operasionalisasi ideologi dalam diskursus periklanan

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  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

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    Zglfnltnr Tgarm Crmtmu

    Tgknnh Azgrnumalnkmunum Mdgakafm Mcknl dnknb Ogltwc

    Cabadmimcnum

    Hwowlfnl Zumcakafmu N}nh dnl Nlnc

    (Mcknl Eaen Eakn Kmyg Zaumtmygk} dnl Mcknl Zgzuadglt Umcnt Fmfm

    Znfm dnl Bnknb ygrum N}nh Ndm dnl Dmcn-

    Akgh0

    Lwrwk Wtnbm

    Incwktnu Mkbw Uaumnk dnl Mkbw Zakmtmc

    Wlmygrumtnu Mldalgumn

    ?:>>

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    >, Zgldnhwkwnl

    Bglfwtmz dnrm nzn }nlf dmcgbwcncnl akgh imkuwi Zrnlemu ogrnkmrnl

    Bnrx"utrwctwrnkmu+ Kawmu Zmgrrg Nkthwuugr+ tgltnlf mdgakafm3 tmdnc ndn zrnctmc

    (nzn zwl- cgewnkm bgknkwm dnl dm dnknb mdgakafm+ dnl tmdnc ndn mdgakafm nzn

    zwl cgewnkm dgbm uwo`gc dnl bgknkwm uwo`gc+ bgbowctmcnl onhvn dnknb

    cghmdwznl ughnrm"hnrm+ dm ugkwrwh nctmymtnu }nlf cmtn `nknlm+ ugknkw tgrdnznt

    mdgakafm }nlf ograzgrnumlnkmunum, Azgrnumalnkmunum mdgakafm tgrugowt

    dmkgfmtmbnum akgh cgcwnunnl dabmlnl+ onmc akgh mlutmtwum! kgbonfn+

    cgkabzac+ mldmymdw+ dnl ugonfnml}n, Mdgakafm bglfmcnt znrn uwo`gcl}n+

    dmbnln uwo`gc tgrugowt ncnl ugknkw dmcaldmumcnl wltwc bgl`nfn

    cgknlfuwlfnl rgzradwcum zraugu zradwcum }nlf ug`nknl dglfnl tw`wnl

    mdgakafm }nlf bgl`ndm knldnunl nctmymtnu dnl bmum }nlf dmgbonlcnl cgzndn

    uwo`gc, Ugonfnm ealtah3 zgrntwrnl }nlf ogrkncw dm kmlfcwlfnl cnbzwu

    dmownt dglfnl ogrdnunrcnl lmknm"lmknm }nlf dmtgrnzcnl akgh zmbzmlnl dnl

    znrn utncghakdgr cnbzwu }nlf ogrunlfcwtnl+ dmbnln ugkwrwh emymtnu

    nendgbmen bgknkwm tntn zglfntwrnl }nlf tgknh dmtgtnzcnl+ dmhnrnzcnl

    bnbzw bgl`nfn cgogrknlfuwlfnl lmknm"lmknm }nlf tgknh dmugzncntm

    ogrunbn dgbm cgonmcnl ogrunbn zwkn, Ndnzwl cgugzncnl dnl cgonmcnl

    tgrugowt bgrwzncnl uguwntw }nlf dmzwtwucnl dnl dmtgtnzcnl akgh znrnzgtmlffm cnbzwu+ }nlf dmownt ogrdnunrcnl lmknm"lmknm (mdgakafm- }nlf bgrgcn

    bmkmcm dnl zradwc rgfwknum }nlf bgrgcn hnumkcnl bgrwzncnl mlutrwbgl

    kgfmtmbnum cgcwnunnl wltwc bgknlffglfcnl utntwu ~wa ugkncw zgbmbzml

    tgrtmlffm dm cnbzwu,

    Nkthwuugr bglfntncnl onhvn kgfmtmbnum tgrtmlffm dmknlffglfcnl akgh

    mlutmtwum tgrtmlffm+ }nmtw lgfnrn+ bncn dnrm mtw knhmrknh calugz Mdgakafmenk

    Utntg Nzznrntwu (MUN- dnl _gzrguumyg Utntg Nzznrntwu (_UN-, Ndnknh bgdmn

    bnuun dnl zrafrnb ugrtn zradwc }nlf dmbwnt dm dnknbl}n }nlf

    bgrwzncnl unknh untw ealtah dnrm MUN mlm, Mcknl+ }nlf bgrwzncnl zradwc

    bgdmn bnuun }nlf ewcwz bgldabmlnum tn}nlfnl dm bgdmn bnuun

    gkgctralmc+ }nlf unknh untwl}n tgkgymum+ ndnknh mlutrwbgl azgrnumalnkmunum

    mdgakafm zradwugl zradwc tgrtgltw dgbm zglenznmnl tw`wnll}n }nlf dmugtmr

    akgh kafmcn cnzmtnkmubg+ }nclm zgrakghnl zraimt dglfnl `nknl bglnrmc

    caluwbgl }nlf ugonl}nc"onl}ncl}n bgknkwm mcknl }nlf dmznznrcnl cgzndn

    chnkn}nc,

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    _aogrt Fakdbnl bgbncnm znrndmfbn Bnrxmu Nkthwuugr bgbnldnlf

    onhvn mcknl bgrwzncnl cwlem uaumnk dnl mlutmtwum gcalabm dnknb zradwcum

    dnl rgzradwcum bntgrmnk dnl uwzrgbnum mdgakafmu dnrm hwowlfnl cabadmtnu+

    dmbnln umutgb bgbzradwcum rgzradwcum dglfnl ugldmrml}n+ }nlf ogrcnmtnl

    grnt dglfnl zgrmcknlnl dnl ugcwnt nzn cgtgrmcntnll}n dm dnknb mcknl,

    Ugbwn umutgb mtw ogr`nknl ugenrn nknbm dnl ug`nknl dglfnl utntwu ~wa+

    dmbnln mcknl bgl`ndm ogltwc bnlmigutnum dnrm hwowlfnl mbn`mlgr dnrm arnlf"

    arnlf cg dnknb hwowlfnl }nlf l}ntn,

    Dglfnl bgkmhnt zaumum mcknl dnl mdgakafm }nlf dmonvnl}n tgrugowt+

    bncn zglwkmu dnknb bncnknh mlm bglfnlfcnt zgbonhnunl dglfnl `wdwk

    Nlnkmumu Crmtmu tgrhndnz Azgrnumalnkmunum Mdgakafm Mcknl dnknb

    Ogltwc Cabadaimcnum Hwowlfnl Zumcakafmu N}nh dnl Nlnc (Mcknl

    Eaen Eakn kmyg zaumtmygk} dnl Mcknl Zgzuadglt Umcnt Fmfm Znfm dnl

    Bnknb ygrum N}nh Ndm dnl Dmcn-,

    ?, Cgrnlfcn Calugztwnk

    M, Mdgakafm

    Nkthwuugr }nlf bgrwzncnl ugarnlf imkuwi Bnrxmu+ }nlf

    bglfgbwcncnl zgbmcmrnl tgltnlf mdgakafm+ ogrwunhn bgknlfcnh kgomh `nwh

    dnrm Bnrx dnl bgbadmimcnum ugenrn onrw zgbmcmrnl Bnrxmu, Mn bgbonvnzgbmcmrnl Bnrx bgl`ndm kgomh uaumakafmu ugcnkmfwu zumcakafmu+ bglgbzntcnl

    mldmymdw dmonvnh zglfnrwh uaumnk+ kgomh tgzntl}n bglgbzntcnl bnlwumn dm

    onvnh zglfnrwh utrwctwr+ ugbonrm bglffnkm `nwh cgtmdncundnrnl dnknb

    cgzrmondmnl, Cn`mnl uaumnk bncra dnrm Bnrx dmzgrkwnu unbznm cg cn`mnl uaumnk

    bmcra dglfnl bgkgtnccnl cgundnrnl dnl cgtmdncundnrnl dnknb dmrm

    mldmymdw dm onvnh bmcraucaz cgrnlfcn tarmtmu utrwctwrnkmubg }nlf dmvnrlnm

    zumcanlnkmumu Knenlmnl, Mdgakafm onfm Nkthwuugr owcnlknh cgundnrnl znkuw

    ugzgrtm }nlf dmtgfnucnl akgh Bnrx+ bgknmlcnl uguwntw }nlf zraiawldk}

    wlealuemawu3 hnk"hnk }nlf ugenrn bgldnknb tmdnc dmundnrm, Mdgakafm ndnknh

    ugfnkn }nlf uwdnh tgrtnlnb dnknb dmrm mldmymdw ugznl`nlf hmdwzl}n3

    hmutar} twrl mlta lntwrg+ zradwc" ug`nrnh }nlf ugaknh bgl`gkbn bgl`ndm

    uguwntw }nlf nknbmnh, Ug`nc ownmnl hmlffn cwowrnl+ bnlwumn hmdwz dglfnl

    mdgakafm,

    Mdgakafm bgl`ndm onfmnl dnrm bgcnlmubg zglfntwrnl dmrm+

    zglfgkaknnl twowh dnl `mvn, Zgl`gknunl nchmr tgltnlf zglfntwrnl tgrugowt

    ndnknh cgzgren}nnl ntnw wlfcnznl tgltnlf uguwntw }nlf uwdnh dnrm

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

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    unlnl}n }nlf tmdnc dnznt dmtgbwcnl dnunr gzmutmbakafmul}n, Cgzgren}nnl

    }nlf tgrtnlnb tnlzn dmundnrm mtwknh }nlf dmlnbncnl mdgakafm dnknb

    zglfgrtmnl Nkthwuugr, Cgzgren}nnl }nlf dmzakgu ugdgbmcmnl rwzn ughmlffn

    tmdnc tgrkmhnt ugzgrtm cgzgren}nnl, Emtrn mdgnk }nlf dmcgbnu ugzgrtm inctn

    dnl dmznhnbm ugonfnm rgnkmtnu calcrmt, Hnrnznl }nlf cgbwdmnl bgl`ndm

    zglnldn onfm zgrtnldn calcrmt dm bnun dgznl,

    ]nlf dmrw`wc akgh mdakafm dnknb calugzum dnl zgbmcmrnl Nkthwuugr

    dnznt dm`gknucnl bgknkwm nzn }nlf dmunbznmcnll}n0 mdgakafm ogrtmldnc

    ntnw ogriwlfum dglfnl uwntw enrn }nlf bgrgcrwt uwo`gc"uwo`gc dm nltnrn

    mldmymdw"mldmymdw (mdgakafm bgrgcrwt bgrgcn ugbwn-+ ntnw bglfwonh

    mldmymdw"mldmymdw bgl`ndm uwo`gc"uwo`gc (mdgakafm bglfwonh bgrgcn ugbwn-

    bgknkwm azgrnum }nlf unlfnt zrgumum+ }nlf dmugowt ugonfnm mltgrzgknum ntnw

    bgbnlffmk0 hgm Nldn }nlf ndn dm unln., Mdgakafm bglgbzntcnl mldmymdw+

    bnlwumn }nlf knhmr dnrm nknb+ ugonfnm uwo`gc+ ugonfnm zmhnc }nlf bgbmkmcm

    tnlffwlf `nvno+ ugono bnlwumn `wfn bgbmkmcm cgogonunl+ cnrgln mn

    bgbmkmcm mdgltmtnu }nlf ogrogdn dnrm }nlf knml+ ugonfnm uwntw atalab

    tgrugldmrm }nlf ugaknh"aknh kgznu dnrm }nlf knml, Lnbwl+ dm umum knml+ unlf

    uwo`gc dmkgtnccnl dnknb rnlfcnmnl utrwctwr }nlf bglfnldwlf rgknum nltnr

    wluwr"wluwrl}n, Unlf uwo`gc ndnknh unknh untw wluwr dnrm utrwctwr }nlf

    hnl}n ncnl bgl`ndm ogrnrtm cgtmcn bgl`nkml rgknum dglfnl wluwr knmll}n,Fgrnc"fgrmc uwo`gc }nlf ugaknh":knh ogonu tgrl}ntn dmontnum akgh rgknum

    dnknb utrwctwr, Cgogonunl uwo`gc zndn dnunrl}n ndnknh mkwum }nlf

    dmemztncnl mdgakafm nfnr mn bgrnun ogrtnlffwlf `nvno dnl bgldaralf

    dmrml}n bgkncwcnl ugrnlfcnmnl tmldncnl }nlf bglfhmdwzcnl utrwctwr }nlf

    ndn+ onhcnl ug`nc ugogkwb mn knhmr, Ug`nc ugbwkn mn tgknh dmzgrumnzcnl

    wltwc bglfnodm cgzndn `nrmlfnl utrwctwr,

    Mdgakafm }nlf bgbogltnlf ugonfnm `nkmlnl utrwctwr tgknh bgbgtncnl

    uwo`gc"uwo`gc dnknb zgrnlnll}n bnumlf"bnumlf+ ogcgr`n bgknlffglfcnl

    utrwctwr bgknkwm rgzradwcum dnrm zradwcum dnl rgknum zradwcum, Uwo`gc }nlf

    ogrtnlffwlf `nvno ntnu cgogonunll}n dnl bgrnun ogrcgvn monl

    bgl`nknlcnl zgrnl ugrtn bglfmcwtm zakn rgknum utrwctwr }nlf

    bgbogltwcl}n zndn zrnctmcl}n ndnknh uwo`gc }nlf tnnt tgrhndnz ntwrnl"

    ntwrnl }nlf dmcgbonlfcnl akgh Uwo`gc (dglfnl U owcnl u-+ }nlf kgomh

    ogunr dnrml}n, Mldmymdw }nlf bgl`ndm uwo`gc hnl}nknh zgrznl`nlfnl dnrm

    Uwo`gc, Dnknb zgl`gknunl Nkthwuugr dmcntncnl+,,,,,, mldmymdw dmmltgrzgknum

    ugonfnm uwntw uwo`gc (ogonu- nfnr mn dnznt tnnt ugzglwhl}n zndn zgrmltnh"

