hb integrated mediakit_2010

2010INTEGRATED MEDIA KIT

> our Mission

> why Hispanic Business® Media

O n l i n e | P r i n t | C a r e e r | E v e n t s | R e s e a r c h

CORPORATE OFFICE: 425 Pine Avenue • Santa Barbara, CA 93117 • Ph : 805.964.4554 • Fax: 805.964.5539

ONLINE: www.HispanicBusiness.com • www.HireDiversity.com • www.HispanicBusiness.com/events

Hispanic Business® Media is committed to providing its readers and customers with the highest-quality essential information available on the U.S. Hispanic b2b market. As the pre-eminent market authority for over 30 years, Hispanic Business Media’s integrated products – Hispanic Business® magazine, HispanicBusiness.com, HireDiversity.com and its events and research units - are dedicated to distributing sophisticated content and exclusive research-setting standards that exceed all others.

For that reason our readers have remained committed to obtaining daily news, branded content and reader-generated commentary from the No. 1 source for content and information on the U.S. Hispanic market; one of the fastest-growing markets segments in the world!

With a total audience of over 2.8 million, Hispanic Business® Media is the only integrated media company that delivers the entire spectrum of the affluent Hispanic market; including up-and-coming entrepreneurs, ambitious middle managers, successful business executives at the top of public and private companies, as well as educators, government leaders, and officials in state, county and municipal government agencies.

Hispanic Business Media is the leading multi-channel integrated media company tailored to the Hispanic market. As the leading authority on the news and events surrounding the Hispanic economy, Hispanic Business Media offers unparalleled expertise through a variety of mediums, such as print, online and event media.

• Hispanic Business® magazine offers leading insight into current market trends on the evolving Hispanic marketplace in both print and digital edition.

• HispanicBusiness.com serves to provide up-to-the-minute news and events surrounding the nation’s economy.

• HireDiversity.com offers the nation’s leading online diversity recruitment service.

• HispanTelligence provides in-depth analysis of leading trends and information about the Hispanic economy and consumer.

• Hispanic Business® Events such as the EOY (Entrepreneur of The Year) and the WOY (Woman of The Year) provides corporations an opportunity to showcase their brands and Hispanic executives the forum to network with like-minded professionals.

Hispanic Business Magazine

is an important institution not

only in the United States but

internationally. The economic

news Hispanic Business Magazine

provides the Latino community

and corporate America is critical

in the understanding of the Latino

market today and in the future.

— George L. Pla

President & CEO, Cordoba Corporation

As the country’s largest Hispanic-owned business in the United

States, we are proud of our long-term affiliation with Hispanic Business

Magazine. It is very important to us to keep abreast of the significant

advancements and accomplishments within the U.S. Hispanic community.

Your magazine remains on the forefront of reporting on this ever-

advancing population, and we thank you for your insights.

— R. Marcelo Claure

Chairman & CEO, Brightstar

I read every issue of Hispanic Business magazine. It is by

far the best source of information about the Hispanic business

community today and trends for the future.

— J. Mario Molina CEO, Molina Healthcare

Testimonials




Demographics

(Source: Hispanic Business Audience Survey, June 2009)

