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PhotoShop Sdn Bhd*

UNIVERSITI TEKNOLOGI MARA

FACULTY OF MECHANICAL ENGINEERING

DIPLOMA IN MECHANICAL ENGINEERING

(MANUFACTURING)

BUSINESS PLAN

ETR300

FUNDAMENTALS OF EN TREPRENEURSHIP

PREPARED BV

ISMAIL BIN YUSOP

HAKIM AKMAL BIN ALWI

AHMAD AFZAN BIN MOHD BAKRI

AHMAD SYAM IL BIN ABDULLAH

MOHAMMAD IKRAM BIN ABD RAHMAN

2000194050

2000483020

2000194082

2000518512

2000194658

EMIII(6B1)

EM III (6B1)

EMIII(6B1)

EM III (6B1)

EM III (6B1)

PREPARED FO R:

MRS ZARINA BTE SALLEH

DATE OF SUBMISSION :

>lh

18

ra

SEPTEMBER 2003



CONTENTS

Contents Page

•

Acknowledgement 1

•

Submission Letter of Business Plan 2

5

8

9

10

15

25

39

52

62

64

66

]

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

Executive Summary

Purposes

Background

of

Business

Shareholders

Administration Plan

Ma rketing Plan

Operation Plan

Financial Plan

Summary

Bibliography

Appendix



PHOTOSHOP SDN BUD

ACKNOWLEDGEMENT

Bi smil 1 ahirrahman i rrah i m,

In the name of

Allah,

The Most Gracious and The M ost Merciful. Thank to

Allah S.W.T for g iving us the opportunity to do and complete this Business Plan

successfully, although it was hard for us to get the information.

A bunch of thanks to;

• Mrs Zarina bte Salleh

• Hawaii Mairan bte Abd Rahman

• Hj Mohd Bakri bin Daud

• Our parents and our family

• Our friends

and all the individual or organization that had helped us

n

giving infonnation

about our business.

Thanks a lot to all for their help and advice in completing the Business Plan.

May Allah S.W.T bless you all and with you forever. All the best is from Allah S.W.T

and shortcoming is from our weaknesses as a human being.

Thank You

1



PHOTOSHOP SDN BHD

SUBMISSION L ETT ER OF BUSINESS PLAN

Students of Basic Entrepreneur (ETR 300)

Diploma in Mechanical Engineering (Manufacturing)

Faculty of M echanical Engineering,

MARA University of Technology,

40000 Shah Alam,

Selangor Darul Ehsan.

18

th

SEPTEMBER 2003

Mrs Zarina Salleh

Lecturer of ETR 300,

MEDEC Bock 13,

Intekma Resort

Convention Centre,

40000 Shah Alam, Selangor Darul Ehsan.

Madam,

Submission of Business Plan

Regarding to above, together with this letter we include the proposal of Business Plan

as a requirement for the Fundamentals of Entrepreneurship (ETR 300) subject. The

preparation of this project begins in early semester on June 2003 and submitted on

September

2003.

The business plan is about ou r effort to set up a photo shop. The proposed shop is at the

address below: -

No. 10, Jalan Raden Anum,

Bandar Baru Sri Petaling,

57000 Kuala Lumpur.

2



PHOTOSHOP SON HI-ID

This Business Plan covers all aspects of running company, administration, marketing,

opera tion, and financial status of the company. The objective of Business Plan is a

foundation for us to assess the business we have ventured into and to convince financial

institution for financial help.

Nearly all of the information for the preparation of Business Plan is obtained from

individuals who have been in the business in around of Selangor.

We would sincerely hope you will satisfy with our proposal and your considerable

assessment is very much appreciated.

Thank you and best regards.

Yours sincerely,

n

a

/-

u-

(ISMAIL BIN YUSOP)

(HAKIM AKMAL BIN ALWI)

(AHMAD SYAMIL BIN ABDULLAH)

x

sjfy g Z-

(MOHAMMAD IKRAAM ABD RAHMAN)

(AHMAD AFZAN BIN MOHD, BAKR1)

3



PHOTOSHOP

SDN BHD

BUSINESS

INTRODUCTION



P H O T O S H O P S D N B H D

1. EXECU TIVE SUMMARY

PhotoShop Sdn Bhd is a business formed by 5 business partners that inspire to

be successful entrepreneurs. PhotoShop Sdn Bhd is involves in indoor and outdoor

photography services and retail selling of photographic equipments, hand phone reload

card and photostat services. FujiFilm Sdn Bhd is our sale distributor for our shop.

Our target market is the resident of Bandar Baru Sri Petahng, the students and

also the teenagers who seek up the latest technology of

photographic.

For that, we sell

digital cameras and provide service to guide how to use it. Furthermore, we provide

service in video recording in different kinds of ceremony. As this business not yet

preferable in this area, we assure this business can be profitable.

Our business will stand operation on 1

st

December 2003. It is situated at 10,

Jalan Raden Amim, Bandar Bam Sri Petaling 57000 Kuala Lumpur. We choose this

location because there is only few photos shop in this area. Besides, we're confident

that we can make profit here as there are many families, students, workers and also

teenagers that influence to try new technology. Furthermore the purchasing power of

the community here is increased and ready to be our customer.

5



PHOTOSHOP SDN BHD

LOGO EXPLANATION

PhotoShop Sdn Bhd is the name of our company. At our company logo, there

are letter P and S that means Photo and Shop. PhotoShop gives a meaning of our

company production and we combined it as it will be a not only as our main activity

also as a noun.

In terms of colors, the dark red color showing as a symbol of our spirit and

desired to m ake sure that our company goals w ill be A CHIEVED.

While for the white color, it shows that our company always makes sure the

quality services are always at the best.

7



PHOTOSHOPSDN BUD

2. PURPOSES

As we prepared the business plan, we always ensure our business will achieve

our target to be the best bumiputra's entrepreneurs that involve in this business. To

achieve this goal we must know our purposes for what reason business plan is done.

Some of these reasons are:

1. The business plan is prepared to apply loan for the amount of RM 150, 000

from Rashid Hussein Bank Berhad (RHB).

2.

The business plan is prepared as a guideline to be good entrepreneurs.

3.

To evaluate project viability and growth potential.

4.

To allocate business resources effectively.

5.

