healthier choice logo malaysia initiative (hcl) · 2019. 3. 19. · as per food regulation 1985...

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Nutrition Division Ministry of Health Malaysia Taklimat Pelaksanaan Kriteria Nutrien Baru Logo Pilihan Lebih Sihat Malaysia 19 March 2019, Putrajaya HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL)

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Page 1: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

Nutrition Division

Ministry of Health Malaysia

Taklimat Pelaksanaan Kriteria Nutrien Baru Logo Pilihan Lebih Sihat Malaysia

19 March 2019, Putrajaya

HEALTHIER CHOICE LOGO MALAYSIA

INITIATIVE

(HCL)

Page 2: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

OFFICIAL LAUNCH OF HCL MALAYSIA 20 April 2017

HCL Logo officiated by

former Deputy Health

Minister of Malaysia in

AEON Mall, Shah Alam,

Selangor.

HCL Malaysia

Page 3: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

3

1. • Making a smarter choice by merely looking at the front label

of the food packages

2. • Identifying healthier products compared to other products in

the same category

3.

• Encourage to Manufacture healthier products

• Reformulating or changing the recipes of products to produce healthier foods

4. • Create an environment that supports healthy nutritional

practices

HCL’S OBJECTIVES

For Consumers

For Industries

Desired

Outcomes

Page 4: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

• Salad dressing

• Nuts & seeds butter

• Instant oat

• Breakfast cereal (adult)

• Breakfast cereal (child)

• Cereal beverages

(premix)

• Dry wheat noodle

• Instant noodles • Biscuits & crackers

• Canned & processed

• Canned: Fruit & fruit

cocktails

• Sardines & mackerel

• Salmon

• Tuna in water

• Tuna in oil

• Seafood & other fishes

• Plain milk (powder)

• Flavoured milk

(powder)

• Plain milk (liquid)

• Flavoured milk (liquid)

• Fresh milk (liquid)

• Cultured milk / yoghurt

drink

• Yoghurt • Cheese (processed)

• Flavoured drink

(carbonated)

• Flavoured drink

(non-

carbonated)

• Tea drink

(with/without

milk)

• Tea mix

(powder)

• Coffee drink

• Coffee premix

(powder)

• Botanical

• Isotonic

electrolyte

• Malted/ choc

drink

• Malted/ choc

(powder)

• Juice/ fruit drink

• Fruit juice

• Vegetable juice

• Soy bean

milk/drink

• Drinking water

• Mineral water • Soy sauce (light /

dark)

120

4

199

2

39

6

8 Group

Fruits & Vegetables

Cereals

Meat & Poultry

Fish & Fish

Products Soup,

Sauces and

Recipe Mixes

Beverages

Fats & Oils

Milk & Dairy

Products

HCL PRODUCTS ACCORDING TO HCL GROUP & CATEGORIES

Cumulative= 370 products

From April 2017 to Feb 2019

Total HCL Products

Page 5: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

April 2017 Official Launch of HCL

Nov

2017

Former Health Minister urges to revise the current HCL

nutrient criteria in the National Food Safety and Nutrition

Council Meeting

Jan – Jun 2018 HCL nutrient criteria is being revised and finalised by HCL Expert Committee

Aug 2018 Draft of revised HCL nutrient criteria is circulated to the

industries

Sep 2018 Industrial Engagement

Dec 18 – Jan 19 Improvised the draft of revised

HCL nutrient criteria

JOURNEY OF HCL REVISION

Nov 2018 Written feedback is collected

from the industries Feb 2019

The finalised draft is presented to

top management for comments

and endorsement 5

Page 6: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

REFERENCES

i. Nutrient Profiling Model or Nutrient Criteria of

Positive Front-of-Pack Labeling in other Countries:

WHO Nutrient Profile Model for Western Pacific

Region: A tool to protect children from food marketing

International Product Criteria (IPC) by Choices

International Foundation

Healthier Choice Symbol (HCS) Singapore

ii. Food Act 1983 & Food Regulation 1985

Nutrient Content Claims: “Low In”, “Source of”,

“High In”

iii. Nutrient Criteria for Sugar Sweetened Beverages

(SSB) Tax

iv. Nutrient Profiling Database from Market Survey

Page 7: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

7

GUIDING PRINCIPLES FOR

HCL NUTRIENT CRITERIA REVISION

Products are in compliance to the Malaysia Food Act 1983 &

Regulation 1985

Industrial efforts are required to reformulate their products to obtain

HCL authentication

Feasibility to reformulate the products are taken into consideration for nutrient

criteria revision.

