sedar global portfolio - sedar franchise program

SEDAR FRANCHISEBROCHURE

Sedar Franchise Brochure | 4


Real Heritage. Real Vision.

In 1892, M. Soubhi Selo opened his first hardware retail store. He specialized in tools and building materials. In the early 20th century, he was joined by his children, and expanded into decorative paints and drapery hardware.

Now, with a powerful and trusted brand, quality products, and a highly focused franchise system, Sedar is poised to transform the window fashion franchise industry.

SedarTimeless. Distinguished.

Transforming window fashion

The creative universe of Versace has always encompassed many disciplines.

Since the beginning, it was not just fashion, but design in the broadest sense.

Versace Home was therefore a natural extension of this interest.

Created in 1992 initially as a textile collection, it soon become acomplete home collection able to express the Versace life style.

Today Versace Home takes the Fashion House’s glamour and luxury intoeveryday living introducing the new wallpaper collection.

Produced in collaboration with A.S. Creation, a leading company in this field,the new wallpaper collection emphazises Versace’s iconic design.

A new art of living dressed for the occasion!


A home is simply incomplete without a bit of sparkle. Add a touch of glamor to your space with these jewellerized items. Whether it is in the form of drapes, blinds, wallpaper, pillows, chairs or carpets, we cater our custom-made crystal designs according to each client’s unique

request. Made with care, these designs are one-of-a-kind, and are the perfect way to highlight your home’s individualistic shine.


A classic selection of artfully designed fabrics, wallpapers, wooden blinds, and decorative embellishments and accessories, many of which feature the trademark Marco Polo rose motif, the Marco Polo collection encompasses a wide-range of traditional, elegant, and ornate styles,

which will complement any residence.


Instill your home with a distinct and unique sense of the modern with the Fujikawa collection. This contemporary collection can be customized to your exact measurements for drapes, wooden and Venetian blinds, wallpaper and also pillows. Each component of the collection is not

only urbane but also highly durable. Featuring sleek lines, minimalistic designs, and built-in automation, Fujikawa is an ideal collection for the

tech-savvy and sartorially suave.


With sophisticated design and smooth operation, Somfy motors are the key to ensuring your day-to-day convenience. Currently available for

motors, switches, remotes, timers, and sun & wind sensors, this French brand of motors requires no maintenance and comes with a guarantee of 10 years. This trouble-free solution for drapes, blinds, awnings, and

shades, enables easy living.


Sophistication is often found in ultimate simplicity. Give your space a simple yet elegant look with the Antartica collection. Featuring aluminum Venetian blinds, vertical blinds, and drapes, Antartica

incorporates fabrics made from a variety of high-quality fibers, and come in an array of designs. Whether it is for residential or commercial

purposes, your choice of the Antartica collection can be tailored to meet any requirement.


Deep in the jungle, there is a calming stillness and peaceful silencethat washes over you. Transport yourself to this scene of tranquilitywith Amazona blinds. Made from natural wood and bamboo, these

tribal-inspired blinds come in a variety of designs and colours.

Whether you choose wooden roller blinds or wooden roman blinds,they can be manufactured and installed with automation, making it

easy and convenient for you to transform your living areainto a serene, tropical paradise.


The heat in the city can sometimes be tricky to deal with. Furnish your windows with York Weave roller blinds to keep your space cool and shaded. Consisting of USA manufactured sunscreen, regular andblack-out fabrics, York Weave roller blinds are made in the UK and

come in a multitude of styles and colours. They can be custommade to suit the requirements of your space.


Brand Vision

A beaming source of inspiration to enrich our customers’ lifestyle.

Brand Mission

Leading global décor trends. Setting the benchmark for an immersive retail experience.

Delivering a clear, consistent, and high quality end-to-end experienceto each and every customer.

SedarLa Pièce de Résistance.