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    zgrmltnh Uwo`gc+ }nclm nfnr mn dnznt (ugzglwhl}n- bglgrmbn cgtnntnll}n+

    nfnr mn bgbownt fgrnc"fgrmc ntnw tmldnc"tnldwc dnrm cgtnntnll}n

    ugzglwhl}n akgh dmrml}n ugldmrm, Tmdnc ndn uwo`gc cgewnkm dglfnl+ dnl

    dgbm cgtnntnll}n, Mtwknh ugonol}n bgrgcn bgl`nknlml}n ugldmrm, Dglfnl

    cgtnntnl }nlf dm}ncmlm ugonfnm cghgldncl}n+ uwo`gc bgl`nknlcnl zgrnll}n

    ugaknh tnlzn zncunnl+ ugaknh dglfnl cwnunl}n mn ogcgr`n, Dglfnl ogfmtw+

    tmdnc dmzgrkwcnl zglfnvnunl ugenrn imumc+ tmdnc zgrkw (U-wo`gc ndn dm dgcnt

    uwo`gc"uwo`gc wltwc bgbnutmcnl bgrgcn ogcgr`n ugzgrtm }nlf dmhnrnzcnl,

    Znrn uwo`gc tgknh bglfntwr dmrml}n ugldmrm ugonfnm zmhnc"zmhnc }nlf tnnt

    dglfnl mkwum cgogonunl dnl atalabml}n,

    Dnknb zgl`gknunl Nkthwuugr+ ugbwn nfgl zradwcum+ gcuzkamtnum dnl

    rgzrgum+ tgrbnuwc znrn zraigumalnk dnrm mdgakafm+ dglfnl enrn ugdgbmcmnl

    rwzn hnrwu mcwt ogrfgrnc ugmrnbn dnknb mdgakafm }nlf bgldwcwlf zradwcum

    nfnr dnznt bgl`nknlcnl twfnul}n dglfnl tgkmtm dnl ogrfwln onfm

    rgzradwcum zradwcum, Ogronfnm zmhnc dnknb bnu}nrncnt tgrkmont dnknb

    zraugu rgzradwcum dnl zradwcum dnknb rgknum zradwcum }nlf tgrwu

    dmzgrtnhnlcnl dnl dmcgbonlfcnl, Ugbwn dglfnl twfnu bnumlf"bnumlf,

    Twfnu zmhnc }nlf dmgcuzkamtnum (zrakgtnr- dmzgrtnhnlcnl+ ogfmtw `wfn zmhnc

    }nlf bglfgcuzkamtnum (cnzmtnkmu-+ zgrnlfcnt zglfgcuzkamtnum (bnln`gr-+ ntnw

    znrnzgbmcmr dnrm mdgakafm }nlf ugdnlf ograzgrnum (mkbwvnl+ zgldgtn+fwrw+ caluwktnl+ tgclacrnt dnl ugonfnml}n-,

    Wltwc bgl`nfn cgogrknlfuwlfnl zraugu rgzradwcum zradwcum dnl

    rgknum zradwcum+ lgfnrn dmcgbonlfcnl ugonfnm utrwctwr tgrtmlffm }nlf

    bgbzgruntwcnl dnl bgbncun mldmymdw wltwc tgtnz rgcnt dnl ogrfgrnc

    bgl`nknlcnl zraugu"zraugu mtw, Lgfnrn dglfnl nznrntwul}n bgl`nfn

    dglfnl ogronfnm enrn nfnr caldmum }nlf bglwl`nlf rgzradwcum dnl rgknum

    zradwcum tgrwu ogrknlfuwlf, Nkthwuugr cgbwdmnl bgbogdncnl dwn `glmu

    nznrntwu lgfnrn bgl`ndm0 (n- _gzrguumyg Utntg Nzznrntwu (_UN- }nlf

    ogcgr`n ugenrn rgzrgumi kgvnt zglffwlnnl cgcgrnunl (bmkmtgr+ zakmum+ hwcwb+

    zgl`nrn+ dnl zglfndmknl-3 dnl (o- Mdgakafmenk Utntg Nzznrntwu (MUN- }nlf

    ogcgr`n ugenrn zgruwnumi dnl mdgakafmu (nfnbn+ zgldmdmcnl+ cgkwnrfn+ bgdmn

    bnuun+ dnl ugonfnml}n-, MUN ogcgr`n ugenrn bw`nrno bglffmrmlf mldmymdw

    bgl`ndm uwo`gc }nlf dglfnl cgrgknnl dnl cghgldncl}n bgl`ndm bnhckwc"

    bnhckwc ogltwcnl }nlf ogcgr`n bgknlffglfcnl zraugu rgzradwcum zradwcum

    tnlzn hnrwu dmnvnum, Kgomh `nwh knfm+ ugtmnz mldmymdw `wfn ogrzgrnl ugonfnm

    nfgl mdgakafm }nlf mcwt ugrtn bgl}gonrcnl mdgakafm bgknkwm ogronfnm

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    utrwctwr uguwnm dglfnl zgrnll}n+ onmc ugonfnm nlffatn cgkwnrfn+ zgcgr`n+

    zgbmcmr+ fwrw+ zgldgtn dnl ugonfnml}n,

    Dnknb caltgcu }nlf kgomh uzgumimc+ Nkthwuugr bgbnclnm mdgakafm

    dglfnl zgldgcntnl Knenl dnknb zgbnhnbnll}n tgltnlf rgnkmtnu+

    dmbnln calutrwcum dwlmn dm ugcgkmkmlf cmtn dmemztncnl bgknkwm zglgrmbnnl

    dnl zgbnclnnl cmtn tgltnlf cwbzwknl umboak"umboak }nlf ndn (dnknb

    badwk Knenl0 Thg Utrwetwrg ai thg Zu}ehg-, Bglwrwt Nkthwuugr+ ugzgrtm

    hnkl}n Knenl+ bgrwzncnl uwntw hnk }nlf tmdnc bwlfcml wltwc bglenznm

    caldmum }nlf rgnk dnrm gcumutglum dmugonocnl akgh cgtgrfnltwlfnl cmtn

    tgrhndnz onhnun3 lnbwl+ bgknkwm zglgkmtmnl dnl zgldgcntnl unmlu dnknb

    bglfcn`m bnu}nrncnt+ gcalabm+ dnl ug`nrnh+ cmtn dnznt bgldgcntm caldmum

    rgnk }nlf dmbncuwd+ znkmlf tmdnc bgknkwm enrn cmtn dnknb bgbnldnlf

    mdgakafm dglfnl zraugu rgcaflmum }nlf cabzkgcu,

    Nkthwuugr bglfgbwcncnl ugrnlfcnmnl hmzatgumu wltwc

    bglfcknrmimcnum zgbnhnbnll}n tgltnlf mdgakafm0

    >, Mdgakafm bgrgzrgugltnumcnl hwowlfnl mbn`mlgr mldmymdw dglfnl

    caldmum l}ntn dnrm gcumutglum bgrgcn3 mdgakafm tmdnc bgrgikgcumcnl

    dwlmn+ tgtnzm bgrgzrgugltnumcnl hwowlfnl mbn`mlgr mldmymdw

    dnknb dwlmn l}ntn+ dmbnln mdgakafm mtw ugldmrm tmdnc

    dmrgzrgugltnumcnl dnl uwdnh dmhnzwucnl dnrm cgl}ntnnl, Cmtnugknkw ogrndn dnknb mdgakafm cnrgln cgtgrfnltwlfnl cmtn ncnl

    onhnun dnknb bgbogltwc rgnkmtnu3 tgrdnznt mdgakafm }nlf

    ogrogdn"ogdn+ tgtnzm rgzrgugltnum }nlf ogrogdn tgltnlf rgnkmtnu

    uaumnk dnl mbn`mlgr cmtn tmdnc dmrgzrgugltnumcnl dnknb cgl}ntnnl

    mtw ugldmrm,

    ?, Mdgakafm bgbmkmcm gcumutglum bntgrmnk3 Nkthwuugr bgl}ntncnl

    onhvn mdgakafm bgbmkmcm gcumutglum bntgrmnk cnrgln bglwrwtl}n

    mdgakafm ugknkw ndn dm dnknb tmnz"tmnz nznrnt dnl zrnctmc"

    zrnctmcl}n+ ugonfnm ealtah0 rmtwnk+ zgrmkncw calyglumalnk+ dnl

    ugonfnml}n, Zgrmkncw+ trndmum+ dnl lmknm"lmknm }nlf ugknbn mlm cmtn

    tgrmbn dnl cmtn `nknlm+ cmtn tgrmbn ugonfnm uguwntw }nlf vn`nr+

    uwdnh ugkn}ncl}n dmkncwcnl (tncgl iar frnltgd-+ }nlf bgrwzncnl

    ogltwc l}ntn hwowlfnl cmtn dglfnl arnlf knml dnl dglfnl

    mlutmtwum uaumnk+ ugenrn ogrcgknl`wtnl bglfmlutnlumcnl mldmymdw+

    bglgbzntcnl cmtn ugonfnm uwo`gc,

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    5, Ugbwn mdgakafm bglfmltgrzgknum mldmymdw ugonfnm uwo`gc calcrmt3

    Bglwrwt Nkthwuugr+ tw`wnl wtnbn mdgakafm ndnknh wltwc

    bgvw`wdcnl mldmymdw calcrmt ugonfnm uwo`gc, Mdgakafm dnl

    calutmtwuml}n tgltnlf uwo`gc bgbogltwc ugkwrwh rgnkmtnu cmtn dnl

    cgbwdmnl tnbznc ugonfnm uguwntw }nlf oglnr dnl l}ntn onfm

    cmtn,

    4, Mldmymdwnku nrg nkvn}u"nkrgnd} uwo`getu3 Nkthwuugr bgl}ntncnl

    onhvn ogeabmlf"uwo`get(uwo`gc }nlf tgrwu ogrcgknl`wtnl- tgr`ndm

    onhcnl ugogkwb cmtn knhmr, Mldmymdw ncnl ugknkw bgl`ndm uwo`gc

    }nlf uwdnh `ndm+ dmkmhnt ugonfnm uwo`gc dnknb ugownh calimfwrnum

    mdgakafmu uzgumimc mlutmtwum uaumnk tgbznt mn ogrndn dmbnln mn

    dmcglncnl uwuwlnl gcuzgctnum tgrtgltw,

    MM, Mdgakafm dnknb Mcknl

    Mcknl tgknh bgbglwhm cghmdwznl uaumnk cmtn, Ugtmnz hnrm cmtn

    ogrznrtmumznum dglfnl bgbnhnbm emtrn dnl zgunl }nlf dmunbznmcnl dnknb

    mcknl, Mcknl bgrwzncnl cwlem mlutmtwum uaumnk dnl gcalabm dnknb

    bgbzradwcum dnl bgrgzradwcum uwzrgbnum bntgrmnk dnl mdgakafm dnrm rgknum

    cabadmtnu, Hgfgbalm cgowdn}nnl bgrw`wc zndn enrn znldnlf }nlf

    dmcalutrwcum ugenrn uaumnk, Zndn dnunrl}n+ Mcknl dnznt dmonkmc dnl dmonen

    cgbonkm ugenrn crmtmu wltwc bgbgtncnl rgzradwcum cgowdn}nnl dnl

    hgfgbalm cabadmtnu, Dnknb ugownh bnu}nrncnt }nlf tgrutrwctwr ugenrn

    iwldnbgltnk akgh rgknum cabadmtnu+ mcknl bglnvnrcnl enrn znldnlf }nlf

    wlmc wltwc bglfnbntm onfnmbnln cgzgltmlfnl cabadmtnu

    bglfcalugztwnkmunum rgknum uaumnk,

    Zglgkmtmnl }nlf dmkncwcnl Fakdbnl ugznl`nlf tnhwl >=66 hmlffn

    >==: dm Nbgrmcn Ugrmcnt dglfnl bgbzgrhntmcnl mcknl ugknbn ogogrnzn

    dgendg+ bgbownt Fakdbnl bnbzw bgknenc dmnkgctmcn mltgrzrgtnum dnl

    rgmlcarzarnum mdgakafmu dnknb bgbowcn cgowdn}nnl cabadmtnudmnkgctmcn

    hgfgbalm+ nkmglnum dnl rgumutglum bgbnmlcnl zgrnl dnknb bgdmn bnuun,

    Cgtmcn zglgkmtmnl mlm dmbwknm zndn >=6:"nl+ Fakdbnl bglgbwcnl

    inctn onhvn mcknl dmutrwctwrmunum dnknb rwbwunl cgrnlfcn }nlf cncw wltwc

    bgbnutmcnl gimumglum bgdmn bnuun dnknb bgbgdmnum ugbmatmcn bncln,Cgonl}ncnl dmnltnrnl}n hnl}n tgrdmrm dnrm untw dmbglum, Ug`nc tnhwl >=84+

