demographic - microsoft · 2018. 8. 14. · dan kerjaya yang sama jarang sekali kita melihat ada...

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ASPIRASI RUMAH TANGGA 9% health 14% food 10% beauty 10% tips 17 % fashion 40% inspiration & values editorial balance MEDIA KIT

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  • ASPIRASI RUMAH TANGGA

    9%health

    14%food

    10% beauty

    10% tips

    17 %fashion

    40% inspiration & values

    editorialbalance

    m e d i a k i t

  • 25%15%

    41-50

    20-30

    50%31-40

    10%Above 51

    1%17%19% 5%18%40%

    NORTH EASTCOAST

    CENTRAL SOUTHERN EAST MALAYSIA

    BRUNEI & SINGAPORE

    Publisher : Nu Ideaktiv Sdn BhdCEO : Syamil FahimEditor : Marliana ShamsuddinAdvertising : Mohd Ariff Mohd HashimCategory : Parenting & Family MagazineLanguage : Bahasa MalaysiaTarget Audience : Female, 25-50 Years OldFrequency : 7 issues per yearNo. of Pages : 148 pagesCover Price : RM 7.20Size : 21cm (W) x 27.5cm (H)Circulation : 30,000 copiesWebsite / Url : http://www.keluarga.my

    23%

    10%

    20%

    20%

    32%

    40%

    25%

    30%

    PROfESSION

    HOUSEHOLd INCOME

    White Collars ProFessioNalsBlue Collars houseWives

    rm 5,001 & aBoverm 2,000 - 3,000 rm 3,001- 4,000 rm 4,001 - 5,000

    The magazine hosts a variety of special topics that are food for the soul for

    families who desire and aspire to be and stay happy. It also shares inspirational guidelines and tips. The strength of the magazine is rooted in the wide range of interesting stories shared by regular folks and also insights into the lives of people of the palace. It also covers stories on fashions, beauty, religion, recipes, décor, health and current issues.

    FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]

    95%

    5%male

    female

    demographic &interest targeting

    Memulakan tugas sebagai pensyarah pada tahun 2014, kedua-duanya yang kini berusia 29 tahun turut bertugas di kolej yang sama namun mengajar subjek berbeza. Anak kelahiran Jerantut Pahang ini juga tinggal di rumah sewa bersama.

    “Sejak kecil lagi kami memang rapat, kemana sahaja pergi pasti berdua. Kalau orang lain cakap kembar ini selalu sedondon dalam bab pakaian, tetapi kami berdua boleh dikatakan sama dalam segala hal. Bukan kerana pertalian kembar tetapi mungkin juga disebabkan minat itu ke arah yang sama. Kami merupakan anak ketiga dan bongsu dari empat beradik. Jarak usia kami dengan abang memang agak jauh iaitu 20 tahun manakala kakak pula 14 tahun. Tetapi hubungan kami berempat sangat rapat dan selalu berkongsi cerita dan masalah bersama.

    “Cuma, dengan kembar ini, walaupun kami punya minat yang sama, tetapi perangai kami sedikit berbeza. Saya jenis yang mudah panik, Aisyah pula tenang. Saya agak garang orangnya manakala Aisyah lebih lemah lembut.

    Tetapi kami punyai minat yang sama iaitu gemar menulis. Dulu belum ada laptop jadi saya menulis di dalam buku log.

    Aini Aisyah&

    Kembar Bff Yang Kongsi Minat Dan Kerjaya Yang Sama

    Jarang sekali kita melihat ada kembar yang memiliki minat dan kerjaya yang sama. Namun bagi Aini dan Aisyah, mereka bukan sahaja berkongsi uri yang sama, bahkan hobi juga sealiran. Kembar seiras ini sama-sama bertugas sebagai pensyarah selain turut aktif dalam penulisan novel.

    52Mei 2018

    Seri DewiOleh: Zaiton Abdul Manaf Foto: Nurul Akmar Azimi Solekan: Kelrina Busana: Fana Couture

    I S S N 1 6 7 5 - 0 3 8 1

    S E M . M ' S I A RM7.20

    Aspirasi Rumah Tangga

    50++STAIL

    BERAYAMENU

    RAMADAN SAHUR

    & BERBUKA

    HariSelamat

    Ibu

    Fattah Amin‘SYURGA’

    DIADI HATI SAYA

    KEMBARRagamFamili

    Wajah Seiras Anak Pun Keliru - Diana Johor

    Saya Ada Single, Twin & Triplet - Siti Habshah

    Cabaran Yang Membahagiakan

    – Rosnah

    m e d i a k i t

    P r i N t

    LOCATION

    GENdER

    AGE

    *Source Karangkraf Network Sdn Bhd

  • PAGES VIEWEd

    543,063280,939UNIQUE VISITORS

    23.98%14.68%35-44

    45-54age

    Target Audience: “THe HAPPY FAMILY” 22-45 YeARS

    fACEBOOK

    133,449134,547

    fOLLOWS

    LIKES

    INSTAGRAM

    17,969fOLLOWERS

    77.1%

    22.9%male

    female

    43.42%25-34

    11.92%5.44%

    0.56%

    18-2455-64

    Above 65

    keluargamagkeluargamagazine

    www.keluarga.my

    demographic &interest targetingm e d i a k i t

    NORTH CENTRAL SOUTHERN2.14%4.2%

    81.08%

    2.29% 5.17%5.12%

    GENdER

    MONTHLY TRAffICMONTHLY AVERAGE

    d i g i t a l

    EASTCOAST

    EAST MALAYSIA

    BRUNEI & SINGAPORE

    FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]