> audience Profile

Gender

Male 64%

Female 36%

_____________________________________________

Age

18-34 years 21.9%

35-49 years 32.3%

50-64 years 35.1%

65+ years 10.8%

Median Age 47.4 years

_____________________________________________

Ethnicity

Hispanic 83.7%

Caucasian 10.1%

African American 2.2%

Asian 0.8%

_____________________________________________

Education

Graduated from 4-year college 74.2%

Post-Graduate study with degree 30.4%

_____________________________________________

Household Income

< $50,000 13%

$50,000-$74,999 16%

$75,000-$99,999 16%

$100,000-$249,999 42%

$250,000+ 13%

Average HHI $102,522

_____________________________________________

Occupation

Executive Management 33.3%

Professional 20.4%

Operating Management 13.3%

Marketing & Sales 15.4%

Accounting 3.4%

Information Technology 1.3%

Purchasing 1.1%

Supplier Development 0.4%

_____________________________________________

Generation

1st Generation U.S. Hispanics 29.2%

2nd Generation U.S. Hispanics 29.0%

3rd Generation or later U.S. Hispanics 34.1%




> maGaZine reaDersHiP: 1,100,000 readers per month

> HisPaniCBUsiness.COm: 1,219,000 visits per month

> HireDiversity.COm: 540,000 visits per month

> HisPaniC BUsiness events: 1,400 attendees per year

1 NatioNaL eDitioN

5 regioNaL eDitioNs

> California

> Texas

> Midwest

> Northeast

> Florida

totaL moNthLy aUDieNce: 2,860,400

> our Circulation

> our Reach

T H I R T Y Y E A R S O F J O U R N A L I S T I C E X C E L L E N C E

New Health Care SectorDemand For Service Fuels Growth

Verizon Small

Business Awards

Tech Vault-Mini Notebook

JULY/AUGUST 2009 $3.99

www.hispanicbusiness.com

The 100 Fastest-Growing Companies

BusinessHispanic

®

New Health Care SectorNew Health Care Sector

Demand For Service Fuels GrowthDemand For Service Fuels Growth

Verizon Small

Business Awards

Tech Vault-Mini NotebookTech Vault-Mini Notebook

hispanicbusiness.com


BusinessBusinessBusiness®®




For 30 years, Hispanic Business® Media has taken great pride in delivering branded content and economic research to the U.S. Hispanic small business community. With two online properties, a nationally recognized magazine available in print and digital editions and events and research divisions in our arsenal, Hispanic Business Media offers a year-round integrated solution to targeting the Hispanic market that no one else can!

some of oUr cUrreNt cLieNts

®

> why Advertise with HB Media?




Firmly established as the leading business-to-business publication and information source of English-speaking Hispanic affluents, Hispanic Business® magazine has, for

30 years, simultaneously reported on and charted the course for this thriving, diverse and acculturated demographic.

With more than 1 million readers, Hispanic Business magazine reaches all industry sectors, including finance, green economy, law, accounting, technology, automotive, education, health care and engineering. In response to the desire of our “green-minded” subscribers, we also offer a digital edition of Hispanic Businesss magazine.

Hispanic Business magazine is the recipient of numerous prestigious awards, including the Maggie Award for best business/finance magazine. Our articles have been syndicated by the New York Times and quoted by the Washington Post, The Miami Herald, The Los Angeles Times, USA Today, BBC, CNN and Advertising Age, among others.

• The Corporate Elite 25

• The Leading 25 Companies for Supplier Diversity

• The Top 25 Hispanic Non-Profits

• The Hispanic Business 500®

• The Hispanic Business Fastest- Growing 100®

• The exclusive State of Diversity Issue — Top 60 Diversity Elite — Top Schools in Business, Law,

Medicine and Engineering

• The Hispanic Business 100 Influentials

• Hispanic Media Markets Report

BraNDeD raNKiNgs iNcLUDe:

For more information, please contact our National Sales Director at (914) 304-4306.



Verizon Small Business Awards Tech Vault-Mini Notebook




Business

Hispanic®




With over 1.2 million monthly visits, HispanicBusiness.com® provides affl uent, educated Hispanic professionals with current, daily business news and information. A trusted and reliable source of information on markets and the U.S. Hispanic economy, HispanicBusiness.com delivers what matters most… business news and information for the Hispanic professional.

Whether your goal is product awareness, branding or lead generation, HispanicBusiness.com enables your company’s message to be delivered into the right hands.

> Green News

> Rankings

> Entrepreneur

> Auto

> Finance

> Technology

> Community

> Research

> Events

> Career

> Marketplace

> Magazine

Breaking News

Special Editions

Site Takeovers

Web Banners

Newsletters

Email Campaigns

Auto Channel

Finance

Microsites

Print/OnlineIntegration

Rich MediaTechnology Welcome Screens

Site Statistic Averages • March 2009

(Source: NetTracker, March 2009)

Avg. mo. visits: 1.2 million

Avg. page views per unique: 11Avg. mo. page views: 17.2 million

Avg. mo. uniques: 516,657

For more information, please contact our National Sales Director at (914) 304-4306.

> online Content Includes




HireDiversity.com, the nation’s leading online diversity recruitment service, supports corporate diversity initiatives through resume access, job postings and corporate branding campaigns. HireDiversity.com links traditionally underrepresented candidates with Fortune 1000, small to mid-sized companies, government agencies and nonprofi t/educational institutions.