To study whether the business can be developed and is profitable.

6. The business plan is prepared to fulfill the requirement of ETR 300 subject for

Mechanical Engineering (Manufacturing) final semester.

8



P HOTOS HOP S DN BUD

3. BACKGROUND OF THE BUSINESS

Name of the business : PhotoShop Sdn Bhd

Business address : No.

10,

Jalan Raden Anum, Bandar Baru Sri Petaling,

57000 Kuala Lumpur

Correspondence address :

No. 10,

Jalan Raden Anum, Bandar Bam Sri PetaliHg,

57000 Kuala Lumpur

Telephone number

:

03-90578853

Fax Number/E-mail ; 03-90579056 / [email protected]

Form of Business ; A private limited company

Main Activity : Film processing and printing

Date of business registration : 3

rd

November 2003

Number of Registration : 531371 -H

Date of commencement : 1

st

December 2003

of the business

Name of Bank : Current account in Rashid Hussein Bank Berhad (RHB)

Bank account number : 0142500000291684

Authorized capital : RM 100,000

Own (Initial) capital : RM 207,424.30

9

mailto:[email protected]

mailto:[email protected]



PHOTOSHOP SDN BHD

4.

SHAREHOLDERS

Name

Identity card number

Permanent address

Correspondents address

Telephone number

Date of B irth

Age

Marital Status

Gender

Academic qualification

Courses attended

Skills

Experiences

Present occupation

; Ismail bin Yusop

: 820404-04-5349

: 76, Jin Kasawari, Taman Pertam a, 84000 Muar, Joh or

: 110, Blok 84 Rumah Pangsa PKNS, Seksyen 24, 40450

Shah Alam, Selangor Darul Ehsan

: 012-3540410 (HP)

; 4

t h

A p r i l l 9 8 2

: 21 yea rs old

: Single

: Male

: Diploma in Mechanical Engineering

: Mechanical Engineering (Manufacturing)

: Windows 98 , Word, Excel

: Store boy at Takaso Factory

Pum p attendance at Petronas, Shell and Esso

: General Manager

Previous business experiences: Sales assistant at stall in Malacca and involve in

multilevel business

10



PHOTOSHOP SDN BHD

Name


Permanent address

Correspondents address :

Telephone number

Date of Birth

Age

Marital Status

Gender


Courses a ttended

Skills

Experiences

Present occupation

Previous business experiences:

Hakim Akmal Bin AIwi I

821229-71-5089

No. 3, Lot 4457, Jalan Maktab (M.P.I), Sungai Merab

Luar, 43000 Kajang, Selangor Darul Ehsan

510 Blok 79, Rumah Pangsa PKNS, Seksyen 24,40450

Shah Alam, Selangor Darul Ehsan

012-9189186 (HP)

29

th

December 1982

21 years old

Single

Male

Diploma in Mechanical Engineering

Mechanical Engineering (Manufacturing)

Expert in using Microsoft Word

Assistant officer public service at Petronas

Customer Relationship Executive

Involve in multilevel business



PHOTOSHOP SDN BHD

Name


Permanent address


Ahmad Syamil B. Abdullah

810606-14-6173

CD , TN B Quarters Klang Power Station,

Connaught Bridge, 41000 Klang, Selangor.

CD, TNB Quarters Klang Power Station,

Connaught Bridge, 41000 Klang, Selangor.

Telephone number

Date of Birth

Age

Marital Status

Gender


Courses attended

Skills

Experiences

Present occupation

Previous business experiences

: 019-3779614 (HP)

: 6

th

Jun 1981

:22

: Single

:Maie

: Diploma in Mechanical Engineering

(Manufacturing)


: Cad drawing

: Worked as a Bar Tender

: Operation Manager

: Multilevel business

12



PHOTOSHOP SDN BHD

Name


Permanent address


Mohammad Ikraam Abd Rahman

810408-03-5499

Lot 350 Baloh Raja, Kubang Kerian, 16150 Kota

Bharu, Kelantan

110,

Blok 84 Rumah Pangsa P KNS , Seksyen 24 ,

40450 Shah Alam, Selangor Darul Ehsan

Telephone number

Date of Birth

Age

Marital Status

Gender


Courses attended

013-3768365 (H/P) 09-7653292 (H)

8

th

April 1981

22 years old

Single

Male

UPSR, PMR, SPM, Diploma in Mechanical

Engineering

Diploma in Mechanical Engineering

(Manufacturing)

Skills

Experiences

Hackers, Computer Gaming, Professional in

using Microsoft O ffice, Pa intbrush

Safes asst. at M cDonalds and 7-Eleven

Convenience Store, Construction site worker,

Highway Construction Site worker

Present occupation

Assistant Administration


: None

13



PHOTOSHOP SDN BHD

Name


Permanent address


Ahmad Afzan B. Mohd. Bakri | I

820314-14-5821

Lot

17/901,

Kg. Pasir Dalam, Pantai Dalam,

58200, Kuala Lumpur.

510 Blok 79, Rumah Pangsa PKN S, Seksyen 24 ,

40450 Shah Alam, Selangor Darul Ehsan

Telephone number

Date of Birth

Age

Marital Status

Gender: Male


Mechanical

Courses attended

Skills

Experiences

Present occupation

03-77847153 (H)

14 March 1982

21 years old.

Single

; UPSR, PMR, SPM, Certificate in MS Office

2000 (Cosmopoint), Diploma in

Engineering (Manufacturing)


: MS Office 2000, Technical Drawing and

Design, Calculation

: Former worker at Print Care Enterprises Sdn.

Bhd

: Film Processing Officer


None

14



PHOTOSHOP SDN BHD

DMINISTR TION

PL N



P HOTOS HOP S DN BHD

5.

O R G A N I Z A T I O N P L A N

Organization Introduction

• Address

- PhotoShop Sdn Bfad

No.

10, Jalan Raden Anum,


57000 Kuala Lumpur.

Location plan

Mosque

Mobil P.

Pump

Shell P.

