menjurus dunia sistem maklumat

Bengkel Sistem Maklumat Pasaran Tempatan & Antarabangsa

Anjuran

Lembaga Perindustrian Kayu Malaysia

Kementerian Perusahaan Perladangan & Komoditi

28 - 31 Julai 2008

Hotel Seri Malaysia, Ayer Keroh, Melaka

MTIB, KPPKSistem Maklumat Pasaran

Tempatan & Antarabangsa 1

Managers work in different departments of an organization.

Most departments specialize in activities relating to finance, operations, marketing, human resource, administration, public relations and others.



Marketing Managers

Concerned with the organization's marketing and sales.

Also involved in product design, its promotion and distribution.

Human Resource Managers

Responsible for hiring, training and developing people.

Advise the company on industrial relations.

Responsibilities - plan human resource needs, select and recruit employees, orientate them, prepare for their training and development needs, help design compensation and benefit packages, and formulate appraisal systems.



1. Communicates and is also a willing listener2. Is interested and appreciative3. Is honest 4. Is objective, open-minded and fair5. Delegates and trusts subordinates 6. Motivates and is a team-builder 7. Is knowledgeable, experienced and has good

judgment 8. Is approachable 9. Is enthusiastic and positive 10. Is decisive courageous and committed



CommunicateAll leaders must be able to convey their thoughts in a clear and concise manner.

Team-builderThey must be able to keep together members from a variety of backgrounds, interest and opposing viewpoints.

MotivatorGet people to do their best!

Knowledge-sharingA leader must be more knowledgeable than his subordinates. He must also show the followers this ability through adviceand performance.



Responsibilities of a Leader

EnquirerA leader today practices management by walking about MBWA) and moves around and observes what is happening on the shop floor. This enables him to know his followers well. Management through "remote control" is not the order of the day!

WarmthA leader loves and cares for his people. His warmth radiates and his genuine care and concern are felt and seen. "Plastic smiles" will not work! KonosukeMatsushita spoke to his people from the heart. His care and warmth have brought forth great sacrifices from his followers.



Responsibilities of a Leader

IntegrityHe can be trusted, especially in difficult circumstances. This is a very important element in personal relations. Their dealings with external agencies such as government departments, licensing authorities and customers should be beyond reproach.

Following throughA leader must be tough and have the tenacity to complete a job. Once a target is set and agreed upon, all efforts must be channeled to achieve them.



An international outlook - possess good English and communication skills.

Ability to manage information -computer literate.

A greater sense of corporate responsibility.

Skilful in business -government relationship.



KEY CHARACTERISTICS OF EFFECTIVE MANAGERS

A long-term view in their decision-making process -operate with a high degree of flexibility and adaptability.

Ability to design adaptable structures and management systems.

A good human resource development policy -see people as a strategic resource

Sensitivity to the organization's culture.

Ability to manage change.

Willingness to enhance their education through continuous learning.



Habits are patterns of behavior that involve three overlapping components:

KNOWLEDGE ATTITUDE SKILL

These three components are learned rather than inherited. Habits of effectiveness can be learned, and habits of

ineffectiveness can be unlearned. Successful people practice habits of effectiveness, internally

motivated with a mission. The seven habits are interrelated, interdependent, and

sequential. The first three are habits of character (dependence to

independent) while the next three are habits of outward expression of character (interdependence).

APO - TES BangladeshFurniture Manufacturing 10

MTIB, KPPKSistem Maklumat Pasaran &

Antarabangsa 11

:: CHALLENGES & TRENDS

• Uncertainties in the global economy

• Inclusion of China into WTO

• Implementation of AFTA

• Global sourcing for cheaper/higher quality of finished goods and components

• Impact on new technologies (ICT) in business process

• Information is available at your fingertips

• Consumers taste and preferences are dynamically changing

• New criteria for international competitiveness : Timely Delivery Of Service (besides price & quality)

• LATEST! : Post-War Iraq, SARS Outbreak, Avian Flu and War on Terrorism


Antarabangsa 12

:: Conventional Trade PromotionalActivities

• Conventional Way

Participation in general/specialised trade fairs and exhibitions

worldwide

Participation in Trade and Investment Missions

Participation in Specialised Selling Missions

Participation in Malaysian Products Exhibition / In-Store

Promotion / Promotion Booths


Antarabangsa 13

::

NEW WAY (e-way)

E-COMMERCE


Antarabangsa 14

:: WHAT IS e-COMMERCE?