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

    8/27

    tnhnznl onrw dnknb zgrmcknlnl bglfnknbm zgrcgbonlfnl dnknb bgrguzal

    nkmglnum zgbmrun,

    Mcknl omnunl}n bgbzaumumcnl zgbmrun wltwc ogrznrtmumznum dnknb

    zraugu mltgrzrgtnum ogrdnunrcnl nuwbum znkuw+ bglgbzntcnl bgrgcn

    wltwc bglfnuwbumcnl gcwmynkglum nltnrn zradwc dnl badgk }nlf fknbawr,

    Lnbwl+ mldwutrm zgrmcknlnl bglaknc zgrtwcnrnl gcwmynkglum umboakmc mlm

    dglfnl bglfcnrmcntwrcnl kafmcn mdgltmtnu dmnltnrn zgbmrun dnl fnfnunl

    cabadmtnu,

    Bgknkwm zglgkmtmnl mlm+ Fakdbnl bgkncwcnl tgarmtmunum mcknl ugonfnm

    gcalabm zakmtmc dnrm lmknm tnldn+ dnl zgrmcknlnl ugonfnm unrnln wltwc

    bgbzradwcum tnldn"tnldn cabadmtnu, Ugonfnm umutgb zglnldnnl+

    zgrmcknlnl bgl}wuwl hwowlfnl nltnrn bncln zradwc dnl emtrn (mbnfg-,

    Arfnlmunum bncln dnknb mcknl dmtntn dglfnl ug`wbknh cgrnlfcn,

    Bgbzgkn`nrm mcknl ndnknh `wfn bgbzgkn`nrm cgrnlfcn bncln, Ugbwn bncln

    dnl nctmymtnu ndn dnknb caltgcu uaumnk+ ugono bncln ugknkw ogrumint

    rgknumalnk dnl caltgcutwnk, Dglfnl cntn knml+ ugbwn emtrn }nlf bwlewk

    dnknb mcknl tgknh dmcgrnlfcn ugdgbmcmnl rwzn wltwc cgzgltmlfnl carzarnum,

    Ugonfnm onfmnl dnrm mldwutrm cgowdn}nnl+ mcknl bgbnmlcnl zgrnl

    ugonfnm nzznrntwu wltwc bglfcgrnlfcncnl bncln dnknb bgbnuwccnl

    lmknm zndn ugownh zradwc, Mcknl bglfntwr+ bglfarfnlmumr dnl

    bglfgldnkmcnl bncln cgdnknb tnldn"tnldn }nlf dnznt dmbnuwccnl

    cgdnknb zradwc, Dglfnl enrn mlm+ mcknl tgrdmrm dnrm umutgb zradwcum tnldn"

    tnldn cabadmtnu }nlf dmdgunml wltwc bglmlfcntcnl lmknm twcnr ugownh

    cabadmtnu+ dglfnl bgkncwcnl dmigrglumnum bncln }nlf uguwnm dglfnl

    bnumlf"bnumlf cabadmtnu, Ugownh tnldn cabadmtnu bgrwzncnl emtrn }nlf

    dmugrtncnl zndn ugownh zradwc+ bmunkl}n lmknm iwlfumalnk uwntw zradwc

    ugcnkmfwu ugonfnm umboak cgcn}nnl+ dnl bgbmkmcm umflmimcnlum uaumnk,

    Ugonfnm zraugu rnumalnkmunum ugenrn mlutmtwumalnk dnknb bgleaeaccnl

    bncln zndn cabadmtnu+ mcknl bglfwrnm bncln zndn wlmt"wlmt }nlf znkmlf

    iwldnbgltnk+ zglnldn dnl zgtnldn dnknb bglenznm tw`wnl bgbownt

    dmigrglumnum tnldn"tnldn cabadmtnu, Utrwctwr mltgrlnk tnldn dmownt wltwc

    ograzgrnum ugonfnmbnln gcalabm zakmtmc dnknb zraugu bgl}ntwcnl

    zglnldn zndn zgtnldn }nlf dmcgldnkmcnl akgh kafmcn ogltwc cabadmtnu+

    }nclm tw`wnl cgwltwlfnl,

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

    9/27

    Ugenrn mlhgrgl+ zndn dnunrl}n mcknl bgbzgrkncwcnl nctmymtnu }nlf

    zglwh bncln ugonfnm onhnl bgltnh wltwc dmcgkakn bgl`ndm umboak wltwc

    cgzgltmlfnl bgbncumbnkcnl zgl`wnknl cabadmtnu }nlf dmtnvnrcnll}n, Hnk

    mlmknh }nlf bglgbzntcnl znrn zglfmcknl zndn vmkn}nh mdgakafm, Dnknb

    caltgcu bgl`wnk umutgb+ mcknl ogrcgbonlf kgomh bgrgunz zndn tnhwl

    >=?:"nl dnl bglfcalutrwcum mdgakafm zakmtmc onrw ntnu caluwbgrmubg, Mcknl

    }nlf dmownt akgh znrn zglfmcknl carzarnum bglnvnrcnl zgl}gkgunmnl crmumu

    cghmdwznl cgkwnrfn dglfnl bgbonlfcmtcnl fnfnunl trndmumalnk cghmdwznl

    cgkwnrfn ugonfnm fnbonrnl mdgakafmu+ ugbonrm tgrwu bgkncwcnl ndyacnum

    cgkwnrfn wltwc bnbzw bglfncugu kgbonfn zndn znunr, Znrn zglfmcknl

    carzarnum ogrnkmh zndn emtrn iatafrnimu cgonhnfmnnl dnl rgknum cgkwnrfn

    dnknb tnldn cabadmtnu, Ugownh emtrn kwhwr cghmdwznl rwbnh tnlffn

    dmzmunhcnl dnrm caltgcu tatnk rgknum cgkwnrfn dnl bglffnowlfcnl dglfnl

    zradwc ughmlffn emtrn mtw bwlewk bgknkwm zgbgunlnl dnl caluwbum+ bmunk3

    znutn fmfm+ bmlwbnl rmlfnl+ ymdga fnbgu+ ntnw zgrnlfcnt kmutrmc, Zgrtnldn

    bgl`ndm hnrbalmu+ rgknum cgkwnrfn }nlf zglwh emltntgknh dmzmunhcnl

    dnrm rgknum uguwlffwhl}n,

    Dnknb bgbzradwcum tnldn"cabadmtnu+ rw`wcnl tnldn mtw ugldmrm

    dmtrnluiarbnum cgdnknb ugownh cabadmtnu, Tnldn"cabadmtnu

    bgl}nbznmcnl zrgbmu onhvn caluwbum ugownh zradwc bgbonvn zndn nzn

    }nlf dmrgzrgugltnumcnl akgh tnldn, Znunr dnl zglfmcknl cgbwdmnl

    bglgr`gbnhcnl tnbzmknl rgknum uaumnk cgogonunl mlm+ mldmymdwnkmtnu+ utntwu+

    zgrunhnontnl dnl cghmdwznl cgkwnrfn cg dnknb iarbnt cabadmtnu,

    Zglfgbnunl rgknum uaumnk ugonfnm cabadmtnu tgrdnznt dm dnknb mltm

    cabzgtmum znunr dgvnun mlm,

    Dglfnl bgkgznucnl emtrn dnrm caltgcu dnl bgkgtnccnll}n cgbonkm

    dnknb caltgcu mcknl+ bgbwlfcmlcnl znrn zglfmcknl wltwc bgbadmimcnum

    dnl bglfnrnhcnl cgbonkm bncln emtrn, Fawkdlgr

    bgl`gknucnlznkgau}boakme ugonfnm ugrnlfcnmnl cg}ncmlnl dnl umboak

    cgbnbzwnl cabwlmcnum }nlf tgrontnu wltwc dmomenrncnl dnknb ugtmlf

    zrmynt+ dnl cgbwdmnl dmogdncnl dnrm onhnun zwokmc }nlf bgbogltwc

    mdgakafm, Hnk mlm bwlfcml oglnr+ tgtnzm+ mcknl emtrn cgowdn}nnl dnl carzarnum

    }nlf dmbgdmnum ugenrn bnuunk tgknh bglfnenwcnl onhnun zrmynt dnrm

    znkgau}boakmubg cgzndn onhnun zwokmc mdgakafmu,

    Mdgakafm zugwda"mldmymdwnkmubg bgkgcnt cgtmcn ogrfnowlf dglfnl

    cgrnlfcn cabadmtnu mlm, Ndgfnl znkgau}boakme dm mcknl tgkgymum

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

    10/27

    bglfmkwutrnumcnl zgrumknlfnl nltnrn kafmcn rgmimcnum+ iarbnum tnldn"

    cabadmimcnum+ ugownh mdgakafm zugwda"mldmymdwnkmubg dnl nfgldn carzarnum

    wltwc cghmdwznl zrmondm, Ndgfnl znkgau}boakme dmcgrnlfcn wltwc

    bglfhnumkcnl tnldn"cabadmtnu }nlf dmnuwbumcnl bgknkwm kafa carzarnum

    dglfnl bgkmldwlfm dnl bgrnvnt hwowlfnl zgrualnk cmtn, Dglfnl

    dwcwlfnl tgclakafm dnl zgrnlfcnt tgclmul}n+ znrn zglfmcknl bglemztncnl

    trndmum nrtmimumnk bncln hmutarmu, Ug`nrnh cgbwdmnl bgl`ndm unknh untw wluwr

    zgltmlf dnknb znkgau}boakme, Dnznt dmcntncnl onhvn mcknl ugenrn lnrntmi

    bgbogrmcnl fgknr cgzndn zgbmrun+ ]aw+ }awrg thg alg0 thmu mu }awr

    inbmk} nld awr hmutar},(Nldn+ Nldnknh arnlfl}n0 mlmknh cgkwnrfn Nldn dnl

    ug`nrnh cmtn-,

    Dm onvnh cnzmtnkmubg+ rwnlf cghmdwznl cgkwnrfn dmhmknlfcnl dnrm

    nknb iwlfum zradwcum+ bgkwzncnl cgkwnrfn ugenrn guglumnk ugonfnm kacwu

    cgdgcntnl dnl cghmdwznl zrmondm, Zglffnbonrnl ugenrn ontmlmnh tgltnlf

    cgkwnrfn tgknh bgbownt rwnlf zrmondm dmbnln dwcwlfnl gbaumalnk

    bwlfcml dmogrmcnl+ dnl zgkwnlf wltwc zgrcgbonlfnl mldmymdw dnl

    mltgrzgrualnk dnznt dmenznm, Lnbwl ugonfnm tnlffwlf `nvno wltwc

    bglfntnum cgbmucmlnl uwo`gctmymtnu dnknb cghmdwznl zwokmc dnl cgr`n

    dmiacwucnl dnknb cgkwnrfn+ ughmlffn bgl`ndm tgrknkw bgbogonlm wltwc

    zgbglwhnl cgowtwhnl zrmondm, Dnknb pnbnl cnzmtnkmutmc+ wlmt cgkwnrfnbgbmkmcm bncln zgltmlf ntnu rgzradwcum cgcwntnl owrwh dnl zndn unnt

