Copyright © Nu Ideaktiv Sdn BhdNu Ideaktiv Sdn Bhd formerly known as Karangkraf Digital 360 Sdn Bhd. Content of this document is proprietary to Nu Ideaktiv Sdn Bhd. Any reproduction or divulgence of the content of this document without any consent on Nu Ideaktiv Sdn Bhd is prohibited.

Ideaktiv is a venture company between Astro and Karangkraf. The premier full media convergence, Malaysia-Nusantara content company, and we are committed in spreading the power of knowledge by producing great and inspiring content.

We integrate values of others and values of our people, encourage development and exhibit a strong will to success.

We create ideas We produce content We innovate solution We are the revolution

of mass media!

We own 39 intellectual properties, in which 15 are active covering a variety of genres and top of the market segment. We aim to position ourself in the heart of Malay communities.

We have created several household name content with brands like Mingguan Wanita, Rasa, Pa&Ma and Impiana, which are recognised by the industry players and the readers.

We are a technology driven organisation and our content is available on multi platforms.

Our content can be enjoyed via print, online, app, tv and ground event and expanding to more possibilities dedicated for Malaysian and Nusantara audiences.

Brand for everyone

We have been in the industry for over 30 years and own the best media

brand in Malay segment. We understand our audience and are always playing important role in their

life journey

www.ideaktiv.com

KeluargaBringing family together

Mingguan WanitaWomen’s Best Friend

NonaSuccessful Women Inspiration

Women’s

Vanilla KismisLifehacks Portal

KashoorgaReference for the contemporary Muslims

Youth/ teens/ college

Remaja Empowering youth

HijabistaFashionista Hijabi

Wedding

Pesona Pengantin Ultimate Wedding Reference

Pa&Ma Educating Young Parents

MaskulinSophisticated Men

Media HiburanExclusive Entertainment

Food & recipes

home decor

ImpianaFor Decor Enthusiasts

Men’s & hobbies

UmpanThe fishing Guru

LiburTravel & Holiday Reference

Parenting & family

RasaRecipes & Cooking Reference

Travel

Lifehacks

Entertainment

Islamic

W O M E N ’ S B E S T F R I E N D

MINGGUAN WANITAMalays ia ’s mos t popu la r week ly magaz ine and number

one l i f es ty le women por ta l

NONAI N S P I R I N G W O M E N

Rela tes c lose ly to the l i f es ty le o f modern Ma lay women,

V IP and ce lebr i t i es w i th h igh asp i ra t ion

www.mingguanwan i ta .my www.nona .my

web visitors 2.6 M

facebook 1.2 M

instagram 220k

youtube views 1.5 M

*All statistics is at Mac 2019

web visitors 500k

facebook 240,059

instagram 156,849

youtube views 4.8 M

H IJAB ISTAF O R F A S H I O N I S T A H I J A B I

Touted as a t rendse t te r tha t l i f t s the image o f new

b reed o f Ummah

REMAJAE M P O W E R I N G Y O U T H

30 years in the marke t , Remaja con t inues to be the

s tap le b rand ded ica ted to the you th

www. rema ja .my www.h i jab is ta .com.my

web visitors 1.1 M

facebook 1.1 M

instagram 239k

youtube views 4.9 M

web visitors 700k

facebook 846,266

instagram 200k

youtube views 1,459,372

*All statistics is at Mac 2019

PA&MAE D U C A T I N G Y O U N G P A R E N T S

A comple te paren t ing gu ide fo r young and new

paren ts . A lso the number one paren t ing por ta l

KELUARGAB R I N G F A M I L Y T O G E T H E R

Rooted in insp i ra t iona l and re la t ionsh ip ,

Ke luarga i s number one Ma lay fami l y por ta l

www.ma ja lahpama.my www.ke luarga .my

web visitors 2.2 M

facebook 1.3 M

instagram 155,579

youtube views 4 M

web visitors 1.3 M

facebook 227,177

instagram 50k

youtube views 426,621

*All statistics is at Mac 2019

1 IMPIANA FEBRUARI 2017

LEBIH IDEA LEBIH TIP LEBIH STAIL

JUN

2017

SEM. M'SIA

I S S N 1 6 7 5 - 0 4 0 3

RM13.50 SEM. MALAYSIAH a r g a T e r m a s u k G S T

w w w . i m p i a n a . m yWarna

EDISI KHAS

BumperRaya

PENAMBAH PERISA KEINDAHAN DAPUR

8 KEDIAMAN HEBAT CETUS

ILHAM

Sentuhan Sejati

GAYA AMERIKA

PENGHAWA DINGIN YANG MEMELIHARA

ALAM SEKITAR

MITSUBISHI ELECTRIC

RASAR E C I P E S & C O O K I N G R E F E R E N C E

Ign i tes pass ion fo r cook ing . Rasa i s number one l i f es ty le

food por ta l

IMP IANAF O R D E C O R E N T H U S I A S T

Home decor insp i ra t ion and number one Ma lay

decor por ta l

www. rasa .my www. imp iana .my

web visitors 2.3 M

facebook 634k

instagram 229k

youtube views 537,505

web visitors 500k

facebook 493,132

instagram 20k

youtube views 263,641

*All statistics is at Mac 2019

MASKUL INT H E S O P H I S T I C A T E D M A N

Crea ted fo r modern men who a re a t ten t i ve o f the i r phys ica l appearances and persona l i t y

PESONA PENGANT IN

T H E U L T I M A T E W E D D I N G R E F E R E N C E

Insp i ra t ion fo r b r ide - to -be f rom wedd ing p repara t ion to mar r iage

www.masku l in .com.my www.pesonapengan t in .my

web visitors 500k

facebook 300k

instagram 90k

youtube views 120k

web visitors 1.2 M

facebook 1 M

instagram 140k

youtube views 2.6 M

*All statistics is at Mac 2019

MED IA H IBURANE X C L U S I V E E N T E R T A I N M E N T

Not jus t ce lebr i t y goss ips and v i ra l news por ta l , MH

br ings en te r ta inment to the nex t l eve l

VAN ILLA KISMISL I F E H A C K S P O R T A L

Van i l l a K ismis makes every th ing a b reeze .