Only premium products/ products with higher quality within the

same category are being considered for HCL authentication

Monitoring for “Bad Nutrients” Lower in Total Fat, Sodium, Total Sugars &

Calories content

Beneficial Nutrients as mandatory criteria Fiber, Calcium, Omega 3 &

Probiotics

Introducing Additional Criteria for certain Food Group & Sub-Categories

Required to fulfill the nutrient value for at least one of the listed vitamin or

mineral

Page 8: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

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SUMMARY OF HCL NUTRITION CRITERIA REVISION

All 41 HCL categories are being remained and reviewed.

New HCL Categories:

Cereal Group: Cereal Drinks + Bread

Beverages: Mixed Vegetable & Fruits Juice + Botanical Drink (Powder)

Standardization nutrient criteria between “Healthier Choice Logo

Malaysia” & “Sugar-Sweetened Beverages Tax”

Drinks Total Sugars ≤5.0g/ 100ml

Flavoured Milk Total Sugars ≤7.0g/ 100ml

Fruit & Vegetable Juices Total Sugars ≤12.0g/ 100ml

Products with permitted sweetening substances will be considered

for HCL authentication.

Introduction of Additional Criteria (AC): it gives extra value for HCL

products.

Page 9: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

NUTRIENTS FOOD (SOLID) VALUE PER 100g

DRINK (LIQUID) VALUE PER 100ml

Vitamin A 120 μg 60 μg

Vitamin E 1.5mg 0.75mg

Vitamin D 0.75 μg 0.375 μg

Vitamin B1 0.21 mg 0.105 mg

Vitamin B2 0.24 mg 0.12 mg

Vitamin B6 0.3 mg 0.15 mg

Folic Acid 30 μg 15 μg

Vitamin B12 0.15 μg 0.075 μg

Vitamin C 9.0 mg 4.5 mg

Calcium 120 mg 60 mg

Iron 2.1 mg 1.05 mg

Dietary Fiber 3.0 g 1.5 g

SUMMARY OF HCL NUTRITION CRITERIA REVISION (ADDITIONAL CRITERIA, AC)

*The nutrient(s) in the products must be at least equal or exceeded the values as above.

**The nutrient values in AC will be amended & updated accordingly based on the latest Nutrient

Reference Values (NRV) in Food Regulation 1985

Page 10: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

CER

EALS

Plain Meal/ Oatmeal

Breakfast Cereal (adult)

Breakfast Cereal (children)

Prepared Cereal Food

Cereal Drink

Nutrient Criteria (per 100g)

Fat Content Sodium Total Sugars Fiber Whole

grains

-

-

No added

(maintain) ≤ 25g

No Added

≥ 6g

(maintain)

100%

(maintain)

≤ 3g

(maintain)

≤ 400mg

(maintain)

≤ 25g

≤ 20g

≥ 3g

≥ 6g

≥ 25%

(maintain)

≤ 3g

≤ 400mg

≤ 30g

≥ 3g

≥ 25%

≤ 11g

≤ 10g

≤ 632mg

≤ 250mg **≤ 42g

≤ 33g

≥ 3g

(maintain) -

≤ 1.5g/ 100ml ≤ 37.5g/ 100ml ≤ 5.0g/ 100ml ≥ 0.45g/100ml -

Sub-Categories of Breakfast Cereal for Children & Adults has

been combined & shared for same nutrient criteria

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin B1, Vitamin B6, Vitamin B9, Iron, Calcium for PCF