PERSONAL INFORMATION

FIRST NAME MIDDLE NAME LAST NAME

DATE OF APPLICATION DATE OF BIRTH AGE PHONE NUMBER EMAIL

/ / / /

CURRENT ADDRESS CITY COUNTRY LENGTH OF STAY

PREVIOUS ADDRESS CITY COUNTRY LENGTH OF STAY

FULL NAME OF SPOUSE OCCUPATION OF SPOUSE

NAMES AND AGES OF DEPENDENT CHILDREN

APPLICANT’S FRANCHISE PLANS

WILL THE FRANCHISE BE OWNED AND OPERATED BY YOURSELF OR A GROUP?

PLEASE EXPLAIN FULLY, INCLUDING SHARES OWNERSHIP.

AMOUNT OF CAPITAL AVAILABLE FOR THIS BUSINESS

DESCRIBE FULLY

TERRITORY FOR WHICH APPLICATION MADE WOULD YOU CONSIDER ANY OTHER AREA?

WHAT AREA(S)?

FRANCHISEE EVALUATION FORMPRIVACY POLICY ALL INFORMATION PROVIDED IS KEPT CONFIDENTIAL AND WILL NOT BE DISCLOSED EXCEPTFOR PURPOSES OF VERIFICATION

PLEASE ANSWER ALL QUESTIONSWRITE CLEARLY OR PRINT

BUSINESS AND EXPERIENCE RECORD

REFERENCES

GIVE A COMPLETE RECORD OF YOUR EXPERIENCE, BEGINNING WITH YOUR PRESENT OR LAST POSITION, INCLUDE MILITARY SERVICE, INDICATE BY ASTERISK (*) THOSEEMPLOYERS YOU DO NOT WISH US TO CONTACT.

HAVE YOU BEEN IN BUSINESS FOR YOURSELF

NAME AND ADDRESS OF EMPLOYER

POSITION, TITLE AND DUTIES

DATES OF EMPLOYMENT FROM SUPERVISOR’S NAME AND TITLEFROM / / TO / /

REASON FOR SEPARATION BEGINNING SALARY ENDING SALARY



DATES OF EMPLOYMENT SUPERVISOR’S NAME AND TITLEFROM / / TO / /

REASON FOR SEPARATION BEGINNING SALARY ENDING SALARY



DATES OF EMPLOYMENT SUPERVISOR’S NAME AND TITLEFROM / / TO / /REASON FOR SEPARATION BEGINNING SALARY ENDING SALARY

PLEASE LIST THREE PROFESSIONAL AND CHARACTER REFERENCES – NAME ADDRESS - TELEPHONE1.

2.

3.

LIST THREE CREDIT REFERENCES - NAME - ADDRESS - TELEPHONE

1.

2.

3.

BANK REFERENCESNAME ............................................................................

.......................................................................................

ADDRESS ......................................................................

.......................................................................................

.......................................................................................

CHECKING ACCOUNT

SAVINGS ACCOUNT

OTHER

CONTINGENCIES

Do you have any contingent liabilities?........If so, please itemize..................... Are any of your assets pledged?.......If so, please itemize............................... Are you a defendant in any lawsuits or legal actions?..................................... Have you ever declared bankruptcy?.............................................................

ASSETS

Cash on hand, and unrestricted in banks (See Sched. No. 1)

Accounts and Loans Receivable(See Sched. No. 2)

Notes Receivable, Not Discounted(See Sched. No. 2)

Life Insurance, Cash Surrender Value(Do not deduct loans) (See Sched. No. 3)

Other Stocks and Bonds(See Sched. No. 4)

Real Estate(See Sched. No. 5)

Automobiles Registered in Own Name

Other Assets (Itemize)

TOTAL ASSETS

LIABILITIES AND NET WORTH

Notes Payable to Banks. UnsecuredDirect Borrowings only. (See Sched. No. 1)

Notes Payable to Banks. SecuredDirect Borrowings only (See Sched. No. 1)

Notes Receivable, Discounted with Banks, Finance Companies, etc.(See Sched. No. 1)

Notes Payable to Others, Unsecured

Loans Against Life Insurance(See Sched. No. 3)

Accounts Payable

Interest Payable

Taxes and Assessments Payable(See Sched. No. 5)

Mortgages Payable on Real Estate(See Sched. No. 5)

Other Liabilities (Itemize)

NET WORTH

TOTAL LIABILITIES & NET WORTH

$

$

$

$

$

CONFIDENTIAL FINANCIAL STATEMENTNAME: .......................................................................................................... DATE: ........ / ........ / 20........