Pump

UTM

Training

Centre

Hotel

Sri

Petaling

Community

Centre

Shop Lot

Jin Radin Tengah

Shop Lot

Shop Lot

Jin. Radin Anum 2

Shop Lot

Jin. Radin Anum 1

AFFIN, BCB

AMBANK,BSN

Jin

Jin. Radin Anum 4 Radin

Anum

Shop Lot

Parking Lot

Telekom

Headquarters

To OUG, Happy Garden

SRK and SMK Bdr Baru Sen Petaling

To Bukit JaliL

KESAS highway

i

Competitors

Our Shop

16



PHOTOSHOP SDN BHD

Our shop is double story shop lot in commercial area. There are variety

type of infrastructure and facilities here such as higliway, main road,

water and electricity facility, public phones, clinics, hotel, mosque,

banks and many more.

O

S

o

Camera

D

Film cabinet

Camera

Cabinet

Counter table

Fire extinguisher

Toilet

^F

O O

Computer

Office table

O

Office chai:

p o

Office

cabinet

Film processing machine

•

Computer

Table

o

Photostat machine

17



PHOTOSHOP

SDN BHD

Organization Structure

18



PHOTOSHOPSDN HMD

Manpower/Job Specification

No.

1.

Posit ion

General Manager (also

holding the

Administration,

Marketing and Financial

Manager).

j

2. Assistant

Administration

i

N o,

of Staff

l

l

Main Responsibi l i ty

• Leading and controlling the

company and business progress

and ensure that the business rims

smoothly with adequa te resources.

• Set the standard and build

corporate image of the-company.

• Responsible in making and

choosing the right decision.

• Seeking the opportunity and

receiving the order from

costumers.

• Responsible for expanding the

promotion of

the

company's

product and ensure to fulfill the

customer's needs and satisfaction.

• Recognizing the target market and

to detennine the strategies of

the

company.

• Preparing the annual budget for the

company.

• Controlling the flow rate of the

business currency.

• To ensure the progression of the

company has run smoothly.

• Keep all the records involving

company's operation as a future

reference.

19



PHOTOSHOP

SDN BHD

Remuneration

Position

Gen.

Manager

Asst.

Administration

No.

of Person

(s)

1

1

Salary Per

Month

(RM)

900.00

700.00

EPF

(12%)

(RM)

108.00

84.00

socso

(2%) (RM)

18.00

14.00

TOTAL (RM)

TOTAL

(RM)

1,026.00

798.00

1,824.00

20



PHOTOSHOP SDN BHD

List of Office F ur nit ur e, Fixture a nd Fittings

Item

Telephone

Fax machine

Personal Computer

PC Tables

Air conditioner

Counter table

Film cabinet

Camera cabinet

Chair

Table

Cash machine

Fire extinguisher

First Aid Kit

Thrasher

Office ^ ^ o n ^ ?

1

Office Chair

Office table

Office cabinet

Unit(s)

1

1

2

2

1

1

1

1

6

1

l

Q

cxP

3

5

1

1

TOTAL (RM)

Price (RM)

200.00

346.00

1,740.00

120.00

1,200.00

550.00

250.00

250.00

15.00

150.00

lOOOjQO

(W^

50.00

15.00

30.00

250.00

300.00

Total (RM)

200.00

346.00

3,480.00

240.00

1,200.00

550.00

250.00

250.00

90.00

150.00

1Q0CLQQ

™M^¥>

QUAffp

" ^

45^JQ '

<Tftuj$X

15^00

250.00

300.00

8,771.00

21



PHOTOSHOP SDN BHD

Labor Incent ive Scheme

1.

Working hours/days

Employees are required to work seven days a week including Saturday

and Sunday because usually there are demand for our service and product on weekend.

Below are the work time schedules:

Saturday - Thursday

Friday

Rest time

9.30 a.m- 9.30 p.m

3.00 p.m-9.30 p.m

1.00 p.m -2 .0 0 p.m

2, Holidav/ofFwork

Our company decided to rotate the off work amongst the employees so

that the business is continuously operated. Since all shareholders in our company are

also workers, therefore there is flexibility n providing holidays, But it is all depend on

the solid reason due to keep the image and standard of the company,

• 15 days off work per year for at least 3 years working experience.

• Friday is half day work.

• Emergency leave such as

- accident or sick ( close family mem bers, parents, siblings,

children)

- Attending a funeral.

22



PHOTOSHOP SDNBHD

3 . EPF (Employee Providence Fund)

E.P.F is compulsory to all shareholders/employees and it will manage by

General Manager of the company. The sum of 12% will be contributed every m onth by

company base on basic salary and bonus.

4. Bonus

Bonus will be given to those who are show high commitment and

quality of work. It will also be given to those who are work m ore than 3 years in our

company. But it is depends on yearly company 's profit. All of these bonuses are in the

form of money, holiday package and dinner.

23



PHOTOSHOP SDN BUD

Adm inistrative Budget

Item (s)

Fixed Asset

• Office furniture

Monthly Expenditure

• Remuneration

• Rent

Other Expenditure

• Office renovation

• Rent deposit

• Audit fees

• Registration and

licenses

• Telephone deposit

TOTAL (RM)

Asset

Expenditure

(RM)

8,771.00

8,771.00

Monthly

Expenditure <

(RM)

1,824.00

2,000.00

3,824.00

i

Other

Expenditure (RM)

-

5,000.00

4,000.00

1,200.00

1.750,00

100.00

12.050.00

24



PHOTOSHOP

SDN BHD

M RKETING

PL N



PHOTOSHOP SDN BHD

6 . M A R K E T I N G P L A N

M arketing Introduction

Product And Services

i. Our business is PhotoShop Sdn. Bhd. Our main services, is photography

services for events and in store photography services such as wedding pictures,

identity card and passport size photos and others. We also provide film

processing services for either digital or normal picture to the customers. Beside

that, we also sell cameras, photo frames, battery, photo albums, gift and variety

of film.

ii.

We also provide other services such as the photostat services, and selling the

prepaid reload card.

iii. PhotoShop Sdn. Bhd. will give the best services to the customers. We make sure

that we can fulfill custom er's requirement and beside that, we also want to

satisfy our customers. We also give reasonable price and high quality products

to our customers.

26



PHOTOSHOP SDN BHD

T ar ge t M ar k e t

Target market is the group o f customers that have needs and wants that can be

satisfied by the business through the supply of goods or services,

i. Geographic

PhotoShop Sdn Bhd will be open at Bandar Baru Sri Petaling, Kuala

Lumpur. Our target market is focused to the college students,

International Medical University (IMU) students, school students and

others which are work or stay nearby,

ii. Demographic

In school, college and IMU, our main customers are student and

staff.