As part of Hispanic Business® Media, HireDiversity.com offers you custom print, online and event solutions for all of your recruitment needs.

For more information, please contact a HireDiversity representative at (800) 957-9724.

for your Diversity Initiatives> integrated Solutions

• Effective campaigns for your diversity recruitment needs.• Targeted audience of qualifi ed and experienced candidates.

• Recruiter-assisted resume search.

*Full-spectrum diversity representation

MatureHispanic

Native-AmericanVeteran

WomenAfrican-American

Gay/Lesbian

Asian-AmericanDisabled

27%

9%

3%5%

18%16%

3%

13%

30%

Candidates by Ethnicity and DiversityCandidates By Industry & Profession

Healthcare/BiopharmIT/Hi Tech

Marketing/SalesEngineering

Nonprofit/Government/EducationHospitality

EnergyAccounting/Finance

12%

3%

9%

10%

12%

17%

22%15%

Strong representation across industries

(Source: HD Resume Database, Jan. 2009)

> why HireDiversity.com?




Since 1979, HispanTelligence®, the research division of Hispanic Business® Media, has helped corporations, media organizations and marketing agencies track and analyze data on the U.S. Hispanic market. We work with both public- and private-sector organizations to provide custom reports and intelligence on U.S. Hispanic consumers and companies.

hispaNteLLigeNce® servicesHispanTelligence offers extensive experience in qualitative and quantitative research methodologies. In addition, our multicultural background enables us to offer new and diverse perspectives on market, economic and social analysis.

iNcLUDiNg: marKet researCH stUDies: Standardized research products

with insightful data and trend analysis, useful for market planning and strategic decision making.

CUstOmiZeD COnsUltinG: Customized consulting services on market opportunity evaluation, planning, entry strategy, location and business partner selection.

eXeCUtive BrieFinGs anD COrPOrate traininG: Training for marketing teams considering entry into the Hispanic market or executive briefi ngs to corporations entering or developing a business strategy for the Hispanic market.

For further information on HispanTelligence® consulting and executive briefi ng services, contact Dr. Juan Solana, Chief Business Economist at (610) 631-0737 (EST) or [email protected].

consulting and executive

Solutions for a Diverse Marketplace> diverse Research




For more information, please contact our Events Manager at (805) 964-4554 ext. 100

events

Every year Hispanic Business® magazine celebrates the remarkable achievements of today’s leading Hispanic men and women. In addition to their hard work, they have served as role models for the larger demographic of young Hispanics now in school and soon to enter the

workforce. These individuals personify the progress of Hispanic professionals in America, having made significant contributions to both the U.S. Hispanic economy and the Hispanic community at large.

Since its inception 19 years ago, the Hispanic Business magazine EOY Awards Gala has been the premier celebration of the achievements of Hispanic entrepreneurs in America. Attended by luminaries from the worlds of government, business and entertainment, this exciting event brings to life the astonishing achievements of these leaders and their hard work.

Hispanic Business magazine’s annual WOY event salutes the accomplishments of successful U.S. Hispanic women who have made a significant impact in the realms of business, government and academia. This event pays tribute to the impressive and inspiring accomplishments of Hispanic women across the nation, who see adversity as an opportunity.

> annual Events

Allow Hispanic Business® Media to create customized marketing programs to meet your needs. For 30 years, we have followed the ever-changing Hispanic economy and business world. Hispanic Business Media’s integrated marketing services can be custom-tailored to develop and reach your target audience.

Our diverse selection of integrated features and delivery mediums gives our audience the information they need to know, when they need to know it. From the latest trends and developments to the branded content our customers have grown to appreciate, Hispanic Business Media connects with its audience through a variety of platforms.

Online• Hispanic Business Media offers two distinct online

properties that enable you to reach your target audi-ence; HispanicBusiness.com and HireDiversity.com. Develop brand awareness and drive traffic to your website through the use of customized online banner advertising. From a simple button ad to leaderboards and skyscrapers, promoting your company or brand has never been easier. Our ad serving capabilities include:

• Geo-targeting: Reach customers with greater efficiency by utilizing segmented geographical data such as by country, state or DMA.

• Dayparting: Target the specific hour of the day or day of the week that you would like an ad to be viewed.

• Behavioral: Use keywords to behaviorally target the audience you want.

