fk 2015 - linkedin

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www.firedkaramchari.com

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Page 1: FK 2015 - linkedin

www.firedkaramchari.com

Page 2: FK 2015 - linkedin

ABOUT USFIRED KARAMCHARI

History“Fired Karamchari” is a brand evolution of two minds, one of whom was fired from a major corporate and the second who took a voluntary firement* from the corporate circle. Considering the lack of lively dine in / cafe ambiance in whole of Indirapuram we have created the first of its kind Book Café where one can do meetings & party. We also wish to take the brand ahead and reach out to all corporate and startups and start introducing them to the word Intrapreneur, the eco-system requires Intrapreneurs as much as they require Entrepreneurs.

PresentCurrently we are the most commented and reviewed restaurant in Indirapuram online and on Zomato, we are always on the top 3 slots;

FutureWe intend to swipe the whole of Indirapuram with the all new experience of best rated parties, live guitar and liquor on weekends and other awesome innovations…

www.firedkaramchari.com

Page 3: FK 2015 - linkedin

ABOUT US

www.firedkaramchari.com

Name Fired KaramchariType Propietorship

Founded Jan-15Cuisine MultiCuisine: Italian, Fastfood, Chinese, North IndianSeats 34

Ranking in Indirapuram Varies from 1st to 3rd (on Zomato) out of 198 listed restaurants in Indirapuram

Delivery Areas Indirapuram, Vaishali, Vasundhara, Noida Sec 62, 63

Ambiance Casual Dining: typically preffered by Youth, Families & Office goers

Team Experienced & Specialist Chefs for specific cuisines and trained Service Staff

Bar License Temporary

Govt. License and Registration All relevant licenses and certifications taken (also all certificates in photo frame displayed at restaurant)

Page 4: FK 2015 - linkedin

CUSTOMER FEEDBACKS

www.firedkaramchari.com

Because customer is the best teacher….

Page 5: FK 2015 - linkedin

CUSTOMER FEEDBACKS

www.firedkaramchari.com

Because customer is the best teacher….

Page 6: FK 2015 - linkedin

SALES INNOVATION – 360 DEGREESOver

all Sale

s Awesome

discount,

schemes,

newspaper

insertions

Live Guitar, candle light,

discounts,

Our website, Foodpan

da, Zomato,Justeat, direct calls…

Calling,

sms, maile

rs, smo, seo

Dine in

www.firedkaramchari.com

Home

Delivery

Other tie ups: Sodexo, Crownit

, Edenred, etc.

Parties

Kitty, birthda

y, anniver

sary, corpora

te

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FIRED KARAMCHARI is EVERYWHERE

www.firedkaramchari.com

Page 8: FK 2015 - linkedin

MARKETING INNOVATION

www.firedkaramchari.com

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MARKETING INNOVATION

www.firedkaramchari.com

EventsLive Guitar

7 course MealsCandle light Dinner

Free Home Delivery

Lowest Party Rates in Indirapuram Free welcome drinks

Book Cafe Merchandise

Corporate Combos

Page 10: FK 2015 - linkedin

BRAND IMAGEOnline Positioning (Zomato – Website – all segments) – 2015 -> Always on top 3 ranks out of 198

restaurants in Indirapuram

www.firedkaramchari.com

Page 11: FK 2015 - linkedin

BRAND IMAGEOnline Positioning (Zomato / home delivery) – 2015 -> Always on top 3 ranks out of 235

restaurants in Indirapuram

www.firedkaramchari.com

Page 12: FK 2015 - linkedin

BRAND IMAGEOnline Positioning (Zomato – Mobile App / All segments) – 2015 -> Always on top 3 in Indirapuram

www.firedkaramchari.com

Page 13: FK 2015 - linkedin

BRAND IMAGEOnline Positioning (Foodpanda) – 2015 -> Always on top 10 ranks out of 122 restaurants in

Indirapuram

www.firedkaramchari.com

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TARGET MARKETAreas covered offline i.e. by newspaper insertion and the areas where we do home delivery:• Indirapuram• Vaishali• Vasundhara• Noida Sec 62, 63

www.firedkaramchari.com

Segments covered:• Youth• Families• Colleges• Corporates

Home delivery menu Corporate Combos

Page 15: FK 2015 - linkedin

GROWTH : From JAN to DEC 15

www.firedkaramchari.com

Jan •Hired the best team, setup the kitchen, only theme restaurant in Indirapuram

Feb•Innovated 7 course meal and live guitar on valentine's day, went full house and has ever since been full house on every live event, started home delivery and listed on Zomato

Mar

•Went trending on Zomato, Rank 13 for almost a month remained at that spot, was the first ever restaurant from Ghaziabad to be on that list;

Apr• listed for home delivery on foodpanda, justeat, also made our own website with steady increase in home delivery online;

May

•best sales ever on dine in, all weekends went jam packed with people waiting in queues outside

Jun •sales of home delivery and dine in increased and also parties begin

Jul• live guitar and candle light is a hit, started corporate tie ups and also kitty parties, awesome response from surrounding societies

Aug •parties flourish, dine in also, crazy jam packed events, home delivery became an issue

Sep • lean period due to Shraddh, focus on cost control and staff layoffs,

Oct•completely outsourced the home delivery and also cut down unnecessary staff, food cost measured and costs cut by 20% approx.

Nov

•business picked up and smooth due to cost control and staff fine tuning, good feedbacks continue, sponsored on foodpanda, got great response on home delivery

Dec•Kitty parties continue, also b'day and other events, Introduced Drinks via temp. bar license, relationships established with excise dept. 5 weekends in Jan '16 thus awesome sales expected, already party bookings for Jan :)

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OUR MISSIONTo be the number ‘1’ restaurant in Indirapuram, Ghaziabad serving & delivering best quality food at optimum

prices in the most innovative and fun loving ambiance.

2015 – Sales Stats 2016 – Forecast (since we introduced liquor also)

+200% +400%

www.firedkaramchari.com

Average Annual Growth Rate

Page 17: FK 2015 - linkedin

Right Place Right time @firedkaramchari

www.firedkaramchari.com

Growth can only be guaranteed by:• innovation• cost control• positive feedbacks• presence everywhere i.e. online

plus offline and

It took us one full year and takes every brand, specifically a restaurant to create brand value and good business flow; every possible growth prospect has been tapped by Fired Karamchari and now only a consistent sales and marketing strategy is required to be the best and stay at that spot for a longer duration

Page 18: FK 2015 - linkedin

www.firedkaramchari.com

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#firedkaramchari stands for:#innovation#disruption#creativity

#outofthebox#mouthwatering #food#awesome #ambiance#best in #Indirapuram

Amit Pandey: Co-founder & CEO – Fired Karamchari

[email protected] / +918860719730www.firedkaramchari.com