In

our target market we assume that students have high demand and

majority of them are young. They like to take pictures for their

collection because they have to involved and take part in many activities

and event either in or out the campus. They take pictures just for fun, for

their study especially in completing their assignment and to fulfill their

hobby. Besides that, our target market also focuses on staff and teachers.

As we know the average of their age are from 30 years old and above.

So, they have low demand. It is because they only take pictures just for

their own purposes. As an example, when they have special occasion

such as a convocation. Sometimes, they take pictures for their job

purposes. We also give our services to the school's annual magazine

publisher to take their pictures for the annual m agazine.

27



PHOTOSHOP SDN BHD

Market S ize

Market size refers to the total potential purchase of the target market. This

includes purchases of competitor's products within the same market. Market size is

normally stated in terms of un its or Ringgit. It can be calculated daily, weekly, monthly

or yearly.

i. Number of customers from target market

IMU, colleges and school students = 10,000

Workers, teachers, lecturers and staff =

5,000

Nearby residents = 8,000

Total ^23,000

ii . Number of customers who purchase the product and services

(30% total number of customers from target market)

= 30% x 23,000

= 6900 people

=6900 x

12

x RM 50 / month = RM 4.140.000 / year

28



PHOTOSHOP SDN BHD

Main Compet i tors

Competitors refer to the other businesses that offer similar, substitute or

alternative products and services to the same target market. The entrepreneur should

analyze the strength and weaknesses of the competitors in term of

size,

experience, and

term of business, financial ability and product line.

i. Foto Endah

Strength

1.

Having their own regular customers.

2. Very experience in photography business.

3.

High technology in photography technique.

Weaknesses

1. Not

friendly

with customers.

2. Limited and small size of shop.

3.

Use old type of printing,

li. Foto Zoom

Strength

1.

Nearby campus and residential area .

2. Full and com plete services photo centre.

3. Very experience in photography business.

Weaknesses

1. Late in ordering services.

2. Arrangement and display is not in proper order.

ill Mega Photo

Strength

1

.

Having their own regular customers.

2.

Nearby campus and residential area.

Weaknesses

1. The size of shop is small.

2.

The services are not satisfied.

29



PHOTOSHOP SDN BHD

Market Share

Market share refers to the estimated potential sales of

the

business after taking

into consideration the market size and competitors influence. Market share is often

represented in terms o f percentage of potential market size owned.

Name of

competitors

Foto Endah

Foto Zoom

Mega Photo

PhotoShop

Market Size

Before

RM

1,656,000

1,242,000

1,242,000

0

4,140,000

Market Share

(%)

40.0

30.0

30.0

0.0

100.0

After

RM

1,490,400

910,800

910,800

828,000

4,140,000

Market Share

(%)

36.0

22.0

22.0

20.0

100.0

30



PHOTOSHOP SDN BHD

Sales Forecast

Sales forecast is expected purchases from the identified target market. It is

quoted in units or in R inggit M alaysia for a period of a yea r or a month.

Sales Forecast (Stated in RM)

Month

1

2

3

4

5

6

7

8

9

10

11

12

Year 1 total sales

Year 2 total sales

Year 3 total Sales

Sales (RM)

58,600

62,600

66,600

70,600

51,600

72,600

75,600

79,400

82,600

51,600

75,600

80,600

828,000

880,000

900,000

31



PHOTOSHOP SDN BHD

Sales Forecast For Customers

Month

1

2

3

4

5

6

7

8

9

10

11

12

Total

Film Photo

&

Process

Pieces

280

415

515

675

125

710

910

1,125

1,192

196

970

1,160

8,233

Price

per

unit

(RM)

50

50

50

50

50

50

50

50

50

50

50

50

600

Sale

(RM)

14,000

20,750

25,750

33,750

6,250

35,500

45,500

56,250

59,600

9,800

48,500

58,000

413 650

Outdoor

(RM)

16,200

16,750

15,750

11,700

22,410

13,500

11,800

7,125

9,000

32,220

13,700

10,000

180 155

Reprint

(RM)

14,700

16,950

13,500

12,525

11,470

12,500

9,300

8,812

7,500

4,800

7,000

7,300

126 357

Photostat

&

Other

Services

(RM)

13,700

8,150

11,600

12,625

11,470

11,100

9,000

7,213

6,500

4,780

6,400

5,300

107 838

Total

(RM)

58,600

62,600

66,600

70,600

51,600

72,600

75,600

79,400

82,600

51,600

75,600

80,600

828 000



PHOTOSHOP SDN BHD

Market ing Strategy

i. Products and services strategies

PhotoShop has chosen Fujifilm as a trade sa le, since the product is well

known and establish. Fujifilm also has standard quality control scheme

recognized by world trade. PhotoShop will fulfill all consumer

requirements and needs with high technology products and ensure

PhotoShop roll as "One Stop Center". PhotoShop is the only photo shop

that using digital process machine that will done better qua lity o f picture

compared to the old type of process. We also provide our services to

take picture for annual magazine for school and the convocation. We

also accept order from others photo shop for a special process of

product.

ii. Price strategy

PhotoShop will ensure an item on sale is profitable and manage to cover

overhead capital. Normally, most consumer always caution on price.

Consumers always choose the quality item with cheapest price.

Photoshop will adopt this procedure to attract customers against others

competitors shop. Therefore, PhotoShop also will

give

a reasonable

price to the customers.

iii. Promotion strategies

This is the initial stage and target to attract various customers to

PhotoShop business.

a) Relationship

PhotoShop have to maintain the image and close relationship

with all clients in promoting sale product and service offer to consumers,

friends and related family.

33



PHOTOSHOP SDN BHD

b) Advertisement and Brochure

This is to circulate printed product or service papers to all nearby

students and staff at PhotoShop for customers view and

attraction.

C) Banners

Cloth banners will be displayed at PhotoShop to attract clients.

Banners will also be hanged at all strategic places and college

within the business area.

d) Business Card

Business Card will also be printed for distribution and circulation

to all customers and clients for business contact and reference.