• Abbreviation of “electronic commerce”

• Putting “e” into all commerce activities

• “The use of computers and electronic network to do business”

• Transacting Online – “buying and selling of goods/services via the Internet”

• “Business transactions conducted electronically”

• “Electronic exchange of information, goods, services & payments”


Antarabangsa 15

:: UNDERSTANDING THE CONCEPT

• Electronic trading of goods & services

• Online delivery of digital content

• Electronic funds transfer

• Electronic share trading

• Electronic bills of lading

• Commercial auctions

“All forms of business transactions conducted

over public and private networks”

SOURCE : Inter-Agency Task Force On e-Commerce, The Government Of Malaysia

• Electronic procurement

• Collaborative designs

• Engineering & manufacturing

• Online sourcing

• Direct consumer marketing

• After sales services


Antarabangsa 16

:: UNDERSTANDING THE CONCEPT

• e-Commerce is: NOT just about the Internet

NOT just about paying online

NOT entail actual payment online

NOT necessarily done over the Internet

• “electronic” medium: Telephone (e.g. phone banking)

Private network (e.g. ATM)

Credit cards

The Internet itself!


Antarabangsa 17

:: e-COMMERCE vs e-BUSINESS

• e-Commerce defined: The process of buying and selling goods or

services through the Internet (ICT as intermediary or enabler) or other electronic network.

• e-Business defined: The utilization of ICT and Internet-based

applications in existing business processes, business strategies and business value-chain. It influences all aspects of company's strategy and business transactions, hence helping streamlining operations and improve profits while ensuring a sustainable competitive advantage.


Antarabangsa 18


Mathematically,

EB = EC + BI + SCM + CRM + ERP

Where:EB = e-Business EC = e-

Commerce BI = Business Intelligence SCM = Supply Chain Management CRM = Customer Relationship Management ERP = Enterprise Resource Planning


Antarabangsa 19


E-BUSINESS

E-COMMERCESUPPLY-CHAIN MANAGEMENT

ENTERPRISE RESOURCE PLANNING

BUSINESS INTELLIGENCE

CUSTOMER RELATIONSHIP MANAGEMENT

SOURCE : Strauss, J & Frost, R (2001), eMarketing


Antarabangsa 20

:: NEW WAYS TO DO BUSINESS

• Emergence of new business intermediaries (portals, B2B e-marketplaces)

• “Old Economy” VS “New Economy”,

i.e. “brick & mortar” VS “virtual enterprises”

• Information is available immediately

• Expand existing market & access new markets

• Customise clients’ requirements (add value)

• More services are web-enabled (travel, banking, health, etc.)

THUS, e-Commerce redefines criteria for international competitiveness : Price, Quality, Time and Service


Antarabangsa 21

:: IN THE BUSINESS

E-Commerce is applicable in external & internal

aspects of the business:

• EXTERNAL – Facilitate marketing activities and widen the business prospects through:

Customers/clients (e-mail)

Supplier/distributor/agents (portals, e-marketplace)

Government (e-procurement)

Electronic transaction (e-banking, auction, etc)

• INTERNAL – Effective information management:

Business information (marketing, intelligence)

Financial information (integration & control)

Stock/inventory control (database)

Efficient production (ERP, CRM systems, etc)


Antarabangsa 22

:: BEAUTY OF e-COMMERCE

• “24-7-365” factor

• Worldwide reach-out in real time

• Make the size of a company irrelevant

• Make the location of a company irrelevant

• Do most business transactions online : E-Banking, E-Payment, E-Procurement etc.

