52677089 proposal kambing
TRANSCRIPT
GREEN GARDEN HOUSE ENTERPRISE
PERKARA 1
PENDAHULUAN
Berhubung dengan saranan kerajaan terhadap kempen bumi hijau, pertanian merupakan
satu perniagaan yang dilihat akan memberikan pulangan yang meyakinkan dalam jangka masa
panjang. Mantan Perdana Menteri Malaysia, Tun Abdullah Ahmad Badawi semasa
pemerintahanya menekankan Negara Malaysia perlu mengusahakan lading ternakan berikutan
permintaan terhadap keperluan domestic terhadap pemasaran lembu dan kambing. Arahan
mantan Perdana Menteri itu juga selaras sasaran kerajaan untuk menambah jumlah pengeluaran
makanan dalam Rancangan Malaysia Kesembilan (RMK- 9). Sehubungan itu, Kementerian
Pertanian dan Industri Asas Tani yang diterajui NAMA Menteri diminta menjalankan kajian
untuk melihat sejauh mana pembukaan ladang dapat meningkatkan pengeluaran dalam Negara
terhadap sector pertanian.
Selain pembukaan ladang, kerajaan juga menggalakkan pengusaha tempatan
menambahkan pengeluaran ternakan masing-masing. Penambahan jumlah ternakan ini
mengambil kira factor baka haiwan dengan perhatian diberikan terhadap aspek kualiti.
Hal ini menjuruskan syarikat GREEN GARDEN HOUSE ENTERPRISE (GGH)
memutuskan untuk berkecimpung di dalam perniagaan pertanian. Penternakan kambing dilihat
akan membuahkan hasil dalam jangka masa panjang. Modal yang besar akan membuahkan hasil
selepas beberapa tahun di dalam penternakan kambing. Setelah kajian, survey dilakukan,
penternakan kambing dilihat mampu memberikan keuntungan yang berterusan kerana tempoh
matang kambing hanya 2 tahun disamping cepat membiak. Pihak syarikat dengan bantuan
pelajar UiTM bekerjasama di dalam penyelidikan penternakan kambing di dalam aspek
pengurusan yang sistematik, produksi, penyelidikan, pembangunan kualiti dan strategi
pemasaran. Justeru itu, penternakan yang dijalankan oleh pihak syarikat dilihat akan
membuahkan hasil yang bermutu tinggi dan Berjaya di dalam pemasaran.
1
GREEN GARDEN HOUSE ENTERPRISE
1.1 TUJUAN PLAN PERNIAGAAN
Plan peniagaan ditulis untuk menerangkan segala perangkaan terhadap perniagaan yang
akan diusahakan. Plan perniagaan yang disediakan oleh GREEN GARDEN HOUSE adalah
untuk pengurusan dan sebagai panduan di dalam semua aspek perniagaan kami. Ia meliputi
semua aspek di dalam pentadbiran, operasi, pemasaran dan kewangan.
Plan peniagaan adalah perancangan yang akan digunakan sepanjang menjalankan sesuatu
perniagaan. Beberapa factor mendorong di dalam penyediaan plan perniagaan adalah seperti
berikut
Untuk memastikan bajet dan kewangan yang relevan di dalam perniagaan.
Sebagai panduan di sepanjang perniagaan.
Untuk melicinkan pentadbiran dan pengurusan.
Untuk mengawal kadar statistic yang terkawal di dalam perbelanjaan.
Untuk memudahkan urusan keluar masuk bahan mentah (feeding and resourses).
Sebagai persediaan jalan penyelesaian apabila menghadapi masalah kewangan dan
pengurusan.
Untuk menyakinkan pihak yang berkenaan di dalam membuat pinjaman dana perniagaan.
Untuk menerangkan secara bertulis keuntungan atau kerugian.
Plan perniagaan secara amnya menyeluruh dan perlu disediakan secara lengkap. Ini
bertujuan sebagai jalan penyelesaian jika menghadapi sebarag masaalah pada masa sekarang
dan masa hadapan.
2
GREEN GARDEN HOUSE ENTERPRISE
1.2 LATAR BELAKANG SYARIKAT
Nama Syarikat : Green Garden House Enterprise
Alamat Syarikat : Green Garden House Enterprise
No 1A Parit Amarikan Sungai Batu 34900
Pantai Remis Perak
No. Telefon (Office) : +605-6775870
Fax No. : +60195260452
Jenis Perniagaan : Perkongsian
Aktiviti Utama : Penternakan Kambing
Tarikh Permulaan : 06th January 2009
Tarikh pendaftaran Perniagaan : 27th January 2009
Nombor Pendaftaran Perniagaan : 379951149
Nama Bank : Agro Bank Malaysia
Nombor Akaun Bank : 11369943302
Modal : RM 100,000.00
3
GREEN GARDEN HOUSE ENTERPRISE
1.3 LOGO SYARIKAT
PENERANGAN LOGO
Logo ini menerangkan tanda perniagaan terhadap penternakan kambing. Ia menunjukan
kesungguhan syarikan didalam membangunkan perniagaan penternakan. Pihak kami berharap,
perusahan kami ini akan memenuhi permintaan domestic secara berkualiti dan mengikuti
standard pasaran.
4
GREEN GARDEN HOUSE ENTERPRISE
1.4 MOTTO
5
GREEN GARDEN HOUSE ENTERPRISE
1.5 LATAR BELAKANG
1.5.1 GENERAL MANAGER
Nama : Hafiz Bin Hj Mahmud
I/C No : 700426-01-5413
Alamat Tetap : No 1A Parit Amarikan Sungai Batu 34900 Pantai Remis
Perak
Correspondence address : [email protected]
No. Telefon : +60195260452
Tarikh Lahir : 26th April 1976
Umur : 37 years old
Status : Married
Latar Belakang Akademik : Bachelor of Business Management (Ireland) 2004
Kursus Pernah Dihadiri : Kursus Usahawan Muda (MEDEC) Ogos 2007
‘Entrepreneurship Skills’ organized by MARA
Skill : Good in business management and able to consult with
clients.
Pengalaman : Three years working with non-government agricultural
as Administration Officer
Three years with Financial Consultant.
Pekerjaan Sekarang : Company Manager.
Pengalaman Kerja : Has experience in sell vegetables at night market
6
GREEN GARDEN HOUSE ENTERPRISE
1.5.2 PENGURUS ADMIN DAN VETERINAR
Nama : Mohamad Faiz Omar Bin Hj Mahmud
I/C No : 880422-08-6229
Alamat Tetap : No 1A Parit Amarikan Sungai Batu 34900 Pantai Remis
Perak
Email : [email protected]
No. Telefon : +60133157933
Tarikh Lahir : 22th April 1988
Umur : 22 years old
Status : Bujang
Latar Belakang Akademik : Diploma Kejuruteraan Elektrik (Elektronik)
(UiTM Penang)
Kursus Pernah Dihadiri : Kursus Usahawan Muda (MEDEC) Ogos 2007
‘Entrepreneurship Skills’ organized by MARA
Skill : Berkebolehan menguruskan perniagaan, berpandangan
jauh.
Pengalaman : 1 tahun mengikuti kursus perniagaan UiTM.
Pekerjaan Sekarang : Masih Belajar
7
GREEN GARDEN HOUSE ENTERPRISE
PERKARA 2
PLAN PENGURUSAN ADMIN
2.1 VISI DAN MISI
VISION
Untuk menyediakan pembekal kambing yang bermutu di pasaran sedia ada.
Untuk menjadi pesaing di dalam perniagaan penternakan dalam tempoh 5 tahun.