We also listed all the service that we have at the back of the

business card to inform them.

e) E-mail

This is the latest way to communicate with the customers for

nowadays. Jn this e-mail, we can collect and read the customers

comment about our products and services. Then, we can improve

our services to b e more effective and better.

f) Notice and Pamphlets

We have put many pamphlets in the nearby house's post box to

attract them to come to the PhotoShop. We have list our

promotion service that is to take the family's picture for a

reasonable price.

9) Signboard

We have put a Fujiilm branded signboard in front of our shop to

promote our shop and it have to be attractive so that it will attract

people to come, know and remember our shop. Te most

important is it can make the people to recognize our shop easily.

34



PHOTOSHOP SDN BHD

h) Membership

We have m ade a new membership services. W hen a customer is

our membership, he or she will have about 10 to 20% discount of

price when he or she used our services. We also made a reward

point system. The point will give differently depends on the type

of services. Then, we will give them rewards depends on the

point that they have collected. This will make our customers

loyal to our shop and will make them continuously using our ser

vices to co llect points and rewards.

iv. Place or Distribution Strategies

Since our PhotoShop located near the college and school, our customers

mostly a re students and permanent staff will be able to co me directly to

PhotoShop without problems or difficulties. They will be outdoor

services with minimum and reasonable ra te charges.

35



PHOTOSHOP SDN BHD

Example Price for Price Strategy

Digital Print Negative 135

Size Normal (RM )

3R 0.50

4R 0.80

5R 4.00

Member (RM)

0.40

0.60

3.00

Digital Print Media Print

Size Normal (RM)

3R 1.00

4R 1.00

5R 5.00

Member (RM)

0.80

0.80

4.00

Digital Print Negative 120

Size Normal (RM)

3R 1.50

4R 2.00

5R 4.00

Member (RM)

1.00

1.50

3.50

Black And White

Size

3R

4R

5R

Normal (RM )

0.50

0.80

4.00

Member (RM)

0.40

0.60

3.00

36



PHOTOSHOP SDN BHD

Compet i tor ' s Address

1.

Foto Endah

No.

54, Jalan Raden,


57000, Kuala Lumpur

2. Foto Zoom

No.

16, Jalan Raden Bagus,


57000, Kuala Lumpur

3. Mega Photo

No.26,

Jalan 1/149D,


57000, Kuala Lumpur

37



PHOTOSHOP SDN BHD

Marketing Budget

Type

Fixed Asset

Signboard

Working C apital

Promotion

-Business Ca rds

-Notice &

Pamphlets

- Banners

Advertisement

Total

Fixed Asset Cost

(RM)

1,500

1,500

Monthly Expenses

(RM)

Other Expenses

(Rltf)

300

500

300

900

2,000

38



PHOTOSHOP

SDN BHD

OPER TION

PL N



PHOTOSHOP SDN BHD

7. O P E R A T I O N P L A N

INTRODUCTION

Operation M anagement is one of the organizations o f business plan. The main

purposes of operation management are transformation process fro m input to output,

material requirement planning, operational layout plan, selecting location, operation

budget.

Operation management is also considering the important of the starting business

such as budget of the ma terial requirements, ordered ma rket, the stocks and the policy

of the business. In our photo shop these elements being generate after the business has

runned a profit for few months later.

The suppliers of our business are foto Fuji film and K odak express and w e ordered

until the amount of the stocks is less from our inventory store. For the beginning of our

business, we do not order the large amount of the stocks because this is the first trial in

the beginning of the business.

The time operation of our photo shop is seven days per week that is shown by our

administration planning and the employees are the

shareholders.

Instead of that our

process of the operation is being shown in this planning, w here the process is

commonly used by the photo shop from the appearance o f the customer until the

payment received by the customer.

40



OPERATIONAL PROCESS

Get the customer information and

needs.

Negotiate to the customer about

the pictures and get its agreement

Take the customer picture in the

photo room.

X

Check the film either it ha s error

such as dazzle.

1

Put the picture into the envelope

i

Get the payment from the

customer.

*

Give the picture to the customer.

41



PHOTOSHOP SDN BHD

F L O W C H A R T P R O C E S S

o

o

o

o

D

D

O

6

Get the information from the customer.

Discuss with the customer about the picture such as the type of

picture and its size.

Get the agreement from the customer

needs.

Take the deposit payment from the customer.

Customer waits in few m inutes to take the picture.

Take the customer in the photograph room to take the picture.

Customer waits until the process ended.

Check the film properly w ith scanning to avoid any defects and dazzles

on the picture.

Print the picture with using digital picture printing machine.

Continues

42



PHOTOSHOP SDN BHD

O

6

^7

Put the picture into the envelope.

Give the enveloped picture to the customer.

Receive payment from the customer.

43



PHOTOSHOPSDN BHD

OPERATIONAL TABLE

Day/ Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Morning

8.30am

-1230p .m

8.30 a m - 12.30p.m

8.30am-I2.30p.rn

8.30am-12.30p.m

Closed

8.30am-12.30p.m

8.30 a m - 12.30p.m

Evening to night

2.00 p m - 10.30p.m

2.00

T

pm-10,30p.m

2.00pm-10.30p.m

2.00 pm - -10.30p.rn

2.30 pm -10.3 0p.m .

2.00pm-10.30p.m

2.00pm-10.30p.m

Our shop operates everyday at

8.30am

to 10.30 pm for

a

week except on Friday we

close our shop in the morning and only open it at 2.30 pm to 10.30pm. Actually we

operate our business 12 hours, where 1 hour for preparation and 1 hour for checking and

closing.

44

http://i2.30p.rn/

http://-10.30p.rn/

http://-10.30p.rn/

http://i2.30p.rn/



PHOTOSHOP

SO N

BHI>

MATERIALS REQUIREMENT

Items

Developer

Bleach

Maintenance

Equipments

Picture Paper

Battery

Total

Price / unit

(RM)

120

80

400

0.90

1.80

No. of item

w

10

1 set

400

200

Total Cost

(RM)

1200

800

400

360

360

3,120

45



PHOTOSHOP SDN BHD

LIST OF OPERATIONS PERSONNEL

No

1

2

3

Position

Operation Manager

Customer Relationship Executive / Cashier

Film Processing Officer

No

of Personnel

1

1

1

SCHEDULE OF TASK AND RESPONSIBILITY

No

1

2

3

Position

Operation Manager

Customer Relationship

Executive / Cashier

Film processing officer

Task

&

Responsibilities

o Manage all about direct order

from the customer.

o Responsible to m ake sure all

orders are on time including time

delivery to the custom er

itself.

o To take order and wants of

customer.

o Discuss with the customer which

size of picture

o Write receipt number

o Take deposit payment

o Give the receipt to the customer

Responsible in the film processing

and the packaging work.