• Content Channel: Choose specific sites, sections or positions on a page for ad placement, such as Entre-preneur, Auto, Finance and Technology, among others.

Print meDia• Reach a total audience of over 1.4 million decision-

making Hispanic executives through the national issue of Hispanic Business® magazine, or custom-tailor your reach through one of our regional editions. We also offer advertising opportunities through our Hispanic Business magazine digital edition.

events• Promote your brand through one of Hispanic Business

Media’s exciting annual events, such as the EOY (En-trepreneur of the Year) and WOY (Woman of the Year).

• Customized sponsorship packages are available for these and other events throughout the year.

sPeCialty events• Customized networking events are offered to promote

your company by reaching Hispanic Business Media’s diverse subscriber base.

e-neWsletters• Target your audience through the use of branded

campaigns with our weekly HispanicBusiness.com and HireDiversity.com e-newsletters.

hispaNic BUsiNess® meDia services iNcLUDe:




> integrated Marketing Solutions

marKetiNg soLUtioNs for every BUDgetDesigned and targeted with the small business owner in mind, Hispanic Business® magazine’s BizLinks and Classifi ed Advertising options get your message into the hands of over 1.1 million readers. Whether you’re looking to promote your product in a simple text-only “classifi ed ad” format or really make an impression with a full-color BizLinks display ad, Hispanic Business Media enables you to reach a broad spectrum of customers.

For more information, please contact our Marketing Solutions Manager at (805) 964-4554, ext. 100

> bizlinks & Classifi ed Advertising




ISSUE COVER STORIES FEATURES

Jan/FebSpace Close: 01.10.10

Materials Due: 01.10.10

The 2010 Corporate Elite Directory also: the Quarterly Diversity report and the Census report.Our exclusive listing of executives and board members from

some of america’s leading corporations.

the 2010 Corporate elite. Quarterly Diversity report.the U.s. Census count.

Profiles and interviews withCorporate elite executives

MarchSpace Close: 02.07.10


the leading 25 Companies for supplier Diversity

the top 10 Hispanic-owned energy firms.executives talk about the state ofthe market and where green and

petroleum products merge.analysis and profiles of leading

companies practicing supplier diversity.

AprilSpace Close: 03.14.10


The Woman of the YearHispanic women from business, activism and politics

shape the next generation of leaders

Profiles of the finalists for theHispanicBusiness® WOy awards Gala.

a look at the growing power ofHispanic female entrepreneurs.

MaySpace Close: 04.17.10


The Stimulus PackageWhere Are We At Now?

the top 25 Hispanic non-Profits

a year after the historic stimulus package, Hispani-cowned small businesses assess the progress; also,

probing look at the surge in jobs and project opportunities.

a directory of top Hispanic non-profits.

JuneSpace Close: 05.19.10

Materials Due: 05.19.1028th Annual Hispanic Business 500® monitoring the biggest and best.

We list america’s largest Hispanic-owned enterprises.

July/AugustSpace Close: 07.13.10


Hispanic Business Fastest-Growing 100®

Healthcare markets

Our directory of tomorrow’s superstars and today’sleading businesses, with exclusive profiles.

the top 10 Health Companies.

SeptemberSpace Close: 08.17.10


Annual State of Diversity Reportthe Best Companies and schools for embracing and

modeling Diversity

Directory of 65 best companies and bestgraduate schools in law, medicine, business

and engineering.

OctoberSpace Close: 09.15.10


The Hispanic Business 100 Most Influential Hispanics Profiles, analysis and directory.

NovemberSpace Close: 10.19.10


Annual Automobile ReportPersonal Wealth, Finance, Credit markets

Coverage of the state of the auto industry and Hispanicdealerships. experts in finance discuss How to rebuild

your wealth after a recession.

