proton holdings berhad malaysia

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PROTON HOLDINGS BERHAD

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Page 1: Proton holdings Berhad Malaysia

PROTON HOLDINGS BERHAD

Page 2: Proton holdings Berhad Malaysia

Executive SummaryProton Holdings Berhad has become the main automobile company in Malaysia that provides high quality cars for Malaysian even operates in at least 26 countries of which the majority are in Asia. In Malaysia alone, Proton has sold over 3,500,000 cars between 1985 and 2013. The United Kingdom is by far the company's most successful export market in terms of cumulative sales volume, and at one point Proton set the record for Fastest Selling Make of New Car Ever to Enter the United Kingdom.For the record in 1992, the Saga was ranked among the Top 20 best-selling cars in the U.K., outselling its primary competitors from Hyundai and SEAT.Besides that, Proton Holdings Berhad has joint ventures with four different international automobile company which are Mitsubishi,French automobile manufacturer,Citroen,China Youngman Automobile Group and Honda Motor Company to produce their cars in order to make sure that their cars are high quality that can give the satisfaction to the customer.

Page 3: Proton holdings Berhad Malaysia

Introduction to PROTON• PROTON is a Malay acronym for Perusahaan Otomobil Nasional

(English: National Automobile Enterprise) is a Malaysian automobile manufacturer founded in 1983, and it was Malaysia's only carmaker until the establishment of its competitor and arch-rival Perodua in 1993.

PROTON function mainly to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components.

PROTON’s model products include WAJA, SATRIA, GTi, WIRA, ISWARA, ARENA,PERDANA V6, JUARA, PERSONA and EXORA. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad.

PROTON now is being exported to 50 countries like United Kingdom and continental European markets, thereby realizing its goal of being an internationally successful Malaysian automobile manufacturer.

Page 4: Proton holdings Berhad Malaysia

Planning of PROTON Vision-“ To become a successful Malaysian

automotive manufacturer globally ” Objective - To spearhead the automotive industrialisation process and manufacturing industries - To acquire/upgrade technology and industrial skills within the automotive manufacturing industry. - To strengthen the international competitiveness of Malaysia’s industrial capability

Page 5: Proton holdings Berhad Malaysia

Mission- Our company’s history is one of the remarkable achievements that we are proud.Our pride is in the vital force that drives us forward and force us to take on new challenges. As a national project,the Protons’ are committed to lead the acquisition of intellectual ability in the design and technology that will drive the nation to achieve the status of an industrialized country.

Page 6: Proton holdings Berhad Malaysia

Organization of PROTONTan Sri Dato’ Seri Mohd

Khamil bin JamilExecutive Chairman

Wan Roslan bin Wan Abbas

Director of Human Resources

Dato’ Lukman bin Ibrahim

Deputy Chief Executive Officer

Office ManagerStore Manager

Pat WahidDirector Group

Marketing

Page 7: Proton holdings Berhad Malaysia

MotivationS - SPECIFIC This is refer to PROTON target sale per target month. PROTON company put a specific target to each employee in order to ensure that their company will have good sale report.

M - MEASURABLE When PROTON put on a target, they ensure that the target is measurable. For example,for the month of January, PROTON company target is to sold 40 car including 10 model from PROTON INSPIRA, 10 model from PROTON SATRIA NEO, 10 from PROTON SAGA FLX, 10 from PROTON EXORA.

A - ACHIEVEABLE PROTON also ensure that their target can be achievable so that their employee will not burden by stress in order to achieve the company target.

R – RESULT ORIENTEDPROTON company target was not too high because if the company target is too high, employees will seem no point in trying.T - TIME BOUND PROTON goals have its starting points, ending points and fixed durations. PROTON also always tell their employees to give full commitment to achieve their target so that they will focus their efforts on completion of the goal on or before due date.

Page 8: Proton holdings Berhad Malaysia

Leading – Leadership StyleTheory of Michigan Studies is choosen by Proton Holdings Berhad which is introduced by Rensis Likert,a researcher at University of Michigan.He identified 2 basic forms of leader behavior.

Proton Holdings Berhad focus most on Employee-centered leader since we think that this type of behavior tends to be more effective.This is because the welfare of the employees are guaranteed by Proton Holdings Berhad.From this action,Proton Holdings Berhad tend to increase the production of the car produced

Employee-centered leader-The managers are interested in developing a cohesive work group and ensuring that employees are satisfied with their jobs.Their primary concern is the welfare of subordinates.

Page 9: Proton holdings Berhad Malaysia

Controlling• Proton Holdings Berhad use pre-action control to make

sure their car has quality and always sold well. Proton always survey the type and model in high ranked and as what buyers like it.

• For example, if the car engine have a bit fault in wire ring and make the car broken, Proton would not accept the car to be in their showroom because for them quality is important.

Pre-action Control

• Proton Holdings Berhad use the post-action control to focus on the outputs of their company after the transformation process is complete. It is known as corrective control.

• For example, Proton always survey their buyer if they satisfied with the car or not.

Post-action Control

Page 10: Proton holdings Berhad Malaysia

CommunicationEffective communication is important in a company since it can assist managers in coordinating and intergrating the work of group within the departments so that organization’s goal can be achieve.

Oral/Spoken communication

Spoken verbal communication which includes speeches, presentation, face to face communication and telephone communication.

Written communication

Written communication by means of written symbols (either printed or handwritten) such as letters,memos,policy and other written documents. Example,memo is used in Proton Holdings Berhad as one of the channels of internal communication to deliver important daily messages .

Page 11: Proton holdings Berhad Malaysia

Non-Verbal communication

Process of conveying meaning in the form of non-word messages. Some forms of non verbal communication include facial expression,the tone of voice, gesture, body language or posture, facial expression and eye contact.During the meeting of Proton Holdings Berhad,one can be able to express him/herself facial expression, and have eye contacts.

Technological communication

Any communication that uses an electronic devices as the medium of communication such as mobile phones,fax,internet and others. E-mail has proven to be a very efficient mode of communication within the Proton Holdings Berhad since it helps the company to communicate to the staff faster and cheap than most of other electronic communication .

Page 12: Proton holdings Berhad Malaysia

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