BFT 110ORGANIZATIONAL BEHAVIOR

NOKIA LECTURER’S NAME : MR SUFINO ZUHAILY MOHD SUFIAN

NURUL HIDAYAH BT MUHAMMAD NOR 141240268NUR ASYIQIN BT ABDUL MANAF 141243136SITI ZULAIKHA BT ROHAIDZAT 141243158

SITI KHALIJAH BT RAMLI 141240296 SURYANI NADIA BT KHAIRUDDIN 141240305

NURIDDIN RAKHMATOV 141240031-5

BACKGROUND HISTORYStarts in 1865, when engineer Fredrik Idestam established a wood-pulp mill

in southern Finland and started manufacturing

paper.

Nokia Corporation had five major

businesses which are rubber, cable,

forestry, electronics and power

generation.

In the late 19th century, Nokia added electricity as a branch

of its business

activities.

In 1912, Nokia set up Finish Cable Work and in 1962 they

develop their first

electronics devise, which is a pulse analyzer for

use in nuclear power

plant.

In 1963, they develop on

radio telephone and become third

largest television manufacturer in Europe by

1987.

In 1970, Nokia

established the radio telephone company,

Mobira Oy as a joint

venture with the Finish TV maker Salora.

Mobira Senator was their first car phone, produced in 1982. In

1987, Nokia introduced Mobira

Cityman, the first

handheld mobile phone

By the year 1994, Nokia launched the 2100 series, the first feature for the Nokia

Tune Ringtone.

By the year 1998, Nokia established itself as the world leader in mobile

phones sales

In 2007, Nokia

Corporation began falling

apart to compete with other brands like Apple

and Samsung.

This due to the reason

that they have problem from inside the company and also because

of the competitors start to introduce smartphones with fully touch screen and have more

apps

CASE STUDY 1

WHY NOKIA FAIL TO SUSTAIN ITS TECHNOLOGY INNOVATION?

Due to the competition faced by the firm from

Google and Apple.

Their failures

in sustaining

the leadership

in advanced

and emerging market

They did not pay attention to the new entrants as they believe that they are strong enough to survive in the market

They believe

that, they do not require new

technology and new

product as they

already have

captured the

customer value.

They refuse to accept the change in technology

.

They also refuse to accept the new idea given by the new employee as they

think that the idea might

cause them to loss.

CASE STUDY 2WHY NOKIA FAILED IN BRINGING

OUT NEW IDEAS?

The big competition from the low-cost producer in emerging economies

The company had a problem inside the company. This problem clearly can be seen when the previous CEO of Nokia refuse to accept the change suggested by their employees.

Cause lot of expenses and will not be accepted by consumers.

They realize that they had made a mistake and try to overcome it, it was too late as in October 2009, Nokia had announced its loss

Manage to overcome or find the solution for the problem that they faced

CASE STUDY 3HOW NOKIA OVERCOME THEIR

FAILURE IN THE SELL AFTER 2007?

• Symbian • Microsoft Office

By a joint venture

• In September 2009• Mr. Stephen Elop• Microsoft executive

Change the CEO

• Multi functioning apps• Touchscreen• Android

Use new technolog

y• Nokia Lumia 800• A Microsoft Office logo sits • Nokia Lumia 920

Produce new

model

SUGGESTIONAdopt with

new technology

Provide employee recognition program

Use empowerm

ent program

Avoid coercive power

CONCLUSIONS

Nokia must improve their technology and make some innovation

to compete with other brands

The manager should create strong and good relationship with employees in order to achieve

their goals

Nokia rose up after the creation of the

Nokia Lumia

Q & A SESSION

THANK YOU