DecemberSpace Close: 11.15.10


2010 Online Media Markets Report the 10 leading Hispanic-Owned Web sites

the demographics of growth in the Hispanic mediamarkets, highlighting online media

and social networking leaders.Holiday gift guides.

moNthLy DepartmeNtsMasthead: Staff boxCorner Office: Publisher’s commentaryHispanTelligence: Market report and stock indexHBDSI: Hispanic Business® Diversity Stock IndexHB.com: a showcase of the Hispanic Business® Media website

Green Markets: The latests in green business strategies and opportunitiesHireDiversity: Recruitment and career developmentJobsMarket: News and analysis; scholarship offeringsProactive: Names and faces of Hispanics on the moveTech Vault: A look at the latest high-tech gadgets

> editorial Calendar




COLOR 1x 3x 6x 9x 12x 18x 24xSpread 36,327 34,586 34,046 33,230 31,730 30,692 30,153

Full Page 18,164 17,293 17,023 16,615 15,865 15,346 15,077

2/3 Page 15,363 14,694 14,468 14,130 13,495 13,044 12,817

1/2 ,097 13,495 13,282 12,958 12,381 11,970 11,759

1/3 Page 10,846 10,376 10,219 9,966 9,530 9,205 9,049

1/4 Page 10,126 9,684 9,304 8,909 8,780 8,597 8,441

1/6 Page 9,228 8,823 8,682 8,470 8,089 7,820 7,694

COVERS 1x 3x 6x 9x 12x 18x 24x2nd 20,225 19,152 18,773 18,182 17,084 16,294 15,899

3rd 19,550 18,532 18,137 17,575 16,519 15,964 15,378

Back 21,174 20,052 19,647 19,027 17,885 17,068 16,646

B/W 1x 3x 6x 9x 12x 18x 24xFull Page 13,796 13,099 12,833 12,423 11,675 11,167 10,870

2/3 Page 11,035 10,474 10,263 9,938 9,345 8,936 8,697

1/2 Page 9,797 9,304 9,106 8,823 8,300 7,933 7,708

1/3 Page 6,616 6,282 6,155 5,971 5,605 5,365 5,222

1/4 Page 5,781 5,506 5,392 5,222 4,912 4,686 4,562

1/6 Page 4,963 4,713 4,615 4,475 4,206 4,023 3,911

NATIONAL CIRCULATIONRate base: 250,000Audited by: BPA

COLOR RATESStandard/process red, yellow,blue/per page extra....................... $1,444Matched color/PMS/fifth color..... $2,166Metallic/per page extra ................ $2,598Bleed: 10% additional costSpecial/Premium position:10% additional costInserts and special units: Rates andmechanical specifications upon request.

Commissions: 15% of gross to recognized agen-cies. No commission on production charges.

CONTRACT AND COPY REGULATIONSLiability for content (text and artwork included) of all advertising is assumed by the advertiser and/or its advertising agency. Any claims made against the publisher arising from advertising, and any expense or loss thereto pertaining, also will be assumed by the advertiser and/or its advertising agency, including liability for cost of placement of said advertising. Ads must be clearly identified by trademark and/or signature of the advertiser. Conditions of contract subject to change without notice. All copy, includ-ing all elements, is subject to publisher’s discre-tion except when specific preferred positions are available and covered by contract. Key numbers are not guaranteed. No rebate allowed for errors due to insertion of wrong key number. Cancellation of ordered positions will not be accepted after inser-tion order due date.

TERMS OF SALENet 30 days. Payment due in Santa Barbara, CA. Accounts unpaid over 30 days are liable for and may be charged 1.5% interest per month and all reason-able collection costs.

ISSUANCETen issues published annually. Double issues for January/February and July/August.

CANCELLATIONSNo cancellations accepted after insertion order due date. Advertising materials due within 10 days after closing date for insertion orders.

aDDitioNaL iNformatioN

> 2010 National Advertising Rates




COLOR 1x 3x 6x 9x 12x 18x 24xFull Page 11,077 10,803 10,637 10,380 9,913 9,587 9,420 1/2 Page 8,644 8,432 8,300 8,098 7,739 7,478 7,3461/4 Page 6,204 6,052 5,850 5,606 5,453 5,367 5,275 1/6 Page 5,650 5,511 5,425 5,293 5,056 4,889 4,804

B/W 1x 3x 6x 9x 12x 18x 24xFull Page 8,458 8,186 8,019 7,762 7,296 6,977 6,7901/2 Page 6,007 5,813 5,689 5,514 5,186 4,957 4,8151/4 Page 3,552 3,437 3,367 3,260 3,062 2,931 2,8521/6 Page 3,045 2,947 2,887 2,794 2,627 2,510 2,446