You w ish you knew i t ea r l i e r.

www.med iah iburan .mywww.van i l l ak ismis .my

web visitors 2 M

facebook 2.3 M

instagram 600k

youtube views 21.8 M

*All statistics is at Mac 2019

web visitors 900k

facebook 240k

instagram 20k

youtube views 5,651

UMPANT H E F I S H I N G G U R U

Exper iences , in fo rmat ion , t i ps and techn iques

f rom one ang le r to ano ther

L IBURT R A V E L & H O L I D A Y R E F E R E N C E

Trave l t i ps , s tay, d ine and shop . L ibu r i s the one

s top por ta l fo r t rave l le rs

www.umpan.com.my www. l ibu r.com.my

web visitors 200k

facebook 227,614

instagram 30k

youtube views 53,317

web visitors 120k

facebook 35k

instagram 5,067

youtube views 60k

*All statistics is at Mac 2018

KASHOORGAC O N T E M P O R A R Y M U S L I M

The g rea tness o f I s lam in con temporary and easy

to unders tand language

www.kashoorga .com

web visitors 250,709

facebook 1.19 M

instagram 103,673

*All statistics is at Mac 2018

IDEAKTIV In numbers

REACHING AND TALKING

8 million

website visitor monthly

13 million

social audience monthly

Engage with1.2

million readership

KNOWN FOR39 total

IP

15 active

currently

5 number

one brand

30 years experience

200 creative

people

Together shapingNew way forward

WE ARE

everywhere

CredibilityMany titles that are number one in print such as (Mingguan Wanita, Pa&Ma, Rasa, Impiana, Pesona Pengantin). Reaching our loyal readers throughout the country

ReachReaching the new audience. Number one portal for women (Mingguan Wanita), parenting (Pa&Ma), food (Rasa), home decor (Impiana) and family (Keluarga).

EngagementWe talk and engage with our audience, with

some of the brand having more than 1 millions fans and followers. Bigger fans,

greater impact.

Our Brand 360

The only media company with 360

convergencePrint

Web Soc

Ground

ActivationWe have done several renowned ground

activation like Dewi Remaja, Hero Remaja, Pencarian Lelaki Maskulin, casting,

networking and many more.

AppsExclusiveMaking our content exclusive and just a click away

TV & Radio

BroaderOur content to a bigger audience

and viewershipVideo

We have it on print

We have it on cl ick

We have it on the move

WE EVOLVE THROUGH TIMES DRIVEN BY INNOVATION

Our v ideo content is produced regular ly with topics that is re latable

and meaningful , by our in house video product ion team.YOU’LL LOVE

we CREATE something

AND NOW STEPPING TO A NEW HORIZON From publ ishing to dig i ta l and

now expanding to te lev is ion

Ventur ing to the new hor izon, Nu Ideakt iv current ly have tons of programs running on Astro Channel that is now reaching viewers around Malaysia and neighbouring countr ies.

Channel: Astro Pr ima & Pr ima HD Slot: Dewi TX Day: Mon - Fr i T ime: 12:00 - 1:00 PM / Repeat 9PM

Pa&Ma 4th Season Parenting Magazine Show

Dekorasi Homestay Impiana ( (3rd Program) Home Decor

Pesona Pengant in 3rd Season Wedding Magazine Show

BRING ING the best content to V IEWERS IN NUSANTARA Mingguan Wanita Talkshow

Women Talkshow

Jelajah Rasa Nusantara (4th Program) Food and Recipes

Kashoorga Talk Is lamic Talkshow

Dewi Remaja Talent and Entertainment

Coming: Hero Remaja (2019/20)

IDEAKTIV ORIGINAL CONTENT

Adaptation from real story in Mingguan Wanita, ‘Cerita Dalam Kain’, has now expanded to a drama series, directed by Rashid Sibir.

We have also crafted our original content in horror genre slot Meremang; Suriram, Entiti Mistik, 13 Khurafat, and now airing is Penjejak Ifrit, that continues to entertain viewers in astro Prima and Prima HD.

This and many more are coming to your screen.

Cerita Dalam Kain

Suriram

13 Khurafat

THE FUTURE

FOR FUTURE CONSUMER

WE ARE A

COMPLETE MEDIA SOLUTION

No1 brand in parenting,

women, food, wedding & decor

pushing innovation to new boundaries

360 media platform

creative content

creation

diverse content segment

leading media in

vernacular market segment

signature and exclusive

OUR PLATFORM 15 DIGITAL WEBSITES 10 PRINT MAGAZINE

TONS OF SOCIAL MEDIA AUDIENCE GROUND ACTIVITY

GROUPS & COMMUNITY TV

CONNECTING BRANDED CONTENT

DISPLAY PROGRAMMATIC

VIDEOS SOCMED MARKETING CUSTOM SOLUTIONS

+ = GREAT STORY

YOU+

www.ideaktiv.com