(PLEASE ANSWER ALL QUESTIONS USE “NO” OR “NONE” WHERE NECESSARY)

SUPPLEMENTARY SCHEDULESNo. 1. Banking Relations. (A list of all my bank accounts, including savings and loans)

Name & Location of Bank Cash Balance Amount of Loan Maturity of Loan How Endorsed, Guaranteed or Secured

No. 2. Accounts, Loans and Notes Receivable. (A list of the largest amount owing to me)

No. 3. Other Stocks and Bonds.

No. 4. Real Estate. (The legal equitable title to all the real estate listed in this statement is solely in the name of the undersigned, except as follows:)

No. 5. Life Insurance.

Name & Address of Debtor Amount Owing Age of Debt Description of Nature of Debt Description of Security Held Date Payment Expected

Face Value (Bonds) Description Registered in Name of Cost Present Income Recieved To Whom PledgedNo. of Shares (Stocks) of Security Market Value Last year

Description or Dimensions or Improvements Mortgages or Due Dates and Assessed Present Unpaid Taxes Street No. Size Consist of Liens Amounts of Value Market Value Payments Year Amount

Name of person Name of Name of Type of Policy Face Amount Total Cash Total Loans Amount of Is Policy Insured Beneficiary Insurance Co. of Policy Surrender Value Against Policy Yearly Premium Assigned?

In submitting the foregoing application and statement, the undersigned guarantees its accuracy with the intent that it be relied upon in granting a franchise and extending credit to theundersigned and warrants that he/she has not knowingly withheld any information that might affect his/her credit risk, and the undersigned expressly agrees to notify Franchisor immediately in writing of any material change in his/her financial condition whether application for further credit is made or not and in the absence of such written notice, it is expressly agreed that Franchisor in granting a franchise or credit may rely on this statement as having the same force and effect as if delivered upon the date additional credit is requested or existing credit is extended or continued.

The undersigned consents and authorizes Franchisor to conduct a background check which may include investigation of employment history, educational background, criminal history, military records, credit history and department of motor vehicle records. All information derived from the above shall be kept confidential and be used by Franchisor for internal evaluation purposes only.

The undersigned certifies that each part of the application and financial statements hereof and the information inserted herein has been carefully read and is true and correct.

Date: ..................................................................... Name: ......................................................................................................................................... Signed ...........................................................

Rev. 1/2014

SedarRooted inHeritage.

Orientedto theFuture.

Brand Values through the Franchise System

Consistent: A considered approach at every step of the process.

Global: Worldly, high-quality.

Inspired: Always the source of something interesting.

Immersive: Making the end-to-end process positively memorable and enriching.

Brand Behaviours through our Franchisees

Dedicated: Committed to excellence.

Perfectionist: Obsessive about even the most minute detail.

Sincere: A trustworthy representative of the brand, and a trusted advocate of the customer.

Creative: Always thinking of how to do things better, to lead, to inspire.


Unique.Casual.Simple.


SERVICES OF THE FRANCHISOR ORGANIZATION

Sedar is dedicated to the success of its franchise network. Therefore, eachfranchisee can expect world-class, consistent support in these areas and more:

Site Selection: Sedar will assist you by specifying the criteria and designating a viable site prior to signing the lease.

Sources of Supply: You will be assured of obtaining the items you need at a fair price, and of the quality approved by Sedar.

Training and Assistance: Training will cover all aspects of conducting business at a Sedar store. You will receive additional assistance and support, beginning with the store opening. Advertising Materials and Sales Aids: Sedar publishes a variety of advertising materials and sales aids. You will be able to order the tools you need to carry out successful marketing efforts.

Proprietary Software: Sedar will provide you with access to its software solution that will help you run your business.

Operations Consulting: You will receive expert consulting services in all aspects of your business

Regional Advisory Franchisee Council: Sedar’s Regional Advisory Franchisee Council will be formed to enrich the franchise network.

System Newsletter: As a means of franchise network communication, you will receive a periodic newsletter to keep you on top of your business.

