of promotion especially in festive season like festive feast, Christmas, and Chinese new year because our targeted market are the people that are use the road to Genting Highland and the people that are spend the night at a nearby hotel. So we will use various technique of promotion to rise our profit and also make some charity to the righteous people.

4.2 Target MarketTarget market is the market segment which a particular product is marketed to. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics of the place. Target marketing is a special approach to create a marketing mix for a specific, targeted market segment and set of buyers targeted marketing involve a market into segment and the concentrating your marketing effort on one or few key segment. The beauty of his strategy is that it make the promotion, pricing and distribution of your product to make easier for customer to buy. Targeted market provided a focus to all of your marketing activities.As we know, our targeted demographic are sungai koyan, so our targeted market are people around that area. We also target the people that are in the nearest hotel as our targeted because we are opening minimarket near with the hotel and budget hotel. So it will be easier for them to buy the groceries or something to eat at the hotel or before their comeback to their home place and buying some junk food to eat in their ride to home town. Then, with the righteous plan we have plan it, we believe that we can to expand our minimarket to the other place around Malaysia through networking, collaboration and viral marketing that are famously used in term of marketing now a days.

4.3. Place StrategySARJAN market headquarters are located our first branch in Malaysia which is in sungai koyan, Kuala Lumpur. This place has been use as our meeting place and our place to seek peace and calm also. This place also become our warehouse for storage our goods.

4.4. Distribution ChannelDistribution strategy is aim at establishing a structure and controllable distribution system to ensure the product offer reach our targeted customer. A distribution channel moves from procedure to customer. This is our common technique of distribution that are usually used:- Product customer.

By using this, we can cut the cost from intermediaries agent because we are getting our product straight from factory. Thus we can cutting the supply chain and can maintain the price and can give the lower price for our beloved customers.

4.5. Promotion There has many steps and technique to make a promotional either use a promotional plan or promotional mix. Promotional mix specifies how much attention and money we should put in the 5 subcategories which is advertising, personal selling, sales promotion, public relations, and direct marketing. Promotional plan can have a wider objective which is to raise our income, a new product to acceptance, or create a corporate image. Promotional tools. InternetAt SARJAN minimarket, we did not use much of internet as our medium of advertising. This is because, our targeted customer are not the young age people because we already know that in sungai koyan, the population of young people are not high enough to make a marketing in internet. But. We are still using this and make a collaboration with the nearest hotel that will link to our page if their want to see what we have in our store. Viral marketing. We are believe that this strategy are proven enough and be a most powerful of spreading our store to the people especially in the sungai koyan. By delivering a good services to our customer, then, the positive response will spread very fast like a virus. BannerOur SARJAN minimarket banner is one of our main tools to promote our shop. This is because we did not use internet as our main tools because lack of people use internet in this located area. So we are use an actual banner that people can see and attract the customer to come to our shop especially people who stay at the hotel or the visitor that drop in in a second to buy their junk food while riding a car.

PamphletPamphlet is used to give informative information and also promote SARJAN minimarket to the customer at the same time people will acknowledge with the existence of SARJAN minimarket and the impact we want to the customers. We give the pamphlet to the people that are stay in the hotel or home stay in sungai koyan. Business CardBy using business card, it is a form of identification of our business, so that our customer will know how to contact us in the future. Or maybe in the future, we will be an intermediarys agent to the customers.

4.6. Product.

SARJAN minimarket product basely are like the usual minimarket like 99 Speedmart, KK supermart, and many other shop. But we are more to the product that can be easy for the customer especially for the rider to eat or drink in the car while rising or when the customer are at the hotel where their stay for a while. We are dedicated to constantly find a product and sell the product that has a high quality and very good in packaging also. Customer satisfaction is our first and biggest concern for our company. Product1. Home material broom shovels different types of brushes for various uses2. Hygiene toilet soap laundry soap toothpaste toothbrush shampoo deodorant perfume home fragrance

3. Food wet food dry food various types of biscuits a variety of snacks variety of nutritious drinks variety of milk cooking oil butter bread

4.7 SWOT Analysis Marketing plan is a blueprint for communicating the value of SARJAN minimarket services to customers. Its also set on how the organization going to reach its objective from its current position. SWOT analysis is an analysis of the strategic environment for the SARJAN mini market marketing plan. It is a planning tool to scan of the internal and external environment of the SARJAN mini market.

Strengths

Great quality in food, perishables SARJAN mini market import most of the product from other supplier and it mean the product that produce it real high quality. Variety, selection of product SARJAN mini market provide variety of product such as perishable, non-perishable and homecare product that available at our shop. Affordable price In order to fulfil the needs of our guest, we do provide the product which we have perishable, non-perishable and homecare product. However, the charges are really affordable price.

Friendly servicesAttitude of Service Personnel - SARJAN mini market services provide a cheerful, friendly, and excellent service staffs.

Easy access to customer Customer who is lived around the area can easy come and buy products at SARJAN mini market. Currently there no any other shop open there so is easy access to customer. The atmosphere of the shop comfortable. Lot of parking areas are also available.

24/7 daily operation. The SARJAN mini market will be operate in 24/7 daily and it easy for customer to buy a product at any time. Weaknesses

Limited in funding Current SARJAN mini market is a small business so when a small business the product that we provide is limited because the shop is not big like Tesco. Trust issuesCurrently SARJAN mini market is a new shop within the area so the trust issues to build a loyalty customer may take a few year. Security issueSARJAN mini market have CCTV but the security within the area are not safe. There are no police station within the area.

Opportunities

Changing attitude Since there no other shop within the area so customer can come and shop at SARJAN mini market because customer don not need to drive few miles just to buy groceries. No competitor In the area of Sungai Koyan there no any shop that available within the area. SARJAN mini market will be the first shop that open in area of Sungai Koyan. Large target market In the area of Sungai Koyan, target market will be retried military and there no any shop in the area of Sungai Koyan so SARJAN mini market will monopoly the profit.

Threats

Limited product SARJAN mini market is a small business and there product that we get from the suppler will be limited due to the space of the shop is limited. Security issue at nightSARJAN mini market open 24/7 daily and within the area no police station and SARJAN mini market the only one shop that open at night and it may lead to case of rubbery.

5.0 FINANCIAL PLAN

SARJAN MINI MARKET SDN BHD

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5.1 BALANCE SHEET

5.2. INCOME STATEMENT

5.3. CASH FLOW

5.3.1 CASH FLOW YEAR 2.

5.3.3. CASH FLOW YEAR 3.