Untuk menjadi usahawan contoh di dalam mengusahakan penternakan.
MISI
Untuk memastikan pelanggan berpuas hati terhadap keluaran produk syarikat.
Memaksimakan keuntungan dengan kualiti produk yang tinggi.
Memenuhi permintaan kambing di pasaran.
Menyediakan kawasan penternakan yang bersih.
Meninggkatkan promosi terhadap produk syarikat
Untuk menyahut seruan kerajaan terhadap “PERTANIAN ADALAH SATU
PERNIAGAAN”
8
GREEN GARDEN HOUSE ENTERPRISE
2.2 OFFICE LAYOUT
9
GREEN GARDEN HOUSE ENTERPRISE
2.3 CARTA ORGANISASI
10
GREEN GARDEN HOUSE ENTERPRISE
2.4 MANPOWER PLANNING
11
PEKERJA AM
GENERAL MANAGER
PENGURUS ADMIN DAN VETERINAR
GREEN GARDEN HOUSE ENTERPRISE
Senarai pembahagian kerja dan bilangan.
Posisi Bil. pekerja
General Manager 1
Pengurus Admin Dan Veterinar
1
Pekerja Am 3
TOTAL 5
2.5 JADUAL TANGGUNGJAWAB
12
GREEN GARDEN HOUSE ENTERPRISE
POSISI TANGGUNGJAWAB
GENERAL
MANAGER
Bertanggungjawab di dalam
membuat keputusan.
Memastikan organisasi kerja
berjalan dengan sempurna.
Memastikan aktiviti penternakan
berjalan dengan terurus mengikut
prosedur yang telah ditatapkan.
Membuat plan jangkamasa
panjang dan pendek.
Memantau penternakan.
PENGURUS
ADMIN DAN
VETERINAR
Mengemaskini semua dokumen,
bajet dan perbelanjaan.
Membantu General Manager di
dalam menguruskan perniagaan.
Membuat penyelidikan di dalam
penternakan kambing di dalam
aspek pengurusan, operasi dan
strategi pemasaran.
PEKERJA AM
Memberi makan ternakan
Memastikan kebersihan kandang
Memantau ternakan
Sebagai pengembala kambing
sepenuhnya.
2.6.1 REMUNERATION TABLE FOR THE FIRST YEAR
13
GREEN GARDEN HOUSE ENTERPRISE
Job /positionNo of
employee
TotalSalary/wages per month
(RM)General Manager
1 1,820.85
Pengurus Admin Dan Veterinar
1 1479.65
Pekerja Am 3 1138.35
TOTAL 6 8877.80
2.7 LIST OF OFFICE EQUIPMENT
14
GREEN GARDEN HOUSE ENTERPRISE
2.7.1 OFFICE FURNITURES
2.7.2 OFFICE EQUIPMENT
15
No.TYPES OF
FURNITURESQuantity
(Unit)Price per unit (RM)
Total(RM)
1 Manager`s table 5 90.00 450.002 chair 6 50.00 300.003 Meeting set room 1 400.00 400.004 Cabinet files 2 80.00 160.005 Sofa set 1 300.00 300.006 Clerk table 1 80.00 80.00
TOTAL 16 1000.00 1690.00
No.TYPES OF
FURNITURESQuantity
(Unit)Price per unit (RM)
Total(RM)
1 Computer 4 1500.00 6000.002 Printer 2 100.00 200.003 Fax machine 1 300.00 300.004 Scanner 1 150.00 150.005 Notice board 2 20.00 40.006 Telephone 2 50.00 100.007 Dustbin 8 2.00 16.008 Wall clock 2 5.00 10.00
TOTAL 22 2127.00 6816.00
GREEN GARDEN HOUSE ENTERPRISE
2.7.3 OFFICE FITTING
2.7.4 TOTAL OF LIST EQUIPMENTS
16
No.TYPES OF
FURNITURESQuantity
(Unit)Price per unit (RM)
Total(RM)
1 First aid kid 1 20.00 20.002 Fire extinguisher 2 250.00 500.003 Safety alarm 1 200.00 200.004 Air Conditioner 2 3000.00 3000.005 Lamp 10 30.00 300.00
TOTAL 16 3500.00 4020.00
No. TYPE Total(RM)1 Office Furniture 1690.002 Office Equipment 6816.003 Office Fitting 4020.00
TOTAL 12,526.00
GREEN GARDEN HOUSE ENTERPRISE
2.8 ADMINISTRATIVE BUDGET
DESCRIPTION FIXED ASSETS
EXPENSES(RM)
MONTHLY EXPOENSES
(RM)
OTHER EXPENSES
(RM)
TOTAL(RM)
Furniture, Fitting Equipment
12,526.00 12,526.00
Salaries 7,800.00 7,800.00
EPF (12%) 936.00 936.00
SOCSO (2%) 141.80 141.80
Deposit Utilities Telephone, Water
And Electricity
1,100.00 1,100.00
Electricity And Water
400.00 400.00
Telephone 150.00 150.00
Rental Building 600.00 600.00
Deposit On Rental Building
1,200.00 1,200.00
Business Registration
65.00 65.00
Business License 100.00 100.00
Charge Bank/Duty Stem
50.00 50.00
Insurance 400.00 400.00
Stationery 350.00 350.00
TOTAL 12,526.00 10,027.80 10,065.00 25,818.80
17
GREEN GARDEN HOUSE ENTERPRISE
PERKARA 3
PLAN PEMASARAN
3.1 PENGENALAN PLAN PEMASARAN
Konsep pemasaran perlu memenuhi permintaan dan kehendak pelanggan. Kami
memfokuskan terhadap kualiti dan kesihatan kambing yang terbaik di dalam memasarkan
kambing. Pemasaran yang tidak memenuhi permintaan akan menghilangkan kepercayaan
pelanggan terhadap perniagaan kami. Justeru, kami mentingkan kualiti pengurusan terhadap
aktiviti pemasaran utuk menjamin keuntungan syarikat yang tinggi. Pelanggan yang berpuas hati
terhadap produk kami akan kembali untuk membeli lagi produk kami ini. Oleh itu, kami amat
mementingkan kualiti pengeluaran kambing.
Di dalam memenuhi permintaan dan kehendak pelanggan, kami mensasarkan target
pasaran di kawasan permintaan tinggi, masa permintaan dan harga yang berpatutan. Target ini
boleh dicapai dengan membuat kajian terhadap pasaran sebelum servis dipasarkan.
Kekurangan kefahaman terhadap pembangunan produk akan membuatkan kegagalan
untuk memenuhi permintaan pelanggan. Hal ini akan membantutkan keuntungan dan pengurusan
perniagaan ini.
Kesimpulannya, pihak syarikat kami telah merangka strategi pemasaran di dalam
meningkatkan keuntungan syarikat.
18
GREEN GARDEN HOUSE ENTERPRISE
3.2 PENERANGAN PRODUK DAN SERVIS
3.2.1 Produksi
Kami akan membangunkan kawasan tanah dengan membesarkan lagi penternakan
kambing. Banyak jenis-jenis kambing untuk diternak untuk dipasarkan. Pihak syarikat kami
memulakan penternakan kambing jenis KATJANG. Kami akan membuat penyelidikan terhadap
kambing untuk menghasilkan benih dan baka baru yang berkualiti. Kami bertanggungjawab di
dalam menyediakan kambing-kambing yang bermutu tinggi dan sihat daripada penyakit. Kami
telah bekerjasama dengan pelajar UiTM di dalam menyelidik dan membangunkan (Research and
Development) dalam bidang produksi, servis dan pengurusan yang sistematik.