    }nlf unbn bgbmkmcm rgknum zradwcum, Ugenrn utrwctwrnk cgdwn rwnlf mlm

    dmmltgfrnumcnl+ unbomk dmzmunhcnl ugenrn mdgakafmu,

    Kgygk Gcuzknlnum Tgarm Zgrmcknlnl0 Caflmtmi+ Uaumnk dnl Cwktwrnk

    >, Gcuzknlnum Kgygk Caflmtmi

    Zgrmcknlnl ogcgr`n dmbnln hnk tgrugowt bgbzglfnrwhm iwlfum

    caflmtmi+ zgrugzum dnl bgbarm mldmymdw, Tgarm }nlf ogriacwu zndn

    kgygk gcuzknlnum cafmlmtmi `wfn bglgcnlcnl zgbmcmrnl rnumalnk dnl

    cgundnrnl caluwbgl, Ucwz gcuzknlnum dnrm tgarm mlm bglencwz

    cgndnnl bgltnk mltgrlnk mldmymdw dnl nuwbum hwowlfnl dm nltnrn

    cgndnnl"cgndnnl mltgrlnk tgrugowt ugrtn zgrmkncw caluwbgl }nlf

    dnznt dmnbntm, Hnk }nlf tgrzgltmlf ndnknh kgygk gcuzknlnum caflmtmi

    bglgbzntcnl zglfnknbnl dnknb dwlmn nuaumnk tgltnlf nzn }nlf

    tgr ndm dm dnknb zmcmrnl cmtn, Tmdnc ugzgrtm cabzwtgr+ bnlwumn

    ogrfnltwlf zndn mltgrncum uaumnk dnknb bgbnclnm, Bnlwumn ogkn`nr

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

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    wltwc bnbzw bgkmhnt, Mldmymdw }nlf twbowh dnknb muaknum uaumnk

    tmdnc dnznt ugenrn nknbm wltwc ogromenrn+ dnl mldmymdw }nlf hmdwz

    dnknb uwntw caltgcu cgowdn}nnl tnlzn ndnl}n cabwlmcnum }nlf

    tgrbgdmnum tmdnc dnznt bgbonen mcknl, Enrn cmtn bgbnhnbm mcknl

    unlfnt dmzglfnrwhm akgh zgbnhnbnl cgowdn}nnl }nlf hnl}n dnznt

    cmtn zgrakgh bgknkwm mltgrncum uaumnk,

    ?, Gcuzknlnum Kgygk Uaumnk

    Gcuzknlnum kgygk uaumnk bgl`gknucnl tgltnlf mcknl }nlf bgbmkmcm

    iwlfum wltwc bglfncabadnum cnrnctgr uaumnk, Mcknl tmdnc ogrndn dm

    dnknb uwntw cgyncwbnl uaumnk+ tgtnzm dnknb uwntw caltgcu uaumnk

    }nlf tgknh ndn dnl mn tgrdnznt dm dnknb dmucwruwu zwokmc, Onfnmbnln

    cmtn ogrzmcmr tgltnlf uwntw mcknl unlfnt dmzglfnrwhm akgh nzn }nlf

    cmtn dglfnr dnrm arnlf knml tgltnlf mcknl tgrugowt, Ugzgrtm }nlf

    dm`gknucnl akgh Ogrfgr dnl Kwecbnl (>=99-+ mcknl bgl`ndm onfmnl dnrm

    dmucwruwu uaumnk cnrgln bgrgcn bglfnuwbumcnl cnrnctgrmutmc

    calutrwum uaumnk, Umcnz ugugarnlf dnknb bgbnclnm uwntw mcknl tmdnc

    dmtgbwcnl dnknb uwntw muakanum lnbwl tgrcalutrwcum dnknb uwntw

    caltgcu uaumnk, Calutrwcumalmubg uaumnk (Owrr+ >==73 Hnecg}+ ?::>-

    bgbonltnh ynkmdmtnu bgltnk mltgrlnk mldmymdw ugonfnm uwntw

    calutrwcum twlffnk+ dmbnln tgrdnznt zglfnrwh dnl uwbonlfnl }nlf

    ogunr dnrm dmucwruwu uaumnk, Akgh cnrgln mtwknh+ znrn zglfmcknl ugknkw

    ogrwunhn wltwc bgkncwcnl zglgkmtmnl dnl mdgltmimcnum tgrhndnz

    zgbmcmrnl caluwbgl dnl zgrmkncwl}n dnknb caltgcu larbn uaumnk

    dnl mltgrncuml}n,

    5, Gcuzknlnum Kgygk Cwktwrnk

    Mcknl dnznt dmcntncnl ugonfnm unknh untw ogltwc tgcu owdn}n dmbnlndm dnknbl}n tgrdnznt umboak"umboak bncln dnl zrnctmc"zrnctmc

    owdn}n lal"caluwbgl, Umboak dnl zrnctmc"zrnctmc tgrugowt

    dmemztncnl cgbonkm dnknb zgl`n`nrnl dglfnl ornld znunr dnl

    bgl}wuwl lmknm"lmknm uwntw ornld dnl wltwc bglffnbonrcnl

    zgrualnkmtnu ornld tgrugowt, Zmhnc zglfmcknl hnrwu bgbnhnbm onhvn

    zglniumrnl nuzgc umboak }nlf bgrgcn tnbzmkcnl hngldncl}n ug`nknl

    dglfnl lmknm dnl bncln ugenrn cwktwrnk }nlf dmbmkmcm akgh caluwbgl+

    }nlf `wfn ncnl ogrzglfnrwh dnknb mltgrzrgtnum bgrgcn dnknb

    bgbnclnm mcknl, Cmtn hnrwu bgbnhnbm onhvn dnknb bgltrnluigr

  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

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    bncln umboakmc+ mcknl ncnl bgl}g`n`nrcnl dmrm dglfnl zglfnknbnl

    cwktwrnk cmtn wltwc bgbnuwccnl dnl bgbzgrcwnt lmknm"lmknm ornld

    }nlf dmmcknlcnl (Ogkc+ >==83 Bmec dnl Owhk+ >==?-, Zndn kgygk nlnkmumu

    mlm+ cgcwntnl bgrwzncnl hnk }nlf tnc dnznt dmzmunhcnl dnrm ugownh

    fnbonr, Carzarnum zgbnunrnl ornld bgbmkmcm cgcwntnl gcalabm dnl

    zakmtmc wltwc bglgltwcnl bncln }nlf dmtgrmbn dnknb zrnctmc

    cgowdn}nnl, Ornld mcknl+ ugenrn zmltnr dmdgunml+ dnl dglfnl bnhnk

    dmzradwcum dnl dmznznrcnl+ dnznt ogcgr`n wltwc bglarbnkmunum

    zrnctmc"zrnctmc uaumnk tgrtgltw (ugzgrtm cgomnunnl bgracac+ bmlwb

    nkcahak onfm zgrgbzwnl+ caluwbum bncnlnl egznt un`m akgh nlnc"

    nlnc- dnl bglnlnbcnl zrnctmc"zrnctmc ugzgrtm mlm dglfnl lmknm"lmknm

    umboakmc+ ugzgrtm cgbnldmrmnl zgrualnk+ cgcwntnl+ dnl hnk"hnk }nlf

    dmnlffnz cgrgl, Dnknb hnk mlm+ mcknl ogriwlfum ugonfnm ugownh

    mdgakafm (Gnfkgtal+ >==>-+ ntnw kgomh dnrm mtw+ bgl`ndm uwzgr"mdgakafm

    onfm cmtn (Gkkmatt dnl _mtual+ >==6-, Akgh cnrgln mtw+ ugrmlfcnkm

    dmugowtcnl onhvn tmdnc cabzkmt rnunl}n bgbnhnbm onfnmbnln

    ugownh mcknl ogcgr`n tnlzn zgbnhnbnl tgltnlf cgcwntnl mdgakafmu

    mcknl wltwc bglgr`gbnhcnl zrnctmc"zrnctmc larbnk dnl cgughnrmnl

    caluwbgl dnknb ogronfnm ynrmgtnu }nlf tnc tgrontnu }nlf dmcgbnu

    dglfnl zatrgt dnl zglffnbonrnl }nlf bglnrmc+ wltwc bglnlnbcnlzrnctmc"zrnctmc mlm dglfnl umflmimcnlum cwktwrnk }nlf cn}n+ dnl wltwc

    bglgbzntcnl cgtgrtnrmcnl tgrhndnz ornld znunr dm `n`nrnl tgrdgznl

    cghmdwznl uaumnk,

    5, Zgbonhnunl

    5,>, Nlnkmumu Crmtmu tgrhndnz Azgrnumalnkmunum Mdgakafm dnknb McknlEaen Eakn ygrum Kmyg Zaumtmygk}

    Wltwc bglnrmc caluwbgl bglffwlncnl zradwcl}n+ mcknl Eaen eakn

    ygrum Kmyg Zaumtmygk} bglffwlncnl cnkmbnt zgrmltnh dnknb zradwcl}n

    }nlf dmcgbnu dglfnl bglfgdgznlcnl emtrn zaumtmi, Nkwr egrmtn mcknl mlm

    ndnknh3 zndn uwntw cgugbzntnl dnknb cgfmntnl ogkn`nr"bglfn`nr dm cgknu dm

    ugownh Ugcaknh Dnunr+ ugarnlf mow fwrw bglwfnucnl bwrmd"bwrmdl}n

    wltwc bglegrmtncnl ugownh cnrnlfnl }nlf ugogkwbl}n tgknh dmtwkmu akgh

    bnumlf"bnumlf bwrmd dglfnl tgbn N}nhcw dnl zgcgr`nnll}n, Ogfmtw tmon

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    fmkmrnl unknh ugarnlf bwrmd kncm"kncm }nlf dmznlffmk cg dgznl cgknu+ mn

    bglegrmtncnl tgltnlf n}nhl}n }nlf ogcgr`n ugonfnm zgl}gtmr trwc bgrnh

    ogunr Eaen Eakn dglfnl ugfnkn dmlnbmcn zgcgr`nnl }nlf dmnknbm unlf

    n}nh, Ugknbn um nlnc ogregrmtn+ dmtnbzmkcnl mkwutrnum n}nhl}n }nlf tglfnh

    bglffgkwtm zgcgr`nnll}n ughnrm"hnrm+ ogrmcwt cgonmcnl"cgonmcnl }nlf

    dmtgonr unlf n}nh cgzndn arnlf"arnlf dm ugcgkmkmlfl}n dm ugznl`nlf rwtg

    zgr nknlnl }nlf dmknkwml}n, Zndn onfmnl nchmr mcknl+ um nlnc bglwtwz

    egrmtnl}n dglfnl cnkmbnt0 @mcn dmtnl}n n}nhcw ogcgr`n nzn+ ncw ugknkw

    bgl`nvno0 n}nhcw bglfnltnrcnl cgfgbomrnnl+ ugbonrm um nlnc

    bglfnchmrm egrmtn dglfnl rnwt vn`nh }nlf bnlmu dnl bglwl`wccnl

    cgcnfwbnl ugrtn cgemltnnll}n cgzndn unlf n}nh dnl zraiguml}n }nlf

    bwkmn, Mcknl mlm dmtwtwz dglfnl ndgfnl dmbnln unlf n}nh hndmr dm tglfnh"

    tglfnh cgknu dnl bgbonvn untw zncgt ogunr zradwc Eaen Eakn ugrn}n

    bgbonfm"onfmcnll}n cgzndn ugkwrwh mum cgknu+ }nlf dmunbowt dglfnl tnvn

    enldn dnl cgfgbogrmnnl dnrm nlnc"nlnc dnl mow fwrw }nlf bglgrmbn

    zncgt Eaen Eakn tgrugowt,

    @Mcn dmnlnkmumu+ Mcknl mlm ewcwz cwnt bglfgbnu zglemtrnnl bglfglnm

    zradwc Eaen Eakn dnl `nun"`nun }nlf dmogrmcnl akgh zradwc bmlwbnl

    rmlfnl mlm, Dmbwknm dnrm nvnk mcknl+ unlf nlnc bwknm ogregrmtn tgltnlf

    n}nhl}n }nlf ogcgr`n dmznfm hnrm+ dmunln bgbzgrkmhntcnl uauac n}nh }nlfogcgr`n cgrnu }nlf bgrgzrgugltnumcnl zradwc Eaen Eakn }nlf ugknkw

    ogrwunhn bgbogrmcnl }nlf tgronmc cgzndn caluwbgl, Dm ugtmnz nvnk

    tnbzmknl nctmymtnu unlf n}nh dnknb zgcgr`nnll}n bgl}gtmr trwc bgrnh

    ogunr Eaen Eakn+ tgrdnznt entntnl cgemk bglfglnm Eaen Eakn3 }nlf zgrtnbn

    ogrtwkmucnl0 Tmnz hnrm `wtnnl bmlwbnl ogrcnroalnum+ `wu+ muatalmc

    cnbm nltnrcnl wltwc bgl}gfnrcnl hnrmbw, Bgknkwm entntnl cgemk mlm+

    zglfmcknl ogrwunhn wltwc bgl}ntncnl cgzndn chnkn}nc onhvn tmndn hnrm

    tnlzn Eaen Eakn cnrgln dm ugtmnz hnrml}n Eaen Eakn ugknkw bglfhndmrcnl

    cgugfnrnl onfm ugtmnz arnlf dmbnlnzwl, Hnk mlm bgbzgrcwnt fnbonrnl

    zradwc }nlf bgknbznwm rgnkmtnu ao`gc }nlf dmmcknlcnl+ ughmlffn ao`gc

    tgrugowt (Eaen Eakn- tnbznc bglfaltrak uwo`gc (}nmtw chnkn}nc ugkncw

    tnrfgt znunr+ enkal caluwbgl+ ntnw caluwbgl }nlf bgbnlf uwdnh

    bgl`ndm zglmcbnt Eaen Eakn-+ dnl owcnl uwo`gc }nlf bglfaltrak ao`gc,

    Entntnl cgemk tgrugowt bgl`ndm bgdmwb onfm zglfmcknl wltwc bgbogltwc

    zgrugzum chnkn}nc onhvn Eaen Eakn bgrwzncnl knbonlf zgrualnkmtnu

    mldmymdw+ emtrn+ dnl fn}n hmdwz badgrl, Zndn onfmnl ugknl`wtl}n entntnl

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    cgemk }nlf dmtnbzmkcnl ogrtwkmucnl0 Ug`nc tnhwl ?:::+ `wtnnl nlnc