COLOR 1x 3x 6x 9x 12x 18x 24xFull Page 6,385 6,227 6,131 5,982 5,713 5,527 5,429 1/2 Page 4,981 4,859 4,784 4,666 4,457 4,311 4,234 1/4 Page 3,574 3,487 3,434 3,350 3,201 3,094 3,041 1/6 Page 3,257 3,176 3,127 3,050 2,914 2,818 2,770

B/W 1x 3x 6x 9x 12x 18x 24xFull Page 4,875 4,717 4,622 4,473 4,204 4,020 3,914 1/2 Page 3,463 3,350 3,279 3,177 2,990 2,857 2,775 1/4 Page 2,048 1,981 1,941 1,878 1,766 1,689 1,645 1/6 Page 1,756 1,698 1,663 1,611 1,514 1,448 1,408

COLOR 1x 3x 6x 9x 12x 18x 24xFull Page 5,552 5,415 5,332 5,202 4,968 4,806 4,721 1/2 Page 4,331 4,226 4,160 4,057 3,877 3,749 3,681 1/4 Page 3,108 3,032 2,985 2,913 2,913 2,691 2,644 1/6 Page 2,832 2,762 2,718 2,652 2,652 2,451 2,408

B/W 1x 3x 6x 9x 12x 18x 24xFull Page 4,239 4,101 4,018 3,889 3,656 3,497 3,403 1/2 Page 3,011 2,913 2,851 2,763 2,600 2,484 2,413 1/4 Page 1,781 1,723 1,688 1,634 1,536 1,469 1,430 1/6 Page 1,526 1,476 1,447 1,401 1,317 1,259 1,224

REGIONAL CIRCULATIONRate Base: California: 75,000 Texas: 35,000Midwest: 35,000 Florida: 30,000Northeast: 35,000

COLOR RATESStandard/process red, yellow,blue/per page extra $1,444Matched color/PMS/fifth color $2,166Metallic/per page extra $2,598

Bleed: 10% additional cost Special/Premium position:10% additional costInserts and special units: Rates andmechanical specifications upon request.

Commissions: 15% of gross to recognized agen-cies. No commission on production charges.

CONTRACT AND COPY REGULATIONSLiability for content (text and artwork included) of all advertising is assumed by the advertiser and/or its advertising agency. Any claims made against the publisher arising from advertising, and any expense or loss thereto pertaining, also will be assumed by the advertiser and/or its advertising agency, including li-ability for cost of placement of said advertising. Ads must be clearly identified by trademark and/or sig-nature of the advertiser. Conditions of contract sub-ject to change without notice. All copy, including all elements, is subject to publisher’s discretion except when specific preferred positions are available and covered by contract. Key numbers are not guaranteed.

No rebate allowed for errors due to insertion of wrong key number. Cancellation of ordered positions will not be accepted after insertion order due date.

TERMS OF SALENet 30 days. Payment due in Santa Barbara, CA. Accounts unpaid over 30 days are liable for and may be charged 1.5% interest per month and all reason-able collection costs.

ISSUANCETen issues published annually. Double issues for January/February and July/August.

CANCELLATIONSNo cancellations accepted after insertion order due date. Advertising materials due within 10 days after closing date for insertion orders.