3.2.2 Harga
Untuk syarikt kami, kami memutuskan untuk pesaingan harga. Dengan menggunakan
cara ini, kami akan mendapat harga dasar yang besar di dalam pesaingan harga.
19
GREEN GARDEN HOUSE ENTERPRISE
3.6 ANALISA PASARAN
Di dalam perniagaan, plan pemasaran sangat penting untuk memastikan samaada
perniagaan boleh bersaing dan bertahan di dalam dunia perniagaan di mana pesaingan yang
tinggi pada masa ini. Analisa ini menerangkan terhadap jumlah pelanggan, saiz pasaran, peluang
dan kebolehan syarikat untuk bersaing dan mencari jalan yang terbaik untuk menaikan kualiti
pasaran. Oleh itu, aspek-aspek yang penting diperlukan untuk memastikan kelancaran strategi
pemasaran ini.
Beberapa faktor yang di ambil kira adalah:
Target pasaran
Saiz pasaran
Mengenalpasti pesaing
Kongsi pasaran (market share)
Jangkaan jualan (sales forecast)
20
GREEN GARDEN HOUSE ENTERPRISE
3.7.1 TARGET PASARAN
Seperti diketahui, pasaran disasarkan kepada orang awam dimana memerlukan kambing
untuk daging atau kegunaan lain. Pihak kami akan memasarkan kambing kepada restoran-
restoran, perayaan islam (hari raya), orang-orang kampong dan sebagainya. Faktor keadaan
geografi dan demografi mendorongkan lagi pemasaran kambing dimana kawasan kampong
adalah tempat terbaik untuk pembeli menternak kambingnya. Kawasan penternakan kambing
syarikat kami terletak berdekatan dengan kawasan Bandar dimana 2KM dari Bandar Pantai
Remis dan 30KM dari Bandar Sitiawan dan Manjung. Oleh itu, pusat Bandar yang sudah tentu
mengandungi banyak restoran-restoran dan hotel pasti memerlukan kambing untuk daging.
Kami telah menetapkan pasaran kami adalah di sekitar radius (jejari) 30KM dari tempat operasi
syarikat. Jarak 30KM radius meliputi :
Pantai Remis
Taiping
Lumut
Pekan Manjung dan Sitiawan
Kuala Kangsar
21
GREEN GARDEN HOUSE ENTERPRISE
3.8 SAIZ PASARAN
Saiz pasaran merujuk kepada kebolehan pembelian daripada target pasaran. Ia diukur
dengan terma Ringgit Malaysia. Ia boleh dikira secara harian, bulanan dan tahunan.
We focus the marketing effort to a potential group of customer for increase or profit and
at the same time we will know the success of marketing. The group of clients or customers
known as target is chosen based on our potential and confident to satisfy their needs and wants.
Total number of family in Pantai Remis
Total family = 32000 people
(1 Family have an average of 5 people)
=1/5 x 32000 people
=6400 family
Each family will spend RM 3 every 2 days
Market size/month
=RM 1.50 × 30 days× 1 family
=RM 45/month/family
= RM45 x 6400 family
=RM288,000
Market size/year
=RM288,000 x 12 month
=RM 3,456,000/year
22
GREEN GARDEN HOUSE ENTERPRISE
3.9 PESAING UTAMA
Di dalam perniagaan, pesaingan merupakan perkara penting samaada secara langsung
atau sebaliknya. Pesaingan boleh memberikan sedikit kesulitan kepada penternak baru. Selepas
survey dilakukan, kami mendapati 4 pesaing utama yang sama dari segi jenis produk
pengeluaran iaitu penternakan kambing. Pesaing tersebut adalah:
ANI PETOT – Jln Matang Jambu, Sungai Batu, Pantai Remis, Perak
TEBUK YAN – Tebuk Yan, Pantai Remis Perak
MATANG ACHEH – Matang Acheh, Perak
ALI MOKHTAR- Lubuk Pusing, Perak.
Walaupun pesaing-pesaing tersebut telah lama berkecimpung di dalam perniagaan
kambing, kami percaya syarikat kami boleh bersaing berikutan dengan persediaan perancangan
perniagaan yang efektif ini. Oleh itu kami perlu bekerja keras untuk meningkatkan mutu pruduk
dan servis yg maksima kepada pelanggan.
23
GREEN GARDEN HOUSE ENTERPRISE
3.9.1 ANALISA PERNIAGAAN TENTANG KEKUATAN DAN KELEMAHAN PESAING
Pesaing merujuk kepada produk yang berkaitan dari segi kesamaan target pasaran. Justeru itu,
kami perlu menilai kekuatan dan kelemahan pesaing-pesaing dari pelbagai sudut. Hal ini
membolehkan pihak kami merancang strategi untuk meningkatkan mutu perniagaan, produksi,
pengalaman, pengurusan bajet, mengatasi dan memintas pasaran yang telah sedia ada.
PESAING KEKUATAN KELEMAHAN
ANI PETOT
Dikenali ramai tentang
perniagaannya.
Sudah berkecimpung
sekitar 5 tahun.
Pengurusan kambing
yang tidak sistematik
Servis yang kurang
memuaskan pelanggan.
Jenis kambing yang
kecil dan kurang
berkualiti
TEBUK YAN
Kandang yang besar.
Kambing bermutu
tinggi (jenis BO)
Sudah berkecimpung
sekitar 5 tahun.
Pemasaran yang tidak
besar
Pengurusan yang tidak
bersistematik.
MATANG ACHEH
Kandang yang besar.
Kambing bermutu
tinggi.
Harga murah
Pasaran terhad.
ALI MOKHTAR
Kandang yang selesa.
Perancangan yang
sistematik.
Baru berkecimpung.
Penternakan skala kecil.
24
GREEN GARDEN HOUSE ENTERPRISE
GREEN GARDEN HOUSE ENTERPRISE mempunyai strategi dan kekuatan tersendiri untuk
bersaing dengan penternak-penternak lain dimana mengeluarkan produk yang sama dengan
syarikat kami.
KEKUATAN
CHARACTERISTIC STRENGTH
HARGA Kami meletakkan harga yang berpatutan
KEDUDUKAN
Tapak Operasi yang strategik. (tengah diantara taiping dan manjung)
Di kawasan pendalaman kampong. (kaya dengan sumber makanan)
PRODUK
Kambing yang berkualiti (penyelidikan untuk kacukan)
Harga standard bedasarkan KPDN/HEP Malaysia
SERVIS
Memberi perkhidmatan bedasarkan permintaan pelanggan. Have experience in selling and supplying product
Produk sedia ada (stock ready) selepas 2 tahun beroperasi.
PROMOSI
Kami mempromosikan perniagaan dengan menggunakan business card, signboard, iklan, banner, pamphlet, membuat kenduri.
KELEMAHAN
25
GREEN GARDEN HOUSE ENTERPRISE
Baru berkecimpung di dalam perniagaan penternakan kambing
Kekurangan modal (meluaskan perniagaan)
Menghadapi banyak pesaing. Ada di antara mereka sudah berkecimpung hamper 5 tahun.
3.9 PERKONGSIAN PASARAN
Perkongsian pasaran merujuk kepada pengiraan kebolehan jualan selepas mengambil kira
saiz dan lokasi pasaran dan pengaruh pesaingan. Ini dinisbahkan dalam peratusan daripada
pemilikan saiz pasaran.