46



PHOTOSHOP SDN BHD

SCHEDULE OF REMUNERATION

No

1

2

Position

Operation

Manager

Customer

Relationship

Executive

/

Cashier

Film

3 I

processing

|

officer

Total

No of

Personnel

1

1

1

3

Month

Salary

(RM)

700

650

650

2000

EPF

(12%)

84

78

78

240

SOCSO

(2%)

14

13

13

40

Total

(RM)

798

741

741

2280

47



PHOTOSHOP SDN BHD

EQUIPMENTS

Items

1. Digital Camera Fine Pix A lO l

2. Fine Pix 2600 Zoom

3.

Fine Pix 2800 Zoom

4.

Canon PowerShot A300

5.FinePixA202

6. Fine Pix F601 Z oom

7.

Canon D igital Ixus V2

8. Fine Pix A310 Zo om

9. APS120/220 neg atives

10. APS135 negatives

11 .

APS (1 X 24 0) F i lm

12.

Mon otone prints

13 . ID Photo ( 2UP/4UP)

14.

Floppy disk

15.

PC CAR D

16 .

CD - R

17.

ZIP DISK

18. Digital Still Camera

19.

Kodak 135/36

20 . Kodak 135/24

21.

Kodak APS 15 EXP

22.

Kodak APS 25 EXP

23 .

Kodak APS 40 EXP

24. Kodak APS 40 EXP

25.

IX 240 FILM

Total

Price / unit (RM)

750

899

999

899

750

1555

1399

990

5

5.50

6

5

6

2

2.30

2

2

2399

3

4

4

4

4.50

4.80

5

N o. of item

5

5

3

3

3

3

3

3

50

50

200

20

50

50

20

20

20

2

20

10

10

10

10

10

10

Total Cost (RM)

3750

4445

2997

2697

2250

4665

4197

2970

250

275

1200

100

300

100

46

40

40

4798

60

40

40

40

45

48

50

35,483

48



PHOTOSHOP SDN BHD

MACHINES

Items

Scanner 7 Image

Processor (SP-2000)

Laser Printer / Paper

Processor (LP-1500

SC/FA)

Film Processor

FP363FAc/w

Standard Accessories

Photo copy machine

Total

Pric^ffoit

RMA

180,060

200,000

O J Q O O

15,000

Monthly

payment

3,200

400

1,200

V_^70

8 , 0 ^

Loan

term\

year) V

5

5

5

5

No. of

item

i L

i

l

1

v

Total Cost

RM)

192,000

204,000

72,000

16,200

484,200

SUPPLIERS

a) Fuji Photo Film (Malaysia) Sdn. Bhd

PetiSurat3,

Tingkat3

Blok Pejabat 1, Plaza Crystal

Lot4,Jalan51A/223

46100 PetalingJaya.

Selangor Darul Ehsan.

b) KODAK EXPRESS

Francaisi Induk

Kodak (M) Sdn. Bhd.

Jalan Kemajuan 13-1

46200 Petaling Jaya

49



PHOTOSHOPSDN BUD

OPERATION OVERHEAD

Items

Electricity

Water Supply

Telephone line & internet

Total

Cost (RM) / Year

3p00

600

1980

5580

OPERATION BUDGET

Type

Capital Expenditures

- Machine

Working Capacity/ Monthly

Expenses

- Materials

• Remunerations

Other Expenditure

-Machines (Maintenance)

-Indirect Labor

Total

Fixed Asset

(RM)

484,200

484,200

Monthly

Expenses(RM)

3,120

2,280

5,400

Other Expenses

(RM) ;

400

450

600

50



PHOTOSHOP SDN BHD

Purchase Planning

Months

0

1

2

3

4

5

6

7

8

9

10

11

12

Total

Materials

(KM)

3,210

3,150

3,200

3,120

3,300

3,200

3,234

3,333

3,435

3,543

3,123

3,213

3,245

Inventory

(RM)

35,483

23,470

25,434

18,900

19,987

20,876

23,654

25,567

25,962

21,342

23,413

20,000

32,000

Total

(RM)

38,120

26,620

28,634

22,020

23,287

24,076

26,888

28,900

29,397

24,885

26,535

23,213

35,245

357320

Total sales/ year

Yearl

Year

2

Year

3

Sales Forecast

828 000

880 000

900 000

Purchase Planmng

357320

352 000

360 000

51



PHOTOSHOP

SDN BHD

FIN NCI L

PL N



PHOTOSHOP SDN BHD

8. FINANCIAL PLAN

Introd uct ion to Finan cial Plan

Financial plan is on e of the important plans in preparing business plan. A s an

entrepreneur, w e must know how to prepare financial plan as it shows the short and

long term

financial

requirements in order to start a new business or project.

Entrepreneur also must prepa re a complete financial plan to convince any financial

institution to obtain bank loan that must suitable w ith the mission and vision of their

organization.

The purposes of preparing financial plan a re to determine the amount of money

to be invested and to identify a nd purpose the relevant sources o f fund. Furthermore, it

is to ensure that the initial capital is sufficient. In addition, it is to appraise the viability

before actual investment is com mitted.

The important paperwork must be prepared for financial plan ar e: -

• Departmental Budget

• Project Implementation Costs

• Source of Finance

• Loan Amortization Schedule

• Hire Purchase Repayment Schedule

• Depreciation Schedule

• Cashflow Proforma Statement

• Trading Account

• Profit / Loss Statement

• Balance Sheet

Entrepreneur can achieve optimum profit from their sales if they prepa re

efficient financial plan. They a lso must learn and know all th e costs involved and

procedures to prepare financial plan. Therefore the

financial

plan must be done very

carefully and systematically in order to achieve the good and invincible business for

long term profits.

