muhammad hasan

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    1.1 INTRODUCTION.

    B.B.A. (Hons), department of Accounting in the final examination introduced

    internship program under the supervision of respectable teachers. And in thisresearch the selected organization was knitwear Ltd. Located at Pathantoli,Godgonail, Narayangonj, for me and the selected research subject wasmerchandising of the company. So I am paying special attention on merchandisingof the company.

    At last, the main goal of the research was to analyze the following subjects:

    The system of merchandising of Four knitwear Ltd.

    Inefficiency or weakness of merchandising (if any).

    Skills and necessary recommendation for achieving organizational goal.

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    1.2 STATEMENT OF THE STUDY

    The study will disclose present scenario of merchandising system and Practices at

    Four knitwear Ltd.

    The topic merchandising of four knitwear Ltd. gave me an opportunity to havean exposure to the working environment and on the job experience inmerchandising of Four knitwear Ltd.

    So, I selected this study.

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    1.3 OBJECTIVES OF THE STUDY :

    The development, expansion, proper communication, labor- management relation,

    etc. depends partly on merchandising of a company. So it is essential to rapiddevelopment of merchandising of a company especially in Textile Company.Textile is the most important area of earning foreign currency. The followings arethe main objectives of the present study:

    To achieve practical idea about the company.

    To study the merchandising of Four knitwear Ltd.

    To find out some problems and limitations of merchandising of Four knitwear Ltd.

    To present theoretical aspects of merchandising.

    To compare practical merchandising system and with theoretical approach.

    .To study about the merchandising policy of Four Knitwear ltd.

    To suggest some possible measures to over come the problems.

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    1.4 RATIONALITY OF THE RESEARCH

    It appears that merchandising is the most important and essential part of textile .But unfortunately in Bangladesh, merchandising planning and controlling isreported to be unsound in case of private sector industrial undertaking. It indicatesthat merchandising planning and controlling is extremely poor in all private sectorslike four knitwear Ltd. In Bangladesh which in has adversely affected quality of the individual units. So far our knowledge goes; there is no other study on thesubject. The rationality of merchandising system is stated bellow:

    To know properly about merchandising of Four knitwear ltd.For properly is essential.

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    1.5 LIMITATIONS OF THE RESEARCH:

    Actually, I have not faced any kind of mentionable problem in my research at Four

    knitwear Ltd. Several levels of officers, employees helped me in severalconditions. Though, I have faced a few problems, which I should mention todepend on the research. The followings are some problem:

    1. The officers of several departments failed to give me enough time for their business.

    2. .Usually Company is not willing to provide their actual data of financialstatement because of their security.

    3. Personal barriers like inability to understand some official terms; officedecorum etc. creates a few problems to me.

    4. for newly entrance in this sector

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    The scientific method, methodologies, model building and cost benefit measuresof value of information can create a good research.

    2.1 DESCRIPTION OF THE RESEARCH DESIGN

    Research Design

    A research design is the determination and statement of the general researchapproach or strategy adopted for the particular project.

    MeaningA research design is purely and simply the framework or plan for a study the

    guides, the collection and analysis of the data. It is a blue print that is followed incompleting a study.

    A central part of research activity is to develop an effective research strategy asdesign. This will detail the suitable method of investigation.

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    2.2 SOURCES OF DATA

    Collection of facts (raw facts) is known as data. There are two types of data areavailable based on source. These are:

    1. Primary Sources of Data.2. Secondary Sources of Data.

    PRIMARY DATA

    The data collected for a purpose or when the researcher investigates a particular problem at hand is known as primary data.

    Sources of primary data:

    Primary data for this study collected through direct observation and personal

    interview with questionnaire.

    SECONDARY DATA

    When an investigator uses data, which have already been collected by others for another purpose, such data is called secondary data. This type of data is primarydata for the agency that collected them for the first time, and become secondarydata for someone else who uses these data for his own purpose.

    Sources of Secondary Data:

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    The major data have been used in this study are basically are of primary data.Secondary data for this study was collected from the organization and severalreports.

    2.3 DATA COLLECTION INSTRUMENTS

    Direct observation and personal interview with questionnaire is the maininstrument to collect the data.

    Both primary and secondary data have been used for the purpose of the study. The primary data have been collected on the basis of prepared questionnaire.

    Some secondary data and information have also been collected from theorganization and several reports.

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    2.4 METHODOLOGICAL ASSUMPTION

    There is no project, which is free from assumptions. For every research someassumptions will have to be made before starting a project. The assumptions aremade about the study with respect to the organization prevailing concepts and

    practices in the present environment.

    In some cases assumptions will be correct which lead to the achievements of goal.But in certain other cases it may be limited by many some situations, thus notobtaining the objectives.

    1. It has been assumed that direct observation and personal interview withquestionnaire would be the easy way for data collection on Four Knitwear Ltd.merchandising Management.

    2. It has been assumed that the research methodology, which has been adopted for the study, is appropriate.

    3. It has also been assumed that the respondents have been given the proper (correct and genuine) information.

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    3.1 CONCEPT OF MERCHANDISING

    In retail commerce, visual display merchandising means maximizing merchandisesales using product design, selection. Packing, pricing and display that stimulatesconsumers to spend more .This includes disciplines in pricing and discounting,

    physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.

    This annual cycle of merchandising differs between countries and within them, particularly relating to cultural customs like holidays, and seasonal issues likeclimate and local sporting and recreation.

    In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another trade marked brand names, logos, or character images are licensed to manufacturers of productssuch as toys or clothing, which then make items in or emblazoned with the imageof the licensed, hoping they will sell better than the same item in no such image.for the owners of the intellectual property in question , merchandising is a very

    popular source of revenue, due to the low cost of letting a third party manufacturethe merchandise, while the IP owners simply sit back and collect the merchandisefees.

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    3.2 NATURE OF MERCHANDISE:

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    3.3 PURPOSE OF MERCHANDISING

    3.4 MERCHANDISING MANAGEMENT :

    Merchandising management constitutes the most significant part of textilecompanies. A company starts their activities by starting the activities of amerchandiser. When a company receives an email from buyer, then the activitiesof a merchandiser start and a merchandiser always look after all activities from

    production to sell.

    1. Receive email of the buyer or buying house

    2. Determine the actual price of the product3. send sample of the product4. Ensure a good quality of product

    3.5 NEED TO MERCHANDISER

    Merchandising and display are frivolous extra expenses for the small business owner who is just starting up. Theimplication was that expenses such as marketing, rent,inventory, utilities, staffing, etc. are 'serious' expenses, whilemerchandising and display are 'frills'.

    I couldn't disagree more. Merchandising and display are animportant part of the marketing plan, and should have areasonable budget allocated - even for a retailer operating ona shoestring.

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    In today's competitive retail environment a retailer cannotafford to consider merchandising as a 'frill'. Everyone iscompeting for the customers' dollar. There are more choicesout there for consumers than ever before .

    3.6 OBJECTIVES OF MERCHANDISING