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Pemasaran Online 2

Endar Nirmala, S.Kom, M.T

P u s a t P e n g e m b a n g a n P e m b e r d a y a a n P e n d i d i k da n T e n a g a K e p e n d i d i k a n B i s n i s d a n P a ri w i s a t a

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KATA PENGANTAR

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DAFTAR ISI

KATA PENGANTAR ...........................................................................................

DAFTAR ISI........................................................................................................................ II

PETA KEDUDUKAN BAHAN AJAR...........................................................................IV

GLOSARIUM..................................................................................................................... V

PENDAHULUAN............................................................................................................... 1

 A. DESKRIPSI.................................................................................................................... 1B. PRASYARAT.................................................................................................................. 2

C. PETUNJUK PENGGUNAAN............................................................................................. 2

D. TUJUAN AKHIR..............................................................................................................2

E. KOMPETENSI INTI DAN KOMPETENSI D ASAR.............................................................3

F. CEK KEMAMPUAN AWAL.............................................................................................4

PEMBELAJARAN............................................................................................................. 5

 A. DESKRIPSI.................................................................................................................... 5

B. KEGIATAN BELAJAR.....................................................................................................5

IKLAN ONLINE.................................................................................................................6

 A. TUJUAN PEMBELAJARAN............................................................................................. 6

B. URAIAN M ATERI........................................................................................................... 6

C. R ANGKUMAN...............................................................................................................56

D. TES FORMATIF............................................................................................................56

E. KUNCI J AWABAN TES FORMATIF..............................................................................5

PEMASARAN DALAM E!COMMERCE....................................................................5"

 A. TUJUAN PEMBELAJARAN........................................................................................... 5"

B. URAIAN M ATERI......................................................................................................... 5"

C. R ANGKUMAN.............................................................................................................113

D. TES FORMATIF.......................................................................................................... 114

E. KUNCI J AWABAN...................................................................................................... 115

PEMASARAN PADA SITUS MOBILE.....................................................................116

 A. TUJUAN PEMBELAJARAN........................................................................................116

B. URAIAN M ATERI......................................................................................................116

C. R ANGKUMAN.............................................................................................................13#

D. TEST FORMATIF........................................................................................................13#

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E. KUNCI J AWABAN...................................................................................................... 131

 AFFILIASI PEMASARAN...........................................................................................132

 A. TUJUAN PEMBELAJARAN........................................................................................132B. URAIAN M ATERI......................................................................................................132

C. R ANGKUMAN.............................................................................................................152

D. TEST FORMATIF........................................................................................................153

E. KUNCI J AWABAN...................................................................................................... 153

BLOG DAN ADSENSE...............................................................................................155

 A. T$%$&' P()*(+&%&,&'......................................................................................... 155

B. URAIAN M ATERI......................................................................................................155

C. R ANGKUMAN.............................................................................................................1-#

D. TEST FORMATIF........................................................................................................1-1

E. KUNCI J AWABAN...................................................................................................... 1-1STRATEGI PEMASARAN ONLINE.........................................................................1-3

 A. TUJUAN PEMBELAJARAN.............................................................................. 1-3

B. URAIAN MATERI................................................................................................. 1-3

C. R ANGKUMAN.............................................................................................................216

D. TES FORMATIF.......................................................................................................... 21

E. KUNCI J AWABAN...................................................................................................... 21

EVALUASI...................................................................................................................... 21"

 A. ATTITUDE SKILLS.....................................................................................................21"

B. KOGNITIF SKILLS...................................................................................................... 21"

C. PSIKOMOTORIK SKILLS.............................................................................................. 21-D. PRODUKBENDA KERJA SESUAI KRITERIA STANDAR.................................................21-

E. B ATASAN WAKTU YANG TELAH DITETAPKAN............................................................21-

F. KUNCI JAWABAN......................................................................................................21-

PENUTUP......................................................................................................................... /I

DAFTAR PUSTAKA....................................................................................................... /II

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PETA KEDUDUKAN BAHAN AJAR

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KOMPETENSI INTI KOMPETENSI DASAR2,61(8$,&+ *(,8&&,7&' ,&& 3.-.   M('(,&27&' P()&&,&' &8&

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7(('0'&' ('$'& 8(),&@0 (&0 8&& *(,$& 7&& 7$':0 &&$7'(' <(,$&)& $'$7 07+&' 80 Y$T$*(=. A8& 7&+&'9& 07+&' &8&

)(80& 0&+ 0'0 8&& *(,$& 80+&9 (7 *&7&' ,0: )(80&.

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:. I7+&' ,0: )(80&<)$+0)(80&=

T( I'(,&:0?( A8?(,00' B$,(&$ <IAB= (+& )('('$7&' &$,&' $'$7

07+&' %('0 0'0. 07+&' ,0: )(80& &8&+& 07+&' 9&' 8&& *(,0'(,&70 8('&'7'$)(' 8&' )(,$&7&' &*$'&' &'&,& ?08( (7 &)*&, &'0)&0

8&' $&,&. I7+&' *(,*('$7 &'0)&0 (&0 08&7 (,8&& 0'(,&70 )&7&

80(*$ 07+&' 80+&9. A8& *&'9&7 %('0 07+&' 0'0 80&'&,&'9&

1= ((+!*&:7

2= @+&0'

3= (>&'80'

4= ,&'00'&+ <0'(,00&+ 0',00&+ (>(,00&+=

5= ?08( Ketika mousedi

6= $$'8(, rollo"er maka

iklan

beruba&

G&)*&, .2 R0: )(80& &8 S;0 P

S$)*(, ;;;.&9)&,7()(80&.&0&

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T$& .5

D07$07&'+&1. B$& 7(+)7 9&' (,80,0 8&,0 3!4 ,&'.

2. C&,0+& (*$& 07+&' 80+&9 <)0&+7&' 07+&' *&''(, 07+&' (& 07+&'

?08( &&$ %('0 07+&' 80+&9 +&0''9&= &8& ;(*0( ('9(80& 07+&'.

3. A)&0+& 07+&'!07+&' 9&' 80*$& +( &,& ('07+&' ,8$7 &&7& 9&'

8007+&'7&' &&7& 07+&' )('&,07 )('9&)&07&' (&' 8&' )()07&

0'8&7&'. S0&& 9&' )('%&80 &,( 07+&' 9&' 80&)0+7&'T$+0+& &0+

('&)&&' 7&+0&' 8&' &)&07&' 8&+&) ()*(+&%&,&'.

T$& I'80?08$ <M()*$& *&''(,=

1. T('$7&' ()& 07+&' 9&' 0'0' &'8& *$& <)0&+7&' %$&+ )*0+

), &'8'( ,$)&=.

2. S0&7&' (7 9&' )('&,07 8&' &)*&, 9&' ($&0 8('&' ()&.

3. C&,0 ('9(80& ()*$&&' *&''(, '+0'( 8('&' :&,& )('$'&7&'

)(0' (':&,0 8('&' 7&& 7$':0 )()*$& *&''(,<:' &+&)&

()*$& *&''(, '+0'( ;;;.*&''(,'&:7.:)= .

4. S((+& &'8& )('8&&7&' ;(*0( ()*$& *&''(, ,&0 I7$0+&

($'%$7 ()*$&&' *&''(, 8&' :&& +&'7&!+&'7&'9& &8& 7(,&.

5. J07& &8& ,( ()*$&&' 7&+0&' )('&+&)0 )&&+& :&&

)&&+& (,(*$ 8&' $'7&7&' 8&+&) ()*(+&%&,&'.

6. T$'%$7&' &0+'9& 7(&8& $,$ 7&+0&' $'$7 80'0+&0.

3. M()&&,7&' 07+&'

D&+&) )()&&,7&' 07+&' '+0'( &'8& 8&& )(+&7$7&''9& 8('&' ,&0 &&$

*(,*&9&,. S(0& 0+0&' ('$ &8& 7($'$'&' 8&' 7(,$0&''9&. A8& *(*(,&&

&+ 9&' 8&& &'8& +&7$7&' $'$7 )()&&,7&' 07+&' '+0'( (:&,& ,&0

9&0$

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&= M(':&,0 ('9(80& 07+&' '+0'( ,&0. C&,&'9& $'&7&' )(0' (':&,0

)0&+'9& G+( &&$ Y& 7()$80&' )&$7&' 7&& 7$':0 07+&' ,&0.