Page 11: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

CER

EALS

Noodles & Pasta

Instant Noodles

Biscuits

Bread

Nutrient Criteria (per 100g)

Energy Fat Content Sodium Total Sugars Fiber

-

-

≤ 2g

(maintain)

≤ 180mg

≤ 100mg -

≥ 2g

≥ 3g

-

-

≤ 20g

≤ 16g

≤ 1000mg

≤ 700mg -

≥ 3g

(maintain)

≤250 kcal/ s

≤500 kcal/

100g

TF≤ 25g, SAFA≤

10g, TFA≤ 0.5g

*TF≤ 20g

≤ 420mg

≤ 400mg

≤ 24g

≤ 20g

≥ 3g

(maintain)

≤ 5g ≤ 400mg ≤ 5g ≥ 6g

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin B1, Vitamin B6, Vitamin B9, Iron

Page 12: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

FRU

ITS

& V

EGET

AB

LES

MEA

T &

PO

ULT

RY

Canned

Fruit &

Fruit Cocktail

HCL 2017: 18o > Brix ≥ 14o

Latest Criteria: Total Sugars ≤ 15g / 100g

Canned Meat

≤ 10g / 100g

(maintain)

≤ 450mg / 100g

≤ 400mg / 100g

-

≤ 5g / 100g

Fat

Sodium

Total Sugars

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin A, Vitamin B1, Vitamin B12, Vitamin D, Iron

Additional Criteria Vitamin A, Vitamin B9, Vitamin C, D. Fiber

Page 13: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

Nutrient Criteria (per 100g)

Fat Sodium Total Sugars(TS)/

Added Sugars

(AS)

Omega 3

≤ 15g

(maintain) ≤ 400mg

(maintain)

AS≤ 5g

TS≤ 2.5g

≥ 300mg

≥ 600mg

≤ 10g

≤ 15g

≤ 400mg

(maintain)

AS≤ 5g

TS≤ 2.5g

≥ 300mg

≥ 600mg

≤ 5g

≤ 10g

≤ 400mg

(maintain)

AS≤ 5g

TS≤ 2.5g

≥ 300mg

≥ 600mg

25% lower fat

≤ 10g

≤ 400mg

(maintain)

AS≤ 5g

TS≤ 2.5g

≥ 300mg

≥ 600mg

≤ 5g

(maintain) ≤ 400mg

(maintain)

AS≤ 5g

TS≤ 2.5g

≥ 300mg

-

FISH

& F

ISH

PR

OD

UC

TS Sardines &

Mackerel

Salmon

Tuna in Water

Tuna in Oil/ Recipe

Seafood & Other Fishes

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin A, Vitamin B1, Vitamin B12, Vitamin D, Iron

Page 14: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

14

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Dairy & Dairy Product Group

General Comments:

Products must comply to the standards/ product

specification that stated in Food Act 1983 &

Regulation 1985

Infant formula, all special purposes food, FMPC &

any milk products that targeted to specific groups are

exempted from HCL authentication

HCL products shall not be labelled or promoted in

any way that will promote the products under the

scope of code of ethics for the marketing of the infant

foods & related products directly or indirectly

Page 15: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

MIL

K &

DA

IRY

PR

OD

UC

TS

Plain Milk Powder

Flavoured Milk Powder

Reconstitued/ Recombined Milk (Plain)

Reconstitued/ Recombined Milk

(Flavoured)

Nutrient Criteria (per 100g/ 100ml)

Fat Calcium **Total Sugars (TS)/

Added Sugars (AS)

≤ 19g

-

≥ 120mg

≥ 900mg

-

No Added Sugar

≤ 19g

-

≥ 120mg

≥ 900mg

AS≤ 19.0g

TS≤ 46.7g

≤ 1.5g

-

≥ 130mg

(maintain)

-

No Added Sugar

≤ 1.5g

-

≥ 130mg

(maintain)

TS≤ 6g (exl lactose)