aDDitioNaL iNformatioN

fLoriDa rates

teXas, miDWest aND Northeast rates

caLiforNia rates

> 2010 Regional Advertising Rates




B/W 1x 3x 6x 9x 12x

Full Page $8,653.00 $7,874.00 $7,480.00 $7,106.00 $6,751.00

3/4 Page $6,410.00 $5,833.00 $5,541.00 $5,264.00 $5,000.00

1/2 Page $3,846.00 $3,500.00 $3,325.00 $3,159.00 $3,001.00

1/3 Page $1,580.00 $1,438.00 $1,366.00 $1,298.00 $1,233.00

1/4 Page $1,185.00 $1,078.00 $1,024.00 $973.00 $924.00

1/6 Page $790.00 $719.00 $683.00 $649.00 $617.00

1/12 Page $395.00 $359.00 $341.00 $324.00 $308.00

Biz LiNKs Print aDvertisiNg rates

COLOR 1x 3x 6x 9x 12x

Full Page $11,394.00 $10,369.00 $9,851.00 $9,358.00 $8,890.00

3/4 Page $8,440.00 $7,680.00 $7,296.00 $6,931.00 $6,584.00

1/2 Page $5,064.00 $4,608.00 $4,378.00 $4,159.00 $3,951.00

1/3 Page $1,980.00 $1,802.00 $1,712.00 $1,626.00 $1,545.00

1/4 Page $1,485.00 $1,351.00 $1,283.00 $1,219.00 $1,158.00

1/6 Page $990.00 $901.00 $856.00 $813.00 $772.00

1/12 Page $495.00 $450.00 $428.00 $407.00 $387.00

NATIONAL CIRCULATION Rate Base: 250,000

Readership: 1,192,500

Audited by: BPA

Contract and Copy RegulationsLiability for content (text and artwork included) of all advertising is assumed by the advertiser and/or its advertising agency. Any claims made against the publisher arising from advertising, and any expense or loss thereto pertaining also will be assumed by the advertiser and/or its advertising agency, including liability for cost of placement of said advertising. Ads must be clearly identified by trademark and/or signature of the advertiser. Con-ditions of contract subject to change without no-tice. All copy, including all elements, is subject to publisher’s approval. Position of advertisement is subject to publisher’s discretion except when spe-cific preferred positions are available and covered by contract. Key numbers are not guaranteed. No rebate allowed for errors due to insertion of wrong key number. Cancellation of ordered positions will not be accepted after insertion order due date.

Terms of SaleNet 30 days. Payment is due in Santa Barbara, CA. Accounts unpaid over 30 days are liable for and may be charged 1.5% interest per month and all reasonable collection costs.

IssuanceTen issues published annually. Double issues for January/February and July/August.

CancellationsNo cancellations accepted after insertion order due date. Advertising materials due within 10 days after closing date for insertion orders.

Biz LiNKs Print mechaNicaL reqUiremeNts

(Non-Bleed) Full Page 6 7/8 x 9 1/8 inches

(Bleed) Full Page 8 1/8 x 10 3/4 inches

3/4 Page 6 7/8 x 6 7/8 inches

1/2 Page 6 7/8 x 4 1/2 inches

(Vertical) 1/3 Page 2 1/4 x 9 1/8 inches

(Horizontal) 1/3 Page 4 1/2 x 4 1/2 inches





(Square) 1/12 Page 2 1/4 x 2 1/4 inches

Trim size: 7 7/8” x 10 1/2”. Safety size: 1/4” all around.

Preparing Your Materials:For ad materials we accept: Adobe Acrobat PDF (300 dpi) and JPG (300 dpi) formatted files. QuarkXPress, InDesign and other native files ARE NOT ACCEPTED.• Ads may be submitted by CD, FTP or DVD. (For

FTP login information please contact your mar-keting solutions representative)

• Make sure all images and fonts are embed-ded in the PDF file as well as crop marks and bleeds.

• Convert all spot colors to CMYK.

• All images must have resolution no less than 250 dpi.

Biz LiNKs WEB mechaNicaL reqUiremeNts

Pixel Dimension

200W x 200H

200W x 400H

400W x 200H

Preparing Your Materials:For digital ads we prefer: GIF, JPG, PSD, PNG formatted files. PDF files may incur additional charges. QuarkXPress, InDesign and other native files ARE NOT ACCEPTED.

• Ads may be submitted by CD, FTP or DVD. (For FTP login information please contact your marketing solutions representative)

• All materials must be submitted as 72 dpi.

aDDitiOnal inFOrmatiOn

> 2010 Biz Links Rate Card




aDDitiOnal OPtiOnsStandard/process red, yellow, blue per page extra $75Link online classifi eds $50

nOte Text ads require 25 words minimum. Phone numbers and box numbers are two words each. Abbreviations and zip codes are one word each. Display ads must be supplied in a Macintosh format. Online classifi eds link to www.HispanicBusiness.com.

COmmissiOns15% of gross only to recognized agencies. No commis-sion on production charges. Prepayment (check/V/MC/AE/Discover) must accompany copy.

Deadline: Payment and copy must arrive six weeks prior to actual date of issue month. Please specify own address for responses.

terms OF salePayable at time of order. Payment due in Santa Barbara, CA. Accounts over 30 days may be charged 1.5% inter-est per month and all reasonable collection costs.