C' ('9(80& 07+&' ,&0

1= ;;;.*&'8$'&:(.:)

2= ;;;.*&'8$'.+>.:.08

3= ;;;.*(,'0&&.:)

4= ;;;.7*&$.:)

G&)*&, .2" ;;;.*&'8$'&:(.:)

*= M()*$& 7'(' 9&' *(,7$&+0& 8&' 80:&,0 *&'9&7 ,&' ((+& 0$

+&7$7&'

1= S$*)0 &,07(+ 7( &,07(+ 80,(7,0 &&$ 80,0*$, 7'('

I'(,'( 0$ ((,0 %&,0' +&*&!+&*& ()&70' *&'9&7 7'(' 9&' (,(80&

$'$7 80*&:& *(,00 ('&' ,8$7 8&' )(!,(?0(;!'9& 7()$80&'

80&)*&7&' @$'0 $'$7 *(,*&0 8('&' ()&' 8&' @&0+0& $'$7

7()*&+0 7( ;(*0( )&0 ;(*0( &'8& &7&' )('8&&7&' +&+$ +0'&

9&' 0'0 8&' )(0' (':&,0 &7&' )()*(,0&$7&' *&;& ;(*0( &'8&

)()0+07 7,(80*0+0& $'$7 7&& 7$':0 (,7&0. A8& *(*(,&& ;(*0(

80,0*$, 9&' ('&' $'$7 )('(,*07&' 7'(' 80 ;(*0( )(,(7&

8('&' *0&9& 9&' 7(:0+ &&$ *&7&' ,&0. S&& )(':&,0 80,0*$, 

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7'(' &07&' *&;& )(,(7& )(':&&0 &,( &&, A'8& 08&7

80&*&( 8('&' 07+&' *&''(, *(*& 8&' &.

T0 7(07& )('0,0)7&' &,07(+

<&= J&'&' )('0,0)7&' &,07(+ 9&' &)& 7( *(*(,&& ;(*0(. S(0&

80,0*$, 7'(' &,$ )()0+070 &,07(+ 9&' *(,*(8&. M(0' (':&,0

08&7 (,:&9& 8$+07&0 7'(' 8&' 08&7 &7&' )()*(,07&' (,0'7&

0'0 $'$7 ;(*0( &'8&.

<*= P&07&' *&;& A'8& )(+('7&0 ()$& 0'@,)&0 *&0&' ('&'

('$+0. S(,&7&' &+&)& ;(*0( A'8& (0'& ,&' 8&&

8&&' 8&' (,$*$' 7( ;(*0( 9&' &'8& 7(++&.

I'8(>0' &8&+& ((,0 0() ('&,0&'. A,0'9& 7(07& ((,&'

)(':&,0 0'@,)&0 )('$'&7&' 7&& 7$':0 (,('$. G+( &7&'

)('%(+&%& (0& &+&)&' ;(*0( A'8& )()*&:& ()$& 7'(' 8&'

0'8(7 9&' ($&0 8('&' 7&& 7$':0 &8& (0& &+&)&'. 7()$80&'

G+( &7&' )(':&,0 &8& 8&&*&(!'9& 8&' )('::77&' $'$7

7'(' 9&' &+0' ,(+(?&'. G+( $'$+ && ()$& )(0' (':&,0

8&+&) 7(:(&&' 8&' &7$,&0 8&,0 ;(*0( ('0'8(7&'. DMO &8&+&80,(7,0 (' $,:( 9&' )('&,07. M(,$&7&' (*$& 7)$'0&

7'(' +*&+ 9&' 8&& 80&)*&7&' 80(80 8&' 80(,*&,$0 +(

,(+&;&' (:&,& (,&$,. M('0,0)7&' 7'(' A'8& 7( 80,(7,0 0'0 &8&+&

+&'7& +&0' $'$7 )('0)&+7&' ;(*0( A'8& $'$7 )(0' (':&,0.

T0 (*(+$) )('0,0)7&' 7'(' 7( DMO

<&= B$& K&& 7$':0 9&' &7$,& $'$7 (0& &+&)&) <*(,007&' 0'8(>

9&' (&=

<*= I7$0 (8)&' ('&%$&'. J07& A'8& (+& )('0,0)7&' 0$ A'8&8&' 08&7 (,:&9& *&;& 0$ (+& 800'8(7 70,0)7&' (&' 7( @,$)

)(,(7& < ;;;.,($,:(!'(.:)@,$) = .

<:= B(,&0!&0+& 8('&' *(*(,&& 70,0)&' 8&,0 ;(*0( 9&' &)&.

J07& A'8& )('0,0)7&' (,+&+$ *&'9&7 (',0 $'$7 ;(*0( 9&'

&)& (80, )$'70' )('&'8&0 ;(*0( A'8& (*&&0 &).

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G&)*&, .2- ;;;.,($,:(!'(.:)@,$)

B(,07$ &8&+& *(*(,&& :' 8&,0 80,0*$, 7'('

<&= ;;;.(0'(&,0:+(.:)

<*= ;;;.0'2$*)0.:.&

<:= ;;;.GA,0:+(.:)

<8= ;;;.8).,

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G&)*&, .3# ;;;.8).,

G&)*&, .31 ;;;.(0'(&,0:+(.:)

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T0 )()&$7&' 7'(' 7( ;(*0( DMO.

<&= B$& K&& 7$':0 9&' &7$,& $'$7 (0& &+&)&) <*(,007&' 0'8(>9&' (&=

<*= I7$0 (8)&' ('&%$&'. J07& A'8& (+& )('0,0)7&' 0$ A'8& 8&'

08&7 (,:&9& *&;& 0$ (+& 800'8(7 70,0)7&' (&' 7( @,$)

)(,(7& < ;;;.,($,:(!'(.:)@,$) = .

<:= B(,&0!&0+& 8('&' *(*(,&& 70,0)&' 8&,0 ;(*0( 9&' &)&. J07&

 A'8& )('0,0)7&' (,+&+$ *&'9&7 (',0 $'$7 ;(*0( 9&' &)&

(80, )$'70' )('&'8&0 ;(*0( A'8& (*&&0 &).

T0 ('0'8(>&' W(*0(.

<&= B$& 0()& G+( 8&' )('0,0)7&''9& 7( G+( )(+&+$0 W(*)&(, 

)(,(7& A+& 0'(,@&:( <;;;.+(.:);(*)&(,+=. S(*$&

0()& /ML &8&+& 0'8(7 8&,0 ()$& &+&)&' 80 0$ W(* A'8&

<;;;.>)+!0()&.:)=.

<*= L&7$7&' (:&,& )&'$&+ )('0,0) URL A'8& 7( )(0' (':&,0 ((,0

Y& 8&' G+( <;;;.+(.:)&88$,+:'0'$(&88$,+=.

<:= G$'&7&' '(! . T&)*&7&' URL A'8& 7( &+& &$ 0$

9&' &7&' )('0,0)7&' URL A'8& 7( *(*(,&& )(0' (':&,0

<)0&+'9& ;;;.&88)(.:)=.

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G&)*&, .32 ;;;.&88)(.:)

&# B(,&*$' &8& (*$& ,$ ((,0 +( ,$ &&$ 9&

,$ 07$ *(,&,00&0 8&' )('$'&7&' 9& &';(,.

G&)*&, .33 &';(,.9&.:)

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G&)*&, .34 ;;;.9&,$.:)

3= M()*$& &7$' 80 0&+ )(80&

P,( ,)0 &&$ *(,07+&' 8&& &'8& +&7$7&' )(+&+$0 0&+

)(80& )0&+'9& )()&'@&&7&' @&'&( &8& &7$' @&:(*7. D00'0

&'8& 8&& )('&,&7&' ('$'%$' ;(*0( &'8& $'$7 %0'+07(

&8& @&'&( @&:(*7 *0'0 &'8&. F&'&( 0'0 &'&+& *(,$'&

$'$7 )('%&+0' $*$'&' 8('&' 7'$)('. B(0$ $+& %07& &'8&

)()0+070 (*$& ,8$7 *&,$ &&$ ($&$ 9&' *&,$ 9&' 0'0'

&'8& &;&,7&'. D('&' &8&'9& )(80& %('0 0'0 (0& 7&+0 &'8&

)()&&' ('&;&,&' &'8& 80 @&'&( )&7& (:&,& )&0

0'@,)&0 (,(*$ &7&' )$':$+ 80 ;&++ @&:(*7 7'$)('

&'8&. L(*0 (*&'9& @&:(*7 )(,$&7&' &+& &$ )(80&

 %(%&,0' 0&+ 9&' &7&' )()*(,07&' (@(7 ?0,&+ )&,7(0' &,0'9&

()&''9& ()&' 8&,0 )()*(, @&'&( &'8& 07$ )()*&:& ;&++

&'8&.