TS≤ 7g

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin B2, Vitamin B9, Vitamin B12, Vitamin D

Page 16: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

MIL

K &

DA

IRY

PR

OD

UC

TS Fresh milk

(liquid)

Cultured Milk/ Fermented Milk

Yoghurt Drink

Yoghurt

Processed Cheese

Nutrient Criteria (per 100g/ 100ml)

Fat Calcium **Total Sugars (TS) Sodium

As per Food Regulation 1985 (Standard 82)

(maintain)

≤ 1.5g

(maintain)

-

-

≤ 8.0g (exl lactose)

≤ 7.0g (Exl

Lactose)

≤ 1.5g

(maintain)

-

≥ 60mg

≤ 8.0g (exl lactose)

≤ 5.0g (Exl

Lactose)

≤ 2.0g

(maintain)

-

-

≤ 10.0g (exl

lactose)

≤ 7.0g (Exl

Lactose)

≤ 15.0g -

≥ 240mg

(maintain)

-

-

-

≤ 830mg

Probiotic:

>106

CFU/ml

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin B2, Vitamin B9, Vitamin B12, Vitamin D,

Calcium (Exclude YD & PC), Dietary Fiber (Exclude PC)

Page 17: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

MIL

K &

DA

IRY

PR

OD

UC

TS

RTD Soy Bean Milk

Soy Bean Milk (Powder)

Nutrient Criteria (per 100g/ 100ml)

Fat Calcium **Total Sugars

(TS)

Protein

≤ 2.0g

-

≥ 60mg

(maintain)

≤ 6.0g

≤ 5.0g

-

≥ 2.5g

-

-

-

≥ 400mg

-

≤ 33.3g

-

≥ 16.7g

Milk Substitute

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria Vitamin B2, Vitamin B9, Vitamin B12, Vitamin D

Page 18: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

Nutrient Criteria (per 100ml)

BEV

ERA

GES

Botanical

Isotonic Electrolyte

Flavoured Drink (non-carbonated)

Flavoured drink (Carbonated)

Sw

eete

ned

Dri

nks

**Total Sugars

≤ 6g

≤ 5g

≤ 6g

≤ 5g

≤ 6g

≤ 5g

≤ 7g

≤ 5g

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Page 19: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

Nutrient criteria (per 100g/ 100ml) B

EVER

AG

ES

Tea Drink

Tea Mix

Coffee Drink

Coffee Premix

Chocolate Drink

Chocolate Drink Powder

Tea

Mix

P

rem

ix

Co

ffee

Fat **Total Sugars

≤ 1.5g

(maintain)

≤ 6g

≤ 5g

≤ 5g per serving

≤ 10.0g/ 100g

≤ 12g per serving

≤ 33.3g/ 100g

≤ 1.5g

(maintain)

≤ 6g

≤ 5g

≤ 5g per serving

≤ 10.0g/ 100g ≤ 12g per serving

≤ 33.3g/ 100g

≤ 2.0g

≤ 1.5g

≤ 8.0g

≤ 5.0g

≤ 5.0g/ serving

≤ 10.0g/ 100g

≤ 12.0g/ serving

(exl lactose)

≤ 33.0g/ 100g

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Ch

oco

late

Additional Criteria for Chocolate Drink & Powder Vitamin B1, Vitamin B6, Vitamin B9, Calcium, Iron, Dietary Fiber

Page 20: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

BEV

ERA

GES

Malted Drink

Malted Drink Powder

Fruit Juice

Fruit Juice drink

Fruit Drink

Vegetable Juice

Mixed Vegetable & Fruit Juice

Water (drinking / mineral)

Nutrient Criteria (per 100g/100ml)

Mal

ted

Fat **Total Sugars (TS)/

Added Sugars (AS)

