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    BUSINESS PLANLECTURERS NAME : DR NOOR FADHIHA BT

    OTHMAN

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    To serve UMT students by selling their

    need and want.To earn higher profit by attract more

    customers.

    To become the largest shop in UMT.

    To be first choice of shop for UMTsstudents.

    OBJECTIVES

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    We are using five main strategies as the key of success:

    Trained a team of effective worker to give the bestservices to our customers.

    Manage the inventories effeciently by close monitoringwaste.

    Always ensure that our stocks in high qualities.

    Set the location of business in the strategic place. Ensure that our image of our business always in the high

    level.

    KEYS TO SUCCESS

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    Rakan Enterprise is a new business inUniversity Malaysia Terengganu (UMT). Ourshop located in front the hostel UMT. Ourshop provide such as stationery, dailynecessities, food & drinks and some services.

    We want to give our service to UMT studentsby selling product they need. Therefore, ourshop hope can attract more customers andearn higher profit.

    EXECUTIVE SUMMARY

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    Rakan Enterprise is a partnership that

    own by four partners include Tuan FarahFarhana, Yee Juet Reen, Ariesha Nur

    Azreen and Tan Hui Yin. We are sharingour own experince and ability during

    forming our grocery shop.

    COMPANY

    OWNERSHIP

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    Rakan Enterprise start up cost is amountRM30,950. It has including:

    Legal RM1,800Insurance RM200

    Rent RM120

    Other RM80

    Cash Required RM10,000

    Start-up Inventory RM3,500

    Other Current Assests RM2,000

    Long Term Assests RM5,000

    START-UP SUMMARY

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    Product and service

    Pen and foolscap paper

    Detergent , soap,toothpaste, toothbrush ,etc.

    Snacks , soft drink ,breads , yogurt , biscuits

    , maggie , ice cream,etc.

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    PRODUCT AND

    SERVICEWe are providing the

    computer services ,photostat services , and

    top-up mobile phoneservices. Examples ofservice including:

    1. Online and printing service

    2. Photostat in colour or blackand white

    3. Top-up to all network

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    FOOD ANDDRINKS

    BREADS ABOVE RM 0.80 (dependtypes)

    BISCUITABOVE RM 1.50 (depend types)

    DRINKS ABOVE RM 1.80 (depend types)

    STATIONERY (depend types)

    SERVICES PHOTOSTAT RM 0.10 PER PRICE

    PRINTING RM 0.15 PER PRICE

    TOP-UP ABOVE RM 5.00

    PRODUCT AND SERVICEDESCRIPTION

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    LOCATION AND FACILITIES-Rakan Enterprise is located at UMT. We set our shop in frontof the UMTs student hostel. We have some stand to put our

    products. Besides that, the wholesaler or supplier are supplingthe refrigerator for us to keep their drinks products. We also seta counter for our cashier

    PERSONNEL PLAN- Our grocery is form by 5 people. We are including one owner,

    three partners and one worker. Four of us are all students inUMT. We are discuss to start a own business but since lack ofcapital, so we decide to become partners in the business. Wewill share the profit that we get. We will not taking the salaryfrom our business.

    .

    OPERATIONAL PLAN

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    MANAGEMENT SUMMARY

    -Rakan Enterprise have a very simple management

    because we have only one employee. Size of our shopis small and we dont need too much of workers. Wewill only hire those worker which are responsibility andindependent. We need an independent worker can

    facing unexpected problems. Therefore, he/she know tohandle the problem.

    -The arrangement for the product will arrange by typeson products.

    OPERATIONAL PLAN

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    YEE JUET REEN

    PRESIDENT

    TUAN FARAH FARHANA

    MARKETINGMANAGERS

    TAN HUI YIN

    OPERATIONALMANAGER

    ARIESHA NUR AZREEN

    FINANCIALMANAGER

    ORGANIZATIOANAL

    CHART

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    Four of us are all students in University Malaysia

    Terengganu. We are discuss to start a own businessbut since lack of capital , so we decide to becomepartners in the business. Our total capital isRM24,000 and each person is RM6,000.