    bglnbonh mkbw dm rwbnh ogkn`nr dglfnl dwcwlfnl Eaen Eakn dm

    ugkwrwh Mldalgumn, Entntnl mlm dnznt dmnrtmcnl onhvn dglfnl

    bglfcaluwbum Eaen Eakn+ bncn chnkn}nc tgknh ogrznrtmumznum dnknb

    bgbonlfwl Mldalgumn+ }nlf dmvw`wdcnl dglfnl onctm zgldmdmcnl }nlf

    dmkncwcnl,

    Entntnl cgemk }nlf cgtmfn ogrwunhn bgl`gknucnl onhvn zradwc Eaen

    Eakn ogrumint rnbnh kmlfcwlfnl0 tgrowctm ug`nc tnhwl ?::8 zgrwunhnnl

    bmlwbnl rmlfnl mlm tgknh bglgrnzcnl tgclakafm hgbnt glgrfm zndn

    kgbnrm zgldmlfml Eaen Eakn }nlf bgrwzncnl onfmnl dnrm zrafrnb

    Glgrf} Bnlnfgbglt nld Ekmbntg Zradwetmal Eaen Eakn, Ugknml mtw+

    zrafrnb rnbnh kmlfcwlfnl `wfn dmtgrnzcnl dm dngrnh"dngrnh zgumumr

    znltnm+ dmbnln hnk mlm `wfn dmcgbwcncnl dnknb entntnl cgemk ugknl`wtl}n

    }nlf ogrowl}m0 ug`nc tnhwl ?::8 zrafrnb zgbogrumhnl znltnm akgh

    umutgb Eaen Eakn dm Mldalgumn tgknh bgl}mlfcmrcnl 5,59? tal

    unbznh, Ndnzwl bgknkwm bwntnl mliarbnum ugrnlfcnmnl zrafrnb rnbnh

    kmlfcwlfnl }nlf tgknh dmugkglffnrncnl akgh zgrwunhnnl Eaen Eakn+ bgrgcn

    ogrwzn}n wltwc bgl}nbznmcnl zgunl onhvn umutgb zradwcum }nlf

    dm`nknlcnl akgh zmhnc zgrwunhnnl Eaen Eakn dmrnlenlf wltwc

    bgbmlmbnkmunum cgrwuncnl kmlfcwlfnl ncmont ndnl}n zgbnlnunl fkaonk}nlf ugbncml bnrnc tgr`ndm+ }nlf unknh untwl}n bgrwzncnl dnbznc dnrm

    umutgb zradwcum mldwutrm bncnlnl dnl bmlwbnl }nlf tmdnc rnbnh

    kmlfcwlfnl, Zgrwunhnnl Eaen Eakn bgknkwm entntnl cgemk mlm `wfn

    bgl}nbznmcnl onhvn mldwutrm zradwcum Eaen Eakn bglnrwh iacwu }nlf

    ewcwz ogunr wltwc bgbmlmbnkmunum caltrmowum tgrhndnz zglfrwuncnl

    kmlfcwlfnl nknb dglfnl zglfndnnl zrafrnb zgbogrumhnl znltnm akgh

    zgrwunhnnl Eaen Eakn Mldalgumn,

    Zgunl }nlf hgldnc dmunbznmcnl bgknkwm entntnl cgemk }nlf

    ogrmcwtl}n tgrcnmt dglfnl caltrmowum Eaen Eakn dnknb omdnlf aknhrnfn0

    tgknh 7 cnkm Eaen Eakn bgl`ndm n`nlf uzartmimtnu dnl ugbnlfnt

    zaumtmi ?::,::: kgomh umuvn"umuvn Mldalgumn, Mcknl mlm dmnchmrm dglfnl

    `nrfal0 Kmyg Zaumtmygk}+ ogrunbn cmtn omun bgbonvn zgrwonhnl

    zaumtmi, @nrfal mlm bglffnbonrcnl bgcnlmubg mltgrzgknum tgrhndnz

    chnkn}nc }nlf bgrwzncnl tnrfgt caluwbgl zradwc Eaen Eakn cnrgln

    cnkmbnt ogrunbn cmtn omun bgbonvn zgrwonhnl zaumtmi dmtw`wcnl cgzndn

    chnkn}nc }nlf bgl}ncumcnl mcknl tgrugowt, Dnknb hnk mlm zrnctmc mltgrzgknum

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    `wfn ugenrn uzgumimc bgl}nunr nlnc"nlnc cnrgln zgluwnunlnnl (nbomgleg-

    }nlf dmtnbzmkcnl dnknb mcknl bgrwzncnl uwnunln cgknu dnknb uwntw

    ugcaknh+ dnl badgk"badgk }nlf ogrzgrnl `wfn bgrwzncnl nlnc"nlnc

    ogugrtn fwrwl}n }nlf twrwt bgkgfmtmbnum cgfgbomrnnl }nlf dmdnzntcnl

    akgh bgrgcn tntcnkn bglgrmbn zncgt Eaen Eakn dnrm unlf n}nh }nlf

    ogrzraigum ugonfnm zgl}gtmr trwc bgrnh ogunr Eaen Eakn, Cgtmcn zndn

    nchmrl}n nlnc"nlnc dm cgknu tgrugowt+ fwrw+ dnl unlf n}nh ogrcwbzwk

    ogrunbn dnl bglmcbntm Eaen Eakn+ tgrkmhnt onhvn tgremztn cghnlfntnl dnl

    cgfgbomrnnl ogrunbn+ dmbnln hnk mlmknh }nlf bgrgzrgugltnumcnl `nrfal

    mcknl mlm }nlf bglfntncnl onhvn dglfnl ogrunbn"unbn bgl`ndm

    caluwbgl dnl zglmcbnt Eaen Eakn+ bncn cmtn omun bgbonvn zgrwonhnl

    zaumtmi,

    Bgknkwm mcknl mlm+ zmhnc zglfmcknl ogrbnml dm rnlnh caflmum+ uaumnk dnl

    cwktwrnk chnkn}nc ugkncw tnrfgt caluwbgl, Dnknb kgygk caflmum+ zglfmcknl

    ogrwunhn wltwc bglnlnbcnl uwntw cgzgren}nnl cgzndn chnkn}nc dglfnl

    bgdmwb zgunl"zgunl dnknb entntnl"entntnl cgemk ugzgrtm }nlf tgknh zglwkmu

    cgbwcncnl dm ntnu+ zglffwlnnl mbnfg dnl zglffnbonrnl hwowlfnl

    gbaumalnk }nlf grnt nltnrn n}nh dnl nlnc+ dmbnln dnknb hnk mlm unlf nlnc

    ogfmtw bglfnfwbm n}nhl}n dglfnl ugfglnz zglfnodmnl dnl ka}nkmtnul}n

    tgrhndnz zraigum }nlf dmfgkwtml}n, Zglfmcknl bgbnlinntncnl hwowlfnlgbaumalnk tgrugowt+ chwuwul}n nltnrn n}nh dnl nlnc kncm"kncm, Hnk mlm

    bgbmkmcm kntnr ogkncnlf }nlf cwnt cnrgln ugenrn zumcakafmu+ nlnc kncm"kncm

    zndn wbwbl}n bgl`ndmcnl n}nhl}n ugonfnm uauac ugarnlf znhknvnl

    dnknb hmdwzl}n ugcnkmfwu rakg badgk wltwc dm`ndmcnl znlwtnl hmdwz,

    Cgdgcntnl gbaumalnk n}nh"nlnc mlmknh }nlf ogrwunhn dmznznrcnl akgh

    zmhnc zglfmcknl cnrgln hwowlfnl gbaumalnk }nlf bgrgikgcumcnl

    cghnlfntnl+ cgogrunbnnl dnl cnumh un}nlf nltnrn arnlf twn dnl nlnc+

    ugcnkmfwu cghnlfntnl cakgctmi (ugzgrtm }nlf dmtgbwcnl dnknb ndgfnl

    bwrmd"bwrmd+ fwrw dnl n}nh dm cgknu zndn onfmnl nchmr mcknl- bgrwzncnl

    onfmnl dnrm nuzgc cwktwrnk bnu}nrncnt Mldalgumn }nlf bglfhnrfnm

    cgogrunbnnl dnl owdn}n cakgctmi, Owdn}n cakgctmi dnl cggrntnl hwowlfnl

    gbaumalnk mtw ugldmrm owcnl bgrwzncnl zrnctmc owdn}n caluwbgl+ lnbwl

    `wutrw hnk mtwknh }nlf ogrwunhn wltwc dm`wnk cgzndn chnkn}nc, Cgdgcntnl

    hwowlfnl n}nh"nlnc dnknb mcknl mlm dmcabadmimcnumcnl wltwc tw`wnl

    zgl}nbznmnl zgunl+ bgknlffglfcnl bgcnlmubg mltgrzgknum+ bglnlnbcnl

    mdgakafm cgzndn chnkn}nc }nlf ugbwnl}n ogrbwnrn zndn batmi zgrakghnl

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    zraimt akgh zgrwunhnnl Eaen Eakn dnl zglfmcknl, _nlnh caflmtmi }nlf

    dmfnbonrcnl bgknkwm hwowlfnl nlnc dnl n}nh zgl}gtmr trwc bgrnh ogunr

    Eaen Eakn+ kgygk uaumnk }nlf tnbznc zndn cgogrunbnnl dnl cghnlfntnl

    znrn badgk }nlf ogrzgrnl dnknb mcknl mlm+ }nlf `wfn bgrgzrgugltnumcnl

    owdn}n cakgctmi }nlf bgrwzncnl cnrnctgrmumtmc uaumnk dnl owdn}n

    bnu}nrncnt Mldalgumn }nlf ewcwz cgltnk+ twrwt dmcabadmimcnumcnl zwkn

    wltwc bgl}nbznmcnl zgunl"zgunl ogrbwntnl cabgrumk+ lnbwl dmhnrnzcnl

    uwcugu bgl}gltwh kgygk caflmum dnl zumcakafmu chnkn}nc ughmlffn tgrfmrmlf

    bgl`ndm caluwbgl dnl zglmcbnt Eaen Eakn, Ndnzwl onfm znrn zglmcbnt

    Eaen Eakn }nlf uwdnh ka}nk+ mcknl mlm ncnl ugbncml bglmlfcntcnl ka}nkmtnu

    tgrhndnz ornld zradwc Eaen Eakn,

    Ogrmcwt bgrwzncnl kmrmc knfw }nlf bglfmrmlfm mcknl Eaen Eakn kmyg

    zaumtmygk}3

    Kmrmc mldnhl}n dwlmn" uarg" aut, mcknl eaen eakn kmyg zaumtmygk}

    Unnt cgbwlmlf in`nr

    Bgbowcn tmrnm }nlf bgldgrnm gbowl

    Cwrnuncnl ownmnl }nlf ugbzwrln bgkglncnl

    Cgu}nhdwnl }nlf znutm bgrn`wt ugl}wbKnlfcnhcw bglwnmcnl ugrnlfcnm mbzmnl

    Cw bgl`nbnh nrtm hmdwz

    Bglnltm encrnvnkn dm zglfhw`wlf hnrmcw

    Nldnm rnun mlm bgknbowlf bglffnznm rgbowknl

    Mldnhl}n,, dwlmn,,,

    @mcn dmtgknnh+ cntn"cntn }nlf tgrdnznt dnknb kmrmc knfw tgrugowt

    ogrwzn}n bgl}gltwh rnlnh caflmum mldmymdw cnrgln lmknm rnun dnrm cntn"cntn

    }nlf dmzgrfwlncnl ogrumint gbaumalnk dnl bglfnldwlf lmknm gutgtmcn

    zgrnunnl, Ugenrn zumcakafmu+ zglffwlnnl cntn"cntn }nlf bglfgdgznlcnl

    nuzgc gbaumalnkmtnu ncnl kgomh dmtgrmbn dnl bgldwcwlf zgl}grnznl

    mliarbnum ugcnkmfwu zraugu mltgrzrgtnum dnl zgbnclnnl ntnu umboak"umboak

    }nlf dmtnbzmkcnl dglfnl kgomh onmc dnl bgkmontcnl zgrnunnl, Cgundnrnl

    ncnl hnk mlmknh }nlf dmbnlinntcnl akgh zgbownt mcknl Eaen Eakn kmyg

    zaumtmygk}+ cnrgln cgtmcn mldmymdw tgknh tgrow`wc dnl tgrmltgrzgknum ugenrn

    caflmtmi bgknkwm cabzalgl"cabzalgl }nlf dmrgzrgugltnumcnl bgknkwm

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    tn}nlfnl mcknl+ ncnl kgomh bwdnh onfml}n wltwc tgrtnrmc dnl bgbowcn dmrm