53



PHOTOSHOPSDN BHD

PHOTOSHOP SON BHP

DEPARTMENTAL BUDGET

FIXED ASSETS

INVESTMENT

Office Furniture

Signboard

Machineries

ADMINISTRATION

8771

MARKETING

1500

OPERATION

484200

MONTHLY EXPENSES

Remuneration

Rent

Material Used

Machine

Water & E lectricity

Telephone Line & Internet

Stock

1824

2000

3120

8000

300

165

38120

OTHER EXPENSES

Office Renovation

Rent deposit

Audit fees

Registration and Licences

Telephone deposit

Business Cards

Notice & Pamphlets

Banners

Advertisement

Machines (Maintenance)

Indirect Labor

5

4

12

175

1

3

5

3

9

4

45

54



PHOTOSHOP SON BHD

PHOTOSHOP SD NBHD

PROJECT IMPLEMENTATION COSTS

CAPITAL EXPENDITURES

Office Furniture

Signboard

Machineries

WORKING CAPITAL

Remuneration

Rent

Material Used

Machine

Waters Electricity


Stock

OTHER EXPENSES

Office Renovation

Rent deposit

Audit fees


Telephone deposit

Business Cards

Notice & Pamphlets

Banners

Advertisement


Indirect Labor

Contigency Allowance

(*30 )

Total Cost

8771

1500

484200

1824

2000

3120

8000

300

166

38120

5000

4000

1200

1750

100

300

500

300

900

400

450

*

494471

3 Month

5472

6000

9360

24000

900

495

77274

14900

189861.6

^822733.60)

55



PHOTOSHOP SON OHD

PHOTOSHOP SDN BHD

SOURCE OF FINANCE

Owners Equ ity: Cash 207424.30

Term Loan 150000

Hire Purchase Machines 474200

Total 831624.30

. ^ " i t * f t ,

Duration

Interest

Loan Amount

Year

0

1

2

3

4

5

6

\

t

PHOTOSHOP SDN BHD

•• • Loan Amortization Schedule

6 Yrs

7% Annual Rest

RM 150000

Principal

25000

25000

25000

25000

25000

25000

Interest

10500

8750

7000

Total Payment

35500

33750

32000

5250 30250

3500 28500

1750 I 26750

Principal Balance

150000

125000

100000

75000

50000

25000

0

56



PHOTOSHOP SON BHD

Asset Acquired

Actual Costs

Down Payment

Financed

Duration

Interest

Year

0

1

2

3

4

5

PHOTOSHOP

SUN BHD

Hire Purchase Repayment Schedule

Machineries

484200

10000

474200

5

Years

8%

Principal

94840

94840

94840

94840

94840

Interest

37936

37936

37936

37936

37936

Fixed Rate

Total Payment

132776

132776

132776

132776

132776

'

Principal Balance

474200

379360

284520

189680

94840

0

PHOTOSHOP SDN MID

DKPRECIA

HO N

SC IIKIX

LK

Asset Machineries

Value 484200

Economic

Life

6

Years

Scrap

Value

0

;

Annual

Year

1

2

3

Depreciation

80700

80700

80700

4 80700

5

6

80700

80700

Accumulated

Depreciation

80700

161400

242100

322800

403500

484200

Book

Value

403500

322800

242100

161400

80700

0

57



PHOTOSHOP SDN BHD

•

: • ' : ' - : '

'•- '-:. ?• -• •'•

> - ' - - . ,

. - •

'.-'

i

'' '

CASH INFLOW

Se£ircnir>g Cash Sste nce

O w Capital

leim Lean

C 3 ^

SS-EG

TOTAL CASH INFLOW

CASH OUTFLOW

MONTHLY EXPENSES

Remunerate n

flenl

Material Used

Mac nine

Warer & Electricity

Telepncne L i e & Internet

Stock

PURCHASE O F FIXED ASSETS

C * c e Fufmurs

S l f f l t x i s B

F I N A N C I A L EXFEHSES

Down p a ym e n ; f o r Machineries

Pnncfcle o n n l m purchase (machnenes)

Interest i » hire purchase

Prtncfcle on term loan

Interest o n term loan

OTHER EXPENSES

Office Renovation

Pent deposit

Audit lees

Registrat ion a nd Licences

Telephone deposK

Business Cards

Notices Pamphlets

Banners

Advert isement

Machines (Maintenance 1

Indirect Labe*

TOTAL CASH OUTFLOW

CASH BALANCE

• .:•• y : > • , , . , • •

Pre-Gperj t icn

207424

150000

357424.3

33120

3 7 7 1

1500

10000

5000

4000

1200

1750

100

30C

5 0 0

3 0 0

900

72*41

284*65.3

1

2B498? 3

586 DC

3435)3,3

1824

7000

3120

8000

300

165

266 20

7903.33

3161.33

2033.33

575

SCO 92

2B TS 3U

H

'..- :.

'-

:f '•' I.?:

,

287531 3

G2C0O

360131.3

1824

2000

3 1 2 0

8000

3 0 0

J 65

23634

7903.33

3 t S 1 3 3

2063 33

875

seoes

282065.5

3

292065 3

66600

35BS6S.3

1824

2000

3 1 2 0

BOCQ

3on

165

22020

7903.33

3161.33

2083.33

875

400

51B62

303913.3

' " P W X F O S H o i » s « » p f H J =

X ;••

: C A 8 H F L 0 W P R O F 0 f l » A S T A T E W E J 1 T r j -i

A

306813 3

70600

377413.3

5

324694 3

5 " , 600

37*294S

1324 j 1824

2000

3 1 2 0

8000

300

155

23287

7903.33

3 1 6 1 3 3

2083.33

875

62719

3 2 4 6 3 * . 3

200O

3 1 2 0

8000

300

165

24076

7903.33

3161.33

20B3 33

875

S3 608

3227B6.S

6

322786 3

72600

39S3W.3

1824

2000

3 1 2 0

8OO0

300

165

258SS

7S03 33

316133

2063.33

375

400

460

67170

338216.3

7

338216 3

75600

41381 B .3

182a

2000

3 1 2 0

8000

300

166

28900

7903 33

316133

2063.33

875

58332

38MS 4.3

'• • '?