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G&)*&, .35 ;;;.@&:(*7.:)ASUSI'8'(0&ID

4= M('$'&7&' S:0&+ B7)&,7

S:0&+ B7)&,7 &8&+& $&$ (7'+0 ;(* 9&' 8&& A'8&

$'&7&' $'$7 )('90)&' )('&$, 8&' *(,*&0 *7)&,7 8&,0

;(**+. A'8& 8&& *(,*&0 +0'7 @&?,0 8('&' &&*& ()&'

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;(**+ A'8& 80 *(,*&&0 ;(*0( :0&+ *7)&,7 ((,0

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,(++(,.:) S+&8., :''(&., *+0'7+0.:) 8&' )&0

*&'9&7 +&0 9&' +&0'.

 A8& 0& )&'@&& 8&,0 :0&+ *7)&,7 9&' 8&& A'8& (,+(

9&0$.

<&= D&& )('8,' '&07'9& ,&@@0: ;(**+ A'8&.

<*= D&& )()*&'$ ;(*0( A'8& &&, 8&& 80%(+&%&0 +( G+(.

<:= M('9(80&7&' +0'7 *&+07 &&$ *&:7+0'7 )('$%$ ;(**+ A'8&.

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G&)*&, .36 ;;;.:0&+)&,7(,.:)

5= B$& :&''(+<$(,= 8&' ?08( ('&' ,8$7 *((,& ,(?0(;'9&

80 ;(*0( ('9(80& ()& ?08( ((,0 Y$$*(.

G&)*&, .3 ;;;.9$$*(.:)$(,A:(, 

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6= B(,&*$' &&$ *(,7)('&, 80 @,$)!@,$). A'8& 8&& *(,07+&'

&&$ ,)0 80 @,$)!@,$) ((,0 7&7$. A&$ @,$)!@,$)

(,('$ 9&' &8& 7&0&''9& 8('&' ,8$7 9&' 80%$&+ &&$ @,$)8('&' 07 9&' ($&0 8('&' &+ 9&' 0'0' 80&;&,7&'.

G&)*&, .3" ;;;.7&7$.:.08

= M(+&7$7&' *+;&+70' ($&0 &,07(+ 9&' ,(+(?&'

J07& A'8& &8&+& (,&' *+(, &70@ &&$ )()0+070 *+ 7,,&

&07&' 7'(' (+&+$ 80(,*&,$0 (:&,& (,&$, (0'& (+&+$

)('%&80 ($&$ 9&' )('&,07 *&0 &,( &&, A'8& $'$7

)('0'7&7&' (,0'7& 8&' ,&@07 80 *+ &'8& 8&&

)()&'@&&7&' )(0' (':&,0 *+. B(,07$ &8&+& *(*(,&& 08( +&0'

*&&0)&'& :&,&'9& )('0'7&7&' +&+$ +0'& 7( *+ A'8&

<&= M('&$, @((8 +&'$' 80 Y& &&$ G+( (0'& ;(*0( A'8& 80%(+&%&0 (:&,& (,&$,.

<*= T&)*&7&' +0'7 7( *+ A'8& 80 0'&$,( ()&0+ &8& && &'8&

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<:= T&)*&7&' RSS @((8 <R0: S0( S$))&,9= &&, ,&' 8&&

*(,+&'&'&' 0'@,)&0 8&,0 &'8&. RSS &8&+& +0'7 8('&' *&,0 $*%(7

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)&0 80(,*&,$0 80 ;(*0( )(,(7& %$&. I'0 :&,& 9&' *&$ $'$7

)('&0+7&' +0'7 *&+07 7( *+ A'8&.

<8= M('$+0 7)('&, 80 *+ ,&' +&0' 8&' 7()$80&' &07&' A'8&

)('&)*&7&' +0'7 7()*&+0 7( ;(*0( A'8&.

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07+&' 9&' 9&' *(,('&+&)&' 80*08&''9& ($&07&' 8('&' &'&,&' 8&'&,( ()&,&' &'8& B(*(,&& ('9(80& 07+&' 9&' )('&;&,7&' %&&'9& 80

0'(,'( 80&'&,&'9& &8&+&.

1= A8 N(;,7. S(*$& %&,0'&' <'(;,7= 07+&' 9&' )('$*$'7&' 8&'

)()(80&0 &'&,& ()&&' 07+&' 8('&' ()0+07 0$ ;(*. J&,0'&' 07+&'

((,0 0'0 *0&&'9& )('&,(7&' 7&)&'9(!7&)&'9( 9&' 08&7

)()$'9&0 &,( &$80(':( 7$$ (&0 )('0':&, (*(&, )$'70'

,&' 9&' )(+0& 07+&' 8('&' *0&9& (7(:0+ )$'70'. C'

V&+$(C+0:7M(80& 8&' T,0*&+ F$0' <;;;.?&+$(:+0:7)(80&.:) 8&'

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G&)*&, .3- ;;;.?&+$(:+0:7)(80&.:)

2= R( A8 A(':0(. A(' (,07+&'&' 9&' )(;&70+0 *+!*+ (,& 0$ ;(*

(,('$ 8&' )()(80&0 ('%$&+&' )(,(7& $'$7 7&)&'9(!7&)&'9(

*(&, 9&' 80+&7$7&' *,&'8!*,('8 *(&, &&$$' &('0 07+&' *(&,.

C' F(8(,&(8 M(80& 8&' T,0*&+ F$0'<;;;.@(8(,&(8)(80&.'( 8&' ;;;.,0*&+@$0'.:)=.

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G&)*&, .4# ;;;.@(8(,&(8)(80&.'(

3= RSS A8?(,. I7+&' 0'0 80&)0+7&' 80 8&+&) RSS F((8 9&' *0&

80($&07&' 8('&' 7'(7 :'(' RSS @((8 (,(*$ &&$ (:&,&

)&'$&+ 80&,(7&' &8& 7(*$$&' ,)0 (,('$. C'

;;;.*,&'8,($*+0:.:).

G&)*&, .41 ;;;.*,&'8,($*+0:.:)

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4= S',0. M(,$&7&' *('$7 *&'$&' 8&'& &&$ 8&& %$& 8&+&)

*('$7 ,8$7+&9&'&' (*&&0 &'0 ,)0 (,&8& $&$ *,&'8.

S',0 '+0'( &8&+& ,&(0 &+(,'&0@ 9&' *&'9&7 80$'&7&' 8&'80&'& +(*0 (@(70@ 8&,0&8& ()&&'&' 07+&' '+0'( *(,*('$7 *&''(,.

5= J&,0'&' I7+&' 8&' B$,& I7+&'. J&,0'&' 07+&' &8&+& (7(+)7 ;(*0(

9&' )('9(80&7&' ()& $'$7 07+&' &&$ (*&&0 (,&'&,& 9&' 8&&

80*(+0 )(+&+$0 ('%$&+&' $'&+. J&,0'&' 07+&' 0'0 )(,$&7&' 7$)$+&'

;(*0( 9&' 80)0+070 +( (,$&&&'()0+07 9&' &)& <)0&+'9& AOL

CNN S, I++$,&(8 ()$& 80)0+070 +( AOLT0)( W&,'(,=.

J&,0'&' (,07+&'&' *(,0'8&7 (*&&0 (,&'&,& &'&,& ('07+&' 8&'

('9(80& ()& 07+&' 8&' )()*(,07&' +$0 (7'+0 $'$7 7(8$&'9&.

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C. R&'7$)&'

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M('(++& &+07&0 O(':&,

1. M()*$& 7&(,0

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2. M('&)*&7&' G,$ A,0*$

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3. M('&)*&7&' A,0*$

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M&$7&' '&)&

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6. M('&)*&7&' P,8$7

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K&&+ ,8$7

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G&)*&, ".53 M('$'& &)*&, ,8$7

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G&)*&, ".61 M('$ )('&)*& )8$+ F(&$,(8

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G&)*&, ".64 H&+&)&' 8(&0' 07+&'

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K+07 $'& +0 &)*&, ((+& (, $+&8 8$*+( 7+07 &)*&, 980 $+&8

-. K'@0,)&0 P()*&9&,&'

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3. P(,&07&' N ,8(, 8&' %$)+& 9&' 80 ,&'@(,.

G&)*&, ".6- H&+&)&' 8(&0+ (&'&' &8& &8)0'

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9&' 80 *(+0=

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6. B(,0 K((,&'&' $'$7 *&,&' 9&' $8& 80 70,0) &&$ $8& (+(&0

G&)*&, ".1 H&+&)&' (&'&' 9&' $8& 8070,0)

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T$& ".4

1= S(*$7&' '&)& 0$ 8&' + 9&' &,$ &8& 8&+&) (!:))(,:(

9&' 8&& )()*$& &,& ()*(+0 &&$ (+&'&' )(,&& &)&'

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2= S(*$7&' &$ &&$ 8$& &+07&0 &&$ +&@,) 0$ (!:))(,:(

)('$,$ &'8& &)&' 8&+&) )(+&7$7&' ,( ('%$&+&' 8&' *(,07&'

('%(+&&' $'$7 0+0&' &'8&..