    wltwc bgl`ndm caluwbgl zradwc }nlf dmmcknlcnl tgrugowt,

    Mcknl mlm bglnlnbcnl cgzgren}nnl }nlf hmdwz dnknb rnlnh caflmum

    tnlzn dmundnrm+ }nlf bgrwzncnl ogltwc hgfgbalm dnknb trnluigr lmknm dnl

    cgzgren}nnl chnkn}nc, Cgzgren}nnl }nlf tgrtnlnb tnlzn dmundnrm mlmknh

    }nlf bgrwzncnl mdgakafm }nlf bgldnunrm zraugu zradwcum mcknl dnknb

    iarbnt cabadmimcntmi dnl rgzradwcum bncln }nlf bgkmontcnl kgygk caflmum+

    uaumnk dnl lmknm"lmknm cwktwrnk chnkn}nc, Cgzgren}nnl mlm bgrwzncnl

    cgzgren}nnl }nlf dmzakgu ugdgbmcmnl rwzn ughmlffn tmdnc tgrkmhnt ugzgrtm

    cgzgren}nnl, Mcknl Eaen Eakn ygrum Kmyg Zaumtmygk}bglnbzmkcnl emtrn mdgnk

    }nlf dmcgbnu ugzgrtm inctn dnl dmznhnbm ugonfnm rgnkmtnu calcrmt3 mdgnkl}n+

    hmdwz ndnknh bgbogrmcnl caltrmowum cgonmcnl onfm ugunbn+

    bglfgdgznlcnl zglfnodmnl tgronmc dnl ka}nkmtnu+ nfnr dnznt

    bgldnzntcnl tgbznt dm hntm arnlf"arnlf tgrdgcnt+ ugonfnmbnln hnkl}n

    emtrn }nlf kgcnt dnl ogrwunhn dmonlfwl akgh zradwc Eaen Eakn, Hnrnznl

    }nlf cgbwdmnl bgl`ndm zglnldn onfm zgrtnldn calcrmt dm bnun dgznl+

    dmbnln dmfnbonrcnl onhvn dglfnl bglfcaluwbum Eaen Eakn+ zgrwonhnl

    zaumtmi dm bnun }nlf ncnl dntnlf dnznt dmrnmh ogrunbn,

    Ugbgltnrn mtw+ rw`wcnl mdgakafm mcknl mlm dnknb calugzum dnl

    zgbmcmrnl Nkthwuugr ugonfnmbnln }nlf dmunbznmcnll}n0 mdgakafmogrtmldnc ntnw ogriwlfum dglfnl uwntw enrn }nlf bgrgcrwt uwo`gc"

    uwo`gc dm nltnrn mldmymdw"mldmymdw (mdgakafm bgrgcrwt bgrgcn ugbwn-+ ntnw

    bglfwonh mldmymdw"mldmymdw bgl`ndm uwo`gc"uwo`gc (mdgakafm bglfwonh

    bgrgcn ugbwn- bgknkwm azgrnum }nlf unlfnt zrgumum+ tgregrbml dnknb

    umboak dnl }nlf bgbwnt mbzkmumtnu bncln lnbwl dmcgbnu nzmc bgknkwm

    hwowlfnl gbaumalnk nltnr zgbgrnl dnknb mcknl+ chwuwul}n nctmymtnu }nlf

    dmkncwcnl akgh n}nh dnknb bgl`nknlm zraiguml}n }nlf ugcnkmfwu bglgonr

    cgonmcnl onfm arnlf"arnlf dm ugcmtnrl}n, Kafmcn cnzmtnkmubg }nlf dmknldnum

    akgh mdgakafm zglfmcknl zradwc mlm bgbownt bgrgcn bgrgcrwt dnl

    bglgbzntcnl mldmymdw ugkncw chnkn}nc wltwc bglgrmbn zgunl dnl lmknm"

    lmknm }nlf dmunbznmcnl bgknkwm mcknl }nlf dmznznrcnl,

    Nuwbum ugdgrhnlnl}n ndnknh mldmymdw ugkncw uwo`gc }nlf

    dmmltgrzgknum bgknkwm zgrgcrwtnl ugonfnm bgcnlmubg azgrnumalnkmunum

    mdgakafm zglfmcknl mlm ncnl tgrfwfnh+ twrwt bgrnuncnl+ dnl bgboglnrcnl

    zgrowntnl onmc }nlf dmkncwcnl unlf n}nh ugbonrm bgl`nknlm zraiguml}n

    ugonfnm zgl}gtmr trwc bgrnh ogunr Eaen Eakn+ mldmymdw dmmlfntcnl dglfnl

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    utrwctwrnkmubg }nlf dmvnrlnm zumcanlnkmumu Knenlmnl, Mdgakafm onfm Nkthwuugr

    owcnlknh cgundnrnl znkuw ugzgrtm }nlf dmtgfnucnl akgh Bnrx+ bgknmlcnl

    uguwntw }nlf zraiawldk} wlealuemawu3 hnk"hnk }nlf ugenrn bgldnknb tmdnc

    dmundnrm, Mdgakafm ndnknh ugfnkn }nlf uwdnh tgrtnlnb dnknb dmrm mldmymdw

    ugznl`nlf hmdwzl}n3 hmutar} twrl mlta lntwrg+ zradwc" ug`nrnh }nlf ugaknh

    bgl`gkbn bgl`ndm uguwntw }nlf nknbmnh, Dnknb bglfnlnkmumu mcknl

    Zgzuadglt ygrum N}nh Ndm dnl Dmcn mlm+ zglwkmu ogrnl`nc dnrm azgrnumalnkmunum

    mdgakafm }nlf dmugtmr akgh kafmcn cnzmtnkmubg zmhnc zglfmcknl zradwc mlm+

    }nlf tw`wnll}n ndnknh zgrakghnl zraimt dglfnl bglnrmc caluwbgl

    ugonl}nc"onl}ncl}n bgknkwm tn}nlfnl mcknl }nlf dmtnbzmkcnl, Tmdnc `nwh

    ogrogdn dglfnl zgbonhnunl bglfglnm mcknl }nlf ugogkwbl}n dm ntnu+

    zglwkmu ncnl bglfcrmtmum zrnctmc cabadmimcnum hwowlfnl gbaumalnk n}nh"

    nlnc dnknb mcknl mlm+ wltwc bgl}nbznmcnl zgunl"zgunl }nlf dmbncuwdcnl

    akgh zgrwunhnnl Zgzuadglt bgknkwm mcknl mlm,

    Mcknl Zgzuadglt Umcnt Fmfm Znfm ) Bnknb ygrum N}nh Ndm ) Dmcn

    dmzgrnlcnl akgh dwn tacah wtnbn+ }nmtw N}nh Ndm dnl Dmcn, Mcknl mlm

    ogregrmtn tgltnlf n}nh dnl nlnc kncm"kncml}n }nlf ogronfm tmzu dnl trmc

    wltwc bglwbowhcnl cgomnunnl bgl}mcnt fmfm bgknkwm enrn"enrn }nlf

    bgl}glnlfcnl+ tgrkgomh onfm nlnc"nlnc }nlf ugrmlfcnkm uwkmt wltwc dmn`nc

    bgbomnuncnl dmrm umcnt fmfm dm znfm dnl bnknb hnrm ugenrn tgrntwr, Mcknl mlm

    tgrdmrm dnrm ogogrnzn ygrum }nlf bglnbzmkcnl ndgfnl cgdgcntnl n}nh Ndm

    dnl Dmcn+ chwuwul}n unlf n}nh }nlf ogrwunhn wltwc bglwbowhcnl

    cgomnunnl bgl}mcnt fmfm ugenrn tgrntwr cgzndn Dmcn+ ugcnkmfwu

    bglfmlfntcnl zgltmlfl}n cgomnunnl tgrugowt dglfnl enrn"enrn }nlf kwew+

    bgl}glnlfcnl dnl chnu bgrgzrgugltnumcnl cgdgcntnl n}nh dnl nlnc kncm"

    kncm }nlf hnlfnt dnl ogrunhnont, Hnk mlm bgbownt Dmcn bgrnun uglnlf

    wltwc bgl}mcnt fmfm ogrunbn n}nhl}n, Ndnzwl tmfn ygrum mcknl mlm }nlf

    bgl`ndm uwo`gc zglfnbntnl dnl nlnkmumu zglwkmu dnknb bncnknh mlm ndnknh3

    Zgzuadglt Umcnt Fmfm Znfm dnl Bnknb N}nh Ndm dnl Dmcn ygrum Fnltmnl+

    dalf.+ ygrum Cuntrmn Bnknb+ dnl ygrum Own}n,

    Dnknb ygrum Fnltmnl+ dalf. dmegrmtncnl onhvn zndn uwntw bnknb+

    n}nh Ndm dglfnl lndn ogrenldnl}n bglfntncnl onhvn mn oaunl tgrwu

    bglfmlfntcnl Dmcn wltwc bgl}mcnt fmfm+ mn bgbmltn ugugcnkm nlncl}n

    tgrugowt wltwc bglfhmbonw n}nhl}n wltwc bgl}mcnt fmfm, Knltnu Dmcn

    bglwrwtm zgrbmltnnl n}nh Ndm dglfnl bgbzrnctmccnl enrn n}nhl}n ugzgrtmomnun tntcnkn bgl}wrwhl}n wltwc bgl}mcnt fmfm+ lnbwl dnknb hnk mlm+ zgrnl

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    n}nh dnl nlnc dmtwcnr3 n}nh Ndm bgl`ndm Dmcn dnl Dmcn bgl`ndm n}nh Ndm

    }nlf dglfnl fn}n chnul}n bglmrw enrn ugarnlf n}nh bglfmlfntcnl

    nlncl}n tgltnlf zgltmlfl}n bgl}mcnt fmfm, Ugvnctw n}nh Ndm ogrzwrn"zwrn

    lfnbogcugrn}n ogrcntn+ n}nh lffnc bnw umcnt fmfm nh+ cgbwdmnl Dmcn

    bgl`gknucnl dglfnl gcuzrgum chnu nlnc }nlf unlfnt bglffgbnucnl

    lnbwl uac om`nc3 n}nh cnl nomu bncnl n}nb twh+ lnltm cnka lffnc umcnt

    fmfm n}nbl}n oncnk lfmlgz dm bwkwt n}nh+ unbomk bgbzgrnfncnl n}nb

    }nlf ugdnlf bglfgznc"lfgznccnl un}nzl}n+ kglfcnz dglfnl owl}ml}n0

    ohgf+ ohgf+ ohgf, Cgbwdmnl n}nh Ndm bglwl`wccnl gcuzrgum cgtncwtnl

    lnbwl kwew+ ugncnl nzn }nlf dmcntncnl Dmcn oglnr tgr`ndm+ n}nb umun

    bncnl bnknb ncnl bglfmlnz dm bwkwt n}nh Ndm, Ugknl`wtl}n n}nh Ndm zwl

    tgrow`wc dnl dmn ogrtnl}n onfnmbnln enrn bgl}mcnt fmfm }nlf onmc+ knkw

    Dmcn bgl`gknucnl ugbonrm dmzrnctmccnl knlfuwlf akgh n}nh Ndm0 nbomk

    adakl}n (Zgzuadglt-+ umcnt fmfml}n+ bwtgr"bwtgr (nrnh umcnt fmfml}n-+ knkw

    Dmcn ogrcntn unbomk bglgzwc"lgzwc zwldnc n}nhl}n dglfnl om`nc+ nlnc

    zmltgggr+ }nlf dmonknu dglfnl gcuzrgum fgkm unlf n}nh cnrgln dmnlffnz

    nlnc akgh Dmcn,

    Ugbgltnrn mtw+ ygrum Cuntrmn Bnknb bglegrmtncnl zndn uwntw

    bnknb Dmcn hgldnc bgl}mcnt fmfm ugzgrtm omnun dglfnl dmtgbnlm akgh n}nh

    Ndm, Zndn bnknb mtw+ Dmcn bglfglncnl cautwb kn}ncl}n Cuntrmn+ kglfcnzdglfnl tazglf hmtnb ugzgrtm Parra, Cgtmcn mtw n}nh Ndm ogrcntn cgzndn Dmcn

    onhvn cuntrmn bnknb tmdnc omun bglfnknhcnl balutgr }nlf bglffgrafatm

    fmfm cuntrmn dm bnknb hnrm+ tgtnzm Dmcn omun bgbonltw unlf cuntrmn dglfnl

    bgl}mcnt fmfm dglfnl bglffwlncnl znutn fmfm Zgzuadglt, Knkw Dmcn

    ogrcntn+ acg+ cnka fmtw+ ncw cnknhml ugbwn balutgrl}n . unbomk

    bgbgrnfncnl zaumum ondnl umnz tgbzwr, Knkw n}nh Ndm tnc cnknh ugrw

    bgl}gbnlfntm Dmcn }nlf ncnl bglfnknhcnl balutgr cwbnl dm fmfml}n+

    dnl mcwt bgl}mcnt fmfm ogrunbn"unbn Dmcn dglfnl fn}n }nlf ugrw+ ugaknh

    umnz tgbzwr `wfn, Cgbwdmnl n}nh Ndm bgbownt gigc drnbntmu zgrtgbzwrnl

    nltnrn Dmcn dglfnl balutgr"balutgr cwbnl+ mn bglfmonu"lfmonucnl

    onfmnl un}nz cautwb cuntrmn }nlf dmcglncnl Dmcn cgbwdmnl bglffgldalf

    Dmcn dnknb zaumum ugaknh"aknh Dmcn ugdnlf tgronlf ugzgrtm uwzgrhgra

    Uwzgrbnl, Dmcn bgl}nbowt wknh n}nhl}n mtw dglfnl tgrtnvn fmrnlf, Zndn

    onfmnl nchmr mcknl mlm dmtwtwz dglfnl ndgfnl dmbnln Dmcn ogrtnl}n cgzndn

    n}nhl}n bglfnzn mn tmdnc bglfglncnl tazglf ugzgrtm Dmcn, Knkw Dmcn

    bgbml`nbcnl tazglf Parra }nlf dmzncnml}n wltwc dmfwlncnl n}nh Ndm

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    nfnr tgrkmhnt ugzgrtm cuntrmn `wfn+ unbomk bgl}mcnt fmfm wltwc bglfnknhcnl