• Increase customer feedback towards faster and better business decision making

• Lower cost of transaction


Antarabangsa 23

:: A COMPARISON

• Limited coverage

• High advertising cost

• High traveling & accommodation costs

• High postage cost

• High cost of exhibiting

• Slow communication process

• Wide marketing coverage

• Longer marketing channel

• Low profit margin

CONVENTIONAL

• 24 hours daily, all over the world

• Low advertising cost

• Save on first time business traveling costs

• Lower costs using computers/Internet

• Low cost for Virtual Exhibition

• Direct contact to importers/buyers

• Flexible wide marketing coverage

• High profit margin

E-COMMERCE


Antarabangsa 24

:: TOOLS FOR TRADE

• E-Commerce Site Website with e-commerce facilities (B2C) - online catalogues,

payment gateway, shopping cart, e-forms

• Electronic mail (E-Mail) Communicating through the net, e-mail marketing, mailing lists

• Electronic Data Interchange (EDI) Customs declaration, inventory control, logistics, warehousing,

ports clearance, shipping/vessel tracking

• Electronic Funds Transfer & Payment EFTPOS, e-Cash, Online Letter of Credit, etc


Antarabangsa 25

:: TOOLS FOR TRADE

• Participation in Trade portals / e-marketplaces / business exchanges Business-To Business (B2B)

Business-To-Consumer (B2C)

• Web-based Directories/Listing Trade/Industry Associations

Online Business Directories

• Global sourcing/supply chain management TiGER, RosettaNet, virtual manufacturing

• Participation in Virtual Trade Fairs / Shows / Exhibitions Cost effective, impressive images


Antarabangsa 26

:: SOME RELEVANT ISSUES

• SECURITY : Always be The Reason

• COST : Many companies put very conservative approach and skeptical consideration

• TECHNOLGICAL KNOW-HOW : How to choose the best solutions / service providers for my company?

• KNOWLEDGE : Lack of relevant knowledge as e-commerce develops rapidly

• MINDSET : e-Commerce is “owned” by the (Gen-X, Gen-Y, etc..) guys… “wiser” / “experienced” people always left out


Antarabangsa 27

:: BUSINESS INFORMATION GATEWAYS

• Directory listings of business-related sites, compiled by business information specialists

• Some useful sites

Datamonitor (www.datamonitor.com)

Economist Intelligence Unit (www.eiu.com)

Euromonitor (www.euromonitor.com)

ITC Product Maps (www.p-maps.org)

Market Research (www.marketresearch.com)

Mindbranch (www.mindbranch.com)

Business.Com (www.business.com)

ExportAll.Com (www.exportall.com

Yellow Pages (www.yellowpages.com)

The Edge Daily (www.theedgedaily.com)

http://www.datamonitor.com/

http://www.eiu.com/

http://www.euromonitor.com/

http://www.p-maps.org/



http://www.marketresearch.com/

http://www.mindbranch.com/

http://www.business.com/

http://www.exportall.com/

http://www.yellowpages.com/

http://www.theedgadaily.com/


Antarabangsa 28

:: OTHERS

• Malaysian Government Sites

Malaysian Civil Service Link (mcsl.mampu.gov.my)

e-Perolehan (www.eperolehan.com.my)

MITI (www.miti.gov.my)• Trade-related organisations

World Trade Organisation (www.wto.org)

International Trade Centre (www.intracen.org)

Federation Of International Trade Associations (www.fita.org)

• E-Commerce-related

E-Commerce/IT news (malaysia.cnet.com, www.ecommercetimes.com)

RosettaNet (www.rosettanet.org.my) B2Business (www.b2business.net) Building a website (www.sellitontheweb.com)

http://www.about.com/

http://www.eperolehan.com.mym/

http://www.miti.gov.my/

http://www.wto.org/

http://www.intracen.org/

http://www.fita.org/

http://www.malaysia.cnet.com/

http://www.ecommercetimes.com/

http://www.rosettanet.org.my/

http://www.b2business.net/

http://www.sellitontheweb.com/


Antarabangsa 29

:: Conclusion

The Best Way…..

Conventional Way

+

e-Way

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