cv dirk werkers may 2014

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DIRK WERKERS | 29 Lorong Mempoyan, Damansara Hights, 59490 Kuala Lumpur, Malaysia Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06 | [email protected] p. 1/3 Curriculum Vitae | May 2014 DIRK WERKERS Born on 04.08.1967 in Antwerp, Belgium | Residing in Kuala Lumpur, Malaysia | Single [email protected] | Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06 PROFILE I’m combining the skills of senior Client and Agency Management and Strategic Planning with 16 years of experience in the advertising industry. During my career, I have monitored brands as “Brand Value Expert” and gained solid experience in multi-cultural brand strategy and management, team leadership, operations and business development. In times where decreasing the agency fees is trend, I managed to maintain fees and obtain large bonuses by achieving the business objectives and delivering premium agency services. International awards: 2013: Bronze Film Lion Award CANNES / 2014: Silver EFFIE Award Living in Malaysia since January 2013 and being cultural curious, I have gained strong local experience, contacts and invaluable knowledge in both work and cultural ethics. Fluent spoken and written in English, French and Dutch. SKILLS Professional expertise domains Advertising | Marketing | Brand Strategy and Research | PR | Events | Project Management Interpersonal A solid and dedicated manager of local, regional and global accounts for prestigious clients including Danone, LU, Kraft Foods, Sara Lee, Philips, ING Bank, Belgacom Telecom, Proximus Mobile, Peugeot and Citroën. A goal-driven leader and team player. I manage, motivate and coach colleagues to achieve high performance standards as I self thrive on high standards of achievement. A tenacious driver of business development always excited by the challenge and thrill of new business and pitches. I won many. An experienced strategic planner and with a strong insight into up-and-coming trends and fast changing consumer behavioural patterns. A committed partisan of creative added value with a keen interest for creative processes and concepts. I strongly believe there is a high correlation between creative excellence and great business results. OBJECTIVE My goal is to extend my career in a Client Service, Management and/or Strategic Planning position in the advertising industry or in a related business in Malaysia or the larger APAC region.

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Page 1: Cv dirk werkers may 2014

DIRK WERKERS | 29 Lorong Mempoyan, Damansara Hights, 59490 Kuala Lumpur, Malaysia Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06 | [email protected] p. 1/3

Curriculum Vitae | May 2014

DIRK WERKERS

Born on 04.08.1967 in Antwerp, Belgium | Residing in Kuala Lumpur, Malaysia | Single [email protected] | Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06

PROFILE I’m combining the skills of senior Client and Agency Management and Strategic Planning with 16 years of experience in the advertising industry. • During my career, I have monitored brands as “Brand Value Expert” and gained solid

experience in multi-cultural brand strategy and management, team leadership, operations and business development.

• In times where decreasing the agency fees is trend, I managed to maintain fees and obtain large bonuses by achieving the business objectives and delivering premium agency services.

• International awards: 2013: Bronze Film Lion Award CANNES / 2014: Silver EFFIE Award • Living in Malaysia since January 2013 and being cultural curious, I have gained strong local

experience, contacts and invaluable knowledge in both work and cultural ethics. • Fluent spoken and written in English, French and Dutch.

SKILLS Professional expertise domains Advertising | Marketing | Brand Strategy and Research | PR | Events | Project Management Interpersonal A solid and dedicated manager of local, regional and global accounts for prestigious clients

including Danone, LU, Kraft Foods, Sara Lee, Philips, ING Bank, Belgacom Telecom, Proximus Mobile, Peugeot and Citroën.

A goal-driven leader and team player. I manage, motivate and coach colleagues to achieve high performance standards as I self thrive on high standards of achievement.

A tenacious driver of business development always excited by the challenge and thrill of new business and pitches. I won many.

An experienced strategic planner and with a strong insight into up-and-coming trends and fast changing consumer behavioural patterns.

A committed partisan of creative added value with a keen interest for creative processes and concepts. I strongly believe there is a high correlation between creative excellence and great business results.

