padini holdings berhad

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PADINI HOLDINGS BERHAD Fashion & Retail Industry

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Page 1: Padini Holdings Berhad

PADINI HOLDINGS BERHAD

Fashion & Retail Industry

Page 2: Padini Holdings Berhad

GROUP MEMBER

• Abdul Wafie

• Aina Farah

• Arif Afizi

• Atikah Izzati

Page 3: Padini Holdings Berhad

VISSION• To be the best fashion company ever

MISSION• To exceed customers’ expectations and our brands’ promise

Page 4: Padini Holdings Berhad

ORGANISATIONAL CHARTHj Sahid b M. Yasin

(chairman)

Yong Pang Chaun(Managing Director)

Yong Lai Wah

(Director)

Chong Chin Lin

(Director)Foo Kee Fatt

(Director)Chan Kwai

Heng(Director)

Yeap Tien Ching

(Director)

Page 5: Padini Holdings Berhad

PADINI MANAGEMENT SYSTEM

Page 6: Padini Holdings Berhad
Page 7: Padini Holdings Berhad

OBJECTIVE & GOALS• Maintain and increase its leadership

position in Malaysia’s fashion industry through various strategies.

• To turn its various labels into regionally recognized fashion leaders.

• To upgrade the image of its products while emphasizing value and quality

Page 8: Padini Holdings Berhad

CORPORATE VALUE

• SPEED• Ensure that it provides optimum resources to enable efficiency and

effectiveness in its dealing.• AGGRESSIVE

• PADINI uses aggressiveness in its marketing strategies.• SIMPLICITY

• The logo is designed in a simple way • to make in easier for customers to connect to the name and service oriented.

• STAFF EMPOWERMENT• PADINI involve training staff • so that they would have good understanding about the organization’s

service.

Page 9: Padini Holdings Berhad

PLANNING

• PADINI should be able to realize on the growing of Malaysian affluent as many

can afford to purchase higher priced items beside the value products that the

group offers.

• The incremental of wealthy and thriving customer base has allowed brands

such us PADINI, PADINI Authentic and Seed to obtain higher value products.

• The group can take this advantage to strengthen its single brand stores into

multi-brand concept stores.

Page 10: Padini Holdings Berhad

STRATEGIES

• Offer the membership card for customers.• Make a sale.• Give coupon• Advertising strategy• Padini store places

Page 11: Padini Holdings Berhad

SWOT• STRENGTH

• Leading brand in Malaysia• Many retail outlet• Market leadership• Promising quality• Product for all ages

• WEAKNESS• Unstable profits• No online shopping

• OPPORTUNITIES• Expands their business• Prioritize local companies• Open more branches• Earn more profit

• THREATS• New to market• Increase competition• No celebrity endorsement

padini.comfacebook.com/padiniholdingsbhdtwitter.com/Padini_tw

Page 12: Padini Holdings Berhad

BRAND OUTLET• PADINI• SEED• PADINI AUTHENTIC• P&Co• MIKI• VINCCI• TIZIO

Page 13: Padini Holdings Berhad