Sodium Fiber

≤ 2.0g

≤ 1.5g

≤ 8.0g

≤ 5.0g

-

≤ 37.5mg

-

≥ 0.45g

≤ 5.0g/ serving

≤ 10.0g/ 100g

≤ 12.0g/ serving

≤ 33.0g/ 100g

-

≤ 250mg

-

≥ 3g

-

-

No AS

TS≤ 12.0g & No AS

-

- -

-

-

≤ 6.0g

≤ 5g

≤ 40mg

≤ 20mg -

-

-

≤ 6.0g

≤ 5g

≤ 40mg

≤ 20mg -

-

-

No AS

TS≤ 12.0g & No AS

≤ 120mg

≤ 100mg -

- TS≤ 12.0g & No AS ≤ 100mg -

As per Food Regulation 1985

(maintain)

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria for Malted Drink Vitamin B1, Vitamin B6, Vitamin B9, Calcium, Iron

Page 21: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

SAU

CES

FA

TS &

OIL

S

Soy sauce:

Light & dark

Sodium:

≤ 4500mg

≤ 3000mg

Total Sugars:

-

≤ 16.0g

Nutrient Criteria (per 100g)

Sala

d

dre

ssin

g

Pean

ut

Bu

tte

r Energy Fat Total Sugars (TS) Sodium

≤ 380Kcal

≤ 350Kcal

SFA≤ 5.0g,

TFA≤ 1.0g

Total Fat ≤ 5.0g

≤ 20.0g

≤ 11g

≤ 750mg

(maintain)

-

-

SFA≤ 10.0g,

TFA≤ 0.5g

-

≤ 30.0g

≤ 15.0g

≤ 400mg

(maintain)

Protein:

≥ 25g

REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA

Additional Criteria for Fat & Oil Group Vitamin A, Vitamin D, Vitamin E, Omega 3 for SD & Fiber for PB

Page 22: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

22

THE CHANGES ON HCL

IMPLEMENTATION

AND GENTLE REMINDERS

FOR APPLICANTS

Page 23: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

23

CHANGES ON HCL IMPLEMENTATION (Effective 1 Jan 2020 onwards)

Current HCL Logo Revised HCL Logo with Tagline

i. Logo Presentation & Labeling

Amendment Justification

Location & font size of “Kementerian Kesihatan Malaysia” becomes smaller

Location & font size of “Pilihan Lebih Sihat” becomes larger

Specific tagline under the HCL Logo, i.e. “Hanya untuk Sub-Kateogri Minuman Botani”

To educate the consumers the

product is healthier option within the

same category

To avoid creating consumers’

perception the HCL products are

endorsed by Ministry of Health

Malaysia

Page 24: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

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i. Logo Presentation & Labeling

W = 15mm

Size of HCL Logo Logo Placing

Must not touch the brand

Must be displayed in the principal

display panel No standard format/ font size

Must be visible & located below HCL

Logo

HCL Tagline

CHANGES ON HCL IMPLEMENTATION (Effective 1 Jan 2020 onwards)

Page 25: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

25

i. Compliance to the Food Acts 1983 & Regulation 1985

HCL Products must in compliance to the standards/

product specifications as stated in Food Act 1983 &

Regulation 1985

Product Label & HCL related Advertising Materials must

comply to the provisions under Food Act 1983 &

Regulation 1985

Secretariat HCL holds the right to request the industries to

provide justifications and prove the products/ labels/

advertising materials are in full compliance to the relevant

regulations.

The industries are advised to liaise with Food Safety &

Quality Division, MoH if there is any compliance issue

arose during the process of HCL authentication

REMINDERS

Page 26: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

26

ii. Recognition of Co-Existence HCL & HCS Logo on Product Label

HCL Secretariat will only recognize the co-existence of HCL &

HCS Logo for the products that:

In compliance to the Food Act 1983 & Regulation 1985

In compliance to the latest HCL Malaysia Nutrient Criteria

and Guidelines on Healthier Choice Logo Malaysia

Have been submitted to HCL Secretariat, Nutrition Division,

Ministry of Health Malaysia for consideration & approval

Have been authenticated HCS Logo by Health Promotion

Board Singapore & able to prove that the products are still

within the validity period of HCS logo usage.