Ongoing Research and Development: Sedar will pass all system improvements to the franchisees, with ongoing research and development.


Q. What is the Sedar Franchise?

A. Sedar is a leading brand in the world of window fashion. Over the last four decades, Sedar has developed and successfully introduced countless ideas and product concepts to the industry. The Sedar franchisee can expect to deliver the highest quality window fashions at competitive prices. From simple mini blinds to opulent and embellished drapes, the options for beautifying a customer’s home are endless. The Sedar franchise network will be constantly enriched with new designs and ideas to stay ahead in the industry. Throughout its history, Sedar has built solid relationships with the world’s largest suppliers; ensuring great quality and value are passed to the franchisees all the time.

Sedar also operates to specific standards to ensure a consistent brand image, product quality, and customer experience. This gives the franchisee an easier approach to this business. Sedar has at the moment over 20 showrooms located in prime locations in the MENA region, serving a multicultural base of middle to high-end income customers. The size of a typical Sedar outlet is between 4,000 sq. ft and 25,000 sq. ft with a customer flow of 10 to 20 customers per day.

Q. How Much Does The Franchise Fee Cost?

A.

Q. How much is the fee for continuing support services “Royalty Fee”?

A. The continuing services, or “royalty fee,” is 8% of your gross sales and is paid monthly. This fee entitles you to use the Sedar service mark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a Sedar franchisee.

FREqUENTLy ASkED qUESTIONS

Franchise & Milestone

Limited franchise

Upon signing theindividual agreement

Complete franchise

Upon signing the areadeveloper agreement

Subsequent showrooms

Upon signing the areadeveloper agreement

Upon signing the individualagreement, prior to opening

Fee

US$ 130,000

US$ 190,000

US$ 70,000

Amount Due

US$ 130,000

US$ 190,000

US$ 35,000

US$ 35,000

Remarks

Non-exclusive, single-unit,limited franchise

Exclusive area developer,within a specific region or country

Includes production andfirst showroom

For each subsequent showroom

Q. Will I have an exclusive territory?

A. Sedar grants an exclusive territory for a minimum of 3 units, on a case-by-case basis.

Q. What about Advertising?

A. The Sedar name and reputation is an important part of our business. You will spend at least 1% of your gross sales per month on local advertising. In addition, you will be expected to make marketing fund contributions of 1% of your monthly gross sales.

Q. How Much Training is Provided in the Sedar System?

A. Sedar Management will provide franchisees with approximately 14 to 21 days of initial training at Sedar headquarters or at a location designated by Sedar Management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business.

Phase I: Instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and three (3) to (6) designated attendees. Phase II: On-site training typically takes place when the franchisee commences operations. Experienced trainers from Sedar will provide on-site training for a period of 7 to 15 days to assist the franchisee in the commencement of operations.

Q. What is the term of the Sedar Franchise Agreement?

A. The initial term of the Franchise Agreement is (5) five years from the date the Franchise Agreement is signed. The franchise is renewable for four additional terms of (5) five years each (for a total of 25 years), providing you have complied with the provisions of the Franchise Agreement.

Q. What are the Support Systems provided by Sedar?

A. In addition to field support, members of Sedar organization will provide the services listed below:

• Operational Support: Sedar Management will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.• Site Selection: Prior to approving a site for Sedar outlet, Sedar Management will provide franchisees with clear guidelines for a suitable location. Sedar will require franchisees to follow these instructions to ensure that an appropriate site is located.• Marketing Support: Sedar Management coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It also supply franchisees with directions to create a marketing plan, as well as materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. • Purchasing: Sedar Management or its affiliate negotiates quantity discounts on behalf of all its members, and passes savings to the franchisees.• Accounting/Audit/Legal: Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.• Ongoing Research and Development: Sedar Management continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.• Overall Program Oversight: Sedar Management provides the overall coordination and planning for the Sedar franchise system.

Q. What is my next step?

A. Simply complete the Franchise Application Form and return it to us. Upon receiving the form we will contact you.

[email protected]

sedarinternational.com

sedar global portfolio - sedar franchise program

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