    balutgr"balutgr cwbnl,

    Ygrum Own}n ogregrmtn tgltnlf Dmcn }nlf ncnl bgl}mcnt fmfm dm znfm

    hnrm dglfnl dmtgbnlm n}nhl}n, Lnbwl+ dglfnl bglfg`wtcnl n}nh Ndm

    bglfgkwnrcnl oalgcn tnlfnl ogrogltwc cgznkn own}n }nlf dmbnmlcnll}n

    dnl n}nh Ndm ugldmrm bgl`ndm zglfmum uwnrn oalgcn tgrugowt, Oalgcn

    ogrugrw onhvn bnumh onl}nc cwbnl }nlf tgrumun dm ugkn"ugkn fmfm onfmnl

    ogkncnlf Dmcn `mcn bgl}mcnt fmfm dglfnl umcnt fmfm omnun, Cgbwdmnl n}nh

    Ndm bglfnbomk umcnt fmfm Zgzuadglt ugrn}n bglffauaccnll}n dm fmfm"fmfm

    oalgcn tnlfnl own}n unbomk bgl`gknucnl onhvn hnl}n umcnt fmfm

    Zgzuadglt dglfnl kghgr umcnt tmfn uwdwt }nlf tgrmluzmrnum dnrm zgrnkntnl

    dactgr fmfm }nlf bnbzw bgbogrumhcnl dglfnl ugbzwrln+ bglfnlfcnt

    cwbnl hmlffn cg ugkn"ugkn fmfm, Knkw dglfnl uglnlf hntm Dmcn bglfnbomk

    umcnt fmfm }nlf dmbncuwdcnl n}nhl}n tgrugowt dnl bgl}mcnt fmfml}n

    dglfnl rmnlf fgbomrn+ ugbgltnrn um n}nh bgbgrnlcnl ndgfnl kwew

    dglfnl ogrzwrn"zwrn dmfmfmt akgh oalgcn own}n dnl tgr`ntwh tnc ogrdn}n cg

    knltnm,

    Zgunl }nlf mlfml dmunbznmcnl bgknkwm mcknl mlm ndnknh bgl`ndmcnl

    cgomnunnl umcnt fmfm dm znfm dnl bnknb hnrm ugenrn tgrntwr ugonfnm

    cgomnunnl }nlf bglfnu}mccnl+ }nlf omun dmkncwcnl akgh arnlftwn tgrhndnznlncl}n (dnknb hnk mlm ndnknh n}nh dnl nlnc kncm"kncml}n-, Mcknl Zgzuadglt

    Umcnt Fmfm Znfm ) Bnknb ygrum N}nh Ndm dnl Dmcn ugenrn tmdnc knlfuwlf `wfn

    bglfhmbonw znrn arnlftwn wltwc bglfn`nrcnl nlnc bgrgcn tgltnlf

    zgltmlfl}n umcnt fmfm dm znfm dnl bnknb hnrm ug`nc dmlm dnl bgkncwcnll}n

    dglfnl ogronfnm enrn crgntmi+ bglnrmc+ dnl tmdnc bglmbowkcnl cg`glwhnl

    onfm nlnc ughmlffn bgrgcn bnw bgkncwcnll}n dglfnl uglnlf hntm+ tnlzn

    tgrzncun dnl bgl`ndmcnl nctmymtnu tgrugowt ugonfnm cgomnunnl,

    Ugrnlfcnmnl ygrum mcknl tgkgymum Zgzuadglt Umcnt Fmfm Znfm dnl Bnknb

    N}nh Ndm dnl Dmcn }nlf dmumnrcnl bwknm Actaogr tnhwl ?::= mlm+ bglfn`nc

    zglaltal bglfmcwtm cmunh bglnrmc N}nh Ndm }nlf bglffwlncnl ogronfnm

    enrn }nlf kwew wltwc bgldmdmc nlnc kncm"kncml}n }nlf ogrlnbn Dmcn+ wltwc

    bglwbowhcnl cgomnunnl bgl}mcnt fmfm ugenrn tgrntwr chwuwul}n dm bnknb

    hnrm, Mcknl mlm `wfn dmonrglfm dglfnl ugrnlfcnmnl zrafrnb }nlf ncnl

    dmndncnl dm ugcaknh"ugcaknh }nlf ogrmum bntgrm dnl zrnctmc uaumnkmunum

    bgl}mcnt fmfm dglfnl onmc dnl oglnr+ dnl dmkncwcnl ugenrn tgrntwr ugtmnz

    hnrm dm znfm dnl bnknb hnrm, Ugknl`wtl}n+ ncnl dmugkglffnrncnl zwkn

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    cnbznl}g }nlf dmtw`wcnl onfm nhkm cgughntnl fmfm dnl bwkwt+ dglfnl

    bntgrm uaumnkmunum dnl zgldmdmcnl }nlf bglnrmc }nlf omun bgrgcn tgrnzcnl

    cgzndn znumgl bgrgcn, _nlfcnmnl cnbznl}g zglwl`nlf dglfnl zra}gc

    wtnbnl}n ogrwzn mcknl tgkgymum Zgzuadglt Umcnt Fmfm Znfm dnl Bnknb N}nh

    Ndm dnl Dmcn mlm dmhnrnzcnl dnznt bgl`ndm cnbznl}g }nlf cabzrghglumi

    }nlf ncnl bglmlfcntcnl dgrn`nt cgughntnl fmfm dnl bwkwt bnu}nrncnt

    Mldalgumn,

    Azgrnumalnkmunum mdgakafm dnknb mcknl Zgzuadglt Umcnt Fmfm Znfm dnl

    Bnknb N}nh Ndm dnl Dmcn mlm ogfmtw `gknu bgbnznrcnl cgdgcntnl n}nh dnl

    nlnc kncm"kncm }nlf dmcabadmimcnumcnl wltwc cgzgltmlfnl cabgrumk

    zgrwunhnnl Zgzuadglt ugonfnm zradwugl znutn fmfm dglfnl tmlfcnt

    zgl`wnknl }nlf znkmlf tmlffm dnl zgrugonrnl znunr }nlf znkmlf kwnu dm

    Mldalgumn (vvv,umcntfmfmznfmdnlbnknb,eab-, Tgrcnmt dglfnl zgl`gknunl

    zndn kgygk gcuzknlnum caflmtmi+ dmcgtnhwm onhvn bnlwumn ogrfnltwlf zndn

    mltgrncum uaumnk dnknb bgkncwcnl zgbnclnnl, Bnlwumn ogkn`nr wltwc

    bnbzw bgkmhnt, Mldmymdw }nlf twbowh dnknb muaknum uaumnk tmdnc dnznt

    ugenrn nknbm wltwc ogromenrn+ dnl mldmymdw }nlf hmdwz dnknb uwntw caltgcu

    cgowdn}nnl tnlzn ndnl}n cabwlmcnum }nlf tgrbgdmnum tmdnc dnznt

    bgbonen mcknl, Enrn mldmymdw bgbnhnbm mcknl unlfnt dmzglfnrwhm akgh

    zgbnhnbnl cgowdn}nnl }nlf hnl}n dnznt dmzgrakgh bgknkwm mltgrncumuaumnk, Cnrgln tnrfgt mcknl mlm ndnknh nlnc"nlnc }nlf ncnl dmuaumnkmunumcnl

    dnl dmgdwcnum tgltnlf zgltmlfl}n bgl}mcnt fmfm dm znfm dnl bnknb hnrm

    ugenrn tgrntwr+ dnl dglfnl bglffwlncnl zradwc Zgzuadglt3 znutn fmfm dnl

    umcnt fmfm Zgzuadglt+ bncn zmhnc zglfmcknl bgltrnluigr zgunl cabgrumkl}n

    bgknkwm cgbnunl mcknl }nlf bgbwnt nuzgc caflmtmi cgdgcntnl n}nh dnl

    nlnc kncm"kncm+ dmbnln dnknb hnk mltgrncum uaumnk arnlftwn dnl nlnc+ nlnc

    kncm"kncm bgbmkmcm cgdgcntnl }nlf kgomh cwnt dglfnl n}nhl}n }nlf

    dmznldnlf ugonfnm unhnont dnl rakg badgk onfm dmrml}n,

    Dglfnl ogcnk inctn zumcakafmu ugzgrtm mlm+ zmhnc zglfmcknl bgl}ndnrm

    onhvn zglgtrnum lmknm"lmknm }nlf hgldnc dmunbznmcnl bgknkwm mcknl dnznt

    bgbnlinntcnl caldmum cgegldgrwlfnl zumcakafmu nlnc kncm"kncm }nlf dgcnt

    dglfnl n}nhl}n+ bglfnknbm hnk"hnk ugrw nznomkn bgbomnuncnl dmrm

    bgl}mcnt fmfm dglfnl dmtgbnlm n}nhl}n+ ughmlffn owcnl tmdnc bwlfcml

    ogfmtw dmznznrcnl mcknl mlm+ nlnc ncnl dglfnl ugrtn bgrtn tgrfmrmlf

    zgrugzuml}n dnl bgbwtwucnl wltwc bgl`ndm caluwbgl znutn fmfm dnl umcnt

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    fmfm Zgzuadglt nfnr omun bgkncwcnl hnk }nlf unbn ugzgrtm }nlf mn kmhnt

    zndn mbnfg n}nh Ndm dnl Dmcn dnknb mcknl tgrugowt,

    @nbmgual dnl Enbzogkk (?::>- bglfntncnl onhvn cgonl}ncnl mcknl

    bgldnunrcnl zndn zrmlumz mdgltmimcnum+ dmigrglumnum+ dnl nuaumnum chnkn}nc,

    Hnk mlm }nlf dmbnlinntcnl akgh zglfmcknl zradwc Zgzuadglt mlm+ dmbnln

    nlnc"nlnc dmnrnhcnl wltwc bgkncwcnl mdgltmimcnum tgrhndnz tacah Dmcn

    dnknb mcknl tgrugowt, Bgrgcn ncnl bgbmkmcm cgegldgrwlfnl wltwc

    bglfnuaumnumcnl dmrm dglfnl tacah nlnc }nlf bgbomnuncnl dmrm bgl}mcnt

    fmfm ugenrn tgrntwr dm znfm dnl bnknb hnrm ugzgrtm hnkl}n }nlf dmkncwcnl

    tacah Dmcn+ }nlf unknh untwl}n `wfn dmzglfnrwhm akgh inctar zgrhntmnl+

    cnumh un}nlf+ cgdgcntnl dnl cgogrunbnnl }nlf ncnl bgrgcn dnzntcnl

    dglfnl n}nh dnl ntnw cgdwn arnlftwnl}n nznomkn bgl`ndm nlnc onmc+

    }nlf bglwrwtm hmbonwnl n}nhl}n bgl}mcnt fmfm ugenrn tgrntwr dm znfm dnl

    bnknb hnrm,

    @nbmgual dnl Enbzogkk `wfn ogromenrn onfnmbnln mcknl

    bglffwlncnl nlnc"nlnc ugonfnm unknh untw gkgbgl wltwc bgbzgruwnum

    chnkn}nc, Owcnl un`n dmfwlncnl dnknb mcknl zradwc wltwc nlnc"nlnc+ tgtnzm

    `wfn dmfwlncnl dnknb mcknl dglfnl ununrnl arnlf dgvnun, Dmzgren}n

    onhvn unnt mlm+ nlnc"nlnc bgbmkmcm zgrnl }nlf zgltmlf wltwc bgbzgruwnum

    arnlf dgvnun ntnw arnlf twnl}n wltwc bgbogkm uwntw zradwc, Znrnzglfmcknl ogrwunhn wltwc bgbnuwcm zmcmrnl chnkn}nc nfnr dnznt