Perkongsian pasaran sebelum GREEN GARDEN HOUSE ENTERPRISE memasuki pasaran :
BIL PENGUSAHAPERKONGSIAN PASARAN (%)
1. ANI PETOT 22
2. TEBUK YAN 29
3. MATANG ACHEH 45
4. ALI MOKHTAR 4
JUMLAH 100
26
GREEN GARDEN HOUSE ENTERPRISE
Market share after GREEN GARDEN HOUSE ENTERPRISE enters into the market:
BIL PENGUSAHAPERKONGSIAN PASARAN (%)
1. ANI PETOT 19
2. TEBUK YAN 25
3. MATANG ACHEH 40
4. ALI MOKHTAR 3
5. GREEN GARDEN HOUSE ENTERPRISE
13
TOTAL 100
27
GREEN GARDEN HOUSE ENTERPRISE
3.10 JANGKAAN JUALAN (SALES FORECAST)
Sales forecast adalah jangkaan pembelian daripada pasaran yang telah dikenalpasti. Ia
diukur di dalam Ringgit Malaysia (RM). Ia penting untuk syarikat kami untuk menjangka
keuntungan selepas beroperasi. Sebagai perniagaan yang baru, kami membual sales forecast
dalam jangka masa 5 tahun beroperasi. Table below is our forecasting sale for the first year of
our business. Kami membuat jangkaan untuk tahun ketiga meningkat sebanyak 3% daripada
tahun kedua. Kemudian untuk tahun keempat target kami sebanyak 15% dimana peningkatan
sebanyak 5% daripada tahun kedua. Hal ini kerana hasil ternakan hanya boleh dipasarkan selepas
2 tahun beroperasi dan peningkatan jualan disebabkan kambing yang sentiasa membiak.
28
GREEN GARDEN HOUSE ENTERPRISE
SALES FORECAST UNTUK TAHUN 2012 SEHINGGA 2016
YEARSSALES
FORECAST(RM)Peningkatan
(%)PENERANGAN
2011 2000 5 Promosi yang berjaya
2012 8000 10 Julat Pasaran diluaskan
2013 10000 15 Kambing baka baru
dihasilkan yang
berkualiti.
JUMLAH 20000
29
GREEN GARDEN HOUSE ENTERPRISE
3.11 MARKETING STRATEGIES
Marketing strategy is the most important thing in order to make sure that a company will
be run effectively. Strategy is the pattern of an organizational goal and the major policies and
plan it has to achieve these goals, state in a way that define what business company is in or wants
to be in.
A well-conceived strategy includes 4 basic component, scope, resources, deployment,
environment, environmental analysis, establishing the mission and primary goals, developing
policies and developing functional strategies such as developing marketing strategies.
Hence to succeed in our business, we had come out with this marketing strategy. There
are four main marketing strategies (4’P) in this business plan as follows:
a. Product
b. Price
c. Place
d. Promotion
30
GREEN GARDEN HOUSE ENTERPRISE
a. PRODUCT STRATEGIC
There are various factors that will attract customer to buy our vegetables, which are:
i. Quality
GREEN GARDEN HOUSE ENTERPRISE always checks and control the
quality of vegetables that produced by our company. It is because we want to make
sure that the vegetables are fresh, green from garden and have quality when we want
to distribute it.
We never supply the damages vegetables because it will effect to our business,
which is customer will never trust us forever.
If it is happen, we will give compensation to them. We will give new vegetables
as alternative or substitute.
ii. Packaging
Customers Type of packaging
End customers Plastic bag
Restaurant, markets and hotels Polystyrene box
b. PRICE
The price affordable for all people to buy it. We have to make sure our is reasonable and
compete with our competitor. In the meantime, we also can gain profit with that price. Before
we decide the price for our product, we had survey the price of the vegetables in the market
in Malaysia. With help from KPDN/HEP Malaysia, we came out with the price in the list.
31
GREEN GARDEN HOUSE ENTERPRISE
The table below shows the price from farm :
Items Unit Price (RM)Seeds: 1. Chilies 100kg 3402. Brinjal 100kg 2703. Cucumber 100kg 654. Mustard 100kg 705. Lady Finger 100kg 2006. Tomatoes 100kg 450
The table below shows the price for shop :
Items Unit Price (RM)Seeds: 1. Chilies 1kg 7.5O2. Brinjal 1kg 5.5O3. Cucumber 1kg 3.OO4. Mustard 1kg 3.5O5. Lady Finger 1kg 5.5O6. Tomatoes 1kg 4.2O
The table below shows the price for wholesale :
Items Unit Price (RM)Seeds: 1. Chilies 100kg 7002. Brinjal 100kg 3403. Cucumber 100kg 1404. Mustard 100kg 1505. Lady Finger 100kg 4206. Tomatoes 100kg 240
32
GREEN GARDEN HOUSE ENTERPRISE
c. DISTRIBUTION STRATEGY(PLACE)
Place are include company activities that make the product and services available to
target customers. Our location is strategic place because it is near the main road and people
around Perak know it is good place to survey and buy our product. So, customer does not
have any problem to find GREEN GARDEN HOUSE ENTERPRISE.
i. Direct to customer
The easiest ways to distribute our vegetables are by selling directly to customers
around our premise. Local citizen can buy our products freshly according list prices.
They can buy our product during operation hour (7.00 a.m-5.00p.m).
ii. Selling through retailers
The other way to distribute our product is selling our product to the retailers. We have
sale our vegetables to the retailer at the market. They can make order from us by
telephoned or directly come to our premise.
d. PROMOTION STRATEGY
Promotion strategies are important to increase sales especially for a new company
like us, we have to make sure that the promotion will attract customer to buy our vegetables.
The strategies that we use are:-
Business Card
Pamphlets
Banner
World Wide Web
Yellow pages
Broadcasting
33
GREEN GARDEN HOUSE ENTERPRISE
Business Card
Business card is very important to make ones well known to our company. So, this
business card wills introduce to the customer that makes an appointment with us which will
make the business easier. The main purpose of producing this card is to expand our market to the
new customer where introduced by our regular customer through the card obtained and distribute
to the public.
34
Green Garden HouseNo. 22, Jalan Pelangi Kuning, Taman Milee,30000, Perak Darul
Tel: +605-4901111 Fax No.: +605-902222
ggardenhouse@yahoo.
MOHD FAIZ OMAR BIN MAHMUD (GENERAL MANAGER)
Green Garden House
Green Garden HouseNo. 22, Jalan Pelangi Kuning, Taman Milee,30000, Perak Darul
Tel: +605-4901111 Fax No.: +605-902222
ggardenhouse@yahoo.
AHMAD AL-ZUBIR BIN ZULKIFLY (ADMINSTRATION MANAGER)
Green Garden House
Green Garden HouseNo. 22, Jalan Pelangi Kuning, Taman Milee,30000, Perak Darul
Tel: +605-4901111 Fax No.: +605-902222
ggardenhouse@yahoo.
AHMAD FUAD BIN ADZMI (MARKETING MANAGER)
Green Garden House
Green Garden HouseNo. 22, Jalan Pelangi Kuning, Taman Milee,30000, Perak Darul
Tel: +605-4901111 Fax No.: +605-902222
ggardenhouse@yahoo.
MOHD ZAID BIN MA”RIFFIN (OPERATION MANAGER)
Green Garden House
Green Garden HouseNo. 22, Jalan Pelangi Kuning, Taman Milee,30000, Perak Darul
Tel: +605-4901111 Fax No.: +605-902222
ggardenhouse@yahoo.