The logo presentation & labelling must be appropriate & able

to promote HCL Malaysia

REMINDERS

Page 27: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

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iii. No Tolerance for HCL Nutrient Criteria Compliance

The industries are required to ensure their products are in total compliance

to the standard nutrient value(s) that stated in the HCL nutrient criteria for

the purpose of HCL authentication.

REMINDERS

Total Sugar (exl Lactose)= 8.28g,

≤10.0g/100g (exl Lactose)

Total Fat= 2.0g,

≤2.0g/100g

Page 28: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

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iv. Prohibited HCL Promotion

The industries are mandatory to submit the HCL related

advertising materials for review & approval

The word “Healthier” only can be appeared in the HCL

Logo itself

HCL Promotion is prohibited for soda drinks/ beverages

dispenser in any restaurants and any companies’

transports that intended for distributing free sampling

which required preparation by personnel(s):

HCL authentication is only given to the

products that available in the market where

consumers can make informed choices

Beverages that prepared from above sources

might have a different formulation from the

actual products in the market

There is no sub-category for these kind of

products at the moment

REMINDERS

Page 29: HEALTHIER CHOICE LOGO MALAYSIA INITIATIVE (HCL) · 2019. 3. 19. · As per Food Regulation 1985 (maintain) REVISION’S OUTCOME: LATEST HCL NUTRIENT CRITERIA Additional Criteria for

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v. Establishment of Nutrient Criteria for New HCL Category

REMINDERS

Request from

Industries

HCL Secretariat

HCL Expert Committee

Draft Final

Amendment New Sub Category

Industries are required

to submit the nutrient criteria

proposal and the nutrient

profiling data for the products

under the new category

for consideration

*Standard form will be

prepared and uploaded to

Nutrition Division’s portal

All the proposal will be further

discussed and approved

in the HCL Expert Committee

Meeting**

** Twice a year (April & Oct)

Nutrient criteria will be improvised

and amended accordingly

if it is necessary after the feedbacks

are collected from the industries

HCL Secretariat

will compile and

process all the

proposals

Draft of nutrient criteria for

New HCL Category will be

circulated to the industries

and opens for final feedbacks

New nutrient criteria will be

established and uploaded

to the website.

The industries can send in

their applications accordingly

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Strengthening HCL

Online System

HCL Online

System is further

developed and

strengthened

based on the

latest HCL nutrient

criteria HCL Application by

Using Online System

The Industries

(applicants) are

required to submit

their HCL application

via online system

based on the latest

HCL nutrient criteria

Fine tune on

HCL Nutrient Criteria

To revise/ amend the

latest HCL nutrient

criteria if necessary

HCL Products with

New Design & Tagline

HCL authenticated

products with the latest

design and tagline are

foresaw to be available

in the market

Oct – Nov

2019

Jan 2020 May – Sep

2019

March -

May

2019

WAY FORWARD: HCL IMPLEMENTATION

http://myhcl.moh.gov.my

Grace Period The industries are given ~9 months period of time to do the necessary planning on

the product & label printing as well as HCL application. Products can no longer

carries the old HCL logo after 1 Jan 2020.

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31

WAY FORWARD: HCL IMPLEMENTATION

The industries can send in the HCL application manually to HCL Secretariat prior

to Jan 2020, if :

The products are in compliance to the latest HCL Nutrient Criteria & HCL

format

HCL Authentication HCL certificate will be prepared and issued to the industries (as per current procedure) and

the validity given is 2 years plus, until 31 December 2021

Additional T&C The industries are mandatory to send in the application(s) to the HCL online system at

http://myhcl.moh.gov.my when the system is ready. If industries fail to do so, the products

that have been authenticated HCL Logo manually will not be captured in the HCL products

database.

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THANK YOU

Nutrition Division

Ministry of Health Malaysia

Level 1, Block E3, Complex E, Precinct 1

Federal Government Administrative Office

Putrajaya, Malaysia

[email protected]

http://nutrition.moh.gov.my

Tel: +603-8892 4503