OBJECTIVE My goal is to extend my career in a Client Service, Management and/or Strategic Planning position in the advertising industry or in a related business in Malaysia or the larger APAC region.

Page 2: Cv dirk werkers may 2014

DIRK WERKERS | 29 Lorong Mempoyan, Damansara Hights, 59490 Kuala Lumpur, Malaysia Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06 | [email protected] p. 2/3

EXPERIENCE

LA SCHEERS Sdn Bhd [Kuala Lumpur, Malaysia] | 2013

General Manager (1 year mission) • La Scheers was a successful Malaysian based boutique advertising and branding agency.

Founded and managed by creative minds, the agency needed an in-depth structural reorganisation to enhance its status and to further develop itself. Next to managing the main clients, my role was to modify the shareholders situation, reorganise and implement work processes and to optimise the human resources. Today the company goes by the name of L.Inc.

• Main Clients: BEN & The BIG Group (F&B and retail), MAYBANK, See Hoy Chen Group, KLCC Holdings, KLIA, Eraman, Flying Nomad, AMCHAM (American Chamber of Commerce), Troika Sky Dining, RSPC (The Royal Selangor Polo Club).

HAVAS WORLDWIDE [Brussels, Paris, Amsterdam] | 2000 - 2012

Client Service Director + Strategic Planning Achievements

Managed 3 of Belgian’s most popular brands (GFK Top 10: Côte d’Or, Tiense Suiker, LU). Developed the agency’s most prolific creative campaigns and business cases. Implemented and managed strategic planning and creative platforms for all my brands. Specifically experienced in FMCG brand strategy and brand activation.

Main clients

Sara Lee, Kraft Foods, Danone, LU Biscuits, Häagen-Dazs, Reckitt Benckiser, Südzucker Philips, Belgacom Telecommunication, Proximus Mobile, ING Bank, ING Private Banking Citroën, Peugeot, Scripta Magazines, WWF, Dim, Wonderbra

X-GENERATION (Brussels, Belgium) | 1997 - 2000

Strategic Planning + Account Manager X-Generation was a boutique advertising agency founded by four advertising entrepreneurs. They assisted me with extensive training and knowledge in strategy, creative development and management. My work was praised due to my unique ability to balance creative excellence and business objectives. This position challenged me to my maximum and was mutually rewarding.

PUBLICIS (Brussels Belgium) | 1997

Strategic Planning + Account Executive My first experience into the advertising business. Combining the role of Junior Strategic Planner and Account Executive, I worked for clients such as Renault, De Generale Bank, De Standaard (Newspaper) and Johnson & Johnson.

ARTQUAKE (Antwerp, Belgium) | Founder and Manager | 1995 - 1997

GUS ARCHITECTURE (Brussels, Belgium) | Designer and Project Manager | 1992 - 1995

CAPPELLINI (Milan, Italy) | Internship at the Design Department | 1992

Page 3: Cv dirk werkers may 2014

DIRK WERKERS | 29 Lorong Mempoyan, Damansara Hights, 59490 Kuala Lumpur, Malaysia Mobile MY: + 6011 1232 8215 | Mobile BE: + 32 476 58 47 06 | [email protected] p. 3/3

EDUCATION Continuous professional development to stay ahead of things is a must. I assist seminars and

trainings on a regular basis . 1988 - 1992: Hoger Architectuur Instituut Henry Van De Velde (Antwerp, Belgium)

Graduated with highest honours.

REFEREES • Mrs Lisette Scheers, CEO and CD of l.Inc (previously known as La Scheers)

[email protected], + 6012 6403 081 (office) • Mr Christian de La Villehuchet, CEO Havas Worldwide Belgium and Europe

[email protected], + 322 348 38 00 (office) • Mr Dominique Van Doormaal, Creative Director Havas Worldwide Brussels

[email protected], +32 475 66 16 27 (mobile) "If everything seems under control you're not going fast enough" - M. Andretti