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DAFTAR ISI

HALAMAN JUDUL ................................................................................................ i

SURAT PERNYATAAN........................................................................................ ii

PENGESAHAN ..................................................................................................... iii

PENGESAHAN ..................................................................................................... iv

MOTTO ................................................................................................................ v

HALAMAN PERSEMBAHAN............................................................................. vi

ABSTRAK ............................................................................................................ vii

ABSTRACT ........................................................................................................... viii

KATA PENGANTAR ........................................................................................... ix

DAFTAR ISI .......................................................................................................... xi

DAFTAR GAMBAR ........................................................................................... xiv

DAFTAR TABEL ................................................................................................. xv

BAB I PENDAHULUAN .................................................................................. 1

1.1 Latar Belakang ................................................................................. 1

1.2 Rumusan Masalah ......................................................................... 11

1.3 Tujuan Penelitian ........................................................................... 11

1.4 Signifikasi Penelitian ..................................................................... 12

1.5 Kerangka pemikiran ...................................................................... 12

1.5.1. State of the art ...................................................................... 12

1.5.2. Paradigma penelitian ............................................................ 14

1.5.3. Teori Penelitian .................................................................... 15

1.5.4. Geometri Penelitian.............................................................. 19

1.6 Hipotesis ........................................................................................ 19

1.7 Definisi Konseptual ....................................................................... 20

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1.8 Definisi Operasional ...................................................................... 21

1.9 Metode Penelitian .......................................................................... 22

1.9.1. Tipe penelitian...................................................................... 22

1.9.2. Populasi dan Sample ............................................................ 22

1.9.3. Teknik Pengambilan Sample ............................................... 24

1.9.4. Jenis dan Sumber Data 1.9.4.1 Jenis Data ........................... 24

1.9.5. Skala Pengukuran ................................................................. 25

1.9.6. Teknik Pengumpulan data .................................................... 25

1.9.7. Teknik Pengolahan data ....................................................... 25

1.9.8. Teknik analisis data .............................................................. 26

1.9.9. Uji Validitas dan reliabilitas ................................................ 27

BAB II GAMBARAN UMUM SMA NEGERI 1 SEMARANG ..................... 29

2.1 SMA Negeri 1 Semarang ............................................................... 29

2.2 Sejarah SMA Negeri 1 Semarang .................................................. 30

2.3 Logo SMA Negeri 1 Semarang ..................................................... 32

2.4 Moto, Visi dan Misi SMA Negeri 1 Semarang ............................. 32

2.5. Struktur Organisasi dan Tugas Guru SLB-B Swadaya Semarang 34

2.6. Kegiatan ......................................................................................... 35

2.7. Awkarin ......................................................................................... 36

2.8. Perilaku Konsumtif Remaja .......................................................... 37

2.9. Kenakalan Remaja ......................................................................... 37

BAB III TEMUAN HASIL PENELITIAN ........................................................ 39

3.1 Karakterisik Responden ................................................................. 39

3.1.1. Karakteristik Responden berdasarkan Umur ....................... 39

3.1.2. Karakteristik Responden berdasarkan Jenis Kelamin .......... 40

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3.2 Terpaan Akun Instagram @awkarin .............................................. 40

3.2.1. Kategorisasi Terpaan Instagram ........................................... 46

3.3 Perilaku Konsumtif ........................................................................ 48

3.3.1 Kategorisasi Perilaku Komsumtif ........................................ 52

3.4 Kenakalan Remaja ......................................................................... 53

3.4.1 Kenakalan Remaja ............................................................... 61

3.5. Tabulasi Silang Antar Variabel ..................................................... 62

3.5.1. Analisis Tabulasi Silang Terpaan Instagram dan Perilaku

Konsumtif............................................................................. 62

3.5.2 Analisis Tabulasi Silang Terpaan Instagram dan Kenakalan

Remaja ................................................................................. 63

BAB IV PEMBAHASAN HASIL PENELITIAN.............................................. 65

4.1. Uji Validitas dan Uji Reliabilitas ................................................. 65

4.1.1. Uji Validitas ......................................................................... 65

4.1.2. Uji Reliabilitas ..................................................................... 67

4.2. Analisis Regresi Linier Sederhana ................................................ 68

4.2.1 Pengaruh Terpaan Instagram Terhadap Perilaku Konsumtif 68

4.2.2 Pengaruh Terpaan instagram terhadap Kenakalan Remaja .. 72

4.3 Pembahasan ................................................................................... 77

DAFTAR PUSTAKA ........................................................................................... 85

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DAFTAR GAMBAR

Gambar 1. 1 contoh berita media masa ................................................................... 9

Gambar 1. 2 contoh berita website ........................................................................ 10

Gambar 2. 1 Contoh Jadwal Pelajaran SMA Negeri 1 Semarang ......................... 35

