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TRANSCRIPT
CHILD LABOR - THE ISSUEUNICEF estimates that around 150 million children worldwide are engaged in child labor.
That is almost 8% of children worldwide.
Children around the world are routinely engaged in paid and unpaid forms of work that are not harmful to them. However, they are classified as child labourers when they are either too young to work or are involved in hazardous activities that may compromise their physical, mental, social or educational development.
The prevalence of child labour is highest in sub-Saharan Africa. In the least developed countries, nearly one in four children (ages 5 to 14) are engaged in labour that is considered detrimental to their health and development.
THE SPECTRUM OF CHILD LABOR
Child Work Child Labor
THERE IS A SPECTRUM OF WORK - WORK | LABOR | HARMFUL LABORWork is a positive force in a child's life and contributes to social and cultural development. It includes after school work; paper run, farm work, etc.
Labor is a negative force in a child's life preventing access to an education, training and social development. It includes; factory-based production and manufacturing, manual labor, agricultural labor, etc.
Harmful labor is a harmful force in a child's life. CLF would like to see harmful labor completely eradicated. It includes; prostitution, exposure to chemicals, hazardous machinery or working conditions.
Child Labor Free focuses on Labor and Harmful Labor.
Harmful Labor
DEFINING CHILD LABORChild Labor is work undertaken by a Child, which:
The Child is legally prohibited from undertaking; or
Is likely to be harmful to the Child’s health or physical, mental, spiritual, moral, or social development; or
Interferes with a Child’s education.
Appropriated from: Convention of the Rights of the Child (1990), Article 32. 1; The International Labor Organization (2012, 2014), and the United Nations definition (2014).
THE SOLUTIONUsing proprietary software, we have developed the world’s first global accreditation system to independently analyse supply chains for the use of child labor across all product categories. This allows brands to confidently stand behind the products they sell and a marketable advantage over their competitors.
We understand that becoming Child Labor Free is a journey so accreditation is broken down into 3 stages - manufacturing, component and source.
CLF offers a consultancy service to assist businesses in moving through accreditation to ultimately have transparency in their supply chain back to source materials.
Applicant is accepted by CLF System Administrator (SA) and can now upload
supply chain information
External Assessor is assigned to analyse documentation and provide CLF SA with
a report of recommendations
Applicant registers on CLF website
Site inspections are completed if Assessor identifies a risk - site inspections can be
undertaken by CLF at any time
CLF approval – branding kit distributed
In the same way that we have come to expect 'cruelty free' as an industry standard in beauty products or 'free range' produce in our supermarkets, we believe that Child Labor Free will become a globally recognised mark of certainty giving consumers the information they need to make an informed choice.
WHAT WILL IT DOFOR CONSUMERS?
Child Labor Free ProductsMenu
Jeans, NYC
Child Labor Free since 2014Essentials for women, men, kids & babies. Clothing with innovation and real value, engineered to enhance your life every daywww.uniqlo.com | Get directions
CONSUMER INTERFACEA consumer facing campaign will be launched later in the year to increase awareness of the mark.
A branding kit will be issued as part of the annual license fee to give brands tailored options to share their journey with the consumer - including use of the mark on swing tags, shop signage, counter top displays, etc.
The Child Labor Free website will be used to communicate to consumers by showcasing accredited brands.
A mobile app for consumers to geo-locate CLF accredited retailers to drive sales in-store.
An e-commerce portal that will direct consumers to CLF accredited brand sites on-line.
WE ARE ENTERINGA PURPOSE-LED AGE WHERECONFIDENT & EMPOWERED CONSUMERS ARETAKING CONTROL
CONSUMERS CAREAND THEY ARE LOOKING FOR
BRANDS AND ORGANISATIONSTHAT DO TOOOVER HALF OF ALL CONSUMERSWILL PAY A BIT MORE TOENSURE THEIR PRODUCTS ARE
SUSTAINABLE
DO CONSUMERS CARE?SOCIAL ISSUESTOP THE LIST OF THE THINGSNEW ZEALANDERS ARECONCERNED MOST ABOUT
MEANINGFULLY DIFFERENT BRANDSGROW THEIR FINANCIALVALUE FASTER & LONGER, CAPTURING
FIVE TIMES MOREVOLUME/ SHARE, COMMANDING A
13% PRICE PREMIUMARE 4 TIMES MORE LIKELY TOGROW IN THE NEXT YEAR
IF YOU CAN MAKE PEOPLE'S LIVES
A LOT BETTERYOU'VE REALLY GOT A REALLY
GOOD BUSINESS- SIR RICHARD BRANSON
Source: Colmar Brunton Better Business Better Future, 2014
HOW MUCH WILL CLFACCREDITATION COST?CLF IS A BESPOKE PRICING MODEL - FURTHER PRICING INFORMATION IS AVAILABLE UPON REQUESTAccreditation Fee - there are 3 key stages of assessment completed by an independent assessor: company profile check, documentation review and site inspections. The number of site inspections is dependant on the quality and credibility of documentation provided to eliminate risks identified by the assessor. In the second and following years there will be a basic assessment undertaken at approximately 50% of the first years fee to ensure the information provided and the risk profile of the details has not significantly changed.