MOH|AMAD AFIQ BIN AZMAN (FINANCIAL MANAGER)
Green Garden House
GREEN GARDEN HOUSE ENTERPRISE
Total of unit required
1 Manager must have 100 business card5 x 100 = 500 unit
Total Price/Cost
Each Card cost RM0.30500 unit x RM0.30 = RM150
35
GREEN GARDEN HOUSE ENTERPRISE
Pamphlet
Total of unit required
2000 unit
Total Price/Cost
Each pamphlet cost RM0.202000 unit x RM0.20 = RM400
36
GREEN GARDEN HOUSE ENTERPRISE
Signboard
Signboards are used to show the location of our premise and it will act as a
landmark for the new customer. By this way, hopefully the customer will be
benefiting the facilities of getting to our premise.
Size of Signboard
12’ x 5’
Total of unit required
Only 1unit required to put at our premise.
Total Price/Cost
1 unit = RM1500
37
GREEN GARDEN HOUSE ENTERPRISE
Banner
Banners are one of the ways to introduce our business to other people. It will be the
famous place that people can see easier.
Size of Banner
6’ x 3’ feet
Total of unit required
15 unit
Total Price/Cost
Each banner cost RM10015x RM100 = RM1500
World Wide Web
38
GREEN GARDEN HOUSE ENTERPRISE
We also have own website which customers can see information, news and others.
This website is creating because nowadays people like to explore in internet.
Furthermore, customers can leave any comment in the website to improve our
services. It’s cost RM100 for registering the domain name and hosting.
The website address is:
http://www.greengardenhouse.com.my/
Total of unit required
39
GREEN GARDEN HOUSE ENTERPRISE
1 unit
Total Price/Cost
Cost RM100 for Domain name1 x RM100 = RM100
Yellow pages
By this page, our business can be easily access by customer. The pages will be
include information such as the address and phone number of our company.
Size of Advertisement
10cm x 8cm
Total of unit required
1 Advertise
Total Price/Cost
1 x RM75 = RM75
Broadcast
40
GREEN GARDEN HOUSE ENTERPRISE
This is our future plan or strategy. We want to make advertising at radio about our
business. It is because we realize that radio is the best medium of promotion.
We broadcast our advertisement on business at Hot FM for 15 times and at Fungkur
FM (Internet Radio) for 30 times.
Total of On Air
15 times at Hot FM30 times at Fungkur FM
Total Price/Cost
On air at Hot FM cost 15 x RM15 = RM175On air Fungkur FM cost FREE
Total = RM175
On air promotion
“(Music Intro)….Hohohoho,,, Inginkan pelbagai jenis sayur-sayuran yang hijau lagi
segar? datanglah beramai-ramai ke Green Garden House! Kami menawarkan harga
yang istimewa kepada pemborong… Sebarang tempahan dan pertanyaan sila hubungi
05-490111, sila ulangi 05-490111… (Music End)”
Opening Ceremony
41
GREEN GARDEN HOUSE ENTERPRISE
Our shop also will give discount and sale for opening ceremony. We give free gift if
anybody buys more vegetables. We also can distribute our business card, pamphlet,
catalog and others.
Food = RM800
Free Gift = RM200
VIP = RM200
Flyer = RM100
Promoter = RM100
Rental Service = RM600
No. ItemsPrice/Unit
(RM)No of
RequiredTotal price
(RM)1 Canopy 50 4 200.00
2 Chair and table 5 40 200.00
3 P.A system 200 1 200.00
TOTAL 600
Overall total = RM2000
Oral Communication
Oral communication is one of the strategies. All partners will introduce our business
to other people like our friends or families. In other ways, our friends or families will
introduce our business to their friends or families too. So that, it can be indirect
strategies which is a person will know the business from other people and it will not
include any expenses.
Total of cost for Advertising for Promotion strategies.
42
GREEN GARDEN HOUSE ENTERPRISE
No. ItemsPrice/Unit
(RM)No of
RequiredTotal price
(RM)1 Business Card 0.30 500 150.00
2 Pamphlet 0.20 2000 400.00
3 Banner 100 15 1500.00
4 World Wide Web 100 1 100.00
5 Yellow pages 75 1 75.00
6 Broadcast 175 1 175.00
7 Signboard 1500 1 1500.00
8 Opening Ceremony 2000 1 2000.00
TOTAL 5900.00
3.12 MATERIALS REQUIREMENT
43
GREEN GARDEN HOUSE ENTERPRISE
MACHINERY AND EQUIPMENT
At Shop:
No. ItemsPrice/Unit
(RM)No of
RequiredTotal price
(RM)Supplier
1 Cashier Drawer 250 1 250.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
2 Freezer 850 2 1700.00
Asiahmud Electric
222, Taman Kemboja 35000. Ipoh Perak
3 Racks 350 3 1050.00
Maliaw Craft Ent.
45, Taman Seni 35000. Ipoh Perak
4Electronic scale
(small)150 2 300.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
5 Analog Scale 55 3 165.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
TOTAL 3465.00
3.12 MARKETING BUDGET
44
GREEN GARDEN HOUSE ENTERPRISE
Particulars
Fixed assets
Expenses(RM)
MonthlyExpenses
(RM)
Other expenses
(RM)Total
Fixed Assets Lorry 25,000 25,000Signboard 1,500 1,500Machinery and Equipment 3465 3465Working Capital Lorry maintenance 500 500Diesel 300 300Grand Opening 2000.00 2000.00Business Card 150.00 150.00Advertisement 2,250.00 2,250.00Salary 1,400.00 1,400.00EPF (12%) 60.00 60.00SOCSO (2%) 9.65 9.65Pre-Operations & Other ExpenditureOther Expenditure -Deposit (rent, utilities, etc.) - -Business Registration & Licenses - -Insurance & Road Tax for Motor Vehicle
1,500 1,500
Other Pre-Operations Expenditure 1000.00 1000.00Total 29,965 2,269.65 5,900 39,134.65
CHAPTER 4
45
GREEN GARDEN HOUSE ENTERPRISE
OPERATION PLAN
4.1 LOCATION STRATEGIES
The location that farming process is located at
No 22, Jalan Pelangi, Taman Milee,
30000 Perak Darul Ridzuan
The land is 100 hectare and near the river and have fertile of soil for gardening.
To start our business, we need the land to plants the vegetables and make a place store the
equipment, fertilizer and chemical liquid. From that, we decide to build the medium garage as a
storage place. Our suggestion for the small garage is a below:-
i. Type of building : Medium garage
ii. Structure : Concrete wall with asbestos as a rooftop
iii. Condition : New building construct by local citizen
iv. Size of building : 8” x 8” x 12”
v. Cost of building : Contribution by all the partner with total of
±RM 2000.00.
While planting, we need the water to watering the vegetables. To reduce the labor cost, we
decided to use the water pump. We put the water pump near the river at our site. So that, to avoid
46
GREEN GARDEN HOUSE ENTERPRISE
from stolen, we want to build the small water pump house. The description of the water pump
house as below:-
i. Type of building : Small room
ii. Structure : Concrete wall with asbestos as a rooftop
iii. Condition : New building construct by local citizen
iv. Size of building : 2” x 2” x 4”
v. Cost of building : Contribution by all the partner with total of
±RM200.00
Because of our plantation site beside the jungle, we must make the fence to prevent from the
attacking of the wild animal such as wild boars, dogs and etc. The determination of the fence is
as below:-
i. Type of building : Three layer of bubs wire
ii. Structure : Bubs wire and mangrove stick
iii. Condition : New construct by local citizen
iv. Size of fence : Parameter of the land x 1.5 m
v. Cost of fence : Contribution by all the partner with total of
± RM 2200.00.