L()*&, K(,%& "."

N&)& S0$ N&)& T+

L()*&, K(,%& ".-

N&)& S0$ N&)& F0$,  

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C. R&'7$)&'

1. E!C))(,:( *$7&'+& (7(8&, )(7&'0)( ('%$&+&' *&,&' &&$ %&& )(+&+$0 )(80$) 0'(,'( (&0 +(*0 &8& (*$& ,&'@,)&0*0'0 9&' )(,$*& :&,&:&,& (,$&&&' 8&+&) )(+&7$7&'&70?0& $&&'9& (&,0!&,0. P(,$*&&' )('8&&, 8&' ,(8(@0'00$+&' (,&8& *0'0 0'0 (,$&&&' (,0' 7&+0 &,$ 80+&7$7&'($*$'&' 8('&' @(')('& 0'0 7&,('& *(,*&&0 &,&80)& *&,$(+& )('$*$, ,0'0!,0'0 )&'&%()(' 7'?('0'&+ 9&' %07&)&0 (,$ 80+&7&'&7&' &7&' %$,$ )('%&80 &+ 9&' )(,$07&'(,$&&&' <80&8?&'&(=

2. B(,8&&,7&' 7(*$$&' (+&'&' ,&(0 ()&&,&'80+&7$7&' )(+&+$0 ()& %('0 9&0$8('&' )('&)*& %$)+&()&7&0 )()(,*(&, 0'7& ()*(+0&' )()(,&&'7&'(+&'&' 9&' &8& )('%&,0' (+&'&' *&,$.

3. S,&(0 ()&&,&' *(,8&&,7&' )(80& 80+&7$7&' )(+&+$0K(&+0&' +&+$!+0'& 0'@,)&0 O0)&+0&0 G+( M&.K&)&'9( P&9 P(, C+0:7 <PPC= P,)0 80 M(80& S0&+P('$'&&' B+ P('$'&&' V08( M&,7(0' S$,& K&*&, D00&+

4. A@0+0&0 ()&&,&' 8&+&) (!:))(,:( )(,$&7&' &+& &$:&,& $'$7 )(+&7$7&''9&. A'8& 8&& (& (0& 8('&' &$(8&&' &&$ *(,&@0+0&0 8('&' (*&'9&7 (8&&' 9&'

 A'8& *$$7&' $'$7 *0'0 A'8&

5. D&+&) )()*&'$' &&$ )('(++& 0$ (!:))(,:( (,+$)()(,&07&' &,0(7$, 8&' 7'@0$,&0 9() (,&('$'&&' &+07&0 0$ (!:))(,:( 9&' ($&0 8('&',8$7 9&' 80&;&,7&' 8&' )&)$ )('%&& 7(&)&'&' 8&&(,& 7)$'07&0 (+&'&'.

6. K'@0$,&0 9() &+07&0 (!:))(,:( (,+$ )()(,&07&'7(&'8&+&' 9() 9&' *0&& 80(*$ 8('&' S&(+( W(*S(,?(, 8&' S&(@$++ W(* S(,?(,.

. K'@0$,&0 S0() 8&' T+ 9&' 80$'&7&' &8&+& E'7,00P$*+0:!K(9 P,0?&(!K(9 S(,0@07& S(:$,( P,:+ E'7,00 8&'T+ S(7$,00 P('$'&&' F0,(;&++ 8&' 7(&)&'&' P(),(&'K&,$ K,(80. S(0'& &,& (+&'&' ,8$7!,8$7 9&' &'8&

&;&,7&' )(,&& )()0+070 0+0&' ,8$7 8&' 7(&)&'&' 8&&)(,(7& 8&& 80(,&'$' %&;&*7&'

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D. T( F,)&0@ 

P($'%$7 K(,%&7&' &+!&+ *(,07$ 80 +()*&, (,0& 1. P('(,0&' 9&' &+0' (& ('&' (!:))(,:( &8&+&K.

2. P(,$&&&' 9&' )('&;&,7&' %&& &@0+0&0 ()&&,&' E!C))(,:( &8&+&...

3. S0$ 9&' )('&;&,7&' ()*$&&' (!:))(,:( ,&0

)('$'&7&' @&0+0& +$!0' &8&+& K

4. I0+& ('&)0+&' 0'@,)&0 8&' ,8$7 9&' ('&7 80&'8&' 8&'

)$8& 800'& &8&+& K

5. Y&' (,)&$7 8&+&) ,&(0 ()&&,&' *(,8&&,7&' 7(*$$&' &8&+&

K

6. Y&' (,)&$7 00+& ()*&9&,&' 9&' 80$'&7&' 8&+&)

()*&9&,&' ('%$&+&' '+0'( &8&+& K

. I0+& 9&' 80$'&7&' $'$7 )(*$7& 8&& &&$ )()*&:& 0'@,)&0

(,7$':0 &8&+& K

". Y&' (,)&$7 ('&)&' &,$ 8&& (,?(, 8&,0 %&,0'&' +:&+

)&$$' 0'(,'( &8&+& K

-. B&&0)&'& &+$, ,&'&70 (:))(,:(

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E. K$':0 J&;&*&'

1. (&+& &70@0& (,8&&'&' 9&' )('$'&7&' &,&'& %(%&,0'

:)$(, )&$$' (,&'7& +&0' 9&' (,$*$' 7( 0'(,'(.

2. &)&'.:)

3. ;,8,(.:)

4. (9(!:&:9

5. )()(,*(&, 0'7& ()*(+0&'

6. PPC

. 8(:,9

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Kegiatan B(+&%&, -

PEMASARAN PADA SITUS MOBILE

 A. T$%$&' P()*(+&%&,&'

S((+& )()(+&%&,0 7(0&&' ()*(+&%&,&' - ((,& 80807

80&,&7&' 8&& B

1. M()&&)0 ('(,0&' 8&&, ()&&,&' )(+&+$0 (,&'7&

)*0+(

2. M('0'8('0@07&0 (0@07&0 (,&'7& )*0+(

3. M()*$& ;(*0( )('$'&7&' ()+&( &8& (,&'7&

)*0+(

4. M()&&)0 ,&(0 ()&&,&' &8& (,&'7& )*0+(.

B. U,&0&' M&(,0

1. P('(,0&' D&&, P()&&,&' M(+&+$0 P(,&'7& M*0+(.

P(,7()*&'&' (7'+0 8&+&) 8$'0& )&,7(0' (+&+$ *(,7()*&' 8&'

)$':$+ :&,&!:&,& *&,$ $'$7 )()$8&7&' 8&+&) )()&&,7&' ,8$7. P'(+

&8&+& :&,& *&,$ 9&' && 0'0 )('%&80 ,('8 (,('80,0 8&' )('%&80 ('%&&

$'$7 )('%$&+ ,8$7 A'8&. P'(+ $8& )('%&80 7(*$$&' *$7&' *&,&'

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('$'& '(+ 80 8$'0& 8&' &+ 0'0 )('%&80 +$0 :(& ,)0 (+&0' :&,&!

:&,& )&,7(0' 9&' $8& +&0) &&$ *0&&.

D&& 8&,0 R(8;0' )('$'%$77&' *&;& (*&'9&7 2# ,&' I'8'(0&)('$'&7&' '(+ 0'&, 4 )('$'&7&' '(+ @0$, 8&' 6

)('$'&7&' *&0: '(. D0(,70,&7&' ('$'& '(+ 0'&, &7&' (,$

*(,$)*$ 8&' )(':&&0 52 &8& &$' 2#1. A8&$' $,?(0 N0(+(' &$'

2#11 )('$'%$77&' (*&'9&7 4" ('$'& 0'(,'( 80 I'8'(0& )('&7(

0'(,'( 8&,0 (,&'7& )*0+(.

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D&& (,(*$ )('$'%$77&' *(&,'9& (+$&' $'$7 )()&&,7&' ,8$7 &&$

 %&& (:&,& +&'$' )(+&+$0 &7( )*0+(.

<$)*(, ;;;.)&,7(0'.:.08('0''9&!()&&,&'!+&'$'!)(+&+$0!

