fk 2015 - linkedin
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www.firedkaramchari.com
ABOUT USFIRED KARAMCHARI
History“Fired Karamchari” is a brand evolution of two minds, one of whom was fired from a major corporate and the second who took a voluntary firement* from the corporate circle. Considering the lack of lively dine in / cafe ambiance in whole of Indirapuram we have created the first of its kind Book Café where one can do meetings & party. We also wish to take the brand ahead and reach out to all corporate and startups and start introducing them to the word Intrapreneur, the eco-system requires Intrapreneurs as much as they require Entrepreneurs.
PresentCurrently we are the most commented and reviewed restaurant in Indirapuram online and on Zomato, we are always on the top 3 slots;
FutureWe intend to swipe the whole of Indirapuram with the all new experience of best rated parties, live guitar and liquor on weekends and other awesome innovations…
www.firedkaramchari.com
ABOUT US
www.firedkaramchari.com
Name Fired KaramchariType Propietorship
Founded Jan-15Cuisine MultiCuisine: Italian, Fastfood, Chinese, North IndianSeats 34
Ranking in Indirapuram Varies from 1st to 3rd (on Zomato) out of 198 listed restaurants in Indirapuram
Delivery Areas Indirapuram, Vaishali, Vasundhara, Noida Sec 62, 63
Ambiance Casual Dining: typically preffered by Youth, Families & Office goers
Team Experienced & Specialist Chefs for specific cuisines and trained Service Staff
Bar License Temporary
Govt. License and Registration All relevant licenses and certifications taken (also all certificates in photo frame displayed at restaurant)
CUSTOMER FEEDBACKS
www.firedkaramchari.com
Because customer is the best teacher….
CUSTOMER FEEDBACKS
www.firedkaramchari.com
Because customer is the best teacher….
SALES INNOVATION – 360 DEGREESOver
all Sale
s Awesome
discount,
schemes,
newspaper
insertions
Live Guitar, candle light,
discounts,
Our website, Foodpan
da, Zomato,Justeat, direct calls…
Calling,
sms, maile
rs, smo, seo
Dine in
www.firedkaramchari.com
Home
Delivery
Other tie ups: Sodexo, Crownit
, Edenred, etc.
Parties
Kitty, birthda
y, anniver
sary, corpora
te
FIRED KARAMCHARI is EVERYWHERE
www.firedkaramchari.com
MARKETING INNOVATION
www.firedkaramchari.com
MARKETING INNOVATION
www.firedkaramchari.com
EventsLive Guitar
7 course MealsCandle light Dinner
Free Home Delivery
Lowest Party Rates in Indirapuram Free welcome drinks
Book Cafe Merchandise
Corporate Combos
BRAND IMAGEOnline Positioning (Zomato – Website – all segments) – 2015 -> Always on top 3 ranks out of 198
restaurants in Indirapuram
www.firedkaramchari.com
BRAND IMAGEOnline Positioning (Zomato / home delivery) – 2015 -> Always on top 3 ranks out of 235
restaurants in Indirapuram
www.firedkaramchari.com
BRAND IMAGEOnline Positioning (Zomato – Mobile App / All segments) – 2015 -> Always on top 3 in Indirapuram
www.firedkaramchari.com
BRAND IMAGEOnline Positioning (Foodpanda) – 2015 -> Always on top 10 ranks out of 122 restaurants in
Indirapuram
www.firedkaramchari.com
TARGET MARKETAreas covered offline i.e. by newspaper insertion and the areas where we do home delivery:• Indirapuram• Vaishali• Vasundhara• Noida Sec 62, 63
www.firedkaramchari.com
Segments covered:• Youth• Families• Colleges• Corporates
Home delivery menu Corporate Combos
GROWTH : From JAN to DEC 15
www.firedkaramchari.com
Jan •Hired the best team, setup the kitchen, only theme restaurant in Indirapuram
Feb•Innovated 7 course meal and live guitar on valentine's day, went full house and has ever since been full house on every live event, started home delivery and listed on Zomato
Mar
•Went trending on Zomato, Rank 13 for almost a month remained at that spot, was the first ever restaurant from Ghaziabad to be on that list;
Apr• listed for home delivery on foodpanda, justeat, also made our own website with steady increase in home delivery online;
May
•best sales ever on dine in, all weekends went jam packed with people waiting in queues outside
Jun •sales of home delivery and dine in increased and also parties begin
Jul• live guitar and candle light is a hit, started corporate tie ups and also kitty parties, awesome response from surrounding societies
Aug •parties flourish, dine in also, crazy jam packed events, home delivery became an issue
Sep • lean period due to Shraddh, focus on cost control and staff layoffs,
Oct•completely outsourced the home delivery and also cut down unnecessary staff, food cost measured and costs cut by 20% approx.
Nov
•business picked up and smooth due to cost control and staff fine tuning, good feedbacks continue, sponsored on foodpanda, got great response on home delivery
Dec•Kitty parties continue, also b'day and other events, Introduced Drinks via temp. bar license, relationships established with excise dept. 5 weekends in Jan '16 thus awesome sales expected, already party bookings for Jan :)
OUR MISSIONTo be the number ‘1’ restaurant in Indirapuram, Ghaziabad serving & delivering best quality food at optimum
prices in the most innovative and fun loving ambiance.
2015 – Sales Stats 2016 – Forecast (since we introduced liquor also)
+200% +400%
www.firedkaramchari.com
Average Annual Growth Rate
Right Place Right time @firedkaramchari
www.firedkaramchari.com
Growth can only be guaranteed by:• innovation• cost control• positive feedbacks• presence everywhere i.e. online
plus offline and
It took us one full year and takes every brand, specifically a restaurant to create brand value and good business flow; every possible growth prospect has been tapped by Fired Karamchari and now only a consistent sales and marketing strategy is required to be the best and stay at that spot for a longer duration
www.firedkaramchari.com
#firedkaramchari stands for:#innovation#disruption#creativity
#outofthebox#mouthwatering #food#awesome #ambiance#best in #Indirapuram
Amit Pandey: Co-founder & CEO – Fired Karamchari
[email protected] / +918860719730www.firedkaramchari.com