4.1.1 LOCATION PLAN
47
GREEN GARDEN HOUSE ENTERPRISE
4.2 ORGANIZATION CHART
48
OPERATION MANAGER
GREEN GARDEN HOUSE ENTERPRISE
4.2.1 MANPOWER REQUIREMENT
AT SITE:
Position No. Job StatusRemuneration
per month (RM)
EPF (12%)(RM)
SOCSO (2%) (RM)
Total (RM)
Site Supervisor
1 Permanent 700.00 84.00 13.15 797.15
Technician 1 Permenent 600.00 72.00 11.35 683.35Driver 1 Permenent 550.00 66.00 9.65 625.65
Workers 4 Permanent 500.00x4 60.00x4 9.65x4 2278.6x4Security 1 Contract 500.00 - 500.00
TOTAL 6 4350.00 462.00 72.75 4884.75
4.2.2 SCHEDULE OF TASKS AND RESPONSIBILITIES
49
TECHNICIAN DRIVERWORKERS SECURITY GUARD
SITESUPERVISOR
GREEN GARDEN HOUSE ENTERPRISE
POSITION JOB DESCRIPTION JOB SPECIFICATION
SITE
SUPERVISOR
Responsible all over the checking
and monitoring at the site.
Ensure the quality of product that
has produce material.
Minimum three years
working experience in
operational management
TECHNICIAN Responsible in maintenance, repair
the operation machine.
Diploma in electrical/
mechanical engineering
DRIVER
To deliver the ordered
purchased items to the customers
and send to shop.
Have lorry license
WORKERS Responsible in managing the farm. No special qualification
(man/women)
SECURITY
GUARD Responsible in farm safety Have experience in security
4.3 OPERATION PROCESS
50
GREEN GARDEN HOUSE ENTERPRISE
We have two major operation processes, which produce and sell the vegetables to the customers.
The operational process is important to us because to get our company in a good competition
environments.
1. Farming
There were many bushes and unwanted tree in land. So, we had decided to hire the citizen in
the area of Pantai Remis to get out the unwanted plants. It is because we need to minimize our
cost in the forecast of the first year. The bushes and tiny tree must be rejecting from the land to
allow the plough process to take over. The bushes and tiny tree will be eliminating by burning it.
When we get the land, it will in a danger conditions. It is because the land will be exposed to
the wild animals in that area. So we need to fences the land to make a sign of the area for our
land. The area that we need to make a fence is about 1hectare including our store, warehouse and
water pump house.
But, for the plough process we need to rent the plough machine to operate the process. It
can’t be made by human energy because it will take much time and large in costs. Before we
plant the vegetables, we need to bound the land first. For the process, we use the machine to
make it.
For the farm, we had decided to divide it into six (6) sections and each section has three 3
bounds. For the first month, we plant all the six type of vegetable at first bound for every section.
This will continue for the second month at the second bound. For the third month until for a one
year it is the same method. It is because we must obtain our productions in a year. The process
will take about two (2) until three (3) months to collect the revenue. It is because the vegetables
must take the range of time to mature and be sell.
2. Selling vegetables to the customers and supply it to order wholesalers.
51
GREEN GARDEN HOUSE ENTERPRISE
The final process that we done for the business, we need to satisfy the customer with our
products and the price that we offer. So, we need to give a good product and service to achieve
the aim of our motto GREEN FROM GARDEN.
4.4 PROCESS FLOWCHART
52
GREEN GARDEN HOUSE ENTERPRISE
A) FARMING ACTIVITIES
B) SALES VEGETABLES ACTIVITIES
53
Make a fence
Plough process
Bound the land
Plants the seeds
Wait the vegetable half mature
Plants the half mature vegetable
Fertilize and poison
Check for the quality
Collect the revenue
Send to shop and store
Cleaning up the land
GREEN GARDEN HOUSE ENTERPRISE
4.4. CAPACITY PLANNING
54
NOO
Customer enter the premise
Sales assistant take over
Give attention to customers
Server the customers
Give customer make a choice
YES
Deliberate the vegetables
Wrap up the vegetables
Take the cash
Greeting the customer
GREEN GARDEN HOUSE ENTERPRISE
PROCESS PLANNING
Operation plan is a part of operation management that should be taken seriously when
starting a business. In order to set up our business, we must work efficiently and effectively. It is
because of the market challenging among other competitors.
Our goals are given a good explanation of local vegetables; it is high quality and the
advantages to our customers. We are trying to be best businessmen that involve in agricultural
industry in all over Pantai Remis and especially in Malaysia.
We aspect a good respond from customers when firstly enter into market although we are
new premise compared to other competitors that already existed in the market at our location. It
is because we produce and sell the vegetables compare to the old company in that area. We
believe that we can complete and increase our sales by give a good products and services to our
customer.
4.4.1 PRODUCTIVITY INDEX
55
GREEN GARDEN HOUSE ENTERPRISE
Green Garden House has average of RM140, 400 per month, while the operational cost per
month is RM49, 855. The productivity index for our company can be calculated as:
Productivity Index (PI) = Total sales
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
Total operational cost/month
= RM 28800.00
¯¯¯¯¯¯¯¯¯¯¯
RM 20714.167
= 1.4
The PI calculated for our factory is 1.4 where the PI value is greater than 1.0. This indicates
factory has an efficient business operation. Therefore, it will continue to growth and gain profit.
4.4.2 OPERATING HOURS
56
GREEN GARDEN HOUSE ENTERPRISE
DAY OPEN REST CLOSE
MONDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
TUESDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
WEDNESDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
THURSDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
FRIDAY Closed Closed Closed
SATURDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
SUNDAY 7.00am 1.00p.m – 2.00p.m 5.00p.m
This company opens from 7.00a.m until 5.00p.m every day except for Friday. On Friday
the company will be closed. However, we will be closed for one hour from 1.00p.m to 2.00p.m
for lunch break. Our business also will be close festival seasons such as Hari Raya Aidilfitri,
Chinese New Year’s and on any festive celebrations.
Our operating hours per day are 10 hours and all staff must follow this operating schedule
to make sure that the company will operate smoothly.
4.5. MATERIAL REQUIREMENT PLANNING
57
GREEN GARDEN HOUSE ENTERPRISE
4.5.1 MACHINERY AND EQUIPMENT
AT SITE:
No. ItemsPrice/Unit
(RM)No of
RequiredTotal price
(RM)Supplier
1
Pipe line
Small
Medium
20
18
560m
170m
2350.00
3060.00
Ah Seng Hardware
10, Taman Seni 35000. Ipoh Perak
2 Water Pump 2500 1 2500.00
Iskandar Equipment
35, Taman Jaya 32000. Ipoh Perak
3
Farming Equipments
Hat
Racks
Gloves
Hoe
Pongkers
5
4
28/bundle
12
7/dozen
6
5
2/bundle
10
10/dozen
30.00
20.00
56.00
120.00
70.00
Abu Disposing Sdn Bhd
15, Taman Seni 32000. Ipoh Perak
4 Vegetables basket 3.5 100 350.00
Kamal Craft Ent.
45, Taman Seni 35000. Ipoh Perak
5 Scale (Large) 70 1 70.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
TOTAL 8626.00
AT WAREHOUSE:
58
GREEN GARDEN HOUSE ENTERPRISE
No. ItemsPrice/Unit
(RM)No of
RequiredTotal price
(RM)Supplier
1 Cashier Drawer 250 1 250.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
2 Freezer 850 2 1700.00
Heng Electric
222, Taman Kemboja 35000. Ipoh Perak
3 Racks 350 3 1050.00
Kamal Craft Ent.