(,&'7&!)*0+(=

M*0+( M&,7(0' &8&+& ((,&'7& ,&7(7 ()&&,&' 9&' )()$'70'7&'

,&'0&0 &&$ (*0'0 $'$7 *(,7)$'07&0 8&' (,+0*& 8('&' &$80(' &&$

7'$)(' )(,(7& (:&,& 0'(,&70@ 8&' ,(+(?&' )(+&+$0 (,&'7& )*0+( &&$

 %&,0'&' '0,7&*(+

S(%&,& M*0+( M&,7(0'

M$':$+'9& ()&&,&' )*0+()*0+( )&,7(0' 80)$+&0 &8& &;&+ &$' 2###&' && S, M(&( S(,?0:( <SMS= )('%&80 ()&70' $+(,. D0 E,& 8&'

80 A0& *0'0 ('$)$+&' '), $'$7 )('0,0)7&' ,)0 8&,0 ,8$7

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+&0' 8$'0&. K&,('& 0$ 8080,07&' (8)&' $'$7 )(+0'8$'0 *&07 ()&&, 8&'

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()&&,&' )*0+( )$+&0 )$':$+ 80&'&,&'9&

M$+0)(80& M(&( S(,?0:(

D('&' MMS ('07+&' 8&& )('0,0) (&' (7 ?08( 8&' +08(;&)*&, 8&,0 ,8$7. H&)0, ()$& '(+ 8('&' +&9&, ;&,'& 8&& )('0,0)

8&' )('(,0)& MMS

G&)( M*0+( M&,7(0'

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&'& 7&$&+ 8&+&) )(),)07&' ,8$7 9&' (8&' 80,)07&'

8&+&) *(*(,&& (,)&0'&'. P,)0 ()&:&) 0'0 %$& 807('&+ (*&&0 A8!

@$'8(8 )*0+( &)( &&$ )*0+( &8?(,&)0'

M*0+( W(* M&,7(0'

D00'0 ,8$7 9&' (8&' 80,)07&' &8& &+&)&' ;(* 9&' 80&7(

)(+&+$0 (,&'7& )*0+(. M&9,0& ('9(80& 7'(' )*0+( ((,0 +(

8&' 9& (+& )('%$&+ ()& 07+&' '+0'(. A8& %$& %&,0'&' 07+&' +&0''9&

9&' *(,@7$ &8& 0@& )*0+(.

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P()&&,&' ?0& B+$( 8&' I'@,&,(8

B+$( $+(, &'9& &8& &$' 2##3 I'@,&,(8 8000 +&0' &8&+& *(,'$7

(,$& 8&,0 ()&&,&' )*0+(.T08&7 ((,0 *+$( 0'@,&,(8 (,*&&.

K($'$'&' +&0' 8&,0 *+$( &8&+& 0& )()0+070 7(:(&&' ,&'@(, 9&' +(*0

0'0 8&' %$& ,&0 (,& $8& *(,8&&,7&' 00'.

<S$)*(, *$80,08;0'.;(*.08)()*0+(!)&,7(0'.)+=

M*0+( M&,7(0' )(+&+$0 78( $0:7 R('(

K8( R ((,0 *&,:8( &0 *$7&' &'9&

(7(+)7 &,0 &,&+(+ '&)$' )()0+70 2!

80)('0 ((,0 &8& &)*&, 80 (*(+& 7&'&'.

K(07& 78( R 800'8&0 +( 7&)(,& '(+

('$'& '(+ (,(*$ 7()$80&' 80&,&7&'

7( URL &,(. P&8& 8&&,'9& 78( R

)('0+&'7&' 7(*$$&' $'$7 )()&$77&'

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)(,(7&' %07& *,;0' 0'(,'( )*0+(.

 A'8& 8&& )('$'&7&' 78( R

$'$7 )('&,&7&' ('$'& '(+

7( &)0, ()$& $%$&' '+0'( ((,0

7( 0$ ;(* 0$ %&,0'&' 0&+ ((,0 F&:(*7 &&$ T;0(, 7( +7&0 P(&

G+( (*$& 8;'+&8 A S,( ?08( ,07(+ &+&)& ()&0+ &&$ (&'

(&' (7 ,0':0&' 7'&7 A'8& *$9 '; +0'7 &&$ 7$'.

J07& A'8& )()$$7&' $'$7 )('$'&7&' 78( R 8&+&) ()&&,&'

)*0+( A'8& $'&7&'+& 78( R 9&' 807(++& 9&' )()$'70'7&' A'8&

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S((+& )()(+&%&,0 7(0&&' *(+&%&, 1# 0;& 80&,&7&' 8&&

B1. )()&&)0 ('(,0&' &@0+0&0 ()&&,&'

2. M()&&)0 (%&,& &@0+0&0 ()&&,&'

3. C&,& )(+&7$7&' &@0+0&0 ()&&,&'

B. U,&0&' M&(,0

1. P('(,0&' A@0+0&0 P()&&,&'

 A& 0$ A@0+0&0 D&+&) ('(,0&' B&&& I'8'(0& 9&' 80()$,'&7&'

&@0+0&0 9&' )(,$&7&' &8$,&' 8&,0

7&& &@@0+0&0' <B&&& I',0=

&8&+& *('$7 7(,%&&)& &'&,& 8$&

+()*&& 9&' )&0'!)&0' *(,80,0

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*0& 80&,07&' &'& &&$ :&*&'.

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'+0'( ('(,0&' &@0+0&0 )('&+&)0

(8070 ('&)*&&' )&7'&. A@0+0&0

&8&+& :&,&   )('5&10+7&' $&' G&)*&, 1#.1 P,( A@0+0&08('&' )('%$&+ ,8$7 8&,0

S$)*(, 54428(5(,*&.:6)(,$&&&' &&$ +()*&& ()0+07

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)&,7((,= 8&' <&'9&= 80*&9&, ((+& ,8$7 (,%$&+. D0 +$&, '((,0

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('(,0&' &@0+0&0 )()0+070 7(8(7&&' 8('&' (7(,%&&' ((,0 :&+ *,7(,

&&$ (,&'&,& 7&,('& )('(,&7&' :&,& 7(,%& 9&' &)&.

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$+(, 80 ,&'& $7$). T(&0 A'8& ('$ *0& )('%&80 (,&'&,& &'& &,$

)(+&'&, $7$) ((,0 *&'9&7 (,$&&&' *,7(, 9&' *(,7()*&' 80

 A)(,07& )&$$' E,&.

G&)*&, 1#.2 R(?('$( S&,(

S0() 7(,%& (*&&0 0+$,0 A'8& *0& )(+0& :&,& 7(,%& &@0+0&0 8&+&)

('%$&+&' ,$)&. M0&+'9& %07& A'8& 0'0' )('%$&+ ,$)& 7()$80&' ()&'

 A'8& )()*&'$ )(':&,07&' ()*(+0. K(07& ,&'&70 ()*(+0&' *(,&0+

(,%&80 *(,7& *&'$&' ()&' A'8& $8& $)$) %07& ()&' A'8& 80*(,0 7)00

&& *&'$&''9& (,(*$.

D&,0 0+$,&0 (,(*$ &8& 8$& &+ 9&' 8&& 70& %&807&' (8)&'. P(,&)&

*0'0 &@0+0&0 )('%&80 &'& )$8& 80+&7$7&'. S(0& ,&' *0&

)(+&7$7&''9& &'& &,$ )('$&&0 0+)$ &,0(7$, &&$ (7'07 *&'$'&'.

K(8$& (7(,%&&' 0'0 &'& ,('8& ,(07 7(,$0&' 7&,('& A'8& 08&7

)(),8$70 (*$& *&,&' $'.

N& 7(&+0&' )()&&,7&' )(),(('&07&' ,8$7 *&7&' )('$'&7&'

0'(,'( 8('&' *&07 &&$$' )('('$7&' :&+' ()*(+0 9&' *('&, &8&+&

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*(,&,0 *0'0 &@0+0&0 *0& 80+&7$7&' &'& 70++ (,('$ 8&' 7(&+0&'!7(&+0&'

0'0 ,(+&0@ +(*0 )$8& 80(+&%&,0.

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S0$ &)&'.:) )0&+'9& )('9(80&7&' ,,&) 0'0 $'$7 ('$'& 0'(,'(

9&' )('&'8,$'0 &70?0& ()&&,&' '+0'(. K(07& (,%&80 ,&'&70 80

&)&'.:) &,& ()&&, (,(*$ &7&' )('8&&7&' (%$)+& 7)00 9&'80('$7&' +( 0&7 (,$&&&'.

TUGAS 1#.1

C&,0+& :' ;(*0( 9&' *(,&@0+0&0 *(,07$ %('0 *0'0'9& :&&+& &+&)&8)&0' &&$ URL ;(*0( (,& *0'0'9&. L('7&0 &*(+ 80*&;& 0'0.