    bgbomlfcnm cgzgren}nnl bgrgcn ughmlffn uguwnm dglfnl cgmlfmlnl znrn

    zradwugl }nlf bgl`ndm ckmgl bgrgcn (dnknb hnk mlm ndnknh zgrwunhnnl

    Zgzuadglt-, Nfnr dnznt bgbnuwcm dnl bgbzglfnrwhm zmcmrnl chnkn}nc+

    zglfmcknl ugrmlfcnkm bgbnmlcnl inltnum cmtn tgrhndnz zradwc }nlf bgrgcn

    `wnk, Inltnum bgrwzncnl ugownh ogltwc mdgnkmunum dnl b}th"bncmlf }nlf

    ewcwz gigctmi dnknb dwlmn zgrmcknlnl+ ugzgrtm mcknl Zgzuadglt Umcnt Fmfm

    Znfm dnl Bnknb n}nh Ndm dnl Dmcn mlm+ }nlf dmzgrnlcnl akgh Dmcn }nlf

    bgrgzrgugltnumcnl uauac ugarnlf nlnc kncm"kncm }nlf bglffgbnucnl dnl

    zazwkmu dm cnknlfnl nlnc"nlnc+ ugrtn n}nh Ndm }nlf dmzgrnlcnl akgh Mrfm

    Inhrgp}+ }nlf kgcnt dglfnl mbnfg zgbwdn }nlf dgcnt dnl ogrunhnont

    dglfnl nlnc"nlnc+ tgrowctm dglfnl zgrnll}n dm ogogrnzn zrafrnb tgkgymum

    ugzgrtm3 zgbonvn nenrn zrafrnb Zgbmkmhnl Dnm Emkmc (Zmkdnemk- dm utnumwl

    tgkgymum TZM+ dnl mn `wfn bgl`ndm zgbonvn nenrn Dalfglf Umnlf dm Trnlu6

    }nlf ogrzgrnl ugonfnm zgldalfglf dm tglfnh nlnc"nlnc }nlf

    bglfgkmkmlfml}n,

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    Nlnc bgrwzncnl cgkabzac chnkn}nc bgdmn }nlf bgbmkmcm cgwlmcnl

    tgrugldmrm, Dnknb bgl}ncumcnl mcknl bgdmn+ nlnc bgbmkmcm cgtgrtnrmcnl

    tgrtgltw tgrhndnz uwntw zradwc ughmlffn bgrgcn ugrmlfcnkm dmzgrkncwcnl

    ugonfnm chnkn}nc dgvnun }nlf dnznt bglgltwcnl zrgigrgluml}n tgrhndnz

    uwntw zradwc ugenrn bnldmrm, Dnrm ugfm gcalabmu+ cgonl}ncnl nlnc

    ugoglnrl}n tmdnc bgbmkmcm dn}n ogkm tgrhndnz uwntw zradwc tgtnzm bgrgcn

    bgrwzncnl dgemumal"bncgr onfm znrn arnlf twn dnknb bgbmkmh zradwc

    tgrtgltw, Hnk mlm bgbownt znrn zglfmcknl bgl`ndmcnl nlnc"nlnc ugonfnm

    tnrfgt nwdmgleg }nlf ugtnrn dglfnl nwdmgleg dnrm cgkabzac wumn knmll}n,

    Hnk mlm ewcwz bgl`gknucnl onhvn gigc mcknl dm tgkgymum tgknh bgbzglfnrwhm

    zglfgtnhwnl+ umcnz+ zgrmkncw dnl lmknm }nlf ndn dm dnknb dmrm ugarnlf nlnc,

    Dmkmhnt dnrm mcknl Zgzuadglt Umcnt Fmfm Znfm dnl Bnknb n}nh Ndm dnl

    Dmcn+ nlnc"nlnc ugkncw tnrfgt nwdmgleg }nlf bgl}ncumcnl mcknl mlm dnl

    tgrmltgrzgknum akghl}n+ bgbmkmcm cgegldgrwlfnl }nlf ogunr wltwc

    bgbow`wc arnlftwnl}n bgbogkm zradwc Zgzuadglt ugzgrtm }nlf mn kmhnt dm

    mcknl tgkgymum, Hnk mlm bgbzgrkmhntcnl onhvn mdgakafm cnzmtnkmubg dnknb

    zgrmcknlnl dmazgrnumalnkmunumcnl bgknkwm cghgldnc nlnc }nlf dmzgruwnum

    ugenrn zumcakafmu bgknkwm tn}nlfnl mcknl dnl dmrgnkmunumcnl akgh arnlftwn

    ntnu zgrbmltnnl unlf nlnc+ ntnw dnznt zwkn arnlftwn tgrmltgrzgknum dnl

    dmzglfnrwhm ugenrn knlfuwlf akgh zgunl dnl zgrmltnh zradwugl }nlfdmbwnt dnknb mcknl tgrugowt,

    @mcn hnk dgbmcmnl tgknh tgr`ndm+ bncn mcknl }nlf bgrwzncnl zradwc

    bgdmn bnuun dnl bgl`ndm mlutrwbgl zglfwcwh Mdgakafmenk Utntg Nzznrntwu

    (MUN-+ ogcgr`n ugenrn bw`nrno bglffmrmlf mldmymdw bgl`ndm uwo`gc }nlf

    dglfnl cgrgknnl dnl cghgldncl}n bgl`ndm bnhckwc"bnhckwc ogltwcnl

    }nlf ogcgr`n bgknlffglfcnl zraugu rgzradwcum zradwcum tnlzn zgrkw

    dmnvnum, Kgomh `nwh knfm+ ugtmnz mldmymdw `wfn ogrzgrnl ugonfnm nfgl mdgakafm

    }nlf mcwt ugrtn bgl}gonrcnl mdgakafm bgknkwm ogronfnm utrwctwr uguwnm

    dglfnl zgrnll}n+ bmunkcnl dnknb caltgcu mcknl Zgzuadglt Umcnt Fmfm Znfm

    dnl Bnknb n}nh Ndm dnl Dmcn mlm+ nlffatn cgkwnrfnknh+ onmc mtw arnlftwn+

    ntnwzwl nlnc }nlf bgl`ndm zgl}gonr mdgakafm tgrugowt,

    Mdgakafm cnzmtnkmubg }nlf dmcgbnu dnknb cabadmimcnum hwowlfnl

    n}nh"nlnc dnknb mcknl mlm `wfn tgrdnznt dnknb rnlfcnmnl cgfmntnl

    cnbznl}g dnl uaumnkmunum bglfglnm zgltmlfl}n bgl}mcnt fmfm ugenrn

    tgrntwr dnl enrn bgl}mcnt fmfm dglfnl onmc dnl oglnr }nlf ncnl

    dmuaumnkmunumcnl cgzndn nlnc"nlnc dm ugcaknh"ugcaknh+ dnl zgbogrmnl

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    bntgrm cnbznl}g cgzndn znrn cnknlfnl zraigumalnk cgughntnl fmfm wltwc

    dmonfmcnl cgzndn znumgl bgrgcn, Utrntgfm zgrkwnunl znlfun znunr zradwc

    Zgzuadglt dmkncwcnl dglfnl zgl}gkglffnrnnl rnlfcnmnl cnbznl}g

    tgrugowt3 cnrgln }nlf dmtnvnrcnl cgzndn znrn chnkn}nc tgrcnmt dglfnl

    cgughntnl fmfm dnl bwkwt ughmlffn hgldncl}n bgbomnuncnl bgl}mcnt fmfm

    ugenrn tgrntwr+ ndnknh zradwc"zradwc Zgzuadglt3 bwknm dnrm znutn fmfm

    hmlffn umcnt fmfm dglfnl tgclakafm kghgr umcnt tmfn uwdwt }nlf tgrmluzmrnum

    akgh zgrnkntnl dactgr fmfm, Dnrm umlm+ kafmcn cnzmtnkmubg }nlf bgl`ndm

    mdgakafm zradwugl dnl zglfmcnknl zradwc Zgzuadglt dmrgnkmunumcnl+ lnbwl

    dglfnl bglfgkakn mlumfht caflmum tnrfgt caluwbgl ncnl zgltmlfl}n

    cgughntnl fmfm dnl bwkwt }nlf dnznt dmvw`wdcnl dglfnl bglffwlncnl

    zradwc Zgzuadglt wltwc bgbzgrakgh hnumk }nlf aztmbnk,

    4, Cgumbzwknl dnl _gikgcum

    Nkthwuugr ogrcg}ncmlnl onhvn ugtmnz arnlf ogrzgrnl bgl}gonrcnl

    mdgakafm dnl bgl`ndmcnl bnu}nrncnt mdgakafmu, Onfml}n+ tmdnc bwlfcml ndn

    bnu}nrncnt }nlf tgrogonu dnrm mdgakafm, Mdgakafm bgrwzncnl ugbnenb

    zgrgcnt dgbm ogruntwl}n nlffatn"nlffatn bnu}nrncnt, Mlmknh umum zaumtmi

    dnrm mdgakafm+ bgucmzwl cgvnuzndnnl tgrhndnz zgrgcnt mtw hnrwu tgrwudm`nfn, Dglfnl zgbnhnbnl ugzgrtm mtw+ Nkthwuugr tmdnc ogrlmnt wltwc

    bgbogonucnl bnlwumn dnrm mdgakafm cnrgln mdgakafm uguwlffwhl}n

    bgbmkmcm umum onmc, Mdgakafm bgrwzncnl rgncum tgrhndnz uwntw dabmlnum,

    Ugtmnz zglmldnunl ncnl bglfhnumkcnl uwntw wunhn zndn zmhnc tgrtmldnu

    wltwc bgkgznucnl dmrm, Unknh untw nknt }nlf zgltmlf dnl dmowtwhcnl dnknb

    wzn}n zgbogonunl mlm ndnknh mdgakafm3 }nlf bgrwzncnl uwntw cgzgren}nnl

    }nlf dmonlfwl wltwc bglffgrnccnl cgkabzac um tgrtmldnu (ugbnenb

    mdgakafm cgknu dnknb zgbmcmrnl Kglmlmubg-, Tgrcnmt dglfnl caltgcu

    zgbmcmrnl Nkthwuugr mlm+ bncn ugonfnm chnkn}nc }nlf cgrnz bgl`ndm tnrfgt

    caluwbgl ogronfnm bnenb zradwc }nlf dmmcknlcnl+ cmtn zgrkw wltwc

    bgbonlfwl ugownh mdgakafm wltwc bglf"eawltgr hgfgbalm mdgakafm

    cnzmtnkmubg znrn zradwugl dnl zmhnc zglfmcknl }nlf latnoglg ugknkw

    bgbmkmcm cgegldgrwlfnl wltwc bglffmrmlf chnkn}nc bgl`ndm mldmymdw }nlf

    caluwbtmi dnl twrwt bgknlffglfcnl rgzradwcum zradwcum utrwctwr

    cnzmtnkmutmc,

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  • 7/23/2019 Operasionalisasi Ideologi dalam Diskursus Periklanan

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    Dnitnr _gigrglum

    Nkthwuugr+ Kawmu, ?:>:, Tgltnlf Mdgakafm0 Utrwctwrnkmubg Bnrxmu+

    Zumcanlnkmumu+Ewktwrnk Utwdmgu, ]af}ncnrtn0 Zglgromt @nknuwtrn

    Nffgr+ Ogl, ?::5, Tgarm Uaumnk Crmtmu0 Crmtmc+ Zglgrnznl dnl Mbzkmcnuml}n,

    ]af}ncnrtn0 Crgnum Vnenln

    Owrtal+ Frngbg, ?::7, Bgdmn nld Uaemgt}0 Ermtmenk Zgruzgetmyg, Lgv Dgkhm0

    _nvnt Zwokmentmalu

    Hneckg}+ Ehrmu, ?::7,Ndygrtmumlf nld Zrabatmal, Kaldal0 Unfg Zwokmentmalu

    Znznkmn+ Dmnlg G+ dcc, ?::=, Hwbnl Dgygkazbglt, Gkgyglth gdmtmal, Lgv

    ]arc0 BeFrnv Hmkk

    _nchbnt+ @nknkwdml, ?::8, Zumcakafm Cabwlmcnum, Onldwlf0 Zglgromt ZT

    _gbn`n _audncnr}n

    httz0!!dfm"mldalgumn,eab!kawmu"nkthwuugr"ugcmknu!+

    httz0!!zknta,utnliard,gdw!gltrmgu!nkthwuugr!+

    httz0!!vvv,ekn,zwrdwg,gdw!glfkmuh!thgar}!bnrxmub!badwkgu!nkthwuugrMUNu,h

    tbk

    vvv,}awtwog,eab,vnteh1y2rEc?en9=FiW

    vvv, }awtwog,eab!vnteh1y2m">M?woZO:B

    vvv, }awtwog,eab!vnteh1y2nV]T=cwn^=a

    vvv,}awtwog,eab!vnteh1y2mF7ghX}A5fc

    http://dgi-indonesia.com/louis-althusser-sekilas/http://plato.stanford.edu/entries/althusser/http://www.cla.purdue.edu/english/theory/marxism/modules/althusserISAs.htmlhttp://www.cla.purdue.edu/english/theory/marxism/modules/althusserISAs.htmlhttp://www.youtube.com/watch?v=iG5ehXyO3gkhttp://dgi-indonesia.com/louis-althusser-sekilas/http://plato.stanford.edu/entries/althusser/http://www.cla.purdue.edu/english/theory/marxism/modules/althusserISAs.htmlhttp://www.cla.purdue.edu/english/theory/marxism/modules/althusserISAs.htmlhttp://www.youtube.com/watch?v=iG5ehXyO3gk