6

355434 3

79400

434884.3

1824

2000

3120

8000

300

165

29397

7903 33

3161 33

2083.33

375

58829

376035.3

S

376055 3

82600

458655.3

1324

2000

3 1 2 0

8000

300

155

24885

7903 33

316133

2083.33

875

4 0 0

5*717

403938.3

10

4C3S38 3

51600

4 5 * * 3 * 3

1824

2000

3120

8000

300

166

26635

7903.33

316133

2083 33

875

56307

399571.3

399571 3

75600

478171.3

1824

2000

3120

8000

300

165

23213

7903 33

3161.33

2083.33

875

4 5 0

53095

42207S.3

12

422376 i

60600

502878.3

1324

200G

3 1 2 0

8000

3Q0

165

35245

7903.33

3161.33

2083.33

875

4 0 0

4 5 0

68517

437149.3

207424

150000

628000

1186424.3

21BSS

24000

37440

96000

3S0O

19S0

357820

8 7 7 1

1500

10000

94840

37936

25000

10500

5000

4CC0

1 2 0 0

1 7 5 0

100

300

5 0 0

3 0 0

9 0 0

1600

1350

749275

437149,3

V ea-2

437149 3

880000

1317149.3

21568

24000

37440

96000

3600

198G

352000

94840

37936

25000

8750

2000

1 6 0 0

707234

S0991S.3

Year 3

609915 3

900000

1908916.3

2185S

24000

37440

96000

3600

1980

360000

94840

37936

25000

7000

2500

2700

714184

795031.3

58



PHOTOSHOP SON F1HD

;

PHOTOSHOP S >\ B ill)

J

''

,>

""TRADING ACCOIN 1 (Trading Company)

Sales

Less: Cost of Goods Sold

Opening stock for finished goods

Add: Purchase for year

Goods available for sale

M inus: Closing stock for finished goods

Cost of Goods Sold

Gross Profit

Year 1

RM

828000

0

357820

357820

7850

349970

478030

Year 2

RM

880000

7850

352000

359850

6890

352960

527040

Year 3

RM

900000

6890

360000

366890

4780

362110

537890

59



PHOTOSHOP SON BHD

P H O T O S H O P S O N B H D

PR OFIT / LOS S ST AT EM EN T (Serv ice indust ry )

Gross pro f i t

L e s s :

Remuneration

Rent

Material Used

Machine

W ater & Electricity


Interest on hire purchase

Interest on term loan

Office Renovation

Audit fees


Business Cards

Notice & Pamphlets

Banners

Advertisement


Indirect Labor

Office Furniture

Signboard

Machineries

Tota l Costs

NET PROFIT

Y e a r l

RM

478030

21888

24000

37440

96000

3600

1980

37936

10500

5000

1200

1750

300

500

300

900

1600

1350

1754.2

300

96840

345138

132892

Year 2

RM

527040

21888

24000

37440

96000

3600

1980

37936

8750

2000

1800

1754.2

300

96840

334288

192752

Year 3

RM

537890

21888

24000

37440

96000

3600

1980

37936

7000

2500

2700

1754,2

300

96840

333938

203952

60



PHOTOSHOP SDN MHO

. PHOTOSHOP SON BHD

BALANCE SHEET

Fixed Assets

Office Furniture

Signboard '

Machineries

Total Fixed Assets

Current Assets

Cash Balance

Rent Deposit

Telephone Deposit

Closing Stock

Total Current Assets

Total Assets

Owner's Equity

Cash

Net P rofit

Total Owner's Equity

Liabilities

Term Loan

Hire Purchase Machineries

Total Liabilities

Total Equity & Liability

Acquisition Value

8771

1500

484200

Depreciation

1754.2

300

96840

Year 1

RM

Book

Value

7016.8

1200

387360

395576.8

437149

4000

100

7850

449099

844676

207424

132891.8

340316

125000

379360

504360

844676

Year 2

RM

52626

900

290520 .

2966B2.6

609915

4000

100

6890

620905

917588

207424

325644

533068

100000

284520

384520

917588

Year 3

RM

3508.4

600

> 193680

197788.4

795031

4000

100

4780

803911

1001700

207424

529595.4

737020

75000

189680

264680

1001700

61



PHOTOSHOP SD NBHD

SUMMARY

62



PHOTOSHOP SDN BHD

9. SUMMARY

This proposal gives us an opportunity to expose ourselves in the field of en trepreneurship

and acquires the tricks of the trade in the world of business. This proposa l also teaches us

how to run and ma nage a business wisely and gains optimum profits.

PhotoS hop Sdn. Bhd. is a company which has its own m ission and goals in this

millennium. We look the initiative in forming this compa ny to uph old the countr y's plans

to be a productive country.

This proposal has guided and taught us a lot on becoming an entrepreneur who is

successful in any business being involved. There are so ma ny procedu res for us to go

setting up any business.

Overall, the proposal has opened our eyes and minds to be more positive, InsyaAlIah. We

also hope that the financial plan which w e have prepared would serve as guidan ce to other

young entrepreneurs and help them plan a better future for their business. I hope that those

who took u p business as a field of career would succeed in their own w ay.

Conclusion:

After ma de the financial related accounts, we can con clude that:

• The sales and purchases are made based on our forecast.

• The total organization budget is RM 26,924.00.

• The total mark eting budget is RM 4,350.00.

• The total operation budget is RM 533,905.00.

• The sources of financing for this business are RM 831624.30.

• Oth ers related acco unts are attached for reference.

63



PHOTOSHOP SDN BHD

BIBLIOGR PHY

64



PHOTOSMOPSON nun

9. BIBLIOGRAPHY

• ME DE C, Universiti Teknologi MAR A. 2002M . Keusahawanan: Percetakan

Warm Sdn. Bhd.

• M EDE C, Universiti Teknologi MARA. 2001M. Business Plan Workbook :

MEDEC.

• Cik Hajjah Mairan bte Abdul Rahm an, General Mana ger of By Best Photo

Sdn. Bhd. 2001M. Profll Syarikat Dan Kertas Kerja Permohonan

Pinjaman: By B est Pho to Sdn. Bhd.

• Zafir Mohd Mak hbul. PTS Publications & Distributors Sdn Bhd. 2003M.

Menjadi Usahawan; Sanon Printing Corporations Sdn Bhd.

rancangan perniagaan photoshop

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