CirCUlatiOn— Rate base: 250,000— Audited by: BPA

*Web address for online ad will link to your web site.66 HISPANIC BUSINESS SEPTEMBER 2009


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FINANCIAL

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Place Your Ad and Get Fast Results in

Hispanic Business® Magazine’s Classifi ed Section

Hispanic Business® Magazine is published 10 times a year with

combined issues for January/February and July/August. The next avail-

able issue is October, 2009 which closes on Sept 9, 2009.

Display ads – please call for rates. Circulation is 260,000.

One Issue Rate: $8.55 per word for text; $11.06 per word for text and online.

Three Issue Rate: $7.77 per word for text; $10.50 per word for text and

online. (Minimum of 25 words)

Insert my ad in the next available issue, under the heading

___________________________.

Enclosed is my check for $___________ to cover full payment of my ad. For

Credit Card orders, please include card number, expiration date, the amount

you authorize to be charged, the security number as well as an authorized

signature.

Company Name: _______________________________________________

Contact Name: _________________________________________________

Address: ______________________________________________________

City: ___________________________ State: _______ Zip: _____________

Telephone: ____________________________________________________

Please attach ad copy on separate page. Mail to:

HISPANIC BUSINESS MAGAZINE

425 Pine Avenue, Santa Barbara, CA 93117

1-800-616-8318 or 1-805-964-4554

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ORDER FORM

to the fastest growing

market segment.PROM

OTE

Call

805-964-4554 ext. 807

biz links/classifi eds

PERSONAL DEVELOPMENT

INTERNET HOME BASED

BUSINESS

Help others and make money

www.AbundanceWithoutLimits.com

www.AbundanciaSinLimites.com

CALL 1-800-673-5473

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FREEDOM FROM DEBT!

Reduce Interest up to 50%,

lower monthly credit card payments,



save thousands, Non-profi

consolidation service can help.

Free Consultation!

CALL 866-398-8921

Place Your Ad and Get Fast Results in

Hispanic Business® Magazine’s Classifi ed Section

Magazine’s Classifi ed Section

Magazine’s Classifi

Hispanic Business® Magazine is published 10 times a year with

combined issues for January/February and July/August. The next avail-

able issue is October, 2009 which closes on Sept 9, 2009.

Display ads – please call for rates. Circulation is 260,000.

COLOR 1x 3x 6x 9x 12x

Text $8.55 $7.77 $7.37 $6.99 $6.65

Text & Online Ad $11.06 $10.50 $9.98 $9.48 $9.01

> 2010 Classifi ed Advertising Rates




Printing Web offset using four-color process. Trim size is 7.875” x 10.5”.

Bleed: .125” all around. Binding: Saddle stitch (June issue: perfect bound)

Standard Unit Sizes Bleed Live Area Non-Bleed Trim

Page 8.375” x 11” 7.375” x 10” 7.125” x 9.75” 7.875” x 10.5”

spread 16” x 10.75” 15.25” x 10” 15” x 9.75” 15.75” x 10.5”

DigitaL aD sUBmissioN gUiDeLiNesWe Accept: Adobe Acrobat PDFx-1a (300 dpi) formatted fi les. QuarkXPress, InDesign and other native fi les ARE NOT ACCEPTED. • Ads may be submitted by CD,

FTP or DVD. (For FTP login infor-mation please contact our Sales Business Manager).

• Make sure all images and fonts are embedded into the PDF fi le as well as crop marks and bleed.

• Convert all spot colors to CMYK.

• All images must have resolution no less than 250 dpi.

• All advertisers must have ac-companying color matchprint proof sent with ad submission.

Production Fees:Any additional production due to incorrectly submitted materials will be charged at the rate of $190/hr.

Additional fees may be charged for

delays associated with missing im-ages and fonts. All images must be converted to CMYK, and all images and fonts must be embedded in PDF before sending fi les.

Publisher is not responsible for color errors if a proof is not sent.

QUestiOns?

Please contact our Sales Business Manager at (805) 964-4554, ext. 508.

Standard Unit Sizes Trim

2/3 vertical 4.625” x 10”

1/2 vertical 3.625” x 10”

1/2 Horizontal 7.375” x 4.875”

1/3 vertical 2.375” x 10”

1/3 square 4.875” x 4.875”

1/4 vertical 3.625” x 4.875”

1/6 vertical 2.375” x 4.875”

> 2010 Mechanical Requirements



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®

New Health Care SectorNew Health Care Sector

Demand For Service Fuels GrowthDemand For Service Fuels Growth

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