    MANAGEMENT

    TEAM

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    Rakan Enterprise is lack of the perfect manage system of

    inventory. Therefore, our inventory management wasunefficiency . We using the normal system to record all

    the purchases and sales inventory every month. We keepall the invoice for purchases and sales.

    We are trying to use computer database system toovercome this problem. We try to learn the way to recordthe flow of inventory every day into database. That is

    more accuracy and efficiency to record our inventory. Wealso can make sure our inventory always in correctquantity. We can see more clear and easy to makeanalysis about our business performance.

    MANAGEMENT TEAM GAPS

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    Our products and services are more depends on the

    needs of universitys students because they are ourmajor customers.

    We also expect that the university students willpurchase in our shop is around 21600 people in thefirst year. Besides that maybe have 9000 staffs willpurchase in our shop the first year. Visitor are theminor segment. We expects that the visitors is justaround 5400 people will purchase in our shop for thefirst year.

    MARKETING PLAN

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    Helpful Harmful

    Internal origin Strength:Shared risks

    Shared knowledge andexpertise

    Longer business hour

    Weakness:Does not have a systematic

    systemNot enough capital

    External origin Opportunity:Market presence Synergy

    potential customereconomy stable

    Threat:Incompatibility of partners

    Limited access toinformation

    Competitive with others

    competitors

    SWOT ANALYSIS

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    We are targeting UMT students as our main target

    customers. It is because they are the large amountcustomers that will purchase in our shop.

    The other groups such as the UMT s staff and visitorsare not always purchase in our shop. That is becausethey are not always come to our shop area. Therefore,we does not put a high expectation to the staffs andvisitors of University Malaysia Terengganu.

    TARGET MARKET

    SEGMENTATION

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    Our main marketing strategy is to satisfy customersby provide different types of products and services.

    Our second marketing strategy is segmentationstrategy. We need to know our main customers arestudents in UMT, we need to do some researchesthat what actually they need. We will distribute some

    brochures for our shop to become the 1

    st

    choicewhen students think of grocery shop.

    MARKETING STRATEGY

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    Seen our grocery shop Rakan Enterprise are a smallbusiness and we are just a university students, we doesnot have a large capital to make a large business.Therefore, in around three years, we are possibility notto make any distributions.

    Pricing strategyWe try to caught the loyalty of customers, so we try to

    set a fair and good prices for the customers. We set the

    profit as the 40% or below from the direct cost. It is nottoo high for customer and it is enough us to get theprofits from the sales.

    Distribution strategy

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    Rakan Enterprise are doing the start-up promotionfor 5 days to attract new customers. We will give the30% for the customer who purchase in our shop for

    first three hours. Later the promotion will be 10%discount for whole day.

    Promotion strategy

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    YEARS 2013 2014 2015RM RM RM

    Food and drinks 25,730.00 31,000.00 34,590.00

    stationery 18,200.00 20,000.00 22,890.00

    Printing and Photostat services 17,010.00 20,000.00 21,000.00Top-up services 27,410.00 32,400.00 33,800.00

    Total sales 88,350.00 103,400.00 112,280.00

    Direct Cost of Sales

    Food and drinks 11,765.00 13,780.00 14,890.00stationery 6,840.00 8,900.00 9,400.00

    Printing and Photostat services 6,100.00 7,590.00 8,130.00

    Top-up services 14,250.00 15,980.00 16,980.00

    SUBTOTAL DIRECT COST OFSALES 38,955.00 46,250.00 49,400.00

    SALES FORECAST

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    Our grocery shop are expect to grow in the rate of20% for the total profits every years. We try to

    improve as many as possible in our quantity andquality of products and services. It may help us toattract more customers to purchase in our shop.

    FINANCIAL PLAN

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    Start-up Funding

    RMStart-up Expenses to Fund 1,400.00

    Start-up Assets to Fund 22,600.00

    Total Funding Required 24,000.00

    Assets

    Non-cash Assets from Start-up 12,600.00Cash Requirements from Start-up 10,000.00

    Cash Balance on Starting Date 10,000.00

    Total Assets 32,600.00

    Capital

    Owner 6,000.00Investors 18,000.00

    Total Planned Investment 24,000.00

    Loss at Start-up (Start-