45, Taman Seni 35000. Ipoh Perak
4Electronic scale
(small)150 2 300.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
5 Analog Scale 55 3 165.00
Master Equipment
12, Taman Permai 35000. Ipoh Perak
TOTAL 3465.00
4.5.2 PRODUCTION MATERIAL
59
GREEN GARDEN HOUSE ENTERPRISE
For the material requirement, we had list down all the material that we must use for the site.
No ItemQuantity
Required (kg)Safety
Stock (Kg)Price/Unit
(RM)
Total Price (RM)
Supplier
1
Seeds:i. Chilies
ii. Brinjaliii. Cucumberiv. Mustardv. Lady Finger
vi. tomatoes
10535510
52---2
15/kg10/kg7/kg5/kg6/kg12/kg
225.0070.0021.0025.0030.00144.00
Ministry of Agricultural-Pok Yed Seeds Sdn Bhd
2Fertilizer:
i. NPK 777 500(10 bags) 200 (4 bags) 92.50/bag 1295.00Ministry of Agricultural Perak
3Pesticides:
i. Dupontii. Malation
10 gallons5 gallons
2 gallons3 gallons
190150
2280.001200.00
AAZZ Chemical Sdn Bhd
TOTAL 5290.00
For the shop, the material that we use as follow:
No ItemQuantity Required
Safety Stock
Price/UnitTotal Price (RM)
Supplier
1 Wrapping plastic 1 roll 1 roll 30.00 60.00 NeoPlastics Sdn Bhd
2 Plastic bags 8 kg 2kg 2.50 25.00 Neo Plastics Sdn Bhd
3 Polystyrene plate 700 unit 300 unit 0.06 60.00 World of Polystrine Sdn Bhd
4 Price tags 1 dozen 1 dozen 6.00 12.00 Bedul Printing Sdn Bhd
5 Price tags machine
2 unit 18.00 36.00 Cekik Equipment
6 Stationary 30.00 Abdul Stationary
7 Small basket 5 unit 6.00 30.00 Fu Feng Li Haw Craft
8 Cleaning equipment
1 set 50.00 50.00 Maliaw Disposing Sdn Bhd
9 White board 1 unit 150.00 150.00 Abdul Stationary
TOTAL 453.004.6 OPERATION LAYOUT
60
GREEN GARDEN HOUSE ENTERPRISE
We had design our site (land) layout as followed:
Descriptions:
61
Public parking
Store
Water pump
Rehab Land (extra)
River
Entrance
Mustard Chilies Ladies finger
Cucumber Tomatoe Brinjal
Warehouse
Lorry parking
GREEN GARDEN HOUSE ENTERPRISE
Our farm is about 1 hectare. General Manager with sincerely gave land for gardening.
We had divided into four (6) sections. For the first month, we plant all the six type of
vegetable at first bound for every section. This will continue for the second month at the
second bound. For the third month until for a one year it is the same method.
We use the continuous flow method to plants our vegetables.
We had store to store equipment and the chemicals. It’s about 8’’ × 8’’ × 12’’.
We had the warehouse to store our harvest.
We also place a small water pump in our area and near the river of Semantan. It’s about
2’’× 2’’ × 4’’.
The extra rehab land, we use to plants the seed’s until it become half mature and can be
plants at bounds that serves.
4.7 OPERATION BUDGET
4.7.1 OPERATION OVERHEAD
62
GREEN GARDEN HOUSE ENTERPRISE
The extra cost that we use for the operation:
DESCRIPTION
FIXED ASSETS
EXPENSES(RM)
MONTHLY EXPENSES
(RM)
OTHER EXPENSES
(RM)
TOTAL(RM)
Telephone- 150.00 - 150.00
Water - 50.00 - 50.00Electricity
- 170.00 - 170.00
Diesel- 1000.00 - 1380.00
Land duty- 800.00 800.00
Deposit Utilities Telephone,
Water, Electricity and
diesel
2740.00
TOTAL 1370.00 3540.00 4910.00
4.7.2 TRANSPORTATIONS
DESCRIPTION
FIXED ASSETS
EXPENSES(RM)
MONTHLY EXPENSES
(RM)
OTHER EXPENSES
(RM)
Lorry - 470.00 -Deposit - - 200.00Diesel - 1000.00 -
Road tax and insurance
- - 1500.00
Maintenance - 250.00 -TOTAL - RM 1720.00 RM 1700.00 RM 3420.00
4.8 OVERALL OPERATION BUDGET
63
GREEN GARDEN HOUSE ENTERPRISE
DESCRIPTION
FIXED ASSETS
EXPENSES(RM)
MONTHLY EXPOENSES
(RM)
OTHER EXPENSES
(RM)
TOTAL(RM)
Machine & equipment 12091.00 12091.00Raw material 5743.00 5743.00Salary 4350.00 4350.00EPF 12% 462.00 462.00SOCSO 2% 72.75 72.75
Maintenance 500.00 500.00Renovation 4400.00 4400.00Overhead cost 1370.00 3540.00 4910.00Transportation cost 1720.00 1700.00 3420.00Other expenditure 1000 1000TOTAL 12091.00 14217.75 10,640.00 36948.75
CHAPTER 5
64
GREEN GARDEN HOUSE ENTERPRISE
FINANCIAL PLAN
5.1 INTRODUCTION
The financial plan is an important plan that provides a complete picture of how much and
when funds are coming into company, where funds are going, how much cash are available and
the projected financial position of the company. It provides the short-term basis for budgeting
control and helps prevent one of the most common problems for new venture-lack of case. This
will determine the viability of the viability of the proposed business.
The financial plan also explains how the entrepreneur/company does plan to meet all
financial obligations and investment. In general, the financial plan will need at least three years
of projected financial data where the first year will reflect to monthly data. In this proposal, the
items that include plan:
1. Project implementation
2. Source of funds
3. Fixed asset depreciation schedule
4. Loan amortization schedule
5. Hire purchase repayment schedule
6. Pro-forma statement
7. Manufacturing accounts
8. Profit and loss account
9. Balance sheet accounts
5.2 OBJECTIVE FINANCIAL PLAN
65
GREEN GARDEN HOUSE ENTERPRISE
Objective of this business financial plan are:
- To minimize the amount of case in hand that our company must hold for use in
conducting normal business activities.
- To analyze whether cash that has been use in running the business operation is effective
or not.
- To evaluated our business operation and the effect to financial position of our business.
- To arrange the strategies in order to increase our income and minimize our expenses.
5.3 PROJECT IMPLEMENTATION COST AND SOURCE FINANCING
66
GREEN GARDEN HOUSE ENTERPRISE
5.4 TABLE OF DEPRECIATION
67
Fixed Asset furniture&fitting
Cost (RM) 12,526
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated Year Depreciation Depreciation Book Value
- - 12,526
1 2,505 2,505 10,021
2 2,505 5,010 7,516
3 2,505 7,516 5,010
4 2,505 10,021 2,505
5 2,505 12,526 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Green Garden House Ent.