L()*&, K(,%& 1#.1

NO NAMA URLALAMAT DOMAIN JENIS BISNIS

1 A)&'.:)

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4

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2. S(%&,& A@0+0&0 P()&&,&'

 A@0+0&0 ()&&,&' *(,&&+ 8&,0 ,&7(7 *&0 &0+ 80 )&'& ('8&&&' $&&

80*&0 &'&,& &@0+0&0 *0'0. P&8& &70, 1--4 7'( *&0 &0+ *(,(?+$0

)('%&80 I'(,'( M&,7(0' A@0+0&0. CDN; &8&+& 0$ (,&)& 9&' )()0+070

@0$, ()&&,&' &@0+0&0. I'0 &8&+& 0$ )$07 9&' *(,,0('0 9&'

)('9(80&7&' ('$'& I'(,'( 8('&' @&0+0& $'$7 )(+0& 8&@&, ?08(

)$07 8&' &+*$) 8&' %$& )()*(+0 &+*$) '+0'(.

S((,& (!:))(,:( ;(*0( )('%&80 7)'(' ?0&+ 8&+&) ()&&,&'

I'(,'(. L&9&'&' ;(* 2.# ((,0 *(,*&0 %&,0'&' *+0' 8&' ?08( 0&+

)()*(,0 8,'&' +(*0 +&'%$ $'$7 0'8$,0 ()&&,&' &@0+0&0. P(,%$80&' 8&'

(:(,&' 0'8$,0 &8&+& *(*(,&& ()&0' (,)$7& 80*08&' 0'0. S(+ '(+

*0'0 (7, 7($&'&' 8&' 0'8$,0 &,0;0&& 80&,&7&' $'$7 )('$&0

)&'@&& )&70)&+ 8&,0 &@0+0&0 ()&&,&' 80 &$' )('8&&'

3. C&,& )(+&7$7&' A@0+0&0 P()&&,&'

C&,& )(+&7$7&' &@0+0&0 ()&&,&' 0$ *(,&&)(&0 9&' +(*0 $+&, 0&+&

()$& &@@0+0&( )&,7((, )(+&7$7&' ('%$&+&' )(+&+$0 L0'7 K$$ <&@@0+0&(

+0'7= 9&' 80*(,07&' +( &@@0+0&( )(,:&' <()0+07 *&,&'%&&= 7(&8& &@@0+0&(

)&,7((,. K(07& &8& ('$'& 0'(,'( 9&' )('7+07 +0'7 (,(*$ 8&'

)(+&7$7&' ,&'&70 )&7& 80,0'9& *(,&7 && 7)00.

U'$7 :&,& ()*&9&,&' *0&&'9& 70& 80)0'& )('00 '&)& &+&)& +('7&

'&)& ('(,0)& :(7 <$'$7 7)00= ()&0+ '), (+(' 8&' (*&&0'9&.

S(+&'%$'9& 70& &7&' 80)0'& $'$7 )()*&:& &@@0+0&( &,(()(' <(,%&'%0&'

&@@0+0&(=.

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&@@0+0&( )(,:&' 00'9& *0&&'9& )('9&&7&' 7((&7&&' 70& (,&8&

9&,& 7(('$&' 9&' 80(,&7&' +( &@@0+0&( )(,:&' ((,0 08&7 *+(

)('0,0) ()&0+ &)< ()&0+ 7)(,0&+ 9&' 08&7 80)0'& +( ()0+07 ()&0+

(,(*$=

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B(*(,&& :&,& $)$) $'$7 )()*$& $&' )(+&+$0 *('$7 ()&&,&'80&'&,&'9&

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,(+(?&' 8('&' 00 &+&)&' ;(* 80&)0+7&' *(,&)& 8('&' 7'('. I'0

)('0'7&7&' 7()$'70'&' ('$'& ;(* )('7+07 &8& 07+&'.

T(,&'$' &8& %$)+& 7+07 07+&' )('(,0)& )('00 ;(*0( ('07+&'.

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*(+&'%& 80 I'(,'(. B&'9&7 8&,0 )(,(7& )('&)0+7&' 8&@&, (,*&'80'&'

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)()*&'80'7&' (@(70?0& *0&9& ,8$7 9&' 7)(00@ 8&' (+&9&'&'

(*(+$) ()*(+0&' &7$&+.

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$&' 9&' 80*(,07&' 7(&8& &@0+0&0.

P&9!P(,!S&+( D&+&) )(8( 0'0 $'$7 (0& ('%$&+&' 9&' 80&0+7&'

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7(&8& &@0+0&0.

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(+&'&' 9&' )()0+0 $'$7 )()*(+0 (:&,& '+0'(. B(*(,&& 8&,0

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,)0. B0'0 8&& )('%(+&7&' (,&' *0'0 )(,(7& 8&' *(,*0:&,&

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('&' ,8$7 8&' +&9&'&' )(+&+$0 *+. F,$) *(,@$'0 (*&&0 +&@,)

'+0'( $'$7 0'(,&70 8('&' (+&'&'.

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1. T&'& )8&+ 0'?(&0

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,8$7 (,+(*0 8&$+$. K&+&$ $' &8& *0&9& 9&' 80 7(+$&,7&' *0&&'9&

&'9&+& $'$7 )()*(+0 8)&0' 8&' 0' (,& *0&9& 7'(70 0'(,'(.

W&+&$$' (& *0& )('$'&7&' 8)&0' 8&' 0' ,&0&' 8)&0' 8&'

0' *(,*&9&, +(*0 )()*(,07&' 7(*(*&&' $'$7 ,,&) &@0+0&0 80*&'80'

9&' ,&0&'. L&0 $+& && 0'0 *&'9&7 0' 8&' 8)&0' *(,&,& )$,&

&& 0'0.

2. T&'& R(07 K(,$0&'

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)8(+ *0'0 '+0'( +&0''9&.

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&'9& 8('&' (*$& 07+&' &&$ +0'7 7( ;(*0( )(,:&' 80)&'& :&+'

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)('8&&7&' 7)00. A,&&' 9&' ()&70' *&'9&7 )&7& +(*0 *&'9&7

7($'$'&' *&0 &@@0+0&(,.

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4. P(+$&' P('&0+&' Y&' S&'& B(&, 

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&@@0+0&( )&,7(0' &'$' %&;&* 70& &8&+& $'$7 )(':&,0 ,(7 $'$7

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K(,$0&' A@0+0&0

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()&&,&' &@0+0&0.

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(,&+&&' ,$)& &'& %$& &8&. A)&' %$& )('9(80&7&' ,,&) &@0+0&0

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()$+& )()&' 08&7 )('(&$0 *&&0)&'& :&,& )('8&@&, ,,&) &@0+0&0

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G&)*&, 1#.4 H&+&)&' A)&'

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KEGIATAN BELAJAR 12

STRATEGI PEMASARAN ONLINE

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&'9& @7$ *&&0)&'& &&, 70& *0& )(+&7$7&' :+0'  (*&'9&7 )$'70'.

T(&0 :+0'  (,+$ 800,0'0 8('&' ()*(+0&' 9&' (,$ *(,$+&' ,((& ,8(,

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)()*&'$' $*$'&' 9&' *&07 8('&' (+&'&' &'8&

B(0$ *&'9&7 (+&7$ ('%$&+&' )('%$&+ ,8$7'9& '&)$' &8& ,07

(8(,&'& &&, &'8& *0& )('%&& +9&+0& 8&' )()*&'$' $*$'&'

8('&' (+&'&' 8&' )()*$& &'8& )('%&80 (,&' ,(:))('8(8 (++(, 

&&$ ,()&,7&*+( (++(,. S&'& (8(,&'& 9&0$ )(+&7$7&' 7'@0,)&0 ()*(+0&'.

T0 (8(,&'& 9&' *0& )()*&'$' $*$'&' 8('&' (+&'&'(,& 8&)&7 00@ 9&' &7&' 80(,0)&

S&& 70& (8&' *(,&& )$7& +&'$' )&7& 007&' 80,0 70& *$7&'

(*&&0 ('%$&+ '&)$' (*&&0 ((,&' 9&' )&)$ )()(:&7&' )&&+&

8&,0 ,&' 9&' (8&' 70& &'&'0. M&7& &'& ('0' $'$7 )('(&$0

(+$,$ &(7 ,8$7 8&' 80 )&'& +(&7 80@(,('0&0'9&. J07& A'8& )('%$&+ TV

)&7& A'8& (,+$ &$ )&'& TV 9&' *0& )()('$0 7(*$$&' 7$$.

1. S((+& ,&' (,(*$ )()*(+0 ,8$7 70& <80 )&'& )()*(+0 ,8$7 70&

*(,&,0 70& )('9(+(&07&' )&&+& )(,(7&= %&)0'+& *&;& 70& 0&80$*$'0 (*&&0 *('$7 7)0)(' &@(, &+(.