Annual License fee - we are aware child labor is a highly complex issue and recognise that we will need expert guidance to help us support children and families on the ground once the labor is removed. The Annual License Fee to carry the mark is determined by the size of the brand and product range accredited and will fund preventative projects impacting on the issue of child labor.
WE ARE INVITING YOU TO BECOME AN INDUSTRY LEADER AS ONE OF OUR FOUNDING CLIENTS.What’s in it for you? - Your participation as a founding client would become part of our brand story giving you the opportunity to be part of a global PR and communications campaign Through our New Zealand launch in June you will increase your brands profile in ethical processes. Exposure may include but not be limited to - featuring on our website, in media coverage, and events, which will in turn drive sales.
How much time is involved? - Dependant on the complexity of your products and whether you aim to achieve manufacturing, component or source accreditation the process could take a matter of hours.
How secure is my data? - All data uploaded is securely held by Azure (Microsoft) in Australia and backed up in Singapore. A CLF Systems Administrator, assigned external assessor (EY) and the applicant are the only access points.
See our Privacy Policy for more information - www.childlaborfree.com/site/privacypolicy
HOW WILL CLF IMPACTYOUR BUSINESS?
CLF WILL BE SCALED INTO AN INTERNATIONAL MARKET IN 2016Beta Test - one BETA test, Starex Manufacturing, has gone through the CLF system in it's entirety to test procedures and software. Starex is a manufacturer of children's furniture in Mount Maunganui, New Zealand and will be accredited Child Labor Free to Manufacturing.
Pilot Testing - to test the software and procedures further we are currently processing 5 pilot brands through the accreditation system to manufacturing level with a plan to launch to New Zealand consumers in August 2015.
Early Adopters - upon pilot brands completing the process 15 - 20 early adopters will be signed up across various product categories and countries with the intention of releasing CLF into the international market by January 2016. Conversations with early adopters has begun to ensure this timeline can be met.
SCALING CLF INTO AN INTERNATIONAL MARKET
WHAT HAPPENS TO THE CHILDREN ONCE THE LABOR IS REMOVED?We are aware of the highly complex nature of this issue and recognise that we cannot simply remove work from communities where child labor is found. CLF's priority is to establish sustainable solutions so that child labor is permanently eliminated.
We are working with UNICEF to investigate ways to address the other side of the issue ensuring we are supporting children and families on the ground once the labor is removed.
Through the Annual License Fee, CLF will support communities in changing their cultural acceptance of child labor, while supporting strategies and programming to provide alternative income to families, access to nurseries, quality education and protective services.
ADDRESSING THE OTHER SIDE OF THE ISSUE
CREDENTIALS & CONTACTSMICHELLE PRATT Child Labor Free Chief Executive Officer
Michelle has almost 30 years experience in the field of children’s education across both the commercial and not-for-profit sectors and has a strong interest in outcomes for children and families across all cultural contexts.
Michelle has owned and operated a series of early childhood and integrated family centres with business partner Nikki Prendergast. The pair have previously partnered on a not-for-profit initiative called ‘Living & Learning’ to provide childcare and family support for low socio-economic areas. They currently co-own a successful group of private childcare centres and the educational resource company - ‘New Shoots’.
Michelle’s entrepreneurial success was recently recognised at the New Zealand Ernst & Young Entrepreneur of the Year Awards, where she was named a 2014 finalist. She is now focused on leading the global launch of Child Labor Free in 2015.
Michelle has been a regular lecturer at Auckland University across a range of early childhood education subjects. She is also a frequent contributor to many international journals and magazines on children’s issues. She has a Bachelor of Early Childhood Studies from Melbourne University and a postgraduate certificate in future learning from Harvard.
NIKKI PRENDERGAST Child Labor Free Founder & Director
Nikki has been in the field of early childhood education for the past 20 years, working in New Zealand, Australia and the UK. During this time she has managed a range of operations, from community based centres, to large corporate facilities, before she co-founded a successful chain of private early childhood centres and an educational resource company ‘New Shoots’ with business partner Michelle Pratt.
The two have also previously worked together on a not-for-profit initiative - ‘Living & Learning’ that provided high quality early childhood care for low socio-economic areas as well as giving support to families and the surrounding community.
Nikki continues to work alongside the Ministry of Education as a specialist consultant for a range of centres across New Zealand, advising on management systems, environmental design, and human resource systems. She has a Diploma in Teaching from Wellington College of Education and is a registered teacher.