Communicating till the cows come home?Amsterdam, 26 Feb 2013. @hajovanbeijma #amlabacademy

http://www.behaviormodel.org/Behavior = Motivation + Ability + Trigger ...at the same moment.

Tekst M4RH to +31642500021

Sensation is a Core Motivator

SMS AGAINST GENDER BASED VIOLENCEhttp://www.texttochange.org/news/sms-against-gender-based-violence

Anticipation is a Core Motivator

CHRISTMAS IN UGANDA AND THE MOBILE REVOLUTIONhttp://www.texttochange.org/news/christmas-uganda-and-mobile-revolution

Social Cohesion is a Core Motivator

USING SMS TO REDUCE MATERNAL MORTALITY

http://www.texttochange.org/news/using-sms-reduce-maternal-mortality

In order to perform a target behavior, a person must have the ability to do so. That seems obvious, of course. But designers of persuasive experiences sometimes assume people have more ability than they really do.

Appropriate solutions for the local context

Ability…..

Simplicity or Training

Triggers tell people to “do it now!”

Jon Favreau