2. M(+&7$7&' 7'@0,)&0 ()*(+0&' && (+&'&' $8& )()*(+0 ,8$770& &7&' +(*0 *&07 8&' *(,'0+&0 &)*& && 70& )(':*& *(,0'00&0@ )('$*$'0 (+&'&' *(,&'9& &&7& ()$& *&07!*&07 &%& 8&' *0+&08&7 &+ &&7& 9&' *0& 70& *&'$.

3. M()*$& (+&'&' )(,&& '9&)&' 8&' 80(,&07&' *($+!*($+ (*&&0(,&' (+&'&'.

P0' '), 1 8&' 2 $)$)'9& &8&+& &+ 9&' *0& A'8& +&7$7&' $'$7

)(+&7$7&' :+0' &+(  '&)$' 0' 3 (,(*$ 80&& 9&' +(*0 ('0'

7&,('& )()*$& (+&'&' )(,&& '9&)&' 8&' 80(,&07&'. I'00&0@ '), 

0& 0'0 (,0'7&+0 80$'&7&' $'$7 ,&(0 ,((& ,8(,   +( &,& ()&&,

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+&0 $'$7 )()*$& )(,(7& +(*0 *&07.

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T0 )('%&& $*$'&' (+&'&'

C*&+& (+' &&$ $*$'0 (+&'&' &'8& )0'0)&+ ((+& 4" %&) ()*(+0&'. T&'9&7&' && 7&*&,'9& 8&' &&7& &8& 9&'*0& 70& *&'$ P&07&' ()$& *(,%&+&' 8('&' *&07 8&'*(,%&+&' ($&0 8('&' (7(7&0 (+&'&'.

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)8&+ (+' &&$ *&7&' 8('&' :&0' (7&+0$' 70& 8&& )()*$&

$*$'&' )('%&80 8(7& 8('&' (+&'&'.

;;;.9&)&&.:.08

9ambar 02.0 ? onto& bentuk per&atian pengusa&a kepadapelanggan

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1# :&,& )()*&'$' $*$'&'

1. C0&7&' 7(&' (,&)& 9&' +$&, *0&&

2. S(*&&0 7)$'07&, %&'&' $'&7&'7&&!7&& 9&' ,$)0 8&' &'%&'

3. T(& (,('9$)

4. S(80& $'$7 )()*(,07&' *&'$&'

5. G$'&7&' 7&&!7&& 9&' 00@ 

6. B(,*0:&,&+& 8('&' &'$0&

. B0&,7&' )&& A'8& *(,*0:&,&

". K($+$&'

-. J&& ()01#. S07& 70&

;;;.;&,&;0,&$&&.:)

9ambar 02.03 ? onto&bentuk per&atian

pen<ual kepadapembeli

 Tugas 02.

0. iskusikan dengan temanmu di kelas, untukmenemukan %ara berbi%ara > berkomunikasi yang

baik dengan pelanggan.

2. Berdasarkan %ara yang anta temukan, lakukan

simulasi antara sebagai pen<ual dan teman anda

sebagai pelanggan untuk berbi%ara %ara yang terbaik.

200 ! a l a m a n

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L()*&, K(,%& 12.6

N N&)& P,8$7 C&,& B(,7)$'07&0

P($'%$7 K(,%& 12.6

B('$7+& 7(+)7 8('&' ()&')$ $'$7 )(+&7$7&' )('!0)$+&0!

7&' 7)$'07&0 &'&,& ('%$&+ 8&' ()*(+0 8('&' ,8$7 9&' &'8&

('$7&' 8('&' ()&' &'8&

5. S,&(0 )()(,+( ('8&&&' 8&' 7($'$'&'

K$':0 $&)& 7(*(,&0+&' 8&+&) *(,*0'0 &8&+&,&(0 ()&&,&'. A+&&'

(,&)& 7('&& *0'0 &&+ &8&+& 7&,('& 08&7 )('&0+7&' $&' :$7$. D&'

&+&&' )('&& 08&7 )()*$& :$7$ $&' &8&+& *&;& *&'9&7 (,$&&&'

7$,&' )()&&)0 8&' )(),&7(77&' ,&(0 ()&&,&' 9&' (@(70@. S&+&

&$ &0+ 9&' 80&,&7&' 8&,0 ,&(0 )()&&,7&' ,8$7 &8&+& $'$7

)('$'$'7&' (,$&&&' 8&' &,& ()0+07 &&). P(,$&&&' &,$ @7$

&8& ,&(0 8&' (,&0 8&+&) )()&&)0 8&' )()('$0 7(*$$&' (+&'&'

7&,('& 8('&' :&,& 9&' +(*0 $'$+ 8&,0 &,& (&0' )&7& ,(7 &7&'

*(,&)*& 7()$80&' ('%$&+&' )('0'7& &%&) 8&' &70,'9& 7($'$'&' 8&&

)('&+0, (0,0' 8('&' )(+'%&7'9& ('%$&+&' 9&' ('$'9& &,$ %$& 8007$0

8('&' )('%&& 7$&+0& ,8$7 &&, (& 8&+&) 7'800 (,*&07 (,$)& 8&,0 &,&

(&0' 8&,0 ,8$(' (%('0.

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B(,07$ 0'0 &8&+& +&'7&!+&'7& )(,&0'9&

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$'$7 )()*(+0 ,8$7 &&$ %&& &'8&.

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('%$&+&' (0'& )()*&;& ('$'%$' )(+&7$7&' ,( ('%$&+&'

8('&' :(&

L&'7& 3 B$&+& ;(*0( ('%$&+&' &&$ 7 '+0'( &'8& 8('&' )('$'&7&'

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&)&' 80 )&0&0.

L&'7& 4 G$'&7&' S,&(0 SEO (0'& )(0' (':&,0 8&& 8('&' )$8&

)('()$7&' 0$ A'8&.

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$'$7 )()*(+0 +&0 80 7(()&&' +&0'

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8&,0 ,(7)('8&0 &'8&

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)()*&9&, )(,(7& (0& )(,(7& *(,&0+ )('%$&+7&' ,8$7 &'8&

L&'7& - K()*&'7&' *0'0 A'8& D('&' )()*$& ,8$7!,8$7 *&,$

9&' &+0' *(,7&0 $'$7 )()(,*&'9&7 ('8&&&' A'8&.

L&'7& 1# B&;& ('$'%$' 7()*&+0 7( 0$ &'8& 7&,('& &'8& )()*(,07&'

0'@,)&0 ,&(0 &&$ $8&( (,*&,$ 8&,0 ,8$7%&& 9&' (+& &'8&

&;&,7&'

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M(70$' +&'7&!+&'7& (,(*$ *(,$%$&' $'$7 8&& )(,&0 7($'$'&'

8&,0 ()&&,&' '+0'( )(+&+$0 *0'0 (!:))(,:( '&)$' %&'&' &)&0

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,8$7 9&' 70& %$&+ )&7& &,& (+&'&' &7&' )(,&& 7(:(;& 8&' &70*&'9&

8&& 70& &07&' *&;& )(,(7& &7&' )('0'&+7&' 0$ (!:))(,:( 70& 8&'

(+&'%$'9& &7&' )('0'&+7&' ,8$7 9&' 70& &;&,7&'. D&' 9&' +(*0 &,&

8&,0 7(%&80&' (,(*$ &8&+& 7(&70@&' 8&,0 (+&'&' $'$7 )('9&)&07&'

7(7(:(;&&''9& 7(&8& ,(+&0 8&' ()&'!()&''9& )&7& 70& *0& *&9&'7&'

&& 7(%&80&' (+&'%$'9& 9&0$ &7&' ()&70' *&'9&7 :&+' (+&'&' 9&' 0+&'

&&$ )()$$7&' $*$'&' 8('&' $&& 70&.

I'@,)&0 9&' 08&7 ($&0 8('&' 7$&+0& ,8$7 &7&' )('&70*&7&'

7(&':$,&' $&& (!:))(,:( 9&' (+& 70& (,%$&'7&' (%&7 +&)& 8&'

)$'70' %$& (+& )('90& ;&7$ 8&' *0&9& 9&' 70& 7(+$&,7&' (%&7

(,0&&' 0'& ,( $&& 8&& *(,%&+&' 0'& *(*(,&& 8(7&8(.

G&)*&, 12.16 C' ?0,$&+0&0 ()*&9&,&' )(+&+$0 0'(,'(

 Tugas 02.3

0. Sebutkan langka&Alangka& mendapatkan peng&asilan dari pen<ualanonline.

20 ! a l a m a n

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L()*&, K(,%& 12.