    LOCATION

    *All infomation given as at June 2018

    *Source: Google Analytic 2018

  • m e d i a k i t

    AD OPTIONSStandard *D&M

    Rich Media *D&M

    Video

    InteractiveEngagement

    Native

    Social

    AD FORMATPRODUCTIONCOST AD DIMENSION

    RATE (RM)

    ESTIMATED WEEKLY IMPRESSIONS

    BUY TYPE

    Leaderboard

    Super Leaderboard

    Header Banner

    Medium Rectangle

    Masthead

    RM1,000

    Interstitial

    In View Video

    In Image Ad

    curtain Ad

    catfish

    RM3,000

    Branded Video(Inclusive cross share to additional 2 Selected Media Title)

    Video crawler

    Microsite

    Mini Game

    depends On concept

    depends On concept

    Branded Advertorial(Inclusive cross share to additional 2 Selected Media Title)

    email Marketing

    SMS Marketing

    RM1,000

    RM500

    RM500

    Facebook Post

    Facebook Live

    Facebook Timeline cover

    Social Polling / Quizzes

    custom Brand Post*Maps/call/VonVon/GIF etc

    Instagram Posting

    Instagram carousel

    Instagram Story

    RM500

    depends On concept

    RM500

    depends On concept

    depends On concept

    728x90, 320x50

    970x90, 320x100

    1024x90, 320x100

    300x250

    970x250, 300x300

    800x600, 320x480

    640x360

    624x125 (Responsive)

    976x469 (Responsive)

    970x90, 320x50

    700x900

    820x312

    cPM

    cPM

    cPM

    cPM

    daily

    daily

    cPM

    cPM

    cPM

    daily

    Per Post

    Per email

    Per SMS

    Per Post

    Per Post

    Per Week

    Per Post

    Per Post

    Per Post

    Per Post

    Per Post

    40

    50

    60

    50

    3,000

    5,000

    60

    50

    70

    3,000

    8,000

    1,000

    From 8,000

    From 5,000

    10,000

    0.30

    0.50

    3,000

    5,000

    1,500

    Bespoke

    Bespoke

    1,000

    2,250

    2,250

    40,000

    40,000

    40,000

    40,000

    est 40,000 Reach

    est 40,000 Reach

    est 40,000 Reach

    Min 5,000

    Min 1,000

    est 40,000 Reach

    dIGITAL Ad

    *D&M refers to Desktop and Mobile Visit http://advertising.karangkraf.com/magazine/about-us for more info.

    advertising rates &specification

    TECHNICAL DETAILS

    FULL PAGE

    Trim Size

    Bleed Size

    Text Area

    21cm x 27.5cm

    21.6cm x 28.1cm

    19cm x 25.5cm

    PRINT Ad

    PRINT AD SIZE

    ADVERTISMENT RATES

    SERIES OF DISCOUNT

    Full Page Half Page

    RM 8,000

    RM 7,200

    RM 6,600

    RM 6,000

    RM 4,000

    Outside Back Cover

    Inside Front Cover

    Inside Back Cover

    Full Page

    Half Page

    1/2 PAGE (V)

    1/2 PAGE (H)

    Trim Size

    Bleed Size

    Text Area

    Trim Size

    Bleed Size

    Text Area

    10.5cm x 27.5cm

    11.1.cm x 28.1cm

    8.5cm x 25.5cm

    21cm x 13.75cm

    21.6cm x 14.35cm

    19cm x 11.75cm

    fULL PAGE 1/2 PAGE (V) 1/2 PAGE (H)PRINT SIZE SPECIFICATIONS(Width x Height)

    RM 6,000

    RM 5,700

    RM 5,400

    RM 5,100

    RM 4,000

    RM 3,800

    RM 3,600

    RM 3,400

    Casual

    2 insertions

    4 insertions

    6 insertions

    DEADLINES DEADLINESMATERIAL REQUIREMENTS MATERIAL REQUIREMENTS T&CPrint DigitalBooking Deadline

    6 weeks before the publication dateMaterial Deadline4 weeks before the publication dateCancellation5 weeks before the publication date

    Advertising Agencies.• Digital delivery of advertisements via Quickcut / Asia On Time (AOT)• 1 set of color proofdirect Advertisers• Portable Document Format (PdF)• 1 set of color proof

    Booking Deadline2 weeks prior to insertion dateMaterial Deadline3 working days prior to insertion dateCancellation4 weeks prior to insertion date

    Format : JPG, GIF, HTMLAGENCY COMMISSION

    • Prime position, Booklet & Gatefold are non cancellable.• All confirmed booking must be published within the agreed calendar year.• A surcharge based from the normal rate will be levied for unfulfilled insertions.• Materials other than FPFC and standard banner’s deadline is to be advised.

    • All accredited agencies will be entitled for 15% of agency commission.

    - Full colour

    - Full colour

    FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]