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building 80,000 80,000
furniture&fitting 12,526 510 12,016
lorry 25,000 16,000 4,000 5,000
signboard 1,500 1,500
machinery and equipment 3,465 2,965 500
machine&equipment 12,091 12,091
renovation 4,400 2,400 2,000
Working Capital 3 months
Administrative 30,083 12,418 17,665
Marketing 6,809 1,349 5,460
Operations 36,658 0 36,658
Pre-Operations & Other Expenditure 16,405 9,295 7,110
Contingencies 10% 22,894 22,894
TOTAL 251,831 67,831 4,000 100,000 80,000
GREEN GARDEN HOUSE ENTERPRISE
68
Fixed Asset signboard
Cost (RM) 1,500
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 1,500
1 300 300 1,200
2 300 600 900
3 300 900 600
4 300 1,200 300
5 300 1,500 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset renovation
Cost (RM) 4,400
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 4,400
1 880 880 3,520
2 880 1,760 2,640
3 880 2,640 1,760
4 880 3,520 880
5 880 4,400 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
GREEN GARDEN HOUSE ENTERPRISE
69
Fixed Asset machine&equipment
Cost (RM) 12,091
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 12,091
1 2,418 2,418 9,673
2 2,418 4,836 7,255
3 2,418 7,255 4,836
4 2,418 9,673 2,418
5 2,418 12,091 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset machinery and equipment
Cost (RM) 3,465
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 3,465
1 693 693 2,772
2 693 1,386 2,079
3 693 2,079 1,386
4 693 2,772 693
5 693 3,465 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
GREEN GARDEN HOUSE ENTERPRISE
CHAPTER 6
5.5 LOAN REPAYMENT SCHEDULE
70
Fixed Asset lorry
Cost (RM) 25,000
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 25,000
1 5,000 5,000 20,000
2 5,000 10,000 15,000
3 5,000 15,000 10,000
4 5,000 20,000 5,000
5 5,000 25,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
LOAN REPAYMENT SCHEDULEAmount 67,831 Interest Rate 3%
Duration (yrs) 5 Method Baki Tahunan
Year Principal Interest Total Payment Principal Balance
- - 67,831
1 13,566 2,035 15,601 54,265
2 13,566 1,628 15,194 40,699
3 13,566 1,221 14,787 27,133
4 13,566 814 14,380 13,566
5 13,566 407 13,973 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 -
GREEN GARDEN HOUSE ENTERPRISE
5.6 HIRE PURCHASE REPAYMENT SCHEDULE
5.7 CASH FLOW
71
HIRE-PURCHASE REPAYMENT SCHEDULE
Amount 4,000
Interest Rate 3%
Duration (yrs) 5
Year Principal Interest Total Payment Principal Balance
- - 4,000
1 800 120 920 3,200
2 800 120 920 2,400
3 800 120 920 1,600
4 800 120 920 800
5 800 120 920 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 - -
GREEN GARDEN HOUSE ENTERPRISE
5.8 PROFIT AND LOSS PRO FORMA
72
Green Garden House Ent.PRODUCTION COST PRO-FORMA STATEMENT
Year 1 Year 2 Year 3 Raw Materials Opening Stock 0 Current Year Purchases 67,587 70,501 74,026 Ending Stock Raw Materials Used 67,587 70,501 74,026 Carriage Inward 67,587 70,501 74,026 Salaries, EPF & SOCSO 34,637 34,637 34,637 Factory Overhead
Depreciation of Fixed assets (Operations) 3,298 3,298 3,298
overhead cost 16,440 16,440 16,440 transportation 20,640 20,640 20,640 maintenance 6,000 6,000 6,000 Total Factory Overhead 46,378 46,378 46,378 Production Cost 148,603 151,517 155,042
Green Garden House Ent.PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3 Sales 345,600 362,880 399,168 Less: Cost of Sales Opening Stock of Finished Goods Production Cost 148,603 151,517 155,042
less: Ending Stock of Finishe Goods
0 0 0 148,603 151,517 155,042 Gross Profit 196,997 211,363 244,126 Less: Enpenditure Administrative Expenditure 120,334 120,334 120,334 Marketing Expenditure 27,236 27,236 27,236 Other Expenditure 4,400 4,400 4,400 Business Registration & Licences 165
Insurance & Road Tax for Motor Vehicle
3,400 3,400 3,400
Other Pre-Operations Expenditure 2,400 Interest on Hire-Purchase 120 120 120 Interest on Loan 2,035 1,628 1,221 Depreciation of Fixed Assets 8,498 8,498 8,498 Total Expenditure 168,588 165,616 165,209
Net Profit Before Tax 28,410 45,748 78,918 Tax 0 0 0 Net Profit After Tax 28,410 45,748 78,918 Accumulated Net Profit 28,410 74,158 153,075
GREEN GARDEN HOUSE ENTERPRISE
5.9 SALES ON SHARE
73
Green Garden House Ent.
PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS Fixed Assets (Book Value) Land & Building 80,000 80,000 80,000 furniture&fitting 10,021 7,516 5,010
lorry 20,000 15,000 10,000
signboard 1,200 900 600 machinery and equipment 2,772 2,079 1,386
machine&equipment 9,673 7,255 4,836
renovation 3,520 2,640 1,760
127,186 115,389 103,593
Current Assets Stock of Raw Materials Stock of Finished Goods
Accounts Receivable
Cash Balance 132,649 175,827 252,175
132,649 175,827 252,175
Other Assets
Deposit 6,040 6,040 6,040
TOTAL ASSETS 265,875 297,256 361,808
Owners' Equity Capital 180,000 180,000 180,000 Accumulated Profit 28,410 74,158 153,075
208,410 254,158 333,075
Long Term Liabilities Loan Balance 54,265 40,699 27,133
Hire-Purchase Balance 3,200 2,400 1,600
57,465 43,099 28,733
Current Liabilities
Accounts Payable
TOTAL EQUITY & LIABILITIES 265,875 297,256 361,808
GREEN GARDEN HOUSE ENTERPRISE
5.10 FINANCIAL ANALYSIS
74
Green Garden House Ent.
FINANCIAL PERFORMANCE
Year 1 Year 2 Year 3
PROFITABILITY
Sales 345,600 362,880 399,168
Gross Profit 196,997 211,363 244,126
Profit Before Tax 28,410 45,748 78,918
Profit After Tax 28,410 45,748 78,918
Accumulated Profit 28,410 74,158 153,075
LIQUIDITY
Total Cash Inflow 513,431 362,880 399,168
Total Cash Outflow 380,782 319,702 322,820
Surplus (Deficit) 132,649 43,178 76,348 Accumulated Cash 132,649 175,827 252,175
SAFETY
Owners' Equity 208,410 254,158 333,075
Fixed Assets 127,186 115,389 103,593
Current Assets 132,649 175,827 252,175
Long Term Liabilities 57,465 43,099 28,733
Current Liabilities 0 0 0
FINANCIAL RATIOS
Profitability
Return on Sales 8% 13% 20%
Return on Equity 14% 18% 24%
Return on Investment 11% 15% 22%
Liquidity
Current Ratio #DIV/0! #DIV/0! #DIV/0!
Quick Ratio (Acid Test) #DIV/0! #DIV/0! #DIV/0!
Safety
Debt to Equity Ratio 0.3 0.2 0.1
BREAK-EVEN ANALYSIS
Break-Even Point (Sales) 299,009 292,276 284,685
Break-Even Point (%) 87% 81% 71%
GREEN GARDEN HOUSE ENTERPRISE
75
GREEN GARDEN HOUSE ENTERPRISE
CHAPTER 6
76
GREEN GARDEN HOUSE ENTERPRISE
CONCLUSION
As a conclusion, we are the new comer of this kind of business. So, we have to show that
we are able to compete with other competitors around us so that our company will achieve our
vision and mission.
In the future prospect, we are also aim to get better profit since the efficient commitment
that have been given by the staff of Green Garden House Enterprise. We are planning to increase
our productivity and improve the quality of production.
Hence, we want to grow up Malaysia economy to achieve our Prime Minister’s target in
RMK-9 is exceed 3.8% in agricultural.
CHAPTER 6
77
GREEN GARDEN HOUSE ENTERPRISE
APPENDICES
78