N N&)& P,8$7 C&,& M('0'7&7& P('8&&&'

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C. R&'7$)&'

1. K($&'&&' ,0( ()&&,&' &8&+& U'$7 )('0'7&7&' 7$&+0& 8&,0

('&)*0+&' 7($$&' M(':&,0 )&&+& <,&:( ,*+()= F7$ 8&+&)

)()(+0&,& 7(*(,&8&&' 7'$)(' U'$7 )('(&$0 (0& (,$*&&'

8&+&) +0'7$'&' ()&&,&'.

2. D&+&) )(+&7$7&' ,0( ()&&,&' (,+$ )()(,&07&' 7,0(,0& &'&,&

+&0' R(+(?&' T(& W&7$ E@00(' 8&' O*9(70@ 

3. A&, ,0( )&)$ )('&0+7&' 7$&+0& 0'@,)&0 9&' *&07 (0'&

7(&+&&' 0'(,,(&0 8&& 80)0'0)&+00, )&7& &,& (+&7$ ()&&,&'

(,+$ )(+&7$7&' ('&;&,&' &,& 9&' *(,&0' ('&;&,&' ,8$7 $'07

,)0 )(+&+$0 *(,*&&0 )(80& ()(+0&,&&' $*$'&' *&07 8('&'

&,& (+&'&'.

4. T,07 (8(,&'& &&, &'8& *0& )('%&& +9&+0& 8&' )()*&'$'

$*$'&' 8('&' (+&'&' 8&' )()*$& &'8& )('%&80 (,&'

,(:))('8(8 (++(, &&$ ,()&,7&*+( (++(,. S&'& (8(,&'& 9&0$

)(+&7$7&' 7'@0,)&0 ()*(+0&'.

5. M('%&& $*$'&' *&07 8('&' (+&'&' 8('&' :&,& )(':0&7&'

7(&' (,&)& 9&' +$&, *0&& $'$7 (+&'&' &'8& 7)$'07&07&'

8('&' :&,& (8(,&'& 8&' %&'&' $'&7&' 7&&!7&& 9&' ,$)0 8&'

&'%&' (&+& )()*(,07&' ('9$)&' ;&+&$$' (+&'&' *(,&'9&

*(,$+&'!$+&' &8& &'8& *(,(80&+& $'$7 (& )()*(,07&' *&'$&'

$'&7&'+& 7&&!7&& 9&' 00@ $'$7 )(,&0 7(&' *&07 8&,0 (+&'&'

*(,*0:&,&+& 8('&' &'$0& *0&,7&' )&& &'8& 07$ *(,*0:&,& 8('&'

(& )()(,&07&' (+&'&' +&7$7&' 8('&' 7($+$&' %&& 07&

&'8& 8&' %&'&' (,&':0' ()0 (&+& *(,07& *&07.

6. L&'7& 9&' (,+$ &'8& +&7$7&' $'$7 )(,&0 7($'$'&' 8&,0 $&&

()&&,&' '+0'( &8&+& T()$7&' &&, :(,$7 <'0:( )&,7(= T$+0 &+(

:9&+( +((, 9&' )('&,07 B$&+& ;(*0( ('%$&+&' G$'&7&' S,&(0

SEO G$'&7&' ,&(0 ((,0 ('$+0&' &,07(+ )&,7(0' 9&' *(,00 ('&'

*('(@0 8&,0 ,8$7 &&$ %&& $'$7 )('8&&7&' ,&@07 ,&0 G$'&7&' ()&0+

'(;+((, $'$7 )('8&&7&' +(*0 *&'9&7 ('%$&+&'. T&;&,7&' ,8$7

('8$7$' +&0''9& 7(&8& &,& (+&'&' &'8&

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J&+&'7&' ,,&) A@@0+0&0 $&9& ,&' +&0' )&$ )('%&80 ('&& ('%$&+

$'$7 )('%$&+ ,8$7%&& 80 0$ ;(* )(,(7&. K()*&'7&' *0'0 &'8&

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D. T( F,)&0@ 

1. Y&' *$7&' (,)&$7 8&&,!8&&, ,0( ()&&,&' 7(:$&+0 K

2. B&0 (,$&&&' &&$ 7(+)7 $&& 9&' (+& *(,7(:0)$' 8&+&)

8$'0& ()&&,&' 9&' (+& )()&'@&&7&' %&,0'&' 0'(,'( )&$$'

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4. S()&70' +$& %&'7&$&' ,)0 9&' &'8& :0&7&' )&7& ()&70'

*(&, $+& (+$&' $'$7 )('8&&'7&' 7'$)(' (*&'9&7!

*&'9&7'9& 7&,('&.

5. B(,07$ 0'0 &8&+& :&,& )()(+0&,& $*$'&' *&07 8('&'

(+&'&' 7(:$&+0K

E. K$':0 J&;&*&'

1. $*9(70@ 

2. M(,$&7&' :&,& 9&' (@(70@ $'$7 )('('$7&' ,8$7 &&$

+&9&'&' 9&' +&9&7 %$&+.

3. M('9()*$'907&' )&&+& <08( ,*+()=

4. J&'7&$&' ()&70' *&'9&7 8&' (+$&' &7&' :('8(,$'

)('07$0 *(&,'9& (+$&'

5. M()*0&,7&' )&& &'8& 07$ *(,*0:&,&

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EVALUASI

 A. A0$8( 70++

T$& M()*$& ;(*0( (C))(,:( <8&+&) 7(+)7 2 ,&'=

K(,%&&)&   T&'$' B(,0'010&40@ D0102+0'

J&;&*

1 2 3 4 5 1 2   3 4 5 1 2 3 4 5 1 2 3 4 5

P(,0&&'

K'('

M()*$&

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P(& S0$

P('(++&&'

&8)0'

S0)$+&0

U+&8

B. K'00@ 70++

J&;&*+& (,&'9&&' 80*&;& 0'0 8('&' %(+& 8&' *('&, 

1. A& 9&' 80)&7$8 8('&' 07+&' O'+0'(

2. A& &%& 7($'$'&' )('$'&7&' 07+&' '+0'(

3. A& 9&' 80)&7$8 8('&' 07+&' 7'(' <:'(' &8=

4. S0&& &%&7& ('9(80& 07+&' 9&' )('&;&,7&' %&&'9& 80 0'(,'(

5. B&&0)&'& &+$, ,( ('%$&+&' '+0'(

6. D&+&) (C))(,:( ,&(0 ()&&,&' *(,8&&,7&' )(80&

80+&7$7&' )(+&+$0 && &%&

. K)'(' ;&%0* 80)0+070 +( 7 '+0'(

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C. P07),07 70++

P,9(7 P()*$&&' B+ +('7& 8('&' &8('(

B$&+& *+ 8('&' )('$'&7&' ('9(80& *+ ,&0 (+&0' ;,8,( 8&'

*+. T()& ;(* ('&' ('%$&+&' (,&+&&' ,$)& &'&. T$+07&'+&

)$+&0 8&,0 (,0&&' 0'& ,( ()*$&&' 8&' +&7$7&'+& 0)$+&0 &'&, 

()&'. B$&+& 8(0' 8&' +&'7&!+&'7& ('(,%&&''9&.

D. P,8$7*('8& 7(,%& ($&0 7,0(,0& &'8&, 

P,8$7 9&' 80&0+7&' *(,$& ;(*0( ('%$&+&' (,&+&&' ,$)& &'&

9&' 80&)0+7&' (:&,& '+0'( +('7& 8('&' ()*$&&' 07+&' A8('(

*(7(,%&&)& 8('&' ('9(80& 07+&' &8('(.

E. B&&&' ;&7$ 9&' (+& 80(&7&'

W&7$ $'$7 )('(,%&7&' ,9(7 (,(*$ 2 )0'$.

F. K$':0 %&;&*&'

  P07),07 S70++

I'807&, D(7,00   S76, 

M('&%&7 ()&')(+&7&'&7&' $& 1*(,&)&

K(,%&&)& B(,*&0 7(()&&' 8&+&) 2)(+&7$7&' 7(0&&'

T08&7 )('8)0'&03

('8&&

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)('&+&)0 7($+0&'

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)(+&7$7&' $&

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8&,0 0'8&7&''9&

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T&'$' %&;&*$'$!$'$T08&7 )('(+&7 8&'

3)('0'8&, 8&,0 $&S((+& )('(,0)& )&$7&'

4((,& 80(,*&070

 A70@ *(,0'8&7 $'$7 5

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)()(,+&':&, ,(()*(+&%&,&'M('&&0 &)*&&' 9&'

1

)$':$+.B(,0'8&7 && (+$&' &&2

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PENUTUP

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DAFTAR PUSTAKA

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