Gambar 4. 1 Kurva Hasil Uji Hipotesis 1 (two tailed) .......................................... 72

Gambar 4. 2 Kurva Hasil Uji Hipotesis 2 (two tailed) .......................................... 77

xv

DAFTAR TABEL

Tabel 1. 1 Contoh Konten Instagram ................................................................... 6

Tabel 1. 2 Skala likert ........................................................................................ 25

Tabel 2. 1 Pembagian Tugas Guru Dalam Struktur Kepegawaian .................... 34

Tabel 2. 2 Kegiatan Harian SMA Negeri 1 Semarang ....................................... 35

Tabel 3. 1 Persentase Responden Berdasarkan Umur ....................................... 39

Tabel 3. 2 Persentase Responden Berdasarkan Jenis Kelamin .......................... 40

Tabel 3. 3 Frekuensi Melihat Foto Dan Video Pada Instagram @Awkarin

Setiap Hari ........................................................................................ 41

Tabel 3. 4 Durasi melihat akun instagram awkarin dalam sehari ...................... 41

Tabel 3. 5 Perhatian Terhadap Akun Instagram @Awkarin .............................. 42

Tabel 3. 6 Ketertarikan Melihat Akun Instagram @Awkarin ........................... 43

Tabel 3. 7 Pengetahuan Terhadap Konten Instagram @Awkarin ..................... 44

Tabel 3. 8 Siswa Menyukai Akun Instagram @Awkarin .................................. 45

Tabel 3. 9 Rekapitulasi Jawaban Mengenai Variabel Terpaan Akun

Instagram .......................................................................................... 46

Tabel 3. 10 Kategorisasi Variabel Terpaan Instagram ......................................... 47

Tabel 3. 11 Frekuensi Melihat Promosi Di Instagram @Awkarin ...................... 49

Tabel 3. 12 Tingkat Seringnya Membeli Produk dari Instagram @Awkarin ...... 49

Tabel 3. 13 Keinginan Untuk Mengikuti Gaya Atau Fashion @Awkarin........... 50

Tabel 3. 14 Motivasi Dalam Membeli Barang Atau Produk ............................... 50

Tabel 3. 15 Membeli Barang Karena Ingin Mengikuti @Awkarin ..................... 51

Tabel 3. 16 Rekapitulasi Jawaban Mengenai Variabel Perilaku Konsumtif ....... 51

Tabel 3. 17 Kategorisasi Variabel Perilaku Konsumtif ....................................... 53

Tabel 3. 18 Pengetahuan Tentang Gaya Berpakaian @Awkarin ......................... 54

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Tabel 3. 19 Siswa Menyukai Gaya Berpakaian Awkarin .................................... 55

Tabel 3. 20 Keinginan Untuk Mengikuti Gaya Berpakaian Awkarin ................. 55

Tabel 3. 21 Kebiasaan Meminum Alkohol .......................................................... 56

Tabel 3. 22 Frekuensi Memposting Foto Mesra Bersama Lawan Jenis Di

Instagram .......................................................................................... 57

Tabel 3. 23 Respon Terhadap Cara Bergaul @Awkarin Yang

Menggambarkan Anak Muda Saat Ini .............................................. 57

Tabel 3. 24 Cara Bergaul Awkarin Adalah Hal Yang Wajar .............................. 58

Tabel 3. 25 Responden Menyukai Gaya Hidup Awkarin .................................... 59

Tabel 3. 26 Responden Ingin Mengikuti Gaya Hidup Awkarin .......................... 59

Tabel 3. 27 Rekapitulasi Jawaban Mengenai Variabel Kenakalan Remaja ......... 60

Tabel 3. 28 Kategorisasi Variabel Kenakalan Remaja ........................................ 62

Tabel 3. 29 Tabel Silang Antara Terpaan Program (X) dan Variabel Perilaku

Konsumtif (Y1) ................................................................................. 62

Tabel 3. 30 Tabel Silang Antara Terpaan Program (X) dan Kenakalan

Remaja(Y2) ....................................................................................... 63

Tabel 4. 1 Hasil Uji Validitas Kuesioner ........................................................... 66

Tabel 4. 2 Hasil Uji Reliabilitas Kuesioner ....................................................... 67

Tabel 4. 3 Rekapitulasi Uji Pengaruh Terpaan Instagram terhadap Perilaku

konsumtif .......................................................................................... 68

Tabel 4. 4 Rekapitulasi Uji PengaruhTerpaan Instagra terhadap Kenakalan

Remaja (Y2) ...................................................................................... 73

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DAFTAR LAMPIRAN

1. Lampiran 1 Matriks

2. Lampiran 2 Kuesioner

3. Lampiran 3 Hasil Uji Validitas Realibilitas

4. Lampiran 4 Data Induk Kuesioner

5